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Council PKT 04-21-2009 Special/Regular II I. ~> Federal Way AGENDA FEDERAL WAY CITY COUNCIL April 21, 2009 REGULAR& SPECIAL MEETING CITY HALL www.cityoffederalway.com SPECIAL MEETING - 5:30 P.M. 1. CALL MEETING TO ORDER 2. COMMISSION INTERVIEWS a. Diversity Commission - Hylebos Room b. Parks & Recreation Commission - Council Chambers 3. DISCUSSION 4. EXECUTIVE SESSION · Evaluation of a Public Employee Pursuant to RCW 42.30.110(1 )(g) · Potential Litigation Pursuant to RCW 42.30.110(1 )(i) · Property Acquisition 42.30.110(1 )(c) 5. ADJOURN REGULAR MEETING - 7:00 P.M. 1. CALL MEETING TO ORDER 2. PLEDGE OF ALLEGIANCE 3. PRESENTATIONS a. Proclamation: National Day of Prayer - May 1 b. Proclamation: Silver Star Banner Day c. Proclamation: National Elder Law Month d. Presentation: Federal Way High School Boys & Girls Basketball Teams e. Presentation: Decatur High School Boys Basketball Team f. Presentation: Todd Beamer Boys Basketball Teams g. South County Plan for Homeless - Jason Johnson h. Ceremonial Swearing in of Police Officers i. Life Saving Award to Police Officer Kelly Smith j. Police Chiefs Commendation to Police Evidence Technician Marina Krasnovid k. Police Chief's Citation to Michael Mayovsky I. Police Chiefs Citation to Randall Johnson m. City Manager Emerging Issues & Introduction of New Employees II I. 4. CITIZEN COMMENT PLEASE COMPLETE A PINK SLIP & PRESENT IT TO THE CITY CLERK PRIOR TO SPEAKING. Citizens may address City Council at this time. When recognized by the Mayor, please come forward to the podium and state your name for the record. PLEASE LIMIT YOUR REMARKS TO THREE (3) MINUTES. The Mayor may interrupt citizen comments that continue too long, relate negatively to other individuals, or are otherwise inappropriate. 5. CONSENT AGENDA** Items listed below have been previously reviewed in their entirety by a Council Committee of three members and brought before full Council for approval; all items are enacted by one motion. Individual items may be removed by a Councilmemberfor separate discussion and subsequent motion. a. Minutes: April 2, 2009 Special Meeting, April 7, 2009 Special and Regular Meeting ....page 3 b. Resolution: Intent to form North Lake Management District Number 1. (LUTC4-6-09) ...page 12 c. Authorization to Bid: Surface Water Maintenance Tilt Trailer (LUTC 4-6-09)...page'23 d. Emergency Road Repair 20th Place S.W. (LUTC 4-6-09)...page 25 e. Donation of two retired Police vehicles to Criminal Justice Training Commission (PRHSPSC 4-14-09) ...page 27 f. Agreement between City Of Federal Way and Puget Sound Educational Service District relating to funding for Reinvesting in Youth (PRHSPSC 4-14-09) ...page 30 g. Agreement between Federal Way Police Department And Washington Auto Theft Prevention Authority (WATPA); Grant for an Automatic License Plate Reader (ALPR) (PRHSPSC 4-14-09) ...page 34 h. Resolution: Succession for Governing the City of Federal Way in Times of Emergency (PRHSPSC 4-14-09) ...page 40 i. RFP: Fireworks (PRHSPSC 4-14-09) ...page 44 j. Parks & Recreation Commission Work Plan (PRHSPSC 4-14-09) ...page 63 k. Edward Byrne Justice Assistance Grant (JAG 2009) (PRHSPSC 4-14-09) ...page 65 I. School Resource Officer Contract (PRHSPSC 4-14-09) ...page 89 m, Service Agreement for the Commons at Federal Way Police Services (PRHSPSC 4-14-09) ...page 104 n. Federal Way Community Center Marketing and Strategic Plan Implementation (PRHSPSC 4-14-09) ...page 113 6. COUNCIL BUSINESS a. Appointments to Diversity Commission...page 221 b. Appointment Parks & Recreation Commission...page 223 c. City Center Access Project: Approval of the Recommended Alternative (Council Mtgs: 3/3/09, 3/17/09 & 4/2/09) ...page 224 7. CITY COUNCIL REPORTS 8. CITY MANAGER REPORT 9. EXECUTIVE SESSION · Evaluation of a Public Employee Pursuant to RCW 42.30.110(1 )(g) · Potential Litigation Pursuant to RCW 42.30,110(1 )(i) · Property Acquisition 42.30.110(1 )(c) 10. ADJOURNMENT The Council may add items and take action on items not listed on the agenda. i) **In an effort to "Think Green" 4.775 sheets of paper were saved by eliminating duplicate copies of the Consent Agenda supporting documents. COUNCIL MEETING DATE: April 21, 2009 ITEM #: Sa CITY OF FEDERAL WAY CITY COUNCIL AGENDA BILL SUBJECT: CITY COUNCIL MEETING MINUTES POLICY QUESTION: Should the Council approve the draft minutes of the Apri17, 2009 Special and Regular Meetings? COMMITTEE: Not Applicable MEETING DATE: Not Applicable CATEGORY: [g] Consent D City Council Business .~!~!!.~~2~!..~.Y..:'.....~l!.~..1.Pp~i.~l1:!!!.l! Attachments: Draft meeting minutes of the April 7, 2009 Special and Regular City Council Meetings. Options Considered: 1. Approve the minutes as presented. 2. Amend the minutes as necessary. D Ordinance D Resolution D D Public Hearing Other DEPT:NotApplicabk STAFF RECOMMENDATION: Staff recommends approving the minutes as presented. CITY CLERK ApPROVAL: N/A DIRECTOR ApPROVAL: N/A Committee N/A Council Committee Council COMMITTEE RECOMMENDATION: Not Applicable PROPOSED COUNCIL MOTION: "I MOVE APPROVAL OF THE MINUTES AS PRESENTED". (BELOW TO BE COMPLETED BY CITY CLERKS OFFICE) COUNCIL ACTION: D APPROVED D DENIED D TABLED/DEFERRED/NO ACTION D MOVED TO SECOND READING (ordinances only) REVISED - 02/06/2006 COUNCIL BILL # 1 ST reading Enactment reading ORDINANCE # RESOLUTION # V~! federal Way MINUTES FEDERAL WAY CITY COUNCIL SPECIAL MEETING Truman High School - Cafeteria 31455 28th Ave. S Federal Way, WA April 2, 2009 - 5:00 p.m. Clerk's Note: Informational maps and drawings for the City Center Access Project were on display for the public to review and comment on. Staff was available to discuss the project and answer questions for the public. CALL MEETING TO ORDER Deputy Mayor Faison called the special meeting to order at 5:20 p.m. and stated staff would begin the project presentation at 6:00 p.m. Councilmembers present: Deputy Mayor Eric Faison, Councilmember Jeanne Burbidge, Jim Ferrell, Dini Duclos and Linda Kochmar. Deputy Mayor Faison excused Mayor Jack Dovey Staff present: City Manager Neal Beets, City Attorney Pat Richardson and City Clerk Carol McNeilly. Deputy Mayor Faison excused Councilmember Park. CITY CENTER ACCESS PROJECT PRESENTATION - 6:00 p.m. Assistant City Manager, Cary Roe reviewed the purpose of the project and stated the city began work on this in 2003. The presentation focused primarily on the options that would affect 31 ih Street and neighboring residents. He reviewed the scope of the project; project cost and funding sources; mitigation efforts; and environmental assessment. Attendees asked questions regarding environmental impacts, traffic mitigation measures, bicycle and pedestrian access, and impacts to Steel Lake Park. Residents shared their concerns, which included driveway accessibility, increased traffic volume, impacts to Steel Lake Park and more. Deputy Mayor Faison reported the City Council would be voting on this item at their April 21, 2009 meeting. The meeting begins at 7:00p.m., at City Hall- 33325 8th Ave. South- Federal Way, WA 98063. Federal Way City Council Minutes April 2, 2009 Special Meeting Page 1 of2 ADJOURN Deputy Mayor Faison thanked everyone for attending and providing feedback to the Council and staff. With no further business before the Council, he adjourned the special meeting at 8:10 p.m. Attest: Carol McNeilly, CMC, City Clerk Approved by Council: Federal Way City Council Minutes April 2, 2009 Special Meeting Page 2 of2 ~ Federal Way MINUTES FEDERAL WAY CITY COUNCIL REGULAR MEETING APRIL 7, 2009 - 7:00 P.M. Council Chambers - City Hall www.citvoffederalwav.com 1. CALL MEETING TO ORDER Mayor Dovey called the regular meeting of the Federal Way City Council to order at 7:00 p.m. Councilmembers present: Mayor Jack Dovey and Councilmembers Jeanne Burbidge, Dini Duclos, Mike Park, Linda Kochmar and Jim Ferrell. Mayor Dovey excused Deputy Mayor Eric Faison. Staff Present: City Manager Neal Beets, City Attorney Pat Richardson and City Clerk Carol McNeilly. 2. PLEDGE OF ALLEGIANCE Council member Ferrell led the Pledge of Allegiance. MOTION: Councilmember Kochmar moved to amend the agenda by adding an item under Presentations titled Award from Federal Way Public Schools to Police Chief Wilson. Council member Ferrell second. VOTE: Motion carried 6-0. 3. PRESENTATIONS a. Federal Way HiQh School Boys & Girls Basketball Teams - Recipients of Mayoral Certificate of Achievement Mayor Dovey reported that this item has been rescheduled to the April 21, 2009 Council meeting. a.1 Award from Federal Way School District to City Council and Police Chief Wilson Director of Technical Education for Federal Way Schools, Nancy Hawkins thanked the City Council and for awarding the School District two surplus police vehicles last year. The vehicles are part of the automotive training programs offered at Federal Way and Decatur High Schools. Merle Pfeifer, owner of Sparks Auto Care presented the Council and Chief Wilson plaques thanking them for supporting the automotive programs. City Council April 7, 2009 Regular Meeting Minutes Page 1 of6 b. Certificate of Appointment: Independent Salary Commission Mayor Dovey presented Ron Secreto with a Certificate of reappointment. Mr. Secreto thanked the council for reappointing him and stated it is important for the city to have comparable salaries for elected officials. c. City Manaoer Emeroino Issues & New Employee Introductions 1. Growth Taroet Process- SCA Buildable Lands Manaoer. Michael Hubner Senior Planner, Margaret Clark introduced Michael Hubner, Buildable Lands Manager with Suburban Cities Association. Mr. Hubner reviewed the Office of Financial Management (OFM) population report for King County and spoke to the importance of Comprehensive Plans. 2. Lono-Ranoe Plan nino City Manager Neal Beets reported that at the March 24 Finance,Economic Development, Regional Affairs Committee (FEDRAC) meeting staff discussed financial issues facing the city. This discussion will continue at the April 28 FEDRAC meeting and staff will propose short and long-term recommendations to the current financial climate. Recommendations from this meeting will be brought to the City Council on May 5, 2009. 4. CITIZEN COMMENT Julie Vance spoke against the 312th option for the City Center Access Project. She would like the City to share the long-range vision with residents. She prefers Federal Way be a bedroom community rather than develop into high-rise buildings. Betty Taylor spoke against police exemption on cell phone use while driving. She would like to see the current laws changed. Elna Aki spoke against the 31 ih option for the City Center Access Project. Donald Barovic commented on development near his house on 356th. He also shared his concerns about storm drains on Hwy. 99. Brent Schwiekl spoke in support of the Steel Lake Crest Preliminary Plat approval. Robert Younf spoke against both option 1 and option 2 for the City Center Access Project. Litku Schafer spoke in support of Alan Bryce and Center Stage managing the Knutzen Family Theatre. Valerie Mamches spoke in support of Alan Bryce and Center Stage managing the Knutzen Family Theatre. Wiliam Meleney spoke in support of Alan Bryce and Centesstage managing the Knutzen Family Theatre. Susan Row shared her concerns if Center Stage is awarded the management contract of the Knutzen Family Theatre. City Council April 7, 2009 Regular Meeting Minutes Page 2016 Susan Honda serves on the city's Arts Commission. The Commission reviewed the management proposal submitted to manage the Knutzen Theatre and recommended the Tacoma Musical Playhouse, not Centerstage. Mariko Honda read letter from the owner of Ninth Avenue Dance Company which supported the Tacoma Musical Playhouse being awarded the management contract for the Knutzen Family Theatre. Craiq Wollan spoke in support of Centerstage managing the Knutzen Family Theatre. Lisa Seabolt spoke against Centerstage managing the Knutzen Family Theatre. Roqer Wood. current Vice President on Centerstage Board of Trustees. He reassured the Council and staff that dance companies would be included in programming at in Knutzen Theatre if Centerstage was awarded the management contract. Tom Butterworth spoke in support of Centerstage being awarded the management contract for the Knutzen Family Theatre. Roqer Curtis spoke in support of Centerstage being awarded the management contract for the Knutzen Family Theatre. Mary Jo Creso, currently serves on Board of Trustees. She spoke in support of Centerstage managing the Knutzen Family Theatre. Kellv Creso spoke in support of Centerstage Theatre managing the Knutzen Family Theatre. Cynthia White spoke in support of Centerstage Theatre managing the Knutzen Family Theatre. Chad Stalder spoke in support of Centerstage Theatre managing the Knutzen Family Theatre. Dee McGinns spoke in support of Centerstage Theatre managing the Knutzen Family Theatre. 5. CONSENT AGENDA** Items listed below have been previously reviewed in their entirety by a Council Committee of three members and brought before full Council for approval; all items are enacted by one motion. Individual items may be removed by a Councilmember for separate discussion and subsequent motion. a. Minutes: March 17, 2009 Special and Regular Meetings APPROVED b. Vouchers (FEDRAC 3-24-2009) APPROVED c. Monthly Financial Report (FEDRAC 3-24-2009) APPROVED d. ORDINANCE: RV's in Residential Zones Code Amendments (LUTC 3-2-2009; 1st Reading 3-17-09) APPROVED- ORDINANCE NO. 09-607 e. ORDINANCE: Construction Hours Code Amendments (LUTC 3-2-2009; 1st Reading 3-17-09) APPROVED- ORDINANCE NO. 09-608 f. ORDINANCE: Public Defense Standards and Acceptance of $20,000 Grant from Washington State. Office of Public Defense (FEDRAC 2-24-2009; 1st Reading 3-17-09) APPROVED-ORDINANCE NO. 09-609 g. ORDINANCE: Adopting Clearing, Grading, and Tree and Vegetation Retention Code Amendments (LUTC3-2-2009; 1st Reading 3-17-09) APPROVED- ORDINANCE NO. 09-610 City Council April 7, 2009 Regular Meeting Minutes Page 3 of6 h. ORDINANCE: Adopting Code Amendments for Administration of Class IV-General Forest Practices Applications (LUTe 3-2-2009; 1st Reading 3-17-09) APPROVED- ORDINANCE NO. 09-611 i. 2007 -2008 Pavement Markings Contract (LUTC 3-16-2009) APPROVED j. RESOLUTION: Steel Lake Crest Preliminary Plat (LUTC 3-16-2009) APPROVED- RESOLUTION NO. 09-542 k. Interlocal Agreement: Sharing Fiber Optic Installation (FEDRAC 3-24-2009) APPROVED. MOTION: Council member Ferrell moved approval of items 5.a. through 5.k. Council member Duclos second. VOTE: Motion carried 6-0. 6. COUNCIL BUSINESS a. RFP for Knutzen Familv Theatre ManaQement (PRHSPSe 3-10-2009) Mary Faber, presented background information on item. Cindy Ducich, president elect of Centerstage Management gave a brief presentation on the management proposal submitted for Council review. The Council asked Ms. Faber about staffing overlaps with Dumas Bay and the Knutzen Theatre if the facilities are managed by separate agencies. Ms. Faber stated it would not be an issue. Representatives of Centerstage answered questions from Council relating to financial matters. MOTION: Mayor Dovey moved approval of the Centerstage Theatre management proposal and authorize staff to negotiate a contract. Councilmember Ferrell second. Councilmembers suggested the following items be included in a management agreement:: . Contract length be for 1 or 2 years . Identify a scope of users . Funds for a marketing program . Termination clause . Competitive rate schedules . Continued use for dance groups . Insurance requirements for all users VOTE: Motion carried 6-0. Staff will draft a management agreement with Centerstage and return to Council in one month for approval. City Council April 7, 2009 Regular Meeting Minutes Page 4 of6 b. COP Hirino and Recovery Prooram (CHRP) Police Chief Brian Wilson presented information on the grant program. The program covers 100 percent of entry level salaries and benefits for three years. The city is required to retain the officer for an additional 12 months. Costs associates with vehicle and other equipment costs are responsibility of the city. The grant application deadline is April 14, 2009. Staff is looking for authorization to submit an application. Submitting and application does not require city to acceptfunds ifthey are awarded. Iffunds are awarded to the city, staff will return to Council to review associated expenses prior to accepting grant funds. MOTION: Council member Kochmar moved to authorize staff to pursue 2009 COP Hiring grant funding. Councilmember Ferrell second. VOTE: Motion carried 6-0. 7. CITY COUNCIL REPORTS Councilmember Ferrell reported on the April 2 Council meeting held at Truman High School to discuss the City Center Access Project. There was a large public turnout and he complimented Mr. Roe on his presentation at the meeting. Councilmember Duclos stated the April 2 Council meeting was successful. She was pleased that the Council went out into the community to solicit input from citizens. Council member Kochmar requested staff to provide a written response to Don Barovic's stormwater concerns expressed during public comment. She reported on upcoming committee and community meetings. Councilmember Burbidge reviewed the agenda items for the April 14 Parks, Recreation, Human Services, Public Safety Committee (PRHSP) meeting. Last week she and other Councilmembers were in Washington DC to lobby for traffic funds. She reported on the upcoming South County Area Transportation Board (SCA TB) meeting and community events. Councilmember Park reported on an upcoming meeting with Homeside, a non-profit organization that assists first time homebuyers. The next Finance, Economic Development, Regional Affairs Committee (FEDRAC) meeting is April 28, 2009. The council received a letterfrom the principal at Todd Beamer High School complimenting the Federal Way Police Officer assigned to the school. Mayor Dovey reported on the Council's lobbying efforts in Washington DC. The Buds and Bloom Festival is on May 10-11. This will be one of the last opportunities to view the Weyerhaeuser Bonsai Garden. April 23rd and announced St. Francis Hospital is hosting a fashion show on April 23 that he will be participating in. 8. CITY MANAGER REPORT City Manager Neal Beets reported the Council would not be adjourning into Executive Session. 9. EXECUTIVE SESSION: a. Potential Litigation Pursu::mtto RC'.^J 42.30.110(1 )(i) canceled b. Property Acquisition Pursu:mt to RCV\! 42.30.110(1)(b) canceled City Council April 7, 2009 Regular Meeting Minutes Page 5 of6 10. ADJOURNMENT With no further business before the council, Mayor Dovey adjourned the meeting at 9:31 p.m. ATTEST: Carol McNeilly, CMC, City Clerk Approved by Council: City Council April 7, 2009 Regular Meeting Minutes Page 60f6 COUNCIL MEETING DATE: April 21, 2009 ..._....._._....._._.._._.___._____.-.JT~~!: 6.!_b..__ CITY OF FEDERAL WAY CITY COUNCIL AGENDA BILL SUBJECT: Resolution of Intent to Form North Lake Management District Number Two POLICY QUESTION: Should the Council adopt a resolution of intention to form the North Lake Management District Number 2 and set a public hearing date for the June 2, 2009 regular City Council meeting. COMMITTEE: Land Use and Transportation Committee MEETING DATE: April 6, 2009 CATEGORY: [gj Consent D City Council Business o Ordinance D Resolution D D Public Heariug Other ~TA~F REpORT By: Will ~pleto.t:!J.R.:..E., ~~rface ~~te~tylan~ger Attachments: I. North Lake LMD Petition 2. Resolution No. Options Considered: DEPT: Public Works I. Adopt a resolution of intention to form the North Lake Management District Number 2, and set a public hearing date for the June 2, 2009 regular City Council meeting. 