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Home My WebLink AboutAG 18-0371 1 RETURN TO: EXT: CITY OF FEDERAL WAY LAW DEPARTMENT ROUTING FORM . ORIGINATING DEPT./DIV: PARKS/DBC ORIGINATING STAFF PERSON: ROB E EXT: 2002 3. DATE REQ. BY: TYPE OF DOCUMENT (CHECK ONE): O CONTRACTOR SELECTION DOCUMENT (E.G, RFB, RFP, RFQ) ❑ PUBLIC WORKS CONTRACT ❑ PROFESSIONAL SERVICE AGREEMENT ❑ GOODS AND SERVICE AGREEMENT ❑ REAL ESTATE DOCUMENT ❑ ORDINANCE ❑ CONTRACT AMENDMENT (AG#): x OTHER VENDOR CONTRACT FOR WEBSITE REFRESH O SMALL OR LIMITED PUBLIC WORKS CONTRACT 0 MAINTENANCE AGREEMENT ❑ HUMAN SERVICES / CDBG ❑ SECURITY DOCUMENT (E.G BOND RELATED DOCUMENTS) ❑ RESOLUTION ❑ INTERLOCAL . PROJECT NAME: DUMAS BAY CENTRE WEBSITE REFRESH NAME OF CONTRACTOR: MARKETING BY MARLOW ADDRESS: 6047 42ND AVE SW, SEATTLE, WA 98136 TELEPHONE 206-784-5454 E-MAIL: MUSE@MARKETINGBYMARLOW.COM FAX: SIGNATURE NAME: SCOTT MARLOW TITLE OWNER EXHIBITS AND ATTACHMENTS: 0 SCOPE, WORK OR SERVICES 0 COMPENSATION 0 INSURANCE REQUIREMENTS/CERTIFICATE 0 ALL OTHER REFERENCED EXHIBITS 0 PROOF OF AUTHORITY TO SIGN 0 REQUIRED LICENSES 0 PRIOR CONTRACT/AMENDMENTS TERM: COMMENCEMENT DATE: ASAP COMPLETION DATE: ASAP - 6 WEEK PROJECT TOTAL COMPENSATION $ NO MORE THAN $3,500 (INCLUDE EXPENSES AND SALES TAX, IF ANY) (IF CALCULATED ON HOURLY LABOR CHARGE - ATTACH SCHEDULES OF EMPLOYEES TITLES AND HOLIDAY RATES) REIMBURSABLE EXPENSE: 0 YES 0 NO IF YES, MAXIMUM DOLLAR AMOUNT: $ IS SALES TAX OWED 0 YES 0 NO IF YES, $ RETAINAGE: RETAINAGE AMOUNT: PAID BY: 0 CONTRACTOR 0 CITY ❑ RETAINAGE AGREEMENT (SEE CONTRACT) OR 0 RETAINAGE BOND PROVIDE 0 PURCHASING: PLEASE CHARGE TO: 402-7200-102-594-75-480 0. DOCUMENT/CONTRACT REVIEW INITIAL / DATE REVIEWED INITIAL / DATE APPROVED O PROJECT MANAGER �� ?'ya%/,r- ❑ DIRECTOR ❑ RISK MANAGEMENT (IF APPLICABLE) ❑ LAW E/ 311 %L3 1. COUNCIL APPROVAL (IF APPLICABLE) SCHEDULED COMMITTEE DATE: COMMITTEE APPROVAL DATE: SCHEDULED COUNCIL DATE: COUNCIL APPROVAL DATE: 2. CONTRACT SIGNATURE ROUTING 1-1 0 SENT TO VENDOR/CONTRACTOR DATE SENT: DATE REC'D: J /1 44 ❑ ATTACH: SIGNATURE AUTHORITY, INSURANCE CERTIFICATE, LICENSES, EXHIBITS ❑ CREATE ELECTRONIC REMINDER/NOTIFICATION FOR 1 MONTH PRIOR TO EXPIRATION DATE (Include dept. support staff if necessary and feel free to set notification more than a month in advance if council approval is needed.) INITIAL / DATE SIGNED ❑ LAW DEPARTMENT ❑ SIGNATORY (MAYOR OR DIRECTOR) ❑ CITY CLERK %j g N b ISI °j re ❑ ASSIGNED AG# AG# / 037- U O SIGNED COPY RETURNED DATE SENT: d3 -6 ig ' ;OMMENTS: Proposal for Website Redesign Prepared for Dumas Bay Centre c/o City of Federal Way Presented by Scott Marlow February 22, 2018 Parties 2 Introduction 2 Scope of Work 2 Visual Design (provided by Joan van den Berg) 3 Web Development (provided by Scott Marlow) 3 Investment 4 Estimated Timeline 5 Contract Terms 5 Appendix 6 Project Dependencies 6 Experience 6 References 6 Solution 7 Optional Projects 7 Licenses & Limitations 8 Development Standards 9 Marketing By Marlow ( 6047 42nd Ave SW 1 Seattle, WA 98136 T 206 784.5454 1 W marketingbymarlow.com 1 of 9 Parties The following Agreement is proposed between Marketing by Marlow ("Scott Marlow") and City of Federal Way ("client") outlining a scope of work and fee structure for professional services. Introduction The current static HTML site is difficult to edit because the Cushy CMS HTML editor is not a true database -driven content management system. A new open source Content Management System will provide modular, scalable features Scope of Work To rebuild the dumasbaycentre.com into a custom, mobile responsive, modern website that color coordinates with the organization's existing brand identity. The look and feel of the new WordPress site will be based on the existing static HTML site. The new site will be