2. Do not adopt a resolution of intention to create North Lake Management District Number 2. STAFF RECOMMENDATION: Staff recommends Option l. CITY MANAGER APPROVAL: ~< Committee (!,/1A(L DIRECTOR APPROVAL: cil Council COMMITTEE RECOMMENDATION: Forward staff recommendation for Option 1 to the April 21, 2009 City Council Consent Agenda. (^." . , ,,<:-"~ ~(}-6L-n Linda Kochmar, Chair /lJld, ~ ~ Dini Duclos, Member PROPOSED COUNCIL MOTION: "I mov rpproval of a resolution of intention to form the North Lake Management District Number 2 and set a public hearing date for the June 2, 2009 regular City Council meeting " (BELOW TO BE COMPLETED BY CITY CLERKS OFFICE) COUNCIL ACTION: o APPROVED o DENIED o TABLEDIDEFERREDINO ACTION o MOVED TO SECOND READING (ordinances only) REVISED - 0210612006 COUNCIL BILL # 1ST reading Enactment reading ORDINANCE # RESOLUTION # CITY OF FEDERAL WAY MEMORANDUM DATE: TO: VIA: April 6, 2009 Land Use and Transportation Committee Cary M. Roe, P.E., Assistant City Manager, Chief Operations Officer, Emergency Manager (Y11Yt Will Appleton, P.E., Surface Water Manager~ Dan Smith, Water Quality Program Coordinator Resolution ofIntent to Fonn Lake Management District Number Two (North Lake) FROM: SUBJECT: BACKGROUND Since incorporation in 2005, Surface Water Management (SWM) has been working with the residents living adjacent to North Lake in the management of noxious freshwater aquatic weeds, including fragrant water lily, purple loosestrife, yellow flag iris and narrow leaf cattail Because non-native plants have few natural controls in their new habitat, they spread rapidly, out-compete native plant and animal habitats, and degrade recreational opportunities. In addition, the presence of noxious freshwater weeds may lower values of lakefront properties. Through this period, S WM has been charged with administering a Washington State Department of Ecology Aquatic Weeds Management Fund Grant procured for North Lake. The grant has allowed funding for the program, which has included contractor management, annual aquatic plant surveys, herbicide treatments, manual control and public educatim. The five-year grant is set to expire December 31,2009 In order to continue a long-tenn aquatic weed management program beyond December 2009, North Lake residents submitted a signed letter on August 25, 2008 to the City Manager requesting assistance in fonning a Lake Management District (LMD). In subsequent North Lake Steering Committee meetings, agreement was reached concerning the LMD scope, annual cost (see attached resolution), boundary, duration, and assessment rate structure for lakefront properties On February 24, 2008, a public meeting for the residents of North Lake was held to discuss LMD development The meeting was well received with no opposition to the proposed plan. A petition (attached) to the City Council, was signed by sixteen property owners affected by the LMD, including WeyerhaeuserCo. By this action, the petition met the requirement set forth in RCW 36.61.030 (signed by ten landowners or owners of at least fifteen percent of the acreage contained within the proposed LMD) and enables the Council to take action regarding the formation of a North Lake LMD. cc: Project File Day File K:\LUTC\2009\04-6-09 North Lake Resolution of Intent to form LMD,doc Petition to the Federal Way City Council to Create a Lake Management District for North Lake We, the undersigned North Lake property owners, request that the Federal Way City Council approve the creation of a Lake Management District (LMD) for North Lake pursuant to RCW 36.6 L The LMD funds will finance efforts to protect and enhance North Lake in terms of water quality, recreational and aesthetic value. L Purpose of the Lake Management District: · Form a Lake Management District that creates a funding source and an operational program for all future designated aquatic plant management and water quality management, maintenance and monitoring activities. · Perform annual diver surveys to monitor changes in the aquatic plant community. · Control, remove, and contain aquatic plants, including non-native populations at as Iowa density as is envirorunentaUy and economically feasible, and at levels that will not impact public safety or the beneficial uses of the lake. · Reduce all other identified species of noxious weeds per the requirements of WAC 16-750, and further to levels that do not impact public safety, beneficial uses, or ecology of the lake, · Use appropriate aquatic plant control and treatment methods as needed for aU other problematic aquatic weeds, using the best available science to identify and understand their effects on human, aquatic and terrestrial ecosystems prior to implementation. · Control, improve, and monitor water levels and water quality. · Continue public education to prevent the introduction of noxious weeds, nuisance plants and non-native animal species to the lake; and to aid in the early detection of aquatic weed re-infestations. · Conduct a limited volunteer-driven water quality monitoring program that Wl:. ., lake health based on the collection of data, including but not limited to: water level, temperature, Secchi depth, phosphorous and nitrogen. · Conduct public education to reduce the amounts of non-point source pollutants entering the lake, which can result in an increase in aquatic algae. · Continue to involve the North Lake Community in the aquatic plant management process. The attached 2004 North Lake Integrated Aquatic Vegetation Management Plan (lAVMP) and subsequent Annual Reports (2005-2008) include the basis for the annual LMD work plan and LMD management goals. The LMD will reimburse the City for costs incurred by staff in providing aquatic vegetation program management tasks. All management district lake improvement and maintenance activities described in RCW 36.61.020 may be considered in the LMD scope, including: (1) controlling or removing aquatic plants and vegetation; (2) improving water quality; (3) controlling water levels; (4) treating and diverting stormwater; (5) controlling agricultural waste; (6) studying lake water quality problems and solutions; (7) cleaning and maintaining ditches and streams entering the lake; (8) monitoring air quality; and (9) the related administrative, North Lake LMD Petition Page I 0[4 engineering, legal, and operational costs, including the costs of creating the lake management district. 2. Boundary The proposed boundary of the LMD would include all the property with lake front on North Lake, and two individual adjacent properties that have lake access deeds. See attached map of proposed properties within the district. 3. Duration The proposed duration of the LMD is 10 years. 4. Charges to property: Annual rates and charges will be used to raise funds to support LMD activities. The following is the formula of rates and charges proposed for establishment of the assessment role for the LMD: Assessment Category Rate Revenue ($) Single Family Residential (RS9.6), lakefront property Developed property (53 units) X $100.00 per unit $5.300 Vacant property (168 ft) X $0.70 per lakefront foot $118 Single Family Residential (RS9.6), ~ Non-Iakefront property with deeded , lake access $7~ Developed property (1 unit) X $75.00 per unit Vacant property (1 unit) X $15.00 per unit $15 , -I Weyerhaeuser (RS9.6) Vacant property (82 ft) X $0.70 per lakefront foot $ 57 Weyerhaeuser (CP-1) . Commercial property (3,714 ft) X $0.80 per lakefront foot $2,971 WOFW Public Boat launch Single annual assessment $4,000 TOTAL ANNUAL ASSESSMENT $12,536 The estimated maximum amount that is proposed for the LMD in 2010 is $12,536.20. An automatic increase based on the Seattle Consumer Price Index (CPI) will be included in each annual billing after 20 10 per approval by the North Lake Advisory Committee. At no time is the increase to be more than five (5) percent per year. Total maximum LMD rate revenue for the ten year LMD based on an annual five percent increase for inflation is $157,678.98. lssuance of revenue bonds is not proposed. North Lake LMD Petition Page 2 of 4 The LMD budget and rates will be approved through a public hearing and a public vote after the city council adopts a resolution to form the LMD. Once approved by the public and city council, the annual rates and charges may not be altered without another public vote and city council approval with the exception of the CPI increase described above. 5. North Lake Management District Steering Committee The volunteer North Lake Management District Steering Committee is proposed to represent the interests of LMD property owners in the various neighborhoods around the lake. City staff will work with the Steering Committee to develop the annual work plan. The annual LMD work plan and budget will be forwarded by the Steering Committee for implementation by the City's surface water utility. The Steering Committee will track and review activities and expenditures by the City as well as outside contractors. City staff will provide Steering Committee support including quarterly financial reports. North Lake LMD Petition Page 3 of4 Signature of property owner Full address Parcel number (if known) 1/ / '-I 3 It 0 0 0 ;J-O 3 t:.o 0 .3 -=t- S- /5210 , OtJ ~j- &/13~{JO~b -~- /437300005 -'j,. ~ tAil '1<i)O() I lj'/L,<fC.-6 rJJPd a, \.4- 3 (Q L) c;P t2-D 6 'L-J 36 0 0:5 5S- 20. 2L 22. 23. 24. North Lake LMD Petition Page 4 of 4 North Lake LMD Petition Signing Summary, February 24, 2009 Name of Property Owner Address Parcel Number Lot (Sa FT) Lot (acreage) 1 Timothy Cook 33041 38th Ave. S 6143600150 23.280 0,53441568 2 Bruce Findt 32857 38th Ave S. 6143600075 20,160 0.46279296 3 Roger Hazzard 3610 S. 334th St. 614360 0230 62,726 1,43993806 4 Don Vandenheuvel 3718 S, 334th St. 6143600190 95,832 2.19991939 5 Ross Bentson 33009 38th Ave. S. 6143600100 21,520 0.49401312 6 Lori Sechrist 32817 38th Ave. S. 614360 0020 19,600 0.4499376 7 Terrance Thomas 33467 33m PI. S, 6143600375 9,551 0.21925276 8 Wendy Honey 3800 S. 328th St. 152104 9123 62,291 1.4299522 9 Larry Flesher 33223 38th Ave. S. 6143600180 84,070 1.92991092 10 Julie Cleary 3312 S. 334lh St. 614360 02fi5 46,1 73 1.05994739 11 Julie Cleary 3312 S. 334th St. 6143600266 11,700 0.2685852 12 Chris Johnson 33403 33m PI. S. 6143600280 25,200 0.5784912 13 Debra Hansen 32805 38th Ave. S. 614360 0005 26,350 0.6048906 14 Jerry Heinz (for Weyerhaeuser) PO Box 9777 4420600010 10,557 0.24234649 Jerry Heinz (for Weyerhaeuser) PO Box 9777 726120 0035 17,610 0.40425516 Jerry Heinz (for Weyerhaeuser) PO Box 9777 1521049178 1,591,246 36.5286432 Jerry Heinz (for Weyerhaeuser) PO Box 9777 1621049013 2,353,54 7 54.0280249 Jerry Heinz (for Weyerhaeuser) PO Box 9777 1621049036 20,165 0.46290774 Jerry Heinz (for Weyerhaeuser) PO Box 9777 442060 0025 15,557 0.35712649 Jerry Heinz (for Weyerhaeuser) PO Box 9777 442060 0030 29,900 0.6863844 Jerry Heinz (for Weyerhaeuser) PO Box 9777 442060 0040 17,000 0.390252 Jerry Heinz (for Weyerhaeuser) PO Box 9777 442060 0045 19,500 0,447642 Jerry Heinz (for Weyerhaeuser) PO Box 9777 442060 0050 13,700 0.3144972 ------ Jerry Heinz (for Weyerhaeuser) PO Box 9777 442060 0055 10,200 0.2341512 Jerry Heinz (for Weyerhaeuser) PO Box 9777 442060 0060 9,300 0.2134908 Jerry Heinz (for Weyerhaeuser) PO Box 9777 442060 0065 7,600 0.1744656 Jerry Heinz (for Weyerhaeuser) PO Box 9777 4420600070 5,900 0.1354404 Jerry Heinz (for Weyerhaeuser) PO Box 9777 442060 0075 9,300 0.2134908 Jerry Heinz (for Weyerhaeuser) PO Box 9777 797820 0420 825,036 18.9395264 Jerry Heinz (for Weyerhaeuser) PO Box 9777 7978200470 23,844 0.54736286 Jerry Heinz (for Weyerhaeuser) PO Box 9777 797820 0480 25,370 0.58239372 Jerry Heinz (for Weyerhaeuser) PO Box 9777 7978200515 38,591 0.885895 Jerry Heinz (for Weyerhaeuser) PO Box 9777 7978200520 34,782 0.79845559 Jerry Heinz (for Weyerhaeuser) PO Box 9777 797820 0565 78,375 1.7991765 15 Charles Gibson 33461 33rd PI. S. 614360 0380 22,645 0.51983862 16 Norman Kutscha 33021 38th Ave. S. 6143600120 22,640 0.51972384 17 Barry James 33449 33rd PI. S. 614360 0355 16,680 0.38290608 Total acreage signing: 131.5 Total acreage in LMD: 161.8 Percent acreage signing petition: 81% RESOLUTION NO. 09- A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF FEDERAL WAY, WASHINGTON, TO FORM NORTH LAKE MANAGEMENT DISTRICT NUMBER 2, DECLARING ITS INTENTION TO DO SO, AND SETTING A PUBLIC HEARING ON THE FORMATION OF THE PROPOSED DISTRICT. WHEREAS, the City completed the attached 2004 North Lake Integrated Aquatic Vegetation Management Plan (IA VMP) and subsequent Annual Reports (2005-2008) (together the "Plan") (Exhibit A) which includes the basis for the annual LMD work plan and LMD management goals; and WHEREAS, the Plan was initiated because of citizen interest in the long term protection of North Lake; and WHEREAS, North Lake contains significant natural resources including wetlands, and supports many beneficial public purposes including recreation, water quality, stormwater protection, aesthetics, and propeliy value support; and WHEREAS, pursuant to chapter 35.21 RCW and chapter 36.61 RCW a lake management district may be fonned to provide funding to support the maintenance and improvement oflakes; and WHEREAS, the North Lake community has demonstrated support for the NLMD through submittal of a petition calling for the formation of the of the NLMD (Exhibit B) pursuant to the requirements of chapter 36.61 RCW; and WHEREAS, the City of Federal Way is committed to a good faith effort to continuing these activities through a North Lake Management District (NLMD); and WHEREAS, the hearing notice requirements of chapter 35.61 RCW provide an opportunity to evaluate property owner interests in the NLMD activities. Resolution No.09- Page J f!f 4 NOW THEREFORE, THE CITY COUNCIL OF THE CITY OF FEDERAL WAY, RESOLVES AS FOLLOWS: Section 1. Intention to form the North Lake Management District. The City of Federal Way City Council declares, by passing this resolution, its intention to conduct the activities required by RCW 36.61 for the establishment of Lake Management District Number 2 (North Lake) (The "NLMD" or the "District"). The nature ofthe proposed activity to be undertaken by the District is the continued implementation of the North Lake Integrated Aquatic Vegetation Management Plan (IA VMP). The estimated maximum amount of special assessments that is proposed for the LMD in 2010 is $12,536.20, which will be collected amlUally to finance the District activities, with the total amount to be collected during the life of the District being $157,678.98, which includes an automatic inflation increase based upon an annual increase for inflation not to exceed five percent in any given year. The proposed duration of the District is ten years from the date such District is actually formed by ordinance. The proposed boundaries of the District encompass all properties adjacent to North Lake with lake front footage or with deeded lake access. The proposed rate structure is based on equal charges for similar parcels. Undeveloped parcels with lake frontage will be charged $.70 per lake front foot per year. Single family developed parcels will be charged $100 per year. Single family developed parcels with deeded access will be charged $75 per year. Undeveloped parcels with deeded access will be charged $15. Commercial property will be charged $.80 per lake front foot per year. The Department ofFish and Wildlife parcel with a public boat launch will be charged $4,000 per year. Section 2. Public Hearing. A public hearing conducted by the City of Federal Way City Council shall be held on the formation ofthe proposed District: DATE: June 2nd, 2009 Resolution No,09- Page 2 of4 TIME: 7:00 pm or shortly thereafter PLACE: City of Federal Way City Hall 33325 8th Ave South Federal Way, WA Section 3. Establishment of Advisory Committee. If North Lake Management District Number 2 is fOffiled, the City of Federal Way City Council will establish a non-paid Advisory Board of lakefront property owners representative of the diversity among property owners around North Lake to oversee the implementation of the Lake Management District program and to assist the City of Federal Way in establishing annual budgets and work plans for the use of Lake Management District revenues and expenditures. The Advisory Board will meet regularly as determined by the Board, propose annual budgets for Lake Management District expenditures to the City of Federal Way, educate its neighbors on Lake Management District issues, and submit aImual reports of Lake Management District activities to the City of Federal Way. Section 4. Public Notice. The City of Federal Way Clerk is hereby directed to publish and mail notices as required by RCW 36.61. Section 5. Severability. If any section, sentence, clause or phrase ofthis resolution should be held to be invalid or unconstitutional by a court of competent jurisdiction, such invalidity or unconstitutionality shall not affect the validity or constitutionality of any other section, sentence, clause or phrase of this resolution. Section 6. Corrections. The City Clerk and the codifiers ofthis resolution are authorized to make necessary corrections to this resolution including, but not limited to, the correction of scrivener/clerical errors, references, resolution numbering, section/subsection numbers and any references thereto. Resolution No,09- Page 3 of4 Section 7. Ratification. Any act consistent with the authority and prior to the effective date of this resolution is hereby ratified and affimled. Section 8. Effective Date. This resolution shall be effective immediately upon passage by the Federal Way City Council. RESOLVED BY THE CITY COUNCIL OF THE CITY OF FEDERAL WAY, WASHINGTON this 21 day of APRIL 2009. CITY OF FEDERAL WAY MAYOR, JACK DOVEY ATTEST: CITY CLERK, CAROL MCNEILLY, CMC APPROVED AS TO FORM: CITY ATTORNEY, PATRICIAA. RICHARDSON FILED WITH THE CITY CLERK: PASSED BY THE CITY COUNCIL: RESOLUTION NO.: 09- 04-14-2009 04-21-2009 Resolution No.09- Page 4 of4 COUNCIL MEETING DATE: April 21, 2001 _______________________________________________m~!~~_~:_~______ CITY OF FEDERAL WAY CITY COUNCIL AGENDA BILL SUBJECT: Public Works Surface Water Heavy Equipment Trailer Replacement - Authorization to Bid POLICY QUESTION: Should Council give authorization for SWM staff to put out to bid for a Heavy Equipment Trailer replacement? COMMITTEE: Land Use and Transportation Committee MEETING DATE: April 6, 2009 CATEGORY: c.gJ Consent o City Council Business o Ordinance o Resolution o o Public Hearing Other ! STAFF REpORT By: Will Appleton, P.~., Surface Water_Mana~__ DEPT: Public Works Attachments: Land Use and Transportation Committee memorandum dated Apri16, 2009. Options Considered: 1. Authorize SWM staff to bid the Heavy Equipment Trailer, returning with a request for permission to award the bid within the available budget to the lowest responsive, responsible bidder. 2. Do not authorize SWM staff to bid the Heavy Equipment Trailer. CITY MANAGER APPROVAL: ~ Committee #u1..- DIRECTOR APPROVAL: Council STAFF RECOMMENDATION: Staff recommends option 1. COMMITTEE RECOMMENDATION: Forward staff recommendation to the April 21, 2009 City Council Consent Agenda for approval as i"Y4~dlfie~ Ie 1f'1CrttlSe- fl-/& tlvaJ/cJ:/er [t7.S;~1 tJM(q<+ /i::r/L heCl~'Lf eq,l lip '! I eJt t , 1ro-</,y frem ~ W,iR11."1D 6;7.5,ec".'" #1r< . .fmnsfe/ tf {mas fnU"tt..rerl6~M au"...+, ~4~~t.-- < ~ Linda Kochmar, Chair' Dmt Duclos, Member PROPOSED COUNCIL MOTION: HI move orize SWM staff to bid the Public Works Surface Water Heavy Equipment Trailer Replacement, increasing the available cash budget from $18.679.00 to $25,000.00 through the transfer of funds from the unallocated SWM account and returning with a request for permission to award the bid within the available budget to the lowest responsive, responsible bidder. " (BELOW TO BE COMPLETED BY CITY CLERKS OFFICE) COUNCIL ACTION: o APPROVED o DENIED o TABLEDIDEFERREDINO ACTION o MOVED TO SECOND READING (ordinances only) REVISED - 0210612006 COUNCIL BILL # 1ST reading Enactment reading ORDINANCE # RESOLUTION # CITY OF FEDERAL WAY MEMORANDUM SUBJECT: April 6, 2009 Land Use and Transportation Committee Cary M. Roe, P. E., Assistant City Manager, Chief Operations Officer, Emergency Manager M/Y( Will Appleton, P.E., Surface Water Manager~/ Public Works Surface Water Maintenance H~ Equipment Trailer Replacement- Authorization to Bid DATE: TO: VIA: FROM: BACKGROUND: Public Works Surface Water Maintenance Division purchased a 12 ton equipment trailer in 1994 and gave it a replacement life of 12 years. This trailer can carry 17,000 lbs. In 2003 a John Deere Backhoe was purchased for SWM that weighed 16,800. This left only 200 lb. payload that the trailer could carry when the backhoe was loaded on the trailer. Items such as road plates, extra buckets and drain pipe must be brought out on a separate truck. The ramps on this old trailer had to be lengthened so the new John Deere backhoe could be loaded without dragging the digging boom. The extra weight from lengthening the loading ramps has been hard on the driver's backs lifting them into place for transport. The 17,000 lb. payload is not enough to transfer the newer equipment that the crew rents during the summer and equipment we want to purchase in the future. The SWM staff wishes to replace the old Butler trailer with a new heavy equipment trailer that can carry 40,000 lbs. and uses a tilt deck instead of ramps to load equipment. This new payload capacity will allow the SWM crew to leave the road plates loaded on the new trailer at all times and to carry extra equipment and supplies when the backhoe is loaded. The tilt deck will allow the SWM crew to load all types of equipment with no restrictions and load it safely, without the strain of lifting heavy loading ramps. Available Fundine: The current reserve balance for the SWM Heavy Equipment Trailer is $18,679.00. During review of the 2009-2010 budget the Council approved $23,000.00 for the replacement of the equipment trailer. This amount includes the $18,679.00 plus an estimated trade in or auction value of $4,321.00 for the old Butler heavy equipment trailer currently used by the SWM department. k:\Iutc\2008\04-06-2009 SWM Tilt Trailer - Authorization to Bid.doc COUNCIL MEETING DATE: April 21, 2009 _____________!!~l\1_#:~ CITY OF FEDERAL WAY CITY COUNCIL AGENDA BILL SUBJECT: 20th Place SW Emergency Slide Repair POLICY QUESTION: Should City Council authorize staff to submit grant applications to FEMA for project reimbursement? COMMITTEE: Land Use and Transportation Committee MEETING DATE: April 6, 2009 CATEGORY: [gJ Consent o City Council Business STAFF REpORT By: Brian Ro o Ordinance o Resolutiou o o Public Hearing Other , .E., Street Systems Project Engineer DEPT: Public Works Attachments: Memorandum to the Land Use Transportation Committee dated April 6, 2009. Options Considered: 1. Authorize staff to submit a public assistance grant funding application under disaster declaration 1817- DR- W A for this project; and approve the transfer of $100,000 from unappropriated transportation capital funds to the project. 2. Do not submit any public assistance grant funding application under disaster declaration 1817-DR- W A for this project, and provide direction to staff. - -. ------.-----------..----..----------..---..-..---- -.... STAFF RECOMMENDATION: Staff recommends forwarding Option 1 to the April 21, 2009 Council Co A enda for a roval. CITY MANAGER APPROVAL: ~ Zom;"ittJ M DIRECTOR APPROVAL: Council COMMITTEE RECOMMENDATION: Committee recommends forwarding Option I to the Apri121, 2009 Council Consent Agenda for approvaL ckliuL- Dini Duclos, Member PROPOSED COUNCIL MOTION: "I move roval to authorize staff to submit a public assistance grant funding application under disaster declaration 1817-DR-WAfor the 2(jh Place SW Emergency Slide Repair Project; and approve the transfer of$100,OOOfrom unappropriated transportation capitalfunds to the project. " (BELOW TO BE COMPLETED BY CITY CLERKS OFFICE) COUNCIL ACTION: o APPROVED o DENIED o TABLEDID.EFERREDINO ACTION o MOVED TO SECOND READING (ordinances only) REVISED - 0210612006 K:\council\agenda bills\2009\Grant Funding for 20th PI SW Emergency Slide Repair-doc COUNCIL BILL # 1ST reading Enactment reading ORDINANCE # RESOLUTION # CITY OF FEDERAL WAY MEMORANDUM DATE: April 6, 2009 TO: Land Use and Transportation Committee VIA: Cary M. Roe, P.E., Assistant City Manager, Chief Operating Officer, EmergencyVW\ Manage/1. . Brian R(~, P.E., Street Systems Project Engineer 2dh Place SW Emergency Slide Repair FROM: SUBJECT: BACKGROUND On January 6, the embankment beneath the 30000 block of 20th Place SW slid. City street maintenance crews stabilized the slide per the recommendation of a geotechnical engineer and closed the street to traffic. Today a single lane is available for local and emergency vehicle traffic only. It will be necessary to construct a retaining wall to stabilize the slide and allow permanent reconstruction of the roadbed. On January 30, 2009 the President declared the severe winter storms of January 6 through 16, 2009 a disaster for several western Washington counties, including King County. Declaration l817-DR-WA enables Federal Way to apply for Public Assistance for disaster-related repairs to its infrastructure. Public Assistance is a matching program. 75% of eligible project costs are reimbursable. This includes costs related to design, construction, construction management and project administration. Funds are accessed by a grant application to the Federal Emergency Management Agency (FEMA} Estimated Possible Required Project Phase Project Cost FEMA Grant City Match* Design $52,039 $39,029 $13,010 Construction $318,750 $239,063 $79,687 Total $370.789 $278.092 $92.697 * The required City match funds will be transferred from the unappropriated transportation capital fund. K:\LUT02009\04-06-09 Public Assistance Grant Application for 20th PI SW Emergency Slide Repair.doc COUNCIL MEETING DATE: 04-21-09 . .m .mmmmm~!~~~:~~e'. CITY OF FEDERAL WAY CITY COUNCIL AGENDA BILL SUBJECT: DONATION OF TWO (2) RETIRED POLICE VEHICLES TO CRIMINAL JUSTICE TRAINING COMMISSION POLlCY QUESTION: Should the City of Federal Way, Federal Way Police Department authorize the donation of two (2) police vehicles to the Criminal Justice Training Commission for use in their Police Academy Training Program? COMMITTEE: PARKS, RECREATION, HUMAN SERVICES AND PUBLIC SAFETY COMMITTEE MEETING DATE: April 14, 2009 CATEGORY: X Consent o City Council Business ST AFF REPORT By: Steve o Ordinance o Resolution o o Public Hearing Other Administrative Commander DEPT: Police Attachments: PRHS&PS Staff Report Options Considered: 1. Authorize the donation of two (2) retired Police vehicles to the Washington State Criminal Justice Training Commission for their Police Academy Training Program. 2, Authorize the donation of one (1) retired Police vehicle to the training program. 3. Continue with current practice of sending retired vehicles to auction. STAFF RECOMMENDATION: Approval of option #1. CITYMANAGERAPPROVAL:~ ~ DIRECTOR ApPROVAL: .,6t.;./!vnJ/~~ .tJ.UJ~ .Jj'/,/2QJ'J , Committee Council COMMITTEE RECOMMENDATION: PRHS&PS RECOMMENDS OPTION Committee Member PROPOSED COUNCIL MOTION(S): ve to authorize the donation of two (2) retired Police Vehicles to the Washington State Criminal Justice Training Commission for their Police Academy Training Program. (BELOW TO BE COMPLETED BY CITY CLERKS OFFICE) COUNCIL ACTION: o APPROVED o DENIED o TABLED/DEFERRED/NO ACTION o MOVED TO SECOND READING (ordinances only) REVISED - 02/06/2006 COUNCIL BILL # 1 ST reading Enactment reading ORDINANCE # RESOLUTION # ~ CITY OF FEDERAL WAY STAFF REPORT DATE: TO: VIA: FROM: April 14, 2009 Parks, Recreation, Human Services and Public Safety Council Committee Neal J. Beets, City Manager Brian J. Wilson, Chief of Police SUBJECT: Car Donation to the Criminal Justice Training Commission BACKGROUND: Chief Brian Wilson has received a formal request from Rex Caldwell, Basic Law Enforcement Academy (BLEA) Commander, for consideration of donating vehicles to the Academy. The Federal Way Police Department and City of Federal Way have been supportive ofthe Academy in the past and recognize the work that is performed there. There is a continuing need for equipment such as cars and other related equipment that are difficult to obtain other than through donations. The Police Department has two retired Police cars that would fit the needs of the Academy, both are Crown Victoria's. The estimated value of these cars at auction is $1500 to $1600 each. i:\agenda bills\2009\prhs&ps committee\vehicle donation to cjtc - s, neal 03-12-09,doc WASHINGTON STATE CRIMINAL JUSTICE TRAINING COMMISSION Michael D, Parsons, Ph,D, Executive Director 19010 1st Ave, S, . Seattle, WA 98148. (206) 835-7300. Fax (206) 439-3752. www,wa,gov/cjt February 11,2009 Chief Brian Wilson Federal Way Police Department 33325 8th Avenue South Federal Way, WA 98003 Dear Chief Wilson, This letter is to confirm our request of a vehicle to the Washington State Criminal Justice Training Commission (WSCJTC). We appreciate vehicle and equipment donations as this is an area where we have serious needs. We utilize the vehicles in our mock scene scenarios where recruits perform traffic stops in our parking lot and are evaluated on their performance as to whether they have followed correct procedure, considered all of the legal issues involved, etc. We have had a problem obtaining good vehicles which, even though not used on the road, would work when needed. Your agency has been very supportive of the work performed by the WSCJTC, which is to provide quality training to our recruits who will in turn perform their work with excellence in the community to which they return. It is only with the support of organizations such as yours and individuals such as yourself that we are able to carry out this mission. Again, I would like to thank you for considering this request. I can assure you that any donated equipment would be put to good use. We continue to be in need of equipment and vehicles for training and would appreciate your assistance now or in the future. If I may be of any assistance in regards to any training in the criminal justice area, please let me know. Sincerely, A.4-td~~~ .~. Rex D. Caldwell BLEA Commander C: Deputy Director Debbie Mealy Kristen Gregory Quartermaster Federal Way Police Department COUNCIL MEETING DATE: April 21, 2009 m .. m .. ..mm.. ..m .E!.~~~:f?'.f ... CITY OF FEDERAL WAY CITY COUNCIL AGENDA BILL SUBJECT: Agreement between City of Federal Way and Puget Sound Educational Service District Relating to Funding for Reinvesting in Youth POLICY QUESTION: Should the City of Federal Way / Federal Way Police Department continue to donate to Reinvesting in Youth? COMMITTEE: Parks, Recreation, and Public Safety Council Committee MEETING DATE: April 14, 2009 CATEGORY: [2J Consent o City Council Business STAFF REPORT By: o Ordinance o Resolution o o Public Hearing Other Executive Assistant Office of Chief DEPT: Police Department Attachments: 1. PRHS&PS Memo 2. Agreement between Federal Way and Puget Sound Educational Service District Relating to Funding for Reinvesting in Youth Options Considered: 1. Accept Reinvesting in Youth Agreement 2, Reject Agreement STAFF RECOMMENDATION: Staff recommends Option 1. CITY MANAGER ApPROVAL: ct:i:de ~ DIRECTOR ApPROVAL: IJLJ..IIVI'l'1PJJ.JJ) ;jU/f",.. t!,4/~ Committee Council COMMITTEE RECOMMENDATION: PRPS reco Committee Member POSED COUNCIL MOTION: "I mo approval of the Agreement between City of Federal Way and Puget Sound Educational Service District Relating to Funding for Reinvesting in Youth, and authorize City Manager, Neal J. Beets to sign such Agreement." (BELOW TO BE COMPLETED BY CITY CLERKS OFFICE) COUNCIL ACTION: o APPROVED o DENIED o TABLED/DEFERRED/NO ACTION o MOVED TO SECOND READING (ordinances only) REVISED - 02/06/2006 COUNCIL BILL # 1 ST reading Enactment reading ORDINANCE # RESOLUTION # CITY OF FEDERAL WAY CITY COUNCIL COMMITTEE STAFF REPORT DATE: TO: VIA: FROM: SUBJECT: April 14, 2009 Parks, Recreation, Human Services & Public Safety Council Committee Neal J. Beets, City Manager Brian J. Wilson, ChiefofPo14v---- Agreement between City of Federal Way and Puget Sound Educational Service District relating to Funding for Reinvesting in Youth Background The Federal Way Police Department has been helping fund Reinvesting in Youth since 2003. It is a countywide effort that seeks to increase resources for proven cost-effective services for troubled youth that reduce youth crime and save criminal justice and other costs. They reinvest in research-based intervention and prevention programs, which will serve youth and families throughout King County. The annual cost to the City of Federal Way is $5,000.00. In the past funding has come from the seizure account, this year it will come from the Traffic School account #001-2100-112-521-73- 120 1 Agreement Between City of Federal Way and Puget Sound Educational Service District Relating to Funding for Reinvesting in Youth This agreement is entered into between the City of Federal Way and the Puget Sound Educational Service District I Reinvesting in Youth. I. INTRODUCTION Launched by the Puget Sound Educational Service District, City of Seattle, King County and suburban city partners, Reinvesting in Youth (RIY) Phase 2 is a countywide effort that will work with King County local governments, school districts, community based providers and state policy makers to develop and implement comprehensive local strategies and programs to prevent and retrieve dropouts; it will also support state policy reforms focused on increased accountability and increased funding for dropout prevention and retrieval. It is anticipated that local government contributions to RIY administrative costs will leverage much larger amounts of support from private foundations for program implementation. The Puget Sound Educational Service District is the fiscal agent for the RIY project, and its director and deputy director are employed by Puget Sound Educational Service District. They are advised by an inter-governmental staff team and receive policy direction from a Steering Committee of elected officials from King County, the City of Seattle, suburban cities, school districts and other government and community leaders. Reinvesting in Youth will provide quarterly and year-end reports to all funders and other stakeholders. The parties enter into this agreement to allow the City of Federal Way to reimburse the Puget Sound Educational Service District for a portion of the management costs of the project. II. CITY OF FEDERAL WAY RESPONSIBILITIES The City of Federal Way serves as a key partner in RIY through its ongoing support of the RIY mission and strategies. Upon receipt of an invoice the City of Federal Way shall pay $5,000.00 to Puget Sound Educational Services District for a portion of the RIY management costs. III. PUGET SOUND EDUCATIONAL SERVICE DISTRICT REINVESTING IN YOUTH RESPONSIBILITIES The Puget Sound Educational Service District shall be responsible for hiring the RIY management staff and providing administrative support to the project. IV. AGREEMENT DURATION This agreement shall be effective from January 1,2009 to December 31,2009. This agreement may be extended by mutual agreement of the Puget Sound Educational Service District and the City of Federal Way. v. PAYMENT The Puget Sound Educational Service District / Reinvesting in Youth shall submit to the City of Federal Way an invoice for work to be completed under this agreement through the period specified in Section IV, in the amount of $5.000.00. VI. CORRESPONDENCE AND NOTICES All correspondence and notices related to this agreement shall be delivered or mailed to the following addresses: Reinvesting in Youth: Dana Boales Puget Sound Educational Service District 800 Oakesdale Avenue SW Renton, Washington 98057 (425) 917-7626 City of Federal Way: Brian Wilson Deputy Director of Public Safety City of Federal Way 33325 8th Ave S PO BOX 9718 Federal Way, WA 98040 (253) 661-4602 CITY OF FEDERAL WAY OFFICE OF THE CITY MANAGER PUGET SOUND EDUCATIONAL SERVICE DISTRICT Authorized Signature ~Iy--- Authorized Signature Monte Bridges Superintendent, PSESD 2 ~ 2.. ~ -0 <j Date Date COUNCIL MEETING DATE: April 21, 2009 ITEM CITY OF FEDERAL WAY CITY COUNCIL AGENDA BILL SUBJECT: Agreement between FWPD and Washington Auto Theft Prevention Authority (W ATP A); Grant for an Automatic License Plate Reader (ALPR). POLICY QUESTION: Should the City of Federal Way, Federal Way Police Department accept the Washington Auto Theft Prevention Authority (W ATP A) Grant for Automatic License Plate Reader (ALPR)? COMMITTEE: Parks, Recreation, and Public Safety Council Committee MEETING DATE: April 14, 2009 CATEGORY: ~ Consent D City Council Business STAFF REpORT By: Chief Brian Wilson D Ordinance D Resolution D D Public Hearing Other DEPT: Police Department Attachments: 1. PRHS&PS Memo 2, W A TP A Letter and Agreement Options Considered: 1, Accept Grant 2, Reject Grant STAFF RECOMMENDATION: Staff recommends Option 1. CITY MANAGER ApPROVAL: .~ ~ DIRECTOR ApPROVAL: /J.0J}(}v\ 'I/4,lIIlfJ,~~~/.JlllA., LjA4:MC; Committee Council COMMITTEE RECOMMENDATION: PRPS recommends Option ~ /IJ~ Committee Member Committee Chair PROPOSED COUNCIL MOTION: "I move approval of the Agreement between the Federal Way Police' Department and Washington Auto Theft Prevention Authority to accept the Grant for Automatic License Plate Reader, and authorize City Manager Neal Beets to sign such Agreement.. " (BELOW TO BE COMPLETED BY CITY CLERKS OFFICE) COllNCIL ACTION: o APPROVED o DENIED o TABLED/DEFERRED/NO ACTION o MOVED TO SECOND READING (ordinances only) REVISED - 02/06/2006 COUNCIL BILL # I ST reading Enactment reading ORDINANCE # RESOLUTION # CITY OF FEDERAL WAY CITY COUNCIL COMMITTEE STAFF REPORT DATE: TO: VIA: FROM: April 14, 2009 Parks, Recreation, Human Services and Public Safety Council Committee Neal J. Beets, City Manager Brian J. Wilson, Chief of Police SUBJECT: Agreement between the Federal Way Police Department and the Washington Auto Theft Prevention Authority (W A TP A); Grant for Automatic License Plate Reader (ALPR). Background The Federal Way Police Department applied for the Washington Auto Theft Prevention Authority (A TP A) Grant in order to purchase an Automatic License Plate Reader (ALPR). The ALPR device would be permanently mounted into a patrol vehicle. The ALPR vehicle would be deployed specifically to address auto theft issues within the City of Federal Way to achieve a greater rate of recovery for stolen vehicles, and to make more arrests associated with occupied stolen vehicles. The ALPR would cost $30,000, which is the amount that was awarded in the Grant. 1 WASHINGTON AUTO THEFT PREVENTION AUTHORITY WASHINGTON ASSOCIATION OF SHERIFFS AND POLICE CHIEFS 3060 Willamette Drive NE, Suite 101 - Lacey, WA 98516 - Phone: (360) 292-7900 - Fax: (360) 292-7269 - Website: http://watpa.waspc,org "preventing and reducing motor vehicle theft and other associated crime in the State of Washington " March 20, 2009 Chief Brian Wilson Federal Way Police Department 33325 8th Ave. S PO Box 9718 Federal Way, WA 98063-9718 Dear Chief Wilson: I am pleased to inform you that the Washington Auto Theft Prevention Authority (W ATPA) has approved an award of$30,000.00 for the Automatic License Plate Reader (ALPR). The grant award is effective March 19,2009 and expires on June 30, 2009. If your award includes funding for an automated license plate recognition device, the W A TP A expects you to adopt an ALPR use policy prior to deploying the equipment. We highly encourage you to develop your policy based on the ALPR Model Policy of the Washington Association of Sheriffs and Police Chiefs (WASPC). It can be found on the WASPC website at www.waspc.org. Enclosed is an award agreement. This agreement is to be signed and returned to the W A TP A. No funds will be reimbursed until the signed agreement is received. Expenditures prior to the award effective date or after the grant expiration date are not authorized and will not be reimbursed. In addition, the grant award is subject to all Grant Policies and Procedures of the Washington Auto Theft Prevention Authority (available on the WATPA website at htto://watoa.wasoc.org). Costs will be paid on a reimbursement basis. Appropriate invoices and receipts are to be submitted no more than once each month. You will be reimbursed for actual expenses only up to the limit of the award. Congratulations on your grant award approval. We look forward to seeing positive outcomes from your efforts toward improving the motor vehicle theft problem in Washington State. Sincerely, i a nyon, Executive Director ashington Auto Theft Prevention Authority Encl: Award Agreement cc: Kristen Gregory, Quartermaster Washington Auto Theft Prevention Authority JOHN BATISTE Chief - WA State Patrol EMIL DAMMEL Insurance Industry HARVEY GJESDAL Sheriff-Douglas County KEN HOHENBERG Chief-Kennewick JOHN LOVICK Sheriff - Snohomish County MERLE PFIEFER General Public DON PIERCE Executive Director - W ASPC DANSATTERBERG Prosecuting Attorney ~ King County STEVE STRACHAN Chief-Kent MICHAEL WEST Automobile Industry JIM LAMUNYON Executive Director - W A TP A AGREEMENT BETWEEN FEDERAL WAY POLICE DEPARTMENT AND WASHINGTON AUTO THEFT PREVENTION AUTHORITY WASHINGTON AUTO THEFT AUTO THEFT PREVENTION PREVENTION AUTHORITY EQUIPMENT / TECHNOLOGY GRANT 1. Award Recipient Name and Address: 5. Amt. Approved Federal Way Police Department $30,000.00 33325 8th Ave. S PO Box 9718 6. Contact: Brian Federal Way, WA 98063-9718 Wilson Title: Chief 2. Project Title Telephone: 253-835-6711 Automatic License Plate Reader (ALPR) 7. Award Period: 03/19/09 - 06/30/09 3. Tax Identification No: 8. Funding Authority: WASHINGTON AUTO THEFT 4. Grant No: PREVENTION AUTHORITY 09-ET-WATPA-006 9. Service Area: King Requests for reimbursement under this agreement are subject to the following budget: 10. EQUIPMENT & TECHNOLOGY $30,000.00 IN WITNESS WHEREOF, the W A TP A and RECIPIENT acknowledge and accept the terms of this AGREEMENT and attachments hereto, and in witness whereof have executed this AGREEMENT as ofthe date and year last written below. The rights and obligations of both parties to this AGREEMENT are governed by the information on this A ward Sheet and other documents incorporated herein by reference: Agreement Specific Terms and Conditions, and Agreement General Terms and Conditions. 3 Jim LaMunyon, Executive Director W A TP A FOR THE RECIPIENT Signature Date Print Name/Title AGREEMENT NO. 09-ET-WATPA-006 WASHINGTON AUTO THEFT PREVENTION AUTHORITY INTERAGENCY AGREEMENT SPECIFIC TERMS AND CONDITIONS Auto Theft Prevention Grant Program This AGREEMENT is entered into by and between the WASHINGTON AUTO THEFT PREVENTION AUTHORITY (hereinafter referred to as the W ATPA), and the Federal Way Police Department (hereinafter referred to as the RECIPIENT). NOW, THEREFORE, in consideration ofthe covenants, performances, and promises contained herein, the parties hereto agree as follows: FUNDING SOURCE Funding for this AGREEMENT is provided to the Washington Auto Theft Prevention Authority from the State of Washington Treasury, Washington Auto Theft Prevention Authority Account. Funding awarded to the RECIPIENT shall not exceed the amount reflected in item 5 of the AGREEMENT Face Sheet. SCOPE OF SERVICES The RECIPIENT shall use the state funds awarded hereunder solely for salary and benefits, goods and services, and travel and other essential costs to support the purposes further defined in the final and approved Activities Narrative, Performance Measurement, and Budget documents of its grant application. SCOPE OF WORK The RECIPIENT shall seek to implement the activities and to achieve the goals and objectives specified in its final approved activities, performance measurement, and budget proposals as well as the program SPECIAL CONDITIONS, Attachment A, which by reference are incorporated into this agreement. SCOPE OF WORK REVISIONS The RECIPIENT shall submit to the W A TP A a written request to effect any significant change to its proposed activities or budget. Such requests shall be accompanied by a revised activities narrative, budget or other supporting documents, and shall be approved by the W A TP A before the activities supporting the revisions qualify as part of the SCOPE OF SERVICES. Special Conditions Washington Auto Theft Prevention Authority Grant Award 1. The funding under this project is for the purchase of equipment and technology. 2. Recipients of ALPR funding are expected to adopt an ALPR use policy prior to deployment of the equipment. You are highly encouraged to use the W ASPC model policy found at www.waspc.org as a guide. 3. In order to assist the W A TP A in the monitoring of the award, your agency will be responsible for submitting quarterly Program Progress Reports. 4. The W ATPA may conduct periodic reviews or audits (program and financial) of the Auto Theft Grant Program. The grantee agrees to cooperate with the auditors. 5. The grantee agrees to abide by the terms, conditions and regulations as found in the Washington Auto Theft Prevention Authority Grant Policies and Procedures. 6. The grantee agrees that no W ATPA funding for grant activities will be used to supplant funding from other sources that is available for auto theft prevention. COUNCIL MEETING DATE: 4/21/2009 ITEM #: c.. L ,,--.................-------......-..---....-...--.--..----.-........._......_...__._......