powered by WordPress — an open source Content Management System that allows intuitive content updates via a Visual HTML Editor. The new site will adhere to usability guidelines, and be performance -optimized for mobile viewing. The new site Theme will meet WordPress' Theme guidelines and coding requirements. Marketing By Marlow 1 6047 42" Ave SW 1 Seattle, WA 98136 T 206 784.5454 i W marketingbymarlow.com 2 of 9 Visual Design (provided by Joan van den Berg) Provide visual updates to modernize the current site layouts and styles — not limited to layout widths, fonts, image editing, etc. Web Development (provided by Scott Marlow) 1. Setup a temporary development URL, hidden from public view - such as dev.dumasbaycentre.com - on an approved web host — such as SiteGround; 2. Migrate content from existing domain, dumasbaycentre.com, into new domain; 3. Setup initial online content wireframe with outline for Pages and dynamic Post Categories for content population by Client; 4. Theme Skinning: mobile responsive styling for up to 2 Page Templates: (e.g. 2 -column and full -width), with 1 mobile breakpoint. Optimize Theme images and icons; 5. Implement a mobile responsive three-tier navigation menu — including a collapsible 'burger' menu for mobile devices—capable of managing hundreds of Pages; 6. Implement an editable featured header image; 7. Implement an image gallery; 8. Implement site search, if appropriate; 9. Implement up to 1 (editable) online contact form with email confirmation and administrator notifications; 10. Integrate social media links, as needed; 11. Embed third -party code, such as YouTube videos and Google maps, as needed; 12. Custom 404 error page (displays when visitors request old site pages that have new URLs); 13. Migrate Google Analytics for the new site; 14. Customize What You See Is What You Get (WYSIWYG) visual HTML editor so that editor layout approximates live page views; 15. Performance optimization, including benchmark performance testing; 16. Security hardening to protect site against malware and other intrusions; including SSL (https://) configuration for the new domain; 17. Full site Backups; 18. Provide up to 4 hours of CMS, SEO and accessibility training to enable Client to maintain the site after launch — including adding new pages, images, links, and documents; Marketing By Marlow 1 6047 42"d Ave SW 1 Seattle, WA 98136 T 206 784.5454 1 W marketingbymarlow.com 3 of 9 Investment Joan van den Berg will provide visual design services described above for a fee of $400 - $500. Scott Marlow will provide the development services described above for a fee of $2,160 - $2,960. initial-payment 40 ... 14 ba due arnd Davable vi i+}1 j tt-comnieanc-€444€44—T4le----� remaining balance due will he invniredmnn1hly fnr ,n to_daLe until lamest will be due and payable upon reeet. Payable to Marketing By Marlow. Project Management ("14%) $320 - $400 - communication; development domain setup; CMS configuration; client discovery and technical requirements gathering; site launch Development ("56%) $1,120 - $1,840 - online wireframing; mobile responsive page template coding; theme skinning; image optimization; Quality Assurance ("14%) $320 - testing on multiple browsers, operating systems, and mobile devices; security hardening; performance optimization and benchmark testing; site backups Training & Documentation (-16%) $400 - staff WordPress CMS and SEO training, online Style Guide Visual Design provided by Joan van den Berg: $400 - $500 Web Development Estimate: $2,160 - $2,960 Total Design + Development Budget: $2,560 - $3,460 This good faith estimate is based on technical discovery to -date. In the event this estimate is no longer valid due to poorly defined Scope of Work;Scope of Work changes; change requests; or other unknown factors — a new estimate may be required. Any visual design or web development fees in excess of this estimate will be communicated in advance; and Client -approved prior to additional work being done. Marketing By Marlow 1 6047 42nd Ave SW 1 Seattle, WA 98136 T 206 784.5454 1 W marketingbymarlow.com 4 of 9 Estimated Timeline TASK Client Discovery (requirements gathering) Online CMS Configuration for new domain; First Editor -level CMS training session for staff Content Population, Web Development, QA First online site review, with feedback Second online site review, with feedback Second Administrator -level CMS training session for staff Final QA Testing, Site Launch, Balance Due DUE DATE week 1 week 1 week 3 weeks 2 —6 week 3 week 4 week 4 week 6 Contract Terms Work for hire. All assignable rights to be retained by CLIENT upon payment in full. The effective dates of this Agreement are February 22, 2018 through April 13, 2018. If work for this project is delayed by more than 30 days, Client will be responsible for paying for actual work performed to -date. If work for this project is delayed by more than 60 days, this estimate may no longer apply and a new estimate may be required for the project to recommence. Agreed, Scott Marlow, owner Marketing By Marlow Date: 3/Z I f .g 7/3 76 OF i✓&rowv UuN7h aF kzn4 ti�Lrrt�j/ C .--r, '1Sf on p�,,g✓s,, Cityof Federal Way � � ... ' d om% � P�'� �iUn•°%1 Date: 3/ / =Qici NOTARY v Z w:= PUB L' ''�✓�%WAS AT.s`,` Marketing By Marlow 16047 42rd Ave SW 1 Seattle, WA 98136 T 206 784.5454 ( W marketingbymarlow.com 5 of 9 Appendix Project Dependencies 1. Client to provide administrator login credentials for dumasbaycentre.com domain registrar: GoDaddy (or provide DNS configuration); 2. Client to provide administrator login for approved 'LAMP' (Linux Apache MySQL PHP) web host, such as SiteGround; 3. Client to provide all site content, images, and photography; 4. Client to provide login credentials for Google Analytics. Experience Scott Marlow has a B.S. in business from Indiana University. He has operated his own marketing consulting firm since 2005. Scott follows the website best practices of industry leaders including Dan Rubin, Eric Meyer, Jakob Nielsen, and Steve Krug. He has developed and launched over 100 websites for small businesses and nonprofits. WordPress has been Scott's exclusive Content Management System since 2010. Select Clients • EFESTE Winery • MacDonald Hoague & Bayless • Murphy Armstrong & Felton, LLP Portfolio & Sample Websites www.marketingbymarlow.com/website-design/website-design-portfolio/ References Mel Crawford melcrawfordemail@gmail.com, 206-694-1614 http://melcrawfordlaw.com Moore Ink Teresa Moore teresam@mooreink.com, 206-721-9540 www.mooreink.com Murphy Armstrong & Felton Brian Armstrong, partner bca@maflegal.com, 206-985-9772 https://maflegal.com Marketing By Marlow 1 6047 42r° Ave SW Seattle, WA 98136 T 206 784.5454 1 W marketingbymarlow.com 6 of 9 Solution The new site will be powered by WordPress - an award-winning, open source, semantic Content Management System (CMS) used by over 80 million sites. WordPress allows WYSIWYG (What You See Is What You Get) content editing (add/remove pages, photos, etc.), as well as a "modular" framework that allows new functionality (e.g. e-commerce shopping carts, etc.) to be added as needed. Custom theme development will be based on Underscores — the '1,000 -hour head start' mobile responsive theme developed by Automattic, the developers of WordPress. Optional Projects Usability Testing Individual site testing with 3 testers to identify usability issues. Includes identification of tasks, tester recruiting, and summary report. Copyediting (by Rita Cipalla) Update site messaging with new content and or light editing of existing content to reflect changes in