_._...._...._.._-~ CITY OF FEDERAL WAY CITY COUNCIL AGENDA BILL SUBJECT: SUCCESSION FOR GOVERNING THE CITY OF FEDERAL WAY IN TIMES OF EMERGENCY POLICY QUESTION: SHOULD THE CITY OF FEDERAL WAY ESTABLISH A LINE OF SUCCESSION FOR GOVERNING THE CITY OF FEDERAL WAY IN TIMES OF EMERGENCY? COMMITTEE: PARKS, RECREATION AND PUBLIC SAFETY MEETING DATE: 4/14/2009 CATEGORY: D Consent D City Council Business D Ordinance X Resolution D D Public Hearing Other STAFF REPORT By: RAY GROSS DEPT: PUBLIC WORKS Attachments: 1) DRAFT RESOLUTION Options Considered: 1) APPROVE DRAFT RESOLUTION 2) DISAPPROVE DRAFT RESOLUTION AND PROVIDE DIRECTION TO STAFF. STAFF RECOMMENDATION: APPROVE OPTION 1 CITY MANAGER APPROVAL: ~ Committee Council DIRECTOR APPROVAL: ~ Committee ~ ~ Council (i \ COMMITTEE RECOMMENDATION: ~ Committee Chair Committee Member POSED COUNCIL MOTION(S): Move to approve resolution as written or as amended by committee. (BELOW TO BE COMPLETED BY CITY CLERKS OFFICE) COUNCIL ACTION: o APPROVED o DENIED o TABLED/DEFERRED/NO ACTION o MOVED TO SECOND READING (ordinances only) REVISED - 02/06/2006 COUNCIL BILL # 1ST reading Enactment reading ORDINANCE # RESOLUTION # RESOLUTION NO. A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF FEDERAL WAY, WASHINGTON, ESTABLISHING THE SUCCESSION FOR GOVERNING THE CITY OF FEDERAL WAY IN TIMES OF EMERGENCY OR DISASTER. WHEREAS, the City Council of Federal Way has recognized the need to pro actively prepare in the event of an emergency or disaster as shown by funding the regular full time position of Emergency Management Coordinator, by funding a generator at the Federal Way Community Center; and by funding the equipment for Emergency Operations Center; and WHEREAS, the City Council of Federal Way recognizes the need to formally establish a clear line of succession leadership in times of emergency or disaster to ensure that leadership will not falter during an emergency or disaster; and WHEREAS, in the event ofan emergency or disaster the City of Federal Way may qualify for State and/or Federal relief monies if the Mayor issues a formal proclamation of emergency to King County and the State of Washington; and WHEREAS, the City Council recognizes that a clear line of succession for the leadership of Federal Way is necessary because when an emergency or disaster condition exists the Mayor not be available or able to lead the City. NOW THEREFORE, THE CITY COUNCIL OF THE CITY OF FEDERAL WAY, RESOLVES AS FOLLOWS: Section 1. Succession. In the event of an emergency or disaster that impacts the City of Federal Way and the Mayor is not available; succession ofleadership should be in the following Resolution No. 09- Page 1 of3 order: 1. Deputy Mayor; 2. Council members by the respective position numbers commencing with number one; 3. City Manager; 4. Assistant City Manager/ Chief Operating Officer and/or Assistant City Manager/ Chief Financial Officer; 5. Police Chief; 6. Public Works Director; or 7. Emergency Manager Coordinator. Section 2. Proclamation. The above line of succession shall be able to make a proclamation of emergency without the need of a quorum, and carry on business as necessary. Section 3. Severability. If any section, sentence, clause or phrase ofthis resolution should be held to be invalid or unconstitutional by a court of competent jurisdiction, such invalidity or unconstitutionality shall not affect the validity or constitutionality of any other section, sentence, clause or phrase of this resolution. Section 4. Corrections. The City Clerk and the codifiers ofthis resolution are authorized to make necessary corrections to this resolution including, but not limited to, the correction of scrivener/clerical errors, references, resolution numbering, section/subsection numbers and any references thereto. Section 5. Ratification. Any act consistent with the authority and prior to the effective date of this resolution is hereby ratified and affirmed. Resolution No, 09- Page 2 of3 Section 6. Effective Date. This resolution shall be effective immediately upon passage by the Federal Way City Council. RESOLVED BY THE CITY COUNCIL OF THE CITY OF FEDERAL WAY, WASHINGTON this 21st day of April, 2009. CITY OF FEDERAL WAY MAYOR, JACK DOVEY ATTEST: CITY CLERK, CAROL MCNEILLY, CMC APPROVED AS TO FORM: CITY ATTORNEY, PATRICIA A. RICHARDSON FILED WITH THE CITY CLERK: PASSED BY THE CITY COUNCIL: RESOLUTION NO.: 09- 4-14-2009 4-21-2009 Resolution No, 09- Page 3 of3 , COUNCIL MEETING DATE: April 21, 2009 ITEM #: CITY OF FEDERAL WAY CITY COUNCIL AGENDA BILL SUBJECT: COMMUNITY FIREWORKS RFP POLICY QUESTION: Should the Council approve the proposal from Entertainment Fireworks for the community fireworks display at the Red, White and Blues Festival? COMMITTEE: PRHSPSC MEETING DATE: April 14, 2009 CATEGORY: 1ZI Consent D City Council Business D Ordinance D Resolution D D Public Hearing Other DEPT: PRCS ~!~l.!:l.!:~~9.~!!\.x.::ryt:~IY~~~~!.'.~~~T~~!.~~!l~?4.gl!.!~!.~!~Y~~:.~~P!.: Every two years the City seeks vendors to produce the community fireworks display at the Red, White and Blues Festival. In February, the first Request for Proposals (RFP) for fireworks was advertised and sent to regional vendors. One late proposal was received by Entertainment Fireworks Inc. who had mistaken the date RFP's were due. The RFP was advertised a second time and sent to regional vendors, one proposal from Entertainment Fireworks, Inc. was received. Attachments: 1. 2009-10 Fireworks Request for Proposals 2. Entertainment Fireworks Inc. Submittal Options Considered: 1. Authorize acceptance of the Entertainment Fireworks Request for Proposal and authorize staff to negotiate a two year agreement for $32k for the community fireworks display at the Red, White and Blues Festival. 2. Provide alternate direction to staff. STAFF RECOMMENDATION: Staff recommends Council approval of option 1 to Committee ~ to Council DIRECTOR ApPROVAL: SJ:. to Committee 5X.. To Council CITY MANAGER ApPROVAL: o-wl COMMITTEE RECOMMENDATION: Forward th al to City Council for approval on April 21, 2009. Committee Member OPOSED COUNCIL MOTION: 'Pproval of option 1, and authorize staff to negotiate a two year agreement for $32kfor the community fireworks display at the Red, White and Blues Festival." (BELOW TO BE COMPLETED BY CITY CLERKS OFFICE) COUNCIL ACTION: o APPROVED o DENIED o TABLEDillEFERRED/NOACTION o MOVED TO SECOND READING (ordinances only) REVISED - 02106/2006 COUNCIL BILL # 1 ST reading Enactment reading ORDINANCE # RESOLUTION # CITY OF FEDERAL WAY RECREATION AND CULTURAL SERVICES DIVISION REQUEST FOR PROPOSAL I. PURPOSE OF REQUEST The City of Federal Way ("City") is requesting proposals for the purpose of providing community fireworks display on July 4,2009 and July 4,2010 at Celebration Park (1095 S 324th St.) in Federal Way. The City's needs are outlined in the following Requestfor Proposal ("RFP"). The selected firm will be issued a two-year contract for services. II. TIME SCHEDULE The City will follow the following timetable, which should result in a preliminary selection ofa firm on March 27,2009. Issue RFP Deadline for Submittal ofRFP's Preliminary Selection of Firm Notify Firm March 7, 2009 March 20, 2009 March 27,2009 April 22, 2009 III. INSTRUCTIONS TO PROPOSERS A. All proposals should be sent to: Jeri-Lynn Clark, Purchasing City of Federal Way 33325 8th Avenue South P.O. Box 9718 Federal Way, WA 98063-9718 (253) 835- 2526 B. All proposals must be in a sealed envelope and clearly marked in the lower left- hand comer: "RFP - Community Fireworks Display". C. All proposals must be received by 5:00 p.m. on March 20,2009. Postmarks will not be considered in judging the timeliness of submissions. Proposals must be delivered in person or by courier or by mail to: Federal Way City Hall, 33325 8th Ave S, 98003. All proposals must be signed in ink by an authorized representative. Three copies of the RFP must be presented. No faxed or telephone proposals will be accepted. D. Proposals should be prepared simply and economically, providing a straight forward, concise description of provider capabilities to satisfy the requirements of the request. Special bindings, colored displays, promotional materials, etc. are not desired. Emphasis should be on completeness and clarity of content. Use of recycled paper for requests and any printed or photocopied material created pursuant to a contract with the City is desirable whenever practicable. Use of both sides of paper sheets for any submittals to the City is desirable whenever practicable. E. The Recreation & Cultural Services Superintendent or representative will notify the firm selected, in writing, by March 3, 2009. E. All proposals must include the following information: . Length of show. The City requires that the show be 20-22 minutes in length. . The names of individuals from those firms who will be working on the project and their areas of responsibility. . Specific experience of individuals relative to the proposed project. . A proposed outline of tasks, products and project schedule, including the number of hours required to complete each task or product. . A proposed budget based on the above outline oftasks, products and schedules for a total of $16,000.00 for 2009 and $16,000.00 for 2010. Budget to include all customary costs including but not limited to product, shipping cost & delivery costs, choreography, music, performance, set-up and clean up. . References, including at least three (3) current references with contact names, addresses and telephone numbers. . A site map, including fireworks staging area and safety zone. . Inventory of products to be used. IV. SELECTION CRITERIA Factor Weight Given 1. Responsiveness: The City will consider the materials submitted by the proposer to 20% 2 2. determine whether the proposer is in compliance with the RFP. Creativity, variety and content of fireworks display. Review of detailed show description. 20% 3. Price. 30% 4. Responsibility: The City will consider the materials submitted by the proposer and other evidence it may obtain to determine the company's ability and history of successfully completing contracts of this type, meeting projected deadlines and experience in similar work. 30% TOTAL CRITERIA WEIGHT 100% Each proposal will be independently evaluated on factors 1 through 3. IV. COMPENSATION A. Please present detailed information on the firm's proposed fee schedule for the specifications proposed and for any variation for non-routine services, inclusive of Washington state sales tax and any other applicable governmental charges. Please provide specifics as to definitions of routine versus non-routine tasks, what is fixed as opposed to variable, and how costs are adjusted according to that classification. B. Payment by the City for the services will only be made after the services have been performed, an itemized billing statement is submitted in the form specified by the City and approved by the appropriate City representative, which shall specifically set forth the services performed, the name ofthe person performing such services, and the hourly labor charge rate for such person. Payment shall be made on a monthly basis, thirty (30) days after receipt of such billing statement. V. TERMS AND CONDITIONS. A. The City reserves the right to reject any and all proposals, and to waive minor irregularities in any proposal. B. The City reserves the right to request clarification of information submitted, and to request additional information from any proposer. 3 C. The City reserves the right to award any contract to the next most qualified contractor, ifthe successful contractor does not execute a contract within thirty (30) days after the award of the proposal. D. Any proposal may be withdrawn up until the date and time set above for opening of the proposals. Any proposal not so timely withdrawn shall constitute an irrevocable offer, for a period of ninety (90) days to sell to the City, the services described in the attached specifications, or until one or more of the proposals have been approved by the City administration, whichever occurs first. E. The contract resulting from acceptance of a proposal by the city shall be in a form supplied or approved by the City, and shall reflect the specifications in this RFP. A copy ofthe contract is available for review. The City reserves the right to reject any proposed agreement or contract that does not conform to the specifications contained in this RFP, and which is not approved by the City Attorney's office. F. The City shall not be responsible for any costs incurred by the firm in preparing, submitting or presenting its response to the RFP. VI. SCOPE OF SERVICES Submission of proposal for community fireworks for up to $16,000.00. Proposal should include choreography to music with a welcoming address to the citizens of Federal Way and a grand finale display. The length of the display should be identified with a minimum length of 20 and maximum length of 22 minutes accepted. The show will take place at 10:15 p.m. at the location of Celebration Park, Federal Way, Washington. Attendance for the 2008 event was approximately 16,000-18,000. Please identify the relationship between price and length of program. Each proposal should include a description of all fireworks to be included and any visuals and explanation that assist in describing the show. Services to be performed must be in compliance with all provisions of Chapter 70.77 RCW, including, without limitation, using one licensed pyrotechnic operator in connection with the handling or display of fireworks, combing the grounds for any live materials around the site immediately preceding the fireworks display and again during daylight hours on July 5 to be completed by 10:00 a.m., providing sufficient personnel at fireworks discharge site in order to ensure a safe public display, and obtaining all necessary licenses and permits; provided, however, that the City agrees to waive the local business license fee and agrees to provide for crowd control and fire personnel. 4 VII. INSURANCE Proposer agrees to carry as a minimum, the following insurance, in such forms and with such carriers who have a rating, which is satisfactory to the City: A. Workers' compensation and employer's liability insurance in amounts sufficient pursuant to the laws of the State of Washington; B. Commercial general liability insurance with combined single limits of liability not less than $3,000,000 for bodily injury, including personal injury or death, products liability and property damage. C. Automobile liability insurance with combined single limits of liability not less than $1,000,000 for bodily injury, including personal injury or death and property damage. The City shall be named as additional insured on all such insurance policies, with the exception of workers' compensation coverage(s). Contractor shall provide a certificate of insurance and a copy of additional insured endorsement concurrent with the execution of a contract with the City, evidencing such coverage and, at City's request, furnish the City with copies of all insurance policies and with evidence of payment of premiums or fees of such policies. Publication: Federal Way Mirror, March 7, March 11 k:\rwbf\logistics\firewkrfpRev.0910 5 W"a.H"V"" - . . .' -..... - ...... .. . . ," ;;. ,- ", ':,',.. H. . ;';,. ... ." ',"; On .. - H"" ,: ~. '...' .. -, . . ,,, n. ;::<; -;-;".; ;---:',- ,,':0",:', - _ _ do: _, . ; . . . ; .' .. .. . . __;__ _ 0:__ _ _ Po, .. dOH ...', _ "_; " : .. ," _ H . H po. " _' .: _ _ '. _ :. -:. H;_:_: H', ,';" " " " ':" ," ; :-< ',::', :.:: H :.:' . ,',' 0:" : ',::,::;';-;:' _;':,:::, ..::'::.... . . '.' .' .. .. . .... ... . . .. . :';' ....".;.;:: ,,' - ,'.: .:.'..-;..'<..:.--::....:;:.:::..:'....:::.::': . eIlt!O~lcsEnterl:ainm.lfi:i--;lfclllding nlJ:Jf/n!4merica" Nove",ber 2007 ting'Nationw:ideBroadcast - Coeur ort, CityofGQeuid'Alene, Idaho. e(taill", ~ ~ $ IU ?. Entertainment Fireworks, Inc. A Place of Excellence in Pyrotechnics P.O. Box 7160 Olympia, Washington USA 98507-7160 ~ . . ~ (J ~$ ,.,~ ~rk5~ March 17, 2009 Jeri-Lynn Clark, Purchasing City of Federal Way 33325 8th Avenue South PO Box 9718 Federal Way, WA 98063 RE: RFP Community Fireworks Display Dear Jeri Lynn: Thank you for the invitation to participate in this process. As you know, Entertainment Fireworks, Inc. has been your production vendor in the past. Enclosed for your review and consideration is our Proposal "A" in the amount of $16,000 per year for your July 4, 2009-10 fireworks displays. The price is all-inclusive per the following proposal, produced using 35% Recycled EnvirocopyTM paper. It is our understanding of your "Scope of Work" that you wish to engage with a Display Company to prepare and produce a July 4th program for years' 2009 and 2010. The Program will be launched from Celebration Park - 1095 South 324th Street, Federal Way, WA, at approximately 10:15 PM each of the respective years of the agreement. The Program should include choreography to music with a welcoming address to the citizens of Federal Way. Implied in this "Scope of Work" is your desire to have this program produced in a safe, secure, ard professional manner and to have the activity managed and assembled so as to be ready to initiate the display as defined in the RFP. We have also noted and understand your request for the event to be performed in compliance with all provisions of Chapter 70.77 RCW, and other applicable laws and standards, notwithstanding NFPA (National Fire Protection Association) Standard 1123, as identified by reference in WAC 212.17. You have also requested an identification between price and length of program. The RFP targets a minimum length of 20 and a maximum length of 22 minutes. It is important to perceive that what you are purchasing is the "opportunity to be entertained". Albeit, a potentially shorter program that features design and entertaining presentation, and makes use of your material and service that you have the budget to purchase, may garner more positive response from all, vs. a longer program with large gaps between launches and effects. Phone 360-352-8911 * Fax 360-352-0205 * efi@pyrotech.com * www.pyrotech.com e(tailJ~ ~ & IU ~ Entertainment Fireworks, Inc. A Place of Excellence in Pyrotechnics P.O. Box 7160 Olympia, Washington USA 98507-7160 .". . ~ ,~ &..-- ,,- ~FOrkS~ Yet, relying upon our past service, we have achieved or adequately serviced this target through careful music selection and collaboration with the City Event Director. We have included with this proposal the quantities of each respective size of item that will be furnished to the programs. The full "laundry list" of each item and description would consume the majority of space allowed for this RFP and possibly serves little purpose in the broad scope of the information you wish to evaluate to make your choice. You will note that the product inventory for your successive programs is close to a "carbon copy" of materials used during the previous RFP cycle, and is sufficient to support the RFP's "length" target and design objectives. RFP Element PERSONNEL - Entertainment Fireworks, Inc. administrative personnel to provide production services: Ken Julian, VP Operations/Choreographer/Music Director (15 years), Judy Julian, EFI President (15 years), Terri Schuette, EFI Admin Director (20 years). Scott Steinmetz (15 years) - Washington State Licensed Pyrotechnician. By trade, Mr. Steinmetz is a practicing Civil Engineer, and has avocationally coordinated the City of Federal Way display production for many recent years. RFP Element OUTLINE OF TASKS - Please refer to the observations and interaction City officials have had with Entertainment Fireworks, Inc. and Mr. Steinmetz during past presentations for achievement of a quality outcome. RFP Element REFERENCES: (provide 3) Sarah Olson City of Lynnwood Parks & Recreation PO Box 5008 Lynnwood, WA 98046 425-771-6447 Mike Ogliore, Events Director Bellevue Downtown Association 500 - 108th Avenue NE Suite 210 Bellevue, WA 98004 425-453-3110 Phone 360-352-8911 * Fax 360-352-0205 * efi@pyrotech.com * www.pyrotech.com e(tail1~ ~ & & IU ~ Entertainment Fireworks, Inc. A Place of Excellence in Pyrotechnics P.O. Box 7160 Olympia, Washington USA 98507-7160 ~ . ~ i G~rk5'~ Adrian Buchan, Marketing Director Emerald Downs Racetrack PO Box 617 Auburn, WA 98071 253-288-7719 RFP Element SITE MAP - Please find current SITE MAP after the Display Agreements in this proposal. RFP Element INVENTORY OF PRODUCT - as follows. For any questions you may have, please contact us at 360-352-8911, fax to 360-352-0205 (email: efi@pyrotech.com). Also, visit Entertainment Fireworks, Inc. on the worldwide web at: www.pyrotech.com. Entertainment Fireworks, Inc. is providing its standardized "Display Agreement" for review. We understand that modifications may be requested to more appropriately fit the contract culture of the City of Federal Way. I believe we have successfully completed those requests in the past, and will certainly strive to meet any reasonable suggestion again. Entertainment Fireworks, Inc. will provide the City of Federal Way with a Liability Certificate of Accord in the amount of $5,000,000 as a value added service. Upon advice from the City of Federal Way, Entertainment Fireworks, Inc. will also list "additional insureds" who are directly involved in the production or administration of the program. Entertainment Fireworks, Inc. is underwritten by the Lexington Insurance Company, currently rated by A.M. Best at "A 15". Brokerage contact information for Risk Management inquires can be provided upon request. Thank you for the opportunity to submit this proposal. It would be a privilege to work with you. Sincerely, Ken Julian Vice-President 0 Phone 360-352-8911 * Fax 360-352-0205 * efi@pyrotech,com * www.pyrotech.com City of Federal Way July 4, 2009-10 Entertainment Fireworks, Inc. is pleased to present this proposal for the City of Federal 2009-10 fireworks productions. This is a complete program and includes: · Licensed Operator and Crew . Transportation . Worker's Compensation . Liability Insurance Coverage . All Equipment to Fire Display · Administrative Coordination (all necessary permits and licenses) Entertainment Fireworks purchases quality pyrotechnic materials from select sources in the United States, Europe, and Asia to provide your event with the best varieties possible. These products have been selected with consideration of your budget, location and display to achieve, in our professional opinion, the maximum variety of color, size and overall effect. If you wish to make any adjustment to quantities suggested, we would be happy to make changes of equivalent values at your request. The following descriptions are representations of the types of aerial shells and other pyrotechnic materials to be used in your fireworks display. And now to introduce your program... Page 1 City of Federal Way July 4, 2009-10 Fireworks Display Proposal Aerial Display Shells 3-inch Aerial Shells Color 120 Fancy 70 Special 15 4-inch Aerial Shells Color 120 Fancy 70 Special 15 5-inch Aerial Shells Color 70 Fancy 20 Special 6 Page 2 City of Federal Way July 4, 2009.-10 Fireworks Display Proposal Comets Comets 2.00-inch - (varieties selected from) Blue with 30 Silver Tail, Firefly Gold Strobe, Firefly Silver Strobe, Firefly (Wizard), Red Glitter, Kamuro (Wizard), Green Glitter, Purple, Orange Glitter Comets 3.00-;nch - (varieties selected from) Blue with 20 Silver Tail, Golden Tailed, Firefly Gold Strobe, Golden Tailed, Firefly Silver Strobe, Red Glitter, Green Glitter, Green with Silver Tail, Red and Silver Tailed, Silver Tailed, Yellow with Silver Tail, Orange Glitter Page 3 City of Federal Way July 4, 2009-10 Fireworks Display Proposal Specialty Display Products 25 Salutes: 3-inch Titanium Flash Heavy Report (total of chained or single salutes) 22 Mines - 12 3-inch Aerial Canister Mines, 8 4-inch Aerial Canister Mines, 2 5-inch Aerial Canister Mines 6 Multiple Shot Aerial Display Devices (Description of Varieties): 3 - 50-shot 2-inch varieties; 2 - 36-shot 2.S-inch varieties; 1 - 2S-shot 3-inch variety. 12 Multiple Shot Ground Display Devices (Description of Varieties): 6 - 100-shot varieties; 4 - 100-shot "fan pattern" varieties: 2- lSD-shot varieties 26 Performance Candle Batteries (Description of Varieties): 6 - 8-ball l-inch varieties; 16 - 8-ball 1-1/2 inch varieties; 4 - 2-inch 8-ball varieties Page 4 City of Federal Way July 4, 2009-10 Fireworks Display Proposal Display Shell Recap Total 3" Shells 205 Total 4" Shells 205 TotalS" Shells 96 Total Comets 50 Total Specialty Display Products 91 GRAND TOTAL 647 + Grand Finale Finale Shells: A magnificent display of fantasy in the sky. Sounds of bursting barrages and a star break of spectacular colors. Shells simultaneously bursting in the sky, spreading a glorious rainbow of colors and lighting up the heavens with breathtaking beauty. A very special ending to your evening of a grand display of fireworks. Quantity 2V2" Finale Shells 60 3" Finale Shells 60 4" Finale Shells 5 5" Finale Shells 6 TOTAL FINALE SHELLS 131 Page 5 City of Federal Way July 4, 2009-10 Fireworks Display Proposal FIREWORKS ITEMS VS. SHELL COUNT OR SHOTS This proposal is calculated on actual pyrotechnic units planned for display at the event, NOT on volume of shots. 18 are included in the pyrotechnic unit count as the basis for this proposal. These 18 units are capable of projecting 1547 shots. In preparing your DISPLAY SHELL RECAP, 18 devices are used to give you a practical sum of the total units, and does not total the number of shots these devices can perform. Page 6 City of Federal Way July 4, 2009-10 Fireworks Display Proposal RECAP DISPLAY INVESTMENT: $16,000 USD PER YEAR. Includes all expenses, plus choreography/music fees if applicable, except police or other protection to prevent intrusion of the public onto the firing grounds, and/or services of a standby fireman. LIABILITY INSURANCE: Public liability and property damage insurance in the sum of $1,000,000 and provided compensation insurance for all help and assistance as required by state laws governing Fireworks Displays. Additional insurance coveraGe in the amount of $4.000.000 is being included with this DroDosal. NOTE: Customer to Drovide sand (if aDDlicable) and securitv. Charges for barges and tugs, if applicable to the event, will be billed directly to the sponsor. CONTRACTS. AND DELIVERIES MAY BE SUSPENDED OR CANCELLED PENDING ANY CONTINGENCIES BEYOND THE FIRM'S CONTROL, E.G. FORCE MAJEURE, LOCKOUTS, STRIKES, ACCIDENTS, TEMPORARY STOPPAGES, WAR, OR THE LIKE. Refer to enclosed contract for specific terms of this agreement. Entertainment Fireworks, Inc.@ Page 7 ENTERTAINMENT FIREWORKS, INC. DISPLAY AGREEMENT 1. This agreement, entered into this 16th day of March, 2009, and between Entertainment Fireworks, Inc., hereinafter referred to as "EFI", and City of Federal Way, herein after referred to as PURCHASER. 2. EFI agrees to furnish PURCHASER, in accordance with terms and conditions hereinafter set forth, 2 fireworks displays per PROGRAM A, proposed, accepted and made part hereof, together with the services of a pyrotechnic operator licensed for the state of the display to be in charge of, and along with sufficient crew to safely discharge the display. Said display is scheduled to be performed on the 4th day of July, 2009-10, at Celebration Park, Federal Way, WA. 3. PURCHASER, at it's own expense, agrees to provide to EFI: A) A suitable DISPLAY SITE in which to stage the fireworks display, including a firing and a fallout zone acceptable to EFI in which the fireworks and fireworks debris may be exhibited, rise and fall safely. B) Adequate policing, guard protection, roping, fencing, and/or other crowd control measures to prevent the access of the public, or it's property not authorized by EFI into the display site. C) The services and cost of standby firemen and/or applicable permit fees as required by state and local statutes, ordinances or regulations. D) Access by EFI, at all times to the DISPLAY SITE to set up the display. If PURCHASER fails to fully comply with all requirements of A, B, C, and/or D set forth above, EFI shall have no obligation to perform and PURCHASER agrees to pay EFI the entire contract price plus any additional expenses incurred because of said failure. If in it's sole discretion, PURCHASER designates an area for members of the public to view the display ("spectator area") and/or area for parking vehicles, ("parking area"), the PURCHASER shall: E) Ensure that the Spectator Area does not infringe on the Display Area; F) Have sole responsibility for insuring that the terrain of the Spectator Area and any structures thereon, including, but not limited to grandstands and bleachers are safe for use by spectators; G) Have sole responsibility for insuring that the Parking Area is safe for use; H) Have sole responsibility to police, monitor, and appropriately control spectator access to the Spectator Area and Parking Area and police, monitor and appropriately control the behavior of persons in these areas. It is expressly agreed that EFI, (including it's operators and crew) shall not inspect, police, monitor or otherwise supervise any area of the site other then the Display Area, except to insure: I) That any Spectator or Parking Area are outside the Display Area; and J) After completion of the Display, that the Display Area is cleared of any live fireworks debris originating from the program. 4. PURCHASER shall pay to EFI Sixteen Thousand Dollars ($16,000.00), plus a $25.00 fuel surcharge if applicable. Full final payment is due within ten (10) calendar days after the date of the display. A finance charge at a periodic rate of 1.5% per month, 18% annual percentage rate, or the maximum rate permitted by law, whichever is less, will be charged on the unpaid balance after 10 days from the date of the display. PURCHASER, by signing this agreement, authorizes EFI to receive and verify financial information concerning PURCHASER from any person or entity. 5. PURCHASER agrees to assume the risk of weather, or causes beyond the control of EFI which may prevent the display from being safely discharged on the scheduled date, which may cause the cancellation of any event for which PURCHASER has purchased the display, or which mayor effect or damage such portion of the exhibits as must be placed and exposed a necessary time before the display. It shall be within EFI's sole discretion to determine whether or not the display may be safely discharged on the scheduled date and at the scheduled time. If for any reason beyond EFI's control, including, without limitation, inclement weather, EFI is unable to safely discharge the display on the scheduled date or should any event for which PURCHASER has purchased the display be canceled, the parties shall attempt to negotiate a new display date, which shall be within 60 days of the original display date. PURCHASER further agrees to pay EFI for any reasonable additional expenses made necessary by this postponement. If they are unable to agree on a new display date, EFI shall be entitled to liquidated damages from PURCHASER as if PURCHASER had canceled the display on the date set for the display, as provided in the following paragraph. 6. PURCHASER shall have the option of unilaterally canceling this display prior to the date of the display. If PURCHASER exercises this option, PURCHASER agrees to pay EFI, as liquidated damages, the following percentages of the agreed contract price: 1) 25% if cancellation occurs three (3) or more days before the date scheduled for the display, 2) 50% if cancellation occurs within two (2) days of the actual date set for the display, 3) 75% if the cancellation occurs on the date set for the display but prior to the time physical set-up of the display actually begins, 100% thereafter. If cancellation occurs prior to the date of the display, PURCHASER agrees to pay EFI, in addition to the above percentages, the reasonable value associated with any specific custom work performed by EFI or it's agents including but not limited to music, narration tape, production and/or sponsor logo. 7. In the event the PURCHASER cancels the display, it will be impractical or extremely difficult to fix the actual amount of EFI's damages. The foregoing represents a reasonable estimate of the damages EFI will suffer if PURCHASER cancels the display. 8. EFI reserves the ownership rights and trade names used in or a product of the pyrotechnic display to be performed herein. Any reproduction by sound, video or other duplication or recording process without the express written permission of EFI is prohibited. 9. EFI agrees to furnish insurance coverage in connection with the display onlv, for the following risks and amounts: bodily injury and property damage, including products liability FIVE MILLION DOLLARS ($5,000,000) combined single limits. Such insurance shall include PURCHASER as an additional insured regarding claims made against PURCHASER for bodily injury or property damage arising from the operations of EFI in performing the Display provided for in this Agreement. Such insurance afforded by EFI shall not include claims made against PURCHASER for bodily injury or property damage arising from A) Failure of PURCHASER, including through or by it's employees, agents, or independent contractors, to perform it's obligations under this Agreement, including, without limitation, those contained in paragraph 3 of this Agreement: B) Failure of the PURCHASER to provide discretionary spectator and parking areas referred to in paragraph 3 of this Agreement. PURCHASER shall indemnify and hold EFI harmless from all claims and suits made against EFI for bodily injury or property damage arising from A) and B) of the paragraph. 10. If any legal action is brought to enforce or interpret the terms or provisions of this agreement, the prevailing party shall be entitled to reasonable attorney fees and costs in addition to any other relief to which they may be entitled. This agreement shall be interpreted under the laws of the State of Washington. It is further agreed that if the courts of the State Of Washington shall have exclusive jurisdiction to adjudicate any disputes arising out of this contract or the performance of the display provided for herein. It is further agreed that the Superior Court of Thurston County, Washington, shall be the proper venue for any such action. 11. In the event EFI breaches this agreement, or is otherwise negligent in performing the fireworks display provided herein, PURCHASER shall, under no circumstances be entitled to recover monetary damages from EFI beyond the amount PURCHASER agreed to pay EFI under this agreement. PURCHASER shall not, under any circumstances, be entitled to recover any consequential damages from EFI including, without limitation, for loss of income, business, or profits. Nothing in the paragraph shall be construed as a modification or limit to the insurance afforded in paragraph 9) above. 12. It is agreed, nothing in this Agreement or in EFI's performance of the display provided for herein, shall be construed as forming a partnership or joint venture between PURCHASER and EFI. The parties hereto shall be severally responsible for their own separate debts and obligations and neither party shall be held responsible for any agreements or obligations not expressly provided for herein. All terms of this agreement are in writing and.may only be modified by written agreement of both parties hereto. Both parties acknowledge that they have received a copy of said written Agreement and agree to be bound by said terms of written agreement only. 13. Any notice to the parties required under this agreement shall be given by mailing such notice in the U.S. Mail, postage prepaid, first class, addressed as follows: ENTERTAINMENT FIREWORKS, INC., P.O. Box 7160, Olympia, Washington 98507. PURCHASER's address shall be PO Box 7918, Federal Way, WA 98063-9718. 14. If there is more than one PURCHASER, they shall be jointly and severally responsible to perform PURCHASER's obligations under this agreement. This agreement shall become effective after it is executed and accepted by the PURCHASER and then after it is executed by EFI at EFI's offices in Olympia, Washington. This agreement may be executed in several counter parts, including faxed copies, each one of which shall be deemed an original against the party executing same. This agreement shall be binding upon the parties hereto and upon their heirs, successors, executors, administrators, and assigns. PURCHASER recognizes that because of the nature of fireworks, an industry accepted level of 3% of the product used in any display may not function as designed and this level of nonperformance is accepted as full performance. SIGNED ON THIS DATE . Pricing herein is firm through April 30, 2009. FOR PURCHASER: City of Federal Way; Display Date: July 4, 2009-10 x Title: FOR ENTERTAINMENT FIREWORKS, INC. x Title: COUNCIL MEETING DATE: April 21, 2009 .........................................~.................. ..........' ........ .... .................................................... ........................... .................................................................................................... ............................................. . ITEM#:~. \, ..................................................................................................................~ CITY OF FEDERAL WAY CITY COUNCIL AGENDA BILL SUBJECT: 2009 PARKS COMMISSION WORK PLAN POLICY QUESTION: Should the Council approve the 2009 Parks Commission Work Plan? COMMITTEE: PRHSPSC MEETING DATE: April 14, 2009 CATEGORY: IZI Consent o City Council Business o Ordinance o Resolution o Public Hearing o - Other STAFF REpORT By: STEPHEN Interim PRCS Director DEPT: PRCS The Parks Commission reviewed and discussed the proposed work plan during their February 5, 2009 Commission meeting and approved the final attached Work Plan. During the March Commission meeting further discussion around changes to the Work Plan occurred due to recent budget reduction discussions in the City, but the Commission voted to proceed without any changes to the February verSIOn. Attachments: 2009 Park Commission Work Plan Options Considered: 1. Approved the proposed Parks Commission 2009 Work Plan. 2. Decline the proposed Parks Commission 2009 Work Plan, and request the Parks Commission to make revisions. ..........................~ ..................................................................................................................................... ........................................................................................................................- ............................................ ... ............ . ................................ ..........-..........................................,.. STAFF RECOMMENDATION: Staff recommends the approval of the 2009 Parks Commission Work Plan. CITY MANAGER ApPROVAL: ~ Committee ~ Council DIRECTOR ApPROVAL: ~ Committee ~ Council COMMITTEE RECOMMENDATION: OPTION # Committee Member OPOSED COUNCIL MOTION: HI move approval of option 1, acceptance of the 2009 Parks Commission work plan" (BELOW TO BE COMPLETED BY CITY CLERKS OFFICE) COUNCIL ACTION: o APPROVED o DENIED o T ABLEDIDEFERRED/NO ACTION o MOVED TO SECOND READING (ordinances only) REVISED - 02/0612006 COUNCIL BILL # 1 ST reading Enactment reading ORDINANCE # RESOLUTION # =: o ]1 S~ s'" o~ eJ", ~g ...N l. >. ~ - ~ CIJ 1I.'"'C ~I~ ~ II) ::J - ns - en '0 a> 1) a> a; 00 - c: CO - :; 00 c: o o e: (I) .c: ~ 'E M I -g .... Nc;. II) ~ II) ns l- e: o 'ii) .!!! E E o o m :;::::; c: a> - o 0.. .... .E c: o :;::::; () .J::.co () a> CO.::: l!?Cil 'SCii 0'0, c: () a> 0=- :;::::;.0'0 () :J c: ~o..a>CIl "O-Ea> OgE~ j9-g8..... cooa>() ooc::~ ""':C\iM~ II) (I) > .. U (I) ...... .c o ~ ns E E ::J en 1) CO 0.. 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I:: :J ,8:2 '0.... C:.E 8 CI) I:: OlO C:~ :;::::;co ,~ -g a> a> 3: E a> E 'S; 8 &l!? ~ a> 0.. e 0.. 00 :i: - ..c: - .~ a> e CI) ~ .... CO a. '0 c: a> E E o () a> c:: " o o ~ f! ::J III -I ...: - 0" I:: CO a. ~ CO ~ a> > 'i:: I:: CO CO - I:: a> E a> a. .~ '0 I:: CO a> '0 '0 a> o - c: a> E a> Cl " a> ~ o I:: ~ (,) CO ~ CO ~ a> > 'i:: I:: <( .... CO a> >. o .... ... III ~ o .... ~ .. III a.. C~ o III ;;~ I.! (I) .c> (1)'- _C (I) C 0<( COUNCIL MEETING DATE: April 21, 2009 ....E!~~...~~!.i.'.m~m.mmm...m CITY OF FEDERAL WAY CITY COUNCIL AGENDA BILL SUBJECT: EDWARD BYRNE MEMORIAL JUSTICE ASSISTANCE GRANT (JAG) POLICY QUESTION: Should the City seek funding for new technology initiatives through the Edward Bryne Justice Assistance Grant (JAG) grant program? COMMITTEE: PRCS/HS/PS Committee CATEGORY: ~ Consent o City Council Business MEETING DATE: April 14, 2009 o Ordinance o Resolution o Public Hearing Other_ ,. r7J >. STAFF REpORT BY:~ll:!~y.M~~~~9.~1<.,~iYi.~i.~~gp~T~!i()~~M:~~g~Em .... DEPT: Police Department ATTACHMENTS: 1. PRHS&PS Staff Memo 2. Application Guidelines Summary & Allocations and Disparate Information 3. Byrne (JAG) Frequently asked Questions 4. Recovery Act: (JAG) Formula Program _ Application Timeline out the application time line. DIRECTOR ApPROVAL: LJ i..J,)Jt,,~ LIft 7/:tvIJ lJ Lt./IW, 'Y.h ,J~ Committee Council CITY MANAGER ApPROVAL: COMMITTEE RECOMMENDATION: N/A 1. PROPOSED COUNCIL MOTION: "I move for approval of.#tt!' ['rfm ."ut;ollttl.U~m("'ailtitmr- of the Edward Byrne Memorial Justice Assistance Grant (JAG). " 6. tv\~("c.-!~ r,+ \)","~~c....).'. ""\--- (BELOW TO BE COMPLETED BY CITY CLERKS OFFICE) COUNCIL ACTION: o APPROVED o DENIED o TABLEDIDEFERREDINO ACTION o MOVED TO SECOND READING (ordinances only) REVISED - 02/06/2006 COUNCIL BILL # I ST reading Enactment reading ORDINANCE # RESOLUTION # COG i5# . ~~-ttee-. ~~'r CITY OF FEDERAL WAY CITY COUNCIL COMMITTEE STAFF REPORT DATE: TO: VIA: FROM: 11.\ April}':2009 Parks, Recreation, Human Services & Public Safety Council Committee Neal J. Beets, City Manager Brian J. Wilson, Chief of Police SUBJECT: 2009 Edward Byrne Memorial Justice Assistance Grant (JAG) - Informational Memo Background The grant is authorized by the American Recovery and Reinvestment Act of2009 (public Law 111- 5) (the "Recovery Act") and by 42.U.S.C. 375l(a). The stated purposes are: to preserve and create jobs and promote economic recovery; to assist those most impacted by the recession; to provide investments needed to increase economic efficiency by spurring technological advances in science and health; to invest in transportation, environmental protection, and other infrastructure that will provide long-term economic benefits; and to stabilize State and local governments budgets, in order to minimize and avoid reductions in essential services and counterproductive State and local tax Increases. The application period for this grant program ends May 18, 2009. The grant requires King County and 18 King County municipal law enforcement agencies to enter into an inter-local agreement, select a fiscal agent, and submit one grant application. The fiscal agent will have full responsibility for mandatory reporting and disbursement of funds to municipalities. The King County Grant award is $4,882,208 the federal allocation for City of Federal Way is $211,276 (allocation spreadsheet attached). The federal allocations are subject to negotiation with King County. These negotiations are predicted to begin on April 8, 2009. Staff seeks inform council of the current application timeline and pursuit of the grant funds. The City will not realize a financial impact or obligation by submitting the application. However, if an inter-local agreement cannot be reached between all participants, the entire King County grant award will be lost until the next application cycle in 2010 or later. 1 , Recovery Act: JAG Formula Program Application Guidelines Summary All applications are due to. BJA by 8:00 p.m. Eastern Time on May 18. 