the facility or services $640/test $400 - $600 Support CaII Ongoing site maintenance, training & consulting. Marketing By Marlow ( 6047 42"d Ave SW 1 Seattle, WA 98136 T 206 784.5454 1 W marketingbymarlow.com 7 of 9 Licenses & Limitations Additional services requested and authorized by the client outside the scope of work above — such as search engine optimization; mail server administration; and custom dynamic programming — are available on an optional basis. This estimate does not include: 1) Content. All copywriting and CMS content population to be provided by CLIENT. 2) Email. This proposal does not include mail server administration or configuration, spam or firewall filtering. 3) Hosting/Domain Fees. All monthly web hosting fees, domain registrar fees, SSL certificate, and other site maintenance fees are the responsibility of CLIENT. 4) Programming. This proposal does not include any custom database or dynamic programming — including Flash — or any Internet Explorer 8 or other browser hacks. 5) Media. All photography and other images — as well as any audio and video - to be purchased or provided in digital format by Client. 6) Third -Party Applications. This proposal does not include or guarantee dynamic integration with third -party software or databases. 7) Visual Design. Graphic design and iconography provided separately by Client. Scope Changes: change requests — such as new features, excessive edit requests, and other unforeseeable events — can increase this estimate and impact the project schedule. Any changes to the project schedule or budget as a result of scope changes must be agreed upon by both parties before additional fees are billed or services are rendered. Marketing By Marlow I 6047 42" Ave SW 1 Seattle, WA 98136 T 206 784.5454 1 W marketingbymarlow.com 8 of 9 Development Standards All work performed and completed under this Agreement shall be completed in accordance with the following standards. Accessibility. As open source software, WordPress is provided as -is. Themes do contain HTML errors, which are inherent to WordPress. Often these errors are solved, as well as introduced, with WordPress and Plugin upgrades, as well as HTML authoring by content editors. However, for most visitors, these errors are not noticeable. Maintainability. Formatting will be accomplished using Cascading Style Sheets (CSS) to facilitate editing and brand standards. Site structure will be developed to facilitate modifications in the future, for example including text -based (versus image -based) navigation, semantic HTML headers and sub -headers. Markup. The site will follow a "progressive enhancement" development model with semantic HTML for markup and CSS for layout (separating presentation style and content). CSS and semantic markup facilitates site -wide changes for a fraction of the time and cost of hard -coded table -based sites. CSS sites also support branding efforts by enforcing consistent style guidelines. CSS sites are also more friendly for Assistive Technology devices, including mobile phones. Performance. Images, scripts, web server requests, and page sizes will be optimized to improve page load speed, using Google's recommended 300 Kb Total Page Size as a benchmark. Portability. The site will be accessible by Mac and PC platforms; and by the latest 2 versions of Chrome, IE, Firefox, Safari, and other web standard compliant browsers. Security. Implement security features that adhere to WordPress best practices to protect MySQL database against malware and hackers. Testing. The site will be tested with Internet Explorer (IE) 11.0, Google Chrome, and Firefox on PC; Safari on the Mac; Safari on iPad3; and an Android mobile phone. Marketing By Marlow 1 6047 42nd Ave SW 1 Seattle, WA 98136 T 206 784.5454 1 W marketingbymarlow.com 9 of 9