2009 Jurisdictions certified as disparate must identify a fiscal agent that will submit ajoint application for the total eligible allocation, All of the 18 jurisdictions listed along with King County on the distribution list are disparate, and must submit one joint application. The joint application must specify the award distribution to each unit of local government and the purposes for which the funds will be used, A Memorandum of Understanding (MOU) that identifies which jurisdiction will serve as the applicant/fiscal agent for joint funds, must be completed, and signed by the Authorized Representative for each participating jurisdiction. The signed MOU should be attached to the application. The fiscal agent is responsible for the administration of the funds including: distributing the funds; monitoring the award; submitting reports including performance measures and program assessment data; and providing ongoing o~ersight and assistance to any subrecipients of the funds. . Disparate Status If your jurisdiction is listed with another city or county government, you are in a funding disparity. The 18 jurisdictions listed along with King County are in a disparate situation for purposes of submitting this JAG application. The JAG statute requires that if a city qualifies for one-and one- half times (150 percent) more funding or if multiple cities receive four times (400 percent) more funding than a county with concurrent jurisdiction, there is a funding disparity. In this situation, the units of local government must apply for an award with a single, joint application. The units of local government within the disparate jurisdiction must agree upon an allocation process. BJA is not involved in that decision, Purpose Areas JAG funds may be used for state and local initiatives, technical assistance, training, personnel, equipment, supplies, contractual support, information systems for criminal justice, and criminal justice-related research and evaluation activities that wi.1I improve or enhance: · Law enforcement programs. · Prosecution and court programs. . Prevention and education programs. · Corrections and community corrections programs. · Drug treatment and enforcement programs. . · Planning, evaluation, and technology improvement programs. . Crime victim and witness programs (other than compensation). In addition to fulfilling program-specific purposes, projects funded under the Recovery Act should be designed to further one or more of the general purposes of the Recovery Act, which are to preserve and create jobs arid promote economic recovery; to assist those most impacted by the recession; to provide investments needed to increase economic efficiency by spurring technological advances in science and health; to invest.in transportation, environmental protection, or other infrastructure that will provide long-term economic benefits; and to stabilize state and local government budgets, in order to minimize and avoid reductions in essential services and counterproductive state and local tax increases Page 1 4/2/2009 " Prohibited Uses No JAG funds may be expended outside of the JAG purpose areas. Even within the purpose areas, however, JAG funds may not be used directly or indirectly for security enhancements or equipment for nongovernmental entities not engaged in criminal justice or public safety, Nor may JAG funds be used directly or indirectly to provide for any of the following matters unless BJA certifies that extraordinary and exigent circumstances exist, making them essential to the maintenance of public safety and good order: ' . Vehicles (excluding police cruisers), vessels (excluding police boats),- or aircraft (excluding police helicopters). . Luxury items. . Real estate. . Construction projects (other than penal or correctional institutions). . Any similar matters. Amount and Length of Awards Awards are made in the first fiscal year of the appropriation and may be expended during the following 3' years, for a total of 4 grant period years. (3/1/09 through 2/28/13) . Performance Measures To assist in fulfilling the accountability objectives of the Recovery Act, as well as the Department's responsibilities under the Government Performance and Results Act of 1993 (GPRA), Public Law 103-62, applicants who receive funding under this solicitation must provide data that measure the results of their work, In addition, applicants must discuss their data collection methods in the application, The following are required measures for awards made d th RAt un er e ecovery c: Objective Performance Data the grantee provides Description Measures for 3-month reporting (Plain language explanation period of what exactly is being provided) Recovery Number of a) How many jobs were An unduplicated number of Act: jobs saved prevented from being jobs that would have been Preserving (by type) due eliminated with the Recovery eliminated if not for the jobs to Recovery Act funding during this Recovery Act funding during Act funding. reporting period? the three-month quarter. b) How many jobs that were Report this data for each eliminated within the last 12 position only once during the months were reinstated with grant. A job can include full I Recovery Act funding? time, part time, contractual, or other employment relationship. Recovery Number of How many jobs were created An unduplicated number of Act: jobs created with Recovery Act funding jobs created due to Recovery Creating (by type) due this reporting period? Act funding during the three jobs to Recovery month quarter. Report this Act funding. data for each position only once during the grant. A job can include full time, part time, contractual, or other employment relationship BJA has developed additional performance measures specific to selected projects. Specific performance measures will be provided to jurisdictions once their individual project has been selected. Page 2 4/2/2009 f . What You Must Provide for the Application (proposals must address these requirements) Program Narrative (Attachment 1) Applicants must submit a program narrative that describes the proposed program activities for the 4-year grant period. The narrative must outline the type of programs to be funded by the JAG award and provide a brief analysis of the need for the programs. Narratives must also identify anticipated coordination efforts involving JAG and related justice funds. The program narrative must include: · Project objectives that are linked to meaningful and measurable outcomes consistent with the goals of the Recovery Act, and the likelihood of achieving such outcomes, such as job creation and preservation. · Organization capabilities and competencies, including a description of how the organization will track all drawdowns and grant expenditures separately from other federal funding. · Activities that can be started and completed expeditiously, and in a manner that maximizes job creation and economic benefits. · Timeline or project plan identifying when the goals and objectives will be completed. · Performance measures established by the organization to assess whether grant objectives are being met. Budget and Budget Narrative (Attachment 2) Applicants must submit a budget and budget narrative outlining how JAG funds will be used to support and implement the program, Quarterly Financial and Programmatic Reporting Consistent with the Recovery Act emphasis on accountability and transparency, reporting requirements under Recovery Act grant programs will differ from and expand upon OJP's standard reporting requirements for grants, In particular, section 1512( c) of the Recovery Act sets out detailed requirements for quarterly reports that must be submitted within 10 days of the end of each calendar quarter. Receipt of funds will be contingent on meeting the Recovery Act re ortin re uirements. Under this Recovery Act program, quarterly financial and Due Dates programmatic reporting will be required, and will be due within 10 calendar days after the end of each calendar quarter, starting July 10, 2009. Programmatic and Financial Re ortin Periods October- December Janua - March A ril-June Jul -Se tember In order to ensure the City of Seattle has adequate time to summarize reports from the 18 participating cities, activities will be due to the City of Seattle within 5 days after the end of each calendar quarter. Page 3 4/2/2009 , . Hello Diane, I passed your question by my boss and fie said that according to the rules for the JAG recovery funds and JAG in general, we expect only one application to be submitted for the 18 jurisdiction listed as disparate with King County and we also expect one MOU to be included signed by all jurisdictions involved. I'm so sorry for the confusion in this matter. I guess my mind still has not recovered from the monitoring I did last week and I hope this information clarifies everything for you. Fondly, Jeffrey S, Felten-Green State Program Advisor Bureau of Justice Assistance U,S, Department of Justice Telephone: 202,514,8874 Fax: 202.305,2542 Page4 4/2/2009 ABERDEEN CITY Municipal $29,212 ADAMS COUNTY __~_~unty __ $15,172 ANACORTES CITY Municipal $15,625 ARLINGTON CITY Municipal $15,851 WA ASOTIN COUNTY County $10,643 WA i BAINBRIDGE ISLAND CITY. Municipal $17,663 WA BELLINGHAM CITY Municipal $126,131 WA BONNEY LAKE CITY Municipal $26,268 WA BREMERTON CITY Municipal $245,469 WA i BREWSTER CITY~ MuniCiPal~. ~_.... $11,775 WA BURLINGTON CITY Municipal__ __ $22,645 WA .. CENTRALlA CITY.. _ Municipal ___ $56,385 WA CHEHALlS CITY Municipal__ $23,777 WA i CLALLAM COUNTY County $48,686 WA J CLARKSTON CITY Municipal I $12,002 WA DOUGLAS COUNTY County $27,853 WA EAST WENATCHEE CITY Municipal $24,003 WA_ EDGEWOOD CIT'( Municipal_ $12,228 .~~ I.. ~~~~~g,~- ~~~:~::~ ::,;~ . WA - FERNDALE CITY __ Municipal. __ ___ $16,757 WA , FIFE CITY Municipal $27,853 WA i FIRCREST CITY .... Municipal~~ ... U $10,643 - WA GRANT COUNTY ~ I' County ==t $54,347 WA 1 GRAYS HARBOR COUNTY County $27,853_- WA ,_ _ HOQUIAM glTY _ __ MUl1icipal _ ____~12,681 _~_ WA r ISLAND COUNTY County $25,362 WA JEFFERSON COl.!.NiY-:--- -- CountY - ~1 $35,099 -+~--- WA __ KIT",. COUNTY --I Co",,, - - $367,7~1 ~~r -LAK~~~~~~~CITY-- -~~~:~:~:: .. n_ ~~~:~~~ - --- WA i --IAKEWOOD CITY ----.. -~ Municipal---- . -.~ $340,124 -..~------ .__.u m_u~U__ _.___._ __ - __.___~I - _u____~__1 ::! LU~~~~I~~~~6[ICE-+ ~o:nt~-~-~~t _ . :::'~;:--- . DEPTTRIBAL I n a I ' ! .WAj .~LYNNWOOD ClrY--~~-MuniciPal----L --$73,143-- - r --~~.,.~Ti~~~~ai=:~~;~t=t=- m:a=J~- - ~ \/\/A ~___ MIL TON Cl~n ....:___~...llnicipal~.1.__ $16,757____L- ____ ""-/1._~__. .. MONROE QII't'........... I' __Mul1icipal_.... c___~~23,551. .-T---- ..~- :~I~i;5!~r~~i~-=., ~~~~::~=1~~~i:~=r==~==- ...__..__+-____ _______...__._.________ .._...__---1---_____........________. ---- --- WA '.____MUKILTEO Cl.TY_ 1___.l-1.l.1urliCipal___~14,946 ______ WA I__QAK HA.RBOR CITY ...f_fIII_Ll.niCiPal ...I~-..- $24,230 ~I-~ ~-- WA ~~_ QKAI\I9_GAN. COUNTY ._j-__ County_ ..__ _ $36~11_ -r WA I OLYMPIA CITY. . _.. ..... ..__~unicipl:lI__ I . _!86,~Q:3._~~-T__=_=___-=--- WA . OMAK CITY MunTci al $12,228 I State Jurisdiction Name G t T I Eligible Individual Eligible Joint ovemmen ype Allocation Allocation WA OTHELLO CITY Municipal __~~_ $13,587 --, - WA PACIFIC COUNTY County $16,531 WA PORT ANGELES CITY Municipal $49,592 -- - WA PORT ORCHARD CITY Municipal $47,554 WA PORT TOWNSEND CITY Municipal $14,493 WA POULSBO CITY Municipal $19,474 -- WA PUYALLUP CITY Municipal $83,106 -'!i~_ .-- QUINCY CITY Municipal $15,625 WA SEDRO WOOLLEY CITY Municipal $15,398 ~- WA SHELTON CITY Municipal $43,251 ._-_.._~- WA1 ~ ---.--.---.- SKAGIT COUNTY County I-~-- $56,385 .---.- . .- WA SKAMANIA COUNTY County $11,775 WA SNOHOMISH CITY Municipal $14,040 WA SNOHOMISH COUNTY County $323,367 WA I STEVENS COUNTY County_________ $26,721 I f----- WA SUMNER CITY Municipal $32,835 ..- - $193,386 WA THURSTON COUNTY County I j-----. $25,589 WA TUMWA TER CITY Municip~L --- WA UNIVERSITY PLACE CITY ___ MunL9ipal____ $63,179 --~ ~ .---.-. WA WHATCOM COUNTY f--------... County $92,844 --- ....--. ~- YELM CITY Municipal $10,190 .-- --_._--,,- -,--_._-"- -~,,-- --- -~- -. -~--"-" ----. ..___..~~~~1!.~pE~---L State of Washington ----- ----..-------.-------- I ... - - -- Recovery Act: Edward Byrne Memorial Justice Assistance Grant (JAG) Program Frequently Asked Questions Table of Contents Paae Reference Information: Authorizing legislation for the Recovery Act JAG Awards... ...... ... ......... ... ...... ... ........ 1 Catalog of Federal Domestic Assistance (CFDA) number .,....... ......... ...... ...... ... ....... 1 Award Eligibility/Formula Information: Transition Rule.......................,........................................................................ 1 Eligibility...... ...... ... ... ... ... ... ... ... ... ... ... ...... ... ... ... ... ... ... ... ... ... ...... ... ... ... ... ... ... .... 1 Formula Calculation ........................................................................................ 2 Eligible Jurisdictions....... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...... ... ... ... ... ...... .... 2 Resources if not eligible ... ... .... ...... ... ... ... ... ... ... ... ... ... ... ... ... ... ...... ... ...... ... ... ....... 2 FBI's Uniform Crime Report (UCR) website ............... ...............,. ............... ... ........ 2 SORNA penalties non-applicable .................,..................................................... 3 Jurisdictions not on the allocation list .................................................................. 3 Application Requirements: Data Universal Number System (DUNS) number............................................. ..... 3 Jurisdiction Central Contractor Registration (CCR) .................................................. 3 Recovery Act JAG vs FY 2008 or FY 2009 JAG funds ... ,................. ......... ...... ....... 4 Letter of declination.. . ... ... .. . ... .......................................................................... 4 Who must apply I application information ... "...,.., ... ...... ...... ......... ..................... .... 4 Award amount and project period... ............ ... ....,.......... '.........,. .,.... .., ......... ..........4 Governing body and governing body review.................................:...................... 4 30-day governing body review requirement... ... ... ... ... ... ... ... ...... ... ... ... ... ... ... ...... .... 5 Public comment requirements.., ...... ... ... ... ...... ........, ,., ............ ......... ... ...... ... ........ 5 Match not required. ... ... ... ... ... ... ... ,., ... ..., ,. ... .., ... .,. ... ,.. ,.. ... ... ,.. ... ... ... ... ... ... ... ... ... 5 Required certifications signatures ... ....., ... .,. ... ... ... ... ... ... ....,. ... ,.. .., ... .,. ... ...,... ,. ... ...6 Use of Funds: Utilization and purpose of Recovery JAG funds ". ". ... ........, .,. ... .....,... .,. ...." ... ,..... .,.6 Prohibited use of Recovery JAG funds ".... ". ... .,. .,. '" ... .,....", ... ,.. ,..." ....,.... ,...',..... 6 Supplanting .., .., ... ....,. ...", .." ,.."", ...."." ... ..,.,. ... ..., ,. .,. ... ... .., .,. ,.. ... ... ... ...". .., .... 7 Disparate Information: Joint Application (Disparate) Award Amount ". ...... ,.,... ....,. .,. .,.... ,........ ............ ,.,.,...7 Determining the fiscal agent ,.., ,. ... ... ... ... ... ... ... ,.. ... ... ...,., ... ... .,. ". ... ... ... ... ... ... ... ,... 7 Disparate project or purpose area requirements ... ... ... ... .., .., ... ... ... ,.. .., ... .., ... ... ... ....' 7 Memorandum.of Understanding (MOU) ... ... ,.. ...... ...... .,. .,. ,..... ....., ...... ,..... ... ......... 8 Determining split award amounts... ... ....... ... ......... ... ,...., ,.. ,.. ....., ...... ... ...... ... ........ 8 Cannot agree on Recovery JAG funds distribution ... .,. ... ,.. ... ...." .., ... ... ... ... ... ... ... ..,. 8 Determining a jurisdiction's potential allocation ...................................................... 8 Providing the Recovery Act MOU to BJA .............................................................. 8 Reporting: Reporting requirements.....,......,...........,..", ".",......................................,..,....... 8 Performance measures....., ... , ,. ,.' ., . ... ... .., ... ... ... ... ... ... ,.. ". ... .., ., , ... ... ,. , ... , .. .. , ... ,... 9 Administration: Recovery JAG award payments .......................................,.................................. 9 GMS instructions ............ . . . . . . ... . . . . , . . . . . . . . . . . . . . .. . . . . . . .. . . . , ... ... . .. . . . . . . . .. . . . .. . ... ., . . . . . .. . .. 9 Award notification ... ... ... ... ,.. ... ... ... ,.. ... ... ... ... ... ... ... ... ... ... ... .,.... ... ... ... ... ... ... ... ..... 9 Post-award instructions ...... ... ... ... ... ... ... ... ... ... ... ... ... ... ... .,. .., ... ,.... ... ... ... ......... ..,.. 9 Recovery Act staff contact information ... ... .,. ... ... ... ... ... ...... ... ......... ... ... ... ... ... ... ...... 9 Reference Information: What is the authorizinc lecislation for the American Recoverv and Reinvestment Act of 2009 JAG Awards? The awards are authorized by the American Recovery and Reinvestment Act of 2009, Public Law 111-5 (the "Recovery Act"), which was signed into law by President Obama on February 17,2009. It is an unprecedented effort to jumpstart our economy, create or save millions of jobs, and put a down payment on addressing long-neglected challenges so our country can thrive in the 21 st century. The Act is an extraordinary response to a crisis unlike any since the Great Depression, and includes almost $2 billion in critical resources for state and local law enforcement and other criminal justice activities through the Recovery JAG program. The awards are also authorized by the JAG program, 42 U.S.C. ~~ 3750-3758, which isfound in subpart 1 of Part E of title I of the Omnibus Crime Control and Safe Streets Act of 1968. What is the Cataloa of Federal Domestic Assistance (CFDA) number for the Recovery Act JAG Procram? The CFDA number for the Recovery JAG Program (State) is 16.803, and for the Recovery JAG Program (Local), it is 16.804. Award Eligibility/Formula Information: What is the Transition Rule? The Recovery JAG statute requires that local governments that have not reported at least 3 years of data (within the last 10 years for which UCR data are available) on Part I violent crimes of the UCR to the FBI are ineligible for direct Recovery JAG local formula funding. As a tra'nsition to implementing the grant program, the law permitted Recovery JAG units of local government during 2006, 2007, and 2008 to qualify for Recovery JAG formula funds based on the last three years of UCR data which they had submitted, in any prior years. That Transition Rule, by statute, has expired. Who is eliaible? Applicants for Recovery JAG State awards are limited to all states, the District of Columbia, Guam, America Samoa, the Commonwealth of Puerto Rico, the Virgin Islands, and the Northern Mariana Islands, In addition, in order for states to be eligible to receive these funds, the Recovery Act requires that certain advance certifications must be made by governors or mayors, as appropriate. See section 1607 of the Recovery Act, which requires a Governor's certification regarding use of funds (or a concurrent resolution by a state legislature), and section 1511, which requires a detailed certification from a governor or mayor in connection with infrastructure projects. Applicants for Recovery JAG local awards are limited to units of local government listed under the appropriate state or territory name at www.ojo.usdoi.aov/BJAlrecovervJAG/recovervallocations.html. For Recovery JAG Program purposes, a unit of local government is: a town, township, village, parish, city, county, or other general purpose political subdivision of a state; any law enforcement district or judicial enforcement district that is established under applicable state law and has authority to, in a manner independent of other state entities, establish a budget and impose taxes; or, a federally recognized Indian tribe or Alaskan Native organization that performs law enforcement functions as determined by the Secretary of the Interior. In Louisiana, a unit of local government means the office of a district attorney or a parish sheriff. How is the formula calculated? The Bureau of Justice Statistics (BJS) calculates for each state and territory a minimum base allocation which (based on the statutory JAG formula) may be enhanced by (1) the state's share of the national population and (2) the state's share of the country's Part 1 violent crime statistics. Once the state funding is calculated, 60 percent of the allocation is awarded to the state and 40 percent to eligible units of local government. States also have a variable percentage of the allocation that is required to "pass through" to units of local government. This amount, also calculated by BJS, is based on each state's crime expenditures. Additionally, the formula calculates direct allocations for local governments within each state, based on their share of the total violent crime reported within the state. Local governments that are entitled to at least $10,000 awards may apply directly to BJA for Local Recovery JAG grants, For those local governments whose direct allocation under the formula would be less than $10,000, the funding is provided directly to the state. How do I know if I am eliaible for a direct Recovery JAG award from BJA? A list of eligible jurisdictions, as determined by the JAG formula and corresponding allocation amounts, is provided on the BJA Recovery JAG web site at www.oio.usdoi.aov/BJAlrecovervJAG/recovervallocations.html. Mv citv/countv/oarish/township/tribe is not listed as aualifvina for a direct award, Is there other Recoverv JAG fundina available? Yes. Your state government also receives a Recovery JAG award from BJA, and you may qualify for funding from the state. States are required to "pass-through" a percentage of their award to support local projects that support approved Recovery JAG purpose areas. To identify the state agency that administers the award in your area, visit the Office of Justice Proarams SAA web paae. State agencies that administer the Recovery JAG "pass-through" funds will be listed under the Bureau of Justice Assistance heading. Where can I find Uniform Crime Report (UCR) Part I violent crime data and crime expenditure data for mv city or county? Data is available on the FBI's UCR web site. 2 Will the 10 oercent oenaltv for failure to comoly with the Sex Offender Reaistration and Notification Act (SORNA) aooly to the Recoverv JAG fundina? No. Any reduction required for failure to comply with SaRNA (or to request an extension of time in which to do so) will be applied in the fiscal year following SaRNA's deadline for compliance. Because the deadline for compliance is not until July 27, 2009-with the possibility for two one-year extensions-no Recovery JAG funding will be affected. I don't see my iurisdiction on the allocation list? Why? -If your city/county is not on the list, it does not qualify for a direct JAG award from Bureau of Justice Assistance. The JAG legislation specifies that allocations to local governments are based on their share of the total violent crime reported by the state's units of government to the FBI over 3 of the last 10 years. Either your jurisdiction did not submit 3 years of UCR data to the FBI since 1999, or the level of crime did not meet the threshold to be eligible for a JAG award. The 2005 Bureau of Justice Statistics Technical Reoort explains the entire formula that is statutorily-based. Application Requirements: How do I obtain a Data Universal Number System (DUNS) number? Ask the grant administrator, chief financial officer, or authorizing official of your organization to identify your DUNS number. If your organization does not know its DUNS number or needs to register for one, visit Dun & Bradstreet at htto:/Ifedaov.dnb.comlwebform/disolaYHomePaae.do. The federal government has adopted the use of DUNS numbers to track how federal grant money is allocated. DUNS numbers identify your organization. The time it takes to request and obtain a DUNS number is approximately one day. How do I reaister my iurisdiction with the Central Contractor Reaistration (CCR)? Ask the grant administrator, chief financial officer, or authorizing official of your organization if your organization has registered with the CCR. If your organization is not registered, you can register and then renew your registration once a year. If your organization already has an Employment Identification Number (EIN) or Taxpayer Identification Number (TIN), then you should allow one to three business days to complete the entire registration process with the CCR. Your EIN and TIN should be provided by the Internal Revenue Service (IRS), If your organization does not have an EIN or TIN, then you should allow two weeks for obtaining the information from the IRS when requesting the EIN or TIN via phone or Internet. The additional number of days needed is a result of security information that needs to be mailed to the organization. . You may apply by phone (1-888-227-2423) or register online at www.ccr.aov, CCR has developed a handbook (www.ccr.aov/handbook.aso) to help you with the process. When your organization registers with CCR, you must designate an E-Business Point of Contact (E-Biz POC), This person will identify a special password called an "M-PIN", This M-PIN gives the E- Biz POC authority to designate which staff member(s)'from your organization are allowed to submit applications electronically, Staff members from your organization designated to submit applications are called Authorized Organization Representatives (AORs), 3 __ ______n___________________.--.J How is my Recovery Act JAG award different from FY 2008 or FY 2009 JAG funds? Significant differences between the Recovery JAG awards and regular JAG funds include, but are not limited to: 1) an emphasis on job creation and job retention; 2) submission of particular Recovery certifications specified in the solicitation (e.g., an infrastructure certificate); 3) time- specific quarterly progress reports due 10 days after the end of a quarter; 4) specific Recovery Act performance measures; and 5) increased federal grant oversight. The American Recovery and Reinvestment Act of 2009 JAG solicitation includes specific information on these differences and additional requirements. How should I notify BJA if my iurisdiction. althouah eliaible for fundina. will not applY for fundina? Send a letter of declination (on letterhead) via e-mail, or fax it to the BJA State Policv Advisor assigned to your state. The letter should indicate that your jurisdiction is declining the Recovery JAG funds, the reason(s) why, and should be signed by the jurisdiction's Chief Executive Officer or authorized representative. ' Our local iurisdiction (e.a.. city. county. parish. township. or tribe) is eliaible to apply for a direct award from BJA. Who must applY. and where do I find more information on how to apply? Only a unit of local government (e.g., city, countY, parish, township, or tribe) may apply to BJA for Recovery Local JAG funding. The Chief Executive Officer (CEO) of a unit of local government is responsible for determining which government official will apply for funding, and may designate an agency head, such as a police chief or sheriff, to be the signing authority on the application. For example, if the applicant is a city and the project will be implemented by the police department, the chief of police can be designated, and the chief would then have signing authority for that application. In this instance, the city will be listed under the "Legal Name" section of the application, and the police department will be listed as the "Organizational Unit" on the application. The American Recovery and Reinvestment Act of 2009 Recovery JAG Awards solicitation will be posted on the BJA Recovery JAG web paae, Applications for funding must be submitted via the online Grants Manaaement System (GMS) within the prescribed application period. Detailed instructions on submitting an application, as well as guidance on managing your grant award, are available in the GMS computer-based trainina tool. Will our city/county receive the amount listed one time or for every year of the proiect period? The amount listed on the eligible jurisdiction list is a one-time award amount. The project start period is March 1, 2009, and there is a statutory 4 year period within which to spend funds. What is a "Governina BodY." and what does the "Governina Body Review" entail? Examples of governing bodies are a state commission, city council, tribal council, county commission, county board of supervisors, or other legislative body at the local level. Follow your local laws and procedures for providing the application to the governing body. For example, based on your internal procedures, you may need to provide a copy of your grant application to the administrative assistant for the city to distribute to the city council. The manner in which you notified your governing body, and the date this was completed should then be included in the Review Narrative portion of your application (along with information regarding public comment), 4 Applicants for a Recovery JAG award must make the grant application available for review by the governing bOdy of the state or unit of local government, or an organization designated by that governing body, not fewer than 30 days before the application is submitted to BJA. Our city council meets onlv once a month. How can I meet the 30-dav aovernina body review reauirement and still submit mv aoolication before the aoolication deadline? The application must be submitted for review by a governing body at least 30 days prior to submission to BJA. Governing body approval is not required in order to submit the application to BJA. Submit your application via GMS no later than the application deadline, regardless of whether the local review process is complete. If the application is not complete, or you do not meet the 30-day governing body review requirement, BJA will add a special condition to the award that will withhold grant funds until you submit documentation confirming the requirement has been met. What is the "Public Comment" reauirement? Applicants must provide an opportunity for the public to comment on their Recovery JAG application. The manner in which the public is notified and given an opportunity to comment, as well as the pertinent dates, should be included in the Review Narrative portion of the application (along with information regarding the governing body review). If the requirement is not met at the time of submission, BJA will process the application, but funds will be withheld until the grant recipient provides documentation that the public comment requirement is complete. Common forms of public notification include web site and newspaper postings, city council, tribal council, and county board hearings that are open to the public. Does the oublic comment reauirement have to be comoleted 30 days orior to submittina the aoolication? No, the governing body notification must occur 30 days prior to application submission. This requirement should not be confused with the public comment requirement, which requires that the application be made public, with an opportunity for comment, anytime prior to application submission. Am I reauired to hold a oublic hearina. or can I oost a notice in our local newsoaoer or on our deoartment's web site in order to satisfy the oublic comment reauirement? The JAG statute does not specify how you notify the public. BJA recommends that you follow your local public notification process. Is there a reauirement to have an advisorv board review the aoolication? No, There is no statutory requirement under JAG to have an advisory board review the application, Is match reauired? Match is not required. 5 Is the Qovernor of a state reauired to sian the two certifications attached to the Recoverv JAG solicitations? No. For the two certifications attached to the Recovery JAG solicitations (entitled "Certification as to Recovery Act Reporting Requirements" and "General Certification as to Requirements for Receipt of Funds for Infrastructure Investments") as indicated in the text of these certifications, the certifying official must be a person with legal authority to make the particular certification on behalf of the entity applying directly to OJP. Therefore, while the certifying official does not have to be the governor of a state, he or she must be a person with the ability to legally bind the applicant entity (Le., the state or unit of local government that is applying directly to OJP for Recovery JAG funding). Use of Funds: What can Recoverv JAG funds be used for? Grantees may utilize Recovery JAG funds for state and local initiatives, technical assistance, training, personnel, equipment, supplies, contractual support, and information systems for criminal justice, as well as research and evaluation activities that will improve or enhance law enforcement programs related to criminal justice. Some examples include: prosecution and court programs; prevention and education programs; corrections and community corrections programs; drug treatment and enforcement programs; planning, evaluation, and technology improvement programs; and crime victim and witness programs (other than compensation). In addition to fulfilling program-specific purposes, projects funded under the Recovery Act should be designed to further one or more of the general purposes of the Recovery Act, which are to preserve and create jobs and promote economic recovery; to assist those most impacted by the recession; to provide investments needed to increase economic efficiency by spurring technological advances in science and health; to invest in transportation, environmental protection, or other infrastructure that will provide long-term economic benefits; and to stabilize state and local government budgets, in order to minimize and avoid reductions in essential services and counterproductive state and local tax increases, For additional information on Office of Justice Programs' Recovery Act Grant Programs, please visit the OJP web site at www.oio.usdoi.Qov/BJAlrecovervJAG/recoverviaa.html. Is there anvthina that the Recoverv JAG funds cannot be used for? Yes, Recovery JAG funds may not be expended outside of the JAG purpose areas, Even within the purpose areas, however, Recovery JAG funds may not be used directly or indirectly for security enhancements or equipment to nongovernmental entities not engaged in criminal justice or public safety. In addition, no Recovery JAG funds may be used directly or indirectly to provide for any of the following matters unless the Attorney General certifies, in advance, that extraordinary and exigent circumstances exist, making them essential to the maintenance of public safety and good order: vehicles (excluding police cruisers); vessels (excluding police boats); aircraft (excluding police helicopters); luxury items; real estate; construction projects (other than penal or correctional institutions); and any similar matters. 6 Where can I find more information on supplantina? For additional guidance regarding supplanting, refer to the information provided at http://www.oip.usdoi.aov/recovervlsupplantinaauidance.htm. The current JAG statute prohibits the use of arant funds for vehicles. vessels. and aircraft (excludina police cruisers. police boats. and police helicopters) unless extraordinary and exiaent circumstances exist. It also states that BJA must certify in writina that yOU may use the funds for these purposes. How do I obtain this certification? Submit a written request (email is acceptable) with your Recovery JAG application number or post-award grant number to your BJA State Policv Advisor. The written request must clearly identify the circumstances that require the use of Recovery JAG funds to purchase a non-police vehicle, vessel, and/or aircraft, describe the purpose of the non-police vehicle, vessel, and/or aircraft, and how it relates to criminal justice. BJA will expeditiously review your request and notify you in writing. Funds should not be obligated or expended for these purposes until you have received this approval. Requests that are not linked to improvements in criminal justice will not be approved. Disparate Information: Mv city is listed alona with mv county under the column "Joint Application (Disparate) Award Amount." What does this mean? If your jurisdiction is listed with another city or county government, you are in a funding disparity. The JAG statute requires that if a city qualifies for one-and one-half times (150 percent) more funding or if multiple cities receive four times (400 percent) more funding than a county with concurrent jurisdiction, there is a funding disparity. In this situation, the units of local government must apply for an award with a single, joint application. Crime expenditure data for the units of local government is included in the disparity calculation. For more information about the disparate allocation process, see the Bureau of Justice Statistics Technical Report. How do we determine which sinale unit of local aovernment will be the fiscal aaent responsible for applvina for the funds? This is a decision to be made by the units of local government. Consider which local government is most capable of adhering to the financial and programmatic requirements according to federal guidelines governing expenditure, monitoring, and reporting for Recovery Act funding. Are the city and the county reauired to work on the same proiect or purpose area? No, All units of local government within the disparate jurisdiction may fund individual projects. For example, the city may choose to purchase equipment, and the county may wish to fund a drug task force, On the other hand, funds may also be combined to fund one joint project. 7 Are disoarate iurisdictions reauired to submit a Memorandum of Understandina (MOU) even if they aaree to use the entire award amount for the same ouroose? Yes. A Recovery Act MOU, signed by each jurisdiction's authorized representative, is required from all disparate applicants, regardless of the manner in which funds will be used or distributed. As an example, the county would like to administer a drug court that would benefit all cities listed as disparate. The cities agree with this strategy, and the total allocation is awarded to the county. In this scenario, each city must be included in the Recovery Act MOU, and indicate agreement that the county will receive the total allocation. The Recovery Act MOU must certify that the city or county that does not receive funds: 1) recognizes the funds in question will be provided for a single project; 2) believes the proposed project will provide a direct local benefit to their city or county; and 3) agrees providing funding for a single project is in the best interest of their city/county. How do we determine how to solit the award in a disoarate situation? The units of local government within the disparate jurisdiction must agree upon an allocation process. BJA is not involved in that decision. What haooens if the disoarate iurisdictions cannot reach an aareement on how the Recoverv JAG funds will be distributed? Recovery JAG funds are withheld until a Recovery Act MOU signed by the CEO, or the designee, of each unit of local government is submitted, How do I find out what my iurisdiction's ootential allocation is within the disoarate allocation orocess? Each disparate jurisdiction's eligible amount (based on the formula) is available at www.oio.usdoi.aov/BJAlrecovervJAG/recovervallocations.html. How do I orovide the Recovery Act MOU to BJA? When completing your application in GMS, upload the signed Recovery Act MOU as an attachment to that application. If your Recovery JAG grant has already been awarded, fax or email the signed Recovery Act MOU to your State Policy Advisor. Your Recovery JAG award will be withheld until the Recovery Act MOU is received and approved by BJA. Reporting: What will be the reoortina reauirements once the Recoverv JAG arant is awarded? Consistent with the Recovery Act emphasis on accountability and transparency, reporting requirements under Recovery Act grant programs will differ from and expand upon OJP's standard reporting requirements for grants, In particular, section 1512(c) of the Recovery Act sets out detailed requirements for quarterly reports that must be submitted within 10 days of the end of each calendar quarter. The information from grantee reports will be posted on a public web site, and receipt of funds will be contingent on meeting the Recovery Act reporting 8 requirements. Accordingly, grant recipients under this program are required to file a "Certification as to Recovery Act Reporting Requirements." In addition, funds from a Recovery Act grant must be tracked, accounted for, and reported separately from all other funds (including DOJ grant funds from non-Recovery Act grants awarded for the same or similar purposes or programs). To the extent that grant funds are available to pay a grantee's administrative expenses, those funds may be used to assist the grantee in meeting the accelerated time-frame and extensive reporting requirements of the Recovery Act. In addition, all Recovery JAG recipients will be required to follow any applicable provisions of government-wide guidance that may be issued in the future, pursuant to the Recovery Act. For additional information regarding Recovery JAG Program reporting requirements, please refer to the Recovery JAG Prooram solicitations or the Recovery JAG web paoe. Are there performance measures? Yes. Please refer to the Recovery JAG Prooram solicitation or the Recovery JAG web paoe for the specific performance measures. Administration: How do I receive mv Recovery JAG award payments? Payment requests are made through the Phone-Activated Paperless Request System (PAPRS). Once you request a payment, funds are electronically deposited to your bank account. You must have an up-to-date Automated Clearing House (ACH) banking form on file with the Office of the Chief Financial Officer prior to attempting to access funds. Please see Step 5 Accessing Payment in the Office of Justice Programs Post Award Instructions for step-by-step guidance. Where can I find instructions for submittina financial status reports. Recovery JAG prooress reports. orant adiustment notices (GAN) and/or closeouts in GMS? Detailed training guides are available on the GMS Computer-Based Trainina web paae. How willi be notified when mv award is made? Grantees are automatically notified by email after BJA awards your grant. Because of this, it is critical that contact information entered into your grant application is accurate. Now that I received mv Recovery JAG award. are there any written post-award instructions? Yes. The online Office of Justice Programs (OJP) Post-Award Instructions includes detailed guidance. Can I speak to a live person at BJA reoardino mv Recovery JAG award? Please refer to the BJA State Policv Advisor (SPA) list for the appropriate contact. Each state and territory has a designated BJA SPA. 9 Recovery Act: (JAG) Formula Program Application Timeline Date: Milestone(s): April 20, 2009 A ward distribution among 19 participating jurisdictions finalized. April 21, 2009 Fiscal Agent finalizes MOD and disperses to 19 participating jurisdictions for signature. Fiscal Agent disburses Grant/Project Templates to participating jurisdictions. April 27, 2009 Grant/Project Templates due to Fiscal Agent. May 4, 2009 Signed MOD's from 19 participating jurisdictions due to Fiscal Agent. May 11,2009 Final Joint Grant Application Package due to Executive for Certification (the Chief Executive Officer for the Fiscal Agent must Certify (1 )the joint application meets all Recovery Program Requirements and (2)the Fiscal Agent will comply with enhanced reporting requirements set forth in the Recovery Act. May 18,2009 Fiscal Agent submits joint JAG Formula Grant Application to Bureau of Justice Assistance via Grants Management System. ) COUNCIL MEETING DATE: April 21, 2009 ITEM #:~ CITY OF FEDERAL WAY CITY COUNCIL AGENDA BILL SUBJECT: SCHOOL RESOURCE OFFICER CONTRACT POLICY QUESTION: Should the City of Federal Way / Police Department allow ratification of the Interlocal Agreement between the City of Federal Way and the Federal Way School District No. 210 for School Resource Officersfor the term of September 1,2008 to August 31, 201O? COMMITTEE: Parks, Recreation, Human Services and Public Safety Council Committee - (PRHS&PS) CATEGORY: ~ Consent D City Council Business MEETING DATE: April, 14,2009 D Ordinance D Resolution D D Public Hearing Other STAFF REpORT By: SANDY LIEUTENANT DEPT: Police Department Attachments: 1. PRHS&PS Staff Memo Options Considered: 1. Ratify the agreement. 2. Reject the agreement. STAFF RECOMMENDATION: Staff recommends Option 1. CITY MANAGER ApPROVAL: DIRECTOR ApPROVAL: Committee Council COMMITTEE RECOMMENDATION: PRPS recommends Option ~ r/3 Committee Member ... Committee Chair PR OSED COUNCIL MOTION: HI move 'Proval of entering into the Interlocal Agreement with the Federal Way School District No. 210 to provide School Resource Officer services to the High Schools. " (BELOW TO BE COMPLETED BY CITY CLERKS OFFICE) COUNCIL ACTION: o APPROVED o DENIED o T ABLED/DEFERRED/NO ACTION o MOVED TO SECOND READING (ordinances only) REVISED - 02/06/2006 COUNCIL BILL # I ST reading Enactment reading ORDINANCE # RESOLUTION # CITY OF FEDERAL WAY CITY COUNCIL COMMITTEE STAFF REPORT DATE: TO: VIA: FROM: March 24, 2009 Parks, Recreation, Human Services and Public Safety Council Committee Neal J. Beets, City Manager Brian J. Wilson, Chief of Police SUBJECT: Acceptance of the Interlocal Agreement Between the City of Federal Way and the Federal Way School District No. 210 for School Resource Officers. Policy Question Should the City of Federal Way and the Federal Way School District No. 210 enter into a new Interlocal Agreement for School Resource Officers? Backe:round School Resource Officers are commissioned officers that provide law enforcement and security services to the School District. They provide school campuses the opportunity to heighten safety, to increase public awareness, and to increase outreach in the community. The original SRO Agreement was set in August of 1999 and was amended twice. It renewed for another 3 year term from September 2005 through August 2008. At the beginning of the 2008/2009 school year, the Federal Way School District chose to exclude Thomas Jefferson High School from the Interlocal Agreement with the City of Federal Way. This Agreement reflects that change. The term of this Interlocal Agreement is from September 1, 2008 to August 31, 2010. Thereafter, this Agreement shall automatically renew year to year unless terminated pursuant to Section VII hereof. This agreement has been reviewed and approved by the legal departments of both parties and is ready for final signatures. Options 1. Authorize the City Manager to execute the new Interlocal Agreement between the City of Federal Way and Federal Way School District No. 21 for School Resource Officers The benefit of accepting this Agreement is the added safety and law enforcement that SRO's provide at each of our Federal Way High Schools. Also, this Agreement will automatically renew on a year to year basis. 2. Not authorize the City Manager to accept this Agreement 1 Not accepting an SRO Agreement with the Federal Way School District would mean a decline in the safety and law enforcement within our Schools. Staff recommendation Recommend option # 1 to accept the lnterlocal Agreement between the City of Federal Way and Federal Way School District No. 210 for School Resource Officers Committee recommendation Forward option #1 to the full City Council for approval on April 21, 2009. APPROVAL OF COMMITTEE REPORT: Committee Chair Committee Member Committee Member 2 INTERLOCAL AGREEMENT BETWEEN THE CITY OF FEDERAL WAY AND FEDERAL WAY SCHOOL DISTRICT NO. 210 FOR SCHOOL RESOURCE OFFICERS This Agreement is dated effective September 1, 2008 and is made and entered into by and between the City of Federal Way (hereinafter "City") and Federal Way School District No. 210 (hereinafter "District"), collectively "Parties". 1. The City and the District recognize commissioned police officers on the school campuses provide the unique opportunity to heighten safety, to increase public awareness, and to increase outreach in the community. 2. Chapter 39.34 (Interlocal Cooperation Act) permits local governmental units to make the most efficient use of their powers by enabling them to cooperate with other entities to provide services in a manner best serving the needs and development of local communities. 3. The Parties hereto desire and by this agreement enter into an lnterlocal Cooperative Agreement ("Agreement") wherein the City will provide fully commissioned police officers to serve as School Resource Officers. 4. The Parties hereto desire to set forth their rights, duties and responsibilities with respect to applicable laws, ordinances, procedures as established by the Parties hereto and the State of Washington. NOW, THEREFORE, it is hereby covenanted and agreed to by and between the Parties hereto as follows: I. DEFINITIONS The following definitions shall apply to this Agreement: 1.1 City - The City of Federal Way. 1.2 District - Federal Way School District No. 210. 1.3 School Resource Officer ("SRO") - A fully commissioned police officer who is assigned by the Department to provide law enforcement and security services to the District. The SRO assignment at the school campuses is the equivalent of a .7349 full time police officer with the remainder .2651 to be assigned at the discretion of the Department. Adjustments to this staffing allocation may be made if mutually agreed upon between the District and the City. 1.4 School Campus - The school building, all parking lots or outside common areas adjacent to the school building, and all property within Y:z mile.. 1.5 Department - The Federal Way Police Department, City of Federal Way. 1.6 School Year - One hundred eighty one (181) days of official school days, one day before and one day after for preparation, closing and staff meeting totaling one hundred eighty- three (183) days between the months of August and June. The preparation day and the closing day shall be mutually agreed upon between the SRO and the building principal. The District "in-service training day" for the Security Department at the beginning of each school year is considered mandatory attendance for all SROs. 1.7 Annual Cost Letter - A letter outlining anticipated annual costs for services for the next school year is to be submitted by the City to the District in the month of February prior to the school year. The anticipated costs are based on the number of officers (FTEs) and are calculated as follows; hours of work per calendar year total 2080 hours or 249 eight-hour days and 183 contracted days per year. The work performed by a SRO represents a staff equivalent of .7349 of a full-time position. The anticipated costs for services will be calculated on the. 7349 equivalent. Adjustments to this calculation may change based on alternative officer assignments, e.g. ~ time officer deployment. 1.8 Extra-duty Assignments - Extra-duty assignments include, but are not limited to, athletic games, dances, graduations and other events that occur outside the normal school day as defined in Article V. Hours of Work. 1.9 Daily Routine - The daily routine includes assignment to various locations on/around the school campus, or various events. The daily routine does not include policies, procedures, guidelines or work rules. 1.10 Overtime - Overtime costs are calculated and paid in accordance with the Fair Labor Standards Act and the Federal Way Police Officers Guild Contract. The District shall be billed for only school related overtime, which includes incidents that begin on the school grounds during the SRO's scheduled workday and continue into overtime. Overtime related to criminal incidents will not be billed. 1.11 Sister Schools - shall provide continuity of staffing during absences as described in Section 3.3. Decatur and Todd Beamer SRO's will provide coverage for each other. Federal Way and Truman will be supported as needed by the nearest available SRO. 1.12 School Campus Security - It is the intent of the Parties that City police officers provide school campus security for the high schools. An SRO will be assigned to the following high schools: Todd Beamer, Decatur, and Federal Way. A full time SRO will be assigned to the District as a Relief SRO to cover for any absences, be present at Truman High School during lunch and dismissal time whenever possible, and assist with traffic patrol -2- surrounding schools in the District as well as other projects assigned for a total of four (4) full time positions. 1.13 Unscheduled absence. An unscheduled absence is defined as the Federal Way Police Department being notified of an absence by an assigned SRO less than twenty-our (24) hours prior to the scheduled shift. II. PURPOSE School Campus Security: It is the intent of the Parties that City police officers provide school campus security for the high schools. An SRO will be assigned to the following high schools: Decatur, Federal Way, and Todd Beamer. A Relief SRO will be assigned to assist with SRO coverage at the High Schools including Truman and school zone enforcement around Federal Way Schools. III. CITY'S RESPONSIBILITIES 3.1 SRO Assignment to the School Campus. Upon receipt of Notice from the District, the City agrees to assign an SRO, as defined in Section 1.3, for a rotation of one school year. In the event of operational needs or other unforeseen circumstances, the City will assign the replacement SRO. 3.2 Performance Evaluations. Discipline. Assignment. and Other Personnel Actions. The City will continue to evaluate the performance of a SRO, to administer discipline, to investigate allegations of misconduct, assign duties, and take any other personnel action in accordance with applicable City policies, guidelines, and/or collective bargaining agreement. The City, in its discretion, may utilize the District's performance comments/observations referenced in Section 4.2. 3.3 Staffing. A. Scheduled Absence. The City agrees to provide a full day replacement for each day of scheduled absence with the following exceptions: a. The SRO shall attend designated training approved by the City and with the agreement of the building principal. This training may be provided by an outside agency, the District, or the City. b. The SRO shall attend one day of mandatory training provided by the City per month, per school. The City shall maintain a minimum of three (3) SROs in the District during school hours. Coverage during training shall be provided under the "sister school" philosophy. - 3 - B. Unscheduled Absence. The City shall maintain a minimum of three (3) officers assigned within the District during school hours except during exigent circumstances, which include but are not limited to natural disasters, riots, or large scale disturbances requiring Federal Way police officers response. a. On the first day of an absence due to illness or emergency, coverage will be provided by the ReliefSRO. b. In the event the Relief SRO is already assigned to cover a building, the resulting coverage will be provided as described in the "sister school" philosophy. C. Absence for Other Duties and/or Training. The City agrees to provide a replacement for the hours of absence in the event a SRO is absent more than four (4) hours for Department duties and/or training. 3.4 Transport of Criminal Suspects. After an SRO arrests individuals or detains individuals suspected of criminal activity, the SRO will normally remain on the school campus, and additional police officers will be dispatched to transport said individuals. The City, in its discretion, may require the SRO to leave the school campus and transport the individuals. 3.5 Invoices. A. Regular SRO work. The City will submit two invoices during the school year, one in January and one in June, for work performed. Each invoice represents work for 91 days, which equates to one-half of the school year. B. Extra-duty assignments. The City will submit an invoice month.lY for all work as a result of extra-duty assignments. C. Overtime. The City will submit an invoice monthly for all overtime worked. The City maintains responsibility to document overtime. 3.6 Annual Cost Letter. On or before February 1 st of each year the City will provide the District Security Manager an Annual Cost Letter estimating the anticipated annual costs for services for the next school year. 3.7 Uniform and Equipment. A. Uniforms. Normally a SRO will be attired in police uniform. However, either upon the request of the building principal or, if applicable, the Memorial Field Coordinator, and approval by the City, other attire may be approved for specific -4- occasions. Dress down attire will maintain a professional image and may include bike uniforms or other activity specific attire. B. Transportation. The City, in its discretion, may provide vehicles or other means of transportation for the SRO. C. Radio Communications. The City will provide the SRO a radio capable of routine and/or emergency interaction with dispatch operations, and integrated with the regional public safety radio network. Cellular phones may be provided at the City's discretion. 3.8 Extra-duty assignments. The City agrees to attempt to assign the extra-duty work to the SRO assigned to the particular school campus but will also attempt to reduce any overtime. 3.9 Minimum Benefits. Pursuant to RCW 28Ao400.285, persons performing services under this Agreement shall be provided health benefits similar to those provided School District employees who would otherwise perform the work, but in no case are such health benefits required to be greater than the benefits provided for basic health care services under chapter 70047 RCW. 3.10 Record Check. Pursuant to RCW 28A.400.303, the City shall require a record check through the Washington State Patrol criminal identification system under RCW 43043.830 through 43043.834, 10.97.030 and 10.97.050 and through the federal bureau of investigation before hiring any employee who will have regularly scheduled unsupervised access to children in the School District's schools. The record check shall include a fingerprint check using a complete Washington state criminal identification fingerprint card. The City shall provide a copy of the record report to the applicant. When necessary, applicants may be employed on a conditional basis pending completion of the investigation. If the applicant has had a record check within the previous two years, the City may waive the requirement. 3.11 Crimes Against Children. Pursuant to RCW 28Ao400.330, as now or hereafter amended, the City shall prohibit any employee of the City from working at a public school who has contact with children at a public school during the course of his /her employment and who has pled guilty to or been convicted of any felony crime involving the physical neglect of a child under chapter 9Ao42 RCW, the physical injury or death of a child under chapter 9A.32 or 9 A.36 RCW (except motor vehicle violations under chapter 46.61 RCW), sexual exploitation ofa child under chapter 9.68A RCW, sexual offenses under 9Ao44 RCW where a minoris a victim, promoting prostitution of a minor under chapter 9A.88 RCW, the sale or purchase of a minor child under RCW 9A.64.030, or violation of similar laws or another jurisdiction. Any failure to comply with this section shall be grounds for the School District to immediately terminate this Agreement. . - 5 - IV. DISTRICT'S RESPONSIBILITIES 4.1 District Request Removal of SRO. The District may request removal of a SRO for unsatisfactory performance or for incompatibility. All requests for removal must be in writing from the District's designee or the building principal of the school being served and submitted to the Chief of Police. 4.2 Performance Comments. The building principal and/or the District's designee will provide the City's SRO supervisor with performance comments and observations concerning the SRO upon request (generally on an annual basis). The SRO supervisor is wholly responsible for the SRO's performance appraisal; the building principal's and/or the District's designee comments will not replace the evaluation, but may be included in it. 4.3 Compensation. The rate for the SRO"s will adjust annually in accordance with the Police Department Guild Collective Bargaining Agreement. Upon receipt of an invoice, the District will reimburse the City within thirty (30) days, exclusive of overtime and extra duty assignments costs. A. Annual Negotiation of Costs. After February 1st of each year, the District agrees to negotiate the compensation based upon the anticipated costs of services as set forth in the Annual Cost Letter in Section 3.6. B. Extra-duty assignments. The District agrees to pay the prevailing hourly rate for each extra duty hour worked by a police officer. In the event that overtime is incurred, the District agrees to pay the overtime rate as defined in Section 1.10. C. New Position( s ). In the event the City and the District agree to establish additional SRO position(s) during the school year, the District will pay the proportionate amount based upon the actual days worked. D. Overtime. The District agrees to pay any and all overtime costs in accordance with the Fair Labor Standards Act and the Guild Contract. 4.4 Office Space/Equipment. A. The District will provide an office space, desk, dedicated phone line, voice mail, district and internet based electronic mail and a computer. B. The District will provide access to private interview rooms. C. Generally the school campus of the District will provide a site-based portable radio to permit communications between staff and the SRO, and to enable monitoring of - 6 - staff/campus activities. In the event a site-based radio is not provided, it is the responsibility of the site principal to ensure that acceptable alternative communication protocols and methods are in place. 4.5 Extra Duty Assignments. The District shall determine the need for extra duty assignments. Should there be a need for a SRO, the District reserves the right to negotiate with the City for "extra-duty" police services as defined in Section 1.8. The District's first preference is that the SRO assigned to the school would also be assigned to the extra duty assignments. When this is not possible, the extra duty assignments shall be offered in the following order of priority; first, to current SRO's in the District, and second to other Department police officers. 4.6 Assignment of Daily Routine. The principal may assign the daily routine of the SRO provided the assignment does not conflict with City policies, guidelines, protocols, work rules and/or applicable collective bargaining agreement. 4.7 Transport Students. The District will maintain responsibility to transport students not involved in criminal activity. V. HOURS OF WORK An SRO will work an eight-hour shift, inclusive ofthe lunch period. The SRO may be subject to call during the lunch period. The actual hours worked will be determined by the needs of the school principal. Generally, hours for high schools approximate 0645 (6:45 a.m.) to 1445 (2:45 p.m). The Parties recognize that the SRO is subject to the Fair Labor Standards Act (FLSA) and that overtime may occur. SROs will attend weekly campus-based meetings with peer SROs and/or SRO supervisor. The weekly meeting will be rotated between campuses and will not exceed sixty (60) minutes. The SROs are encouraged to attend the regional SRO meeting. VI. TERM The term of this Agreement shall be for an initial period of three years, from September 1, 2008 through August 31, 2010. Thereafter, this Agreement shall automatically renew year to year unless terminated pursuant to Section VII hereof. VII. TERMINATION -7- 7.1 The District may terminate this Agreement for "just cause" provided that it has provided ninety (90) days prior written notice to the City. "Just Cause" shall mean the City's failure to perform its obligations under this Agreement following notice from the District of such failure and after an opportunity for the City to cure or satisfy such obligations. 7.2 Either party may terminate this Agreement with or without cause at the end of the school year by ninety (90) days prior written notice to the other party. For this paragraph, the school year end date shall be June 30th of the current year. VIII. INSURANCE 8.1 Amount. It is hereby understood and agreed that each Party to this Agreement shall obtain and maintain public liability insurance in an amount not less than TWO MILLION AND NO/lOO DOLLARS ($2,000,000) single limit liability. 8.2 Certificate. Each Party shall provide proof of insurance coverage to the other Party. The City shall provide the District with an evidence of coverage letter from Washington Cities Insurance Authority. The District shall provide the City with an evidence of coverage letter from the Washington Schools Risk Management Pool. Insurance coverage shall be maintained at all times. IX. INDEMNIFICATION 9.1 The District. The District agrees to defend, indemnify, and hold the City, its elected officials, officers, employees, agents, and volunteers harmless from any and all claims, demands, losses, actions and liabilities (including costs and all attorney fees) to or by any and all persons or entities, including, without limitation, their respective agents, licensees, or representatives, arising from, resulting from, or connected with this Agreement to the extent caused by the negligent acts, errors or omissions of the District, its partners, shareholders, agents, employees, or by the District's breach of this Agreement. 9.2 The City. The City agrees to defend, indemnify, and hold the District, its elected officials, officers, employees, agents, and volunteers harmless from any and all claims, demands, losses, actions and liabilities (including costs and all attorney fees) to or by any and all persons or entities, including, without limitation, their respective agents, licensees, or representatives, arising from, resulting from, or connected with this Agreement to the extent caused by the negligent acts, errors or omissions of the City, its partners, shareholders, agents, employees, or by the City's breach of this Agreement. - 8 - 9.3 Survival. The provisions of this article shall survive the expiration or termination of this Agreement with respect to any event occurring prior to such expiration or termination. x. GENERAL PROVISIONS 10.1 Administration and Notice. The responsibility for overseeing the compliance with the provisions of this Agreement shall be handled jointly between the Parties, and no separate legal or administrative entity shall be formed by the Parties for such purpose. The contract representative for the City shall be the City Manager or his or her designee, 33325 8th Avenue South, Federal Way, Washington 98063. The contract administrator on behalf of the District shall be the Superintendent or his or her designee, Federal Way Public Schools, Administrative Office, 31405 18th South, Federal Way, Washington 98003. 10.2 Independent Contractor. It is the intention of the City and of the District that each SRO is a City employee. 10.3 Confidentiality. Both the School District and the City are governed by laws requiring confidentiality for certain records and information contained therein. Pursuant to RCW 13.50.010(1)(a) the City and the School District are ''juvenile justice and care" agencies which maintain records (hereinafter ''juvenile records") as defined in RCW 13 .50.0 10(1)( c). Both Parties agree that the juvenile records will only be released in accordance with RCW 13 .50.050(4). The City will not release copies of reports, investigations, or other documents which are not juvenile records if such records are exempt from disclosure under either the Public Disclosure Act, RCW 42.17.250-42.17.348, or the Criminal Privacy Act, RCW 10.97 et seq. Pursuant to the terms ofthe Family Educational Rights and Privacy Act, 20 V.S.C. ~ 1232g and regulations promulgated thereunder, City personnel providing security services to the School District may be provided access to student records in the course of their duties and will be expected to maintain the confidentiality of such information except as disclosure is permitted by law. For the purposes ofthe foregoing statute, the City shall be recognized as an official law enforcement unit of the School District. 10.4 Entire Agreement. This Agreement contains all of the agreements of the Parties with respect to any matter covered or mentioned in this Agreement and no prior agreements or understandings pertaining to any such matters shall be effective for any purpose. 10.5 Modification. No provision of this Agreement may be amended or added to except by agreement in writing signed by the Parties or their respective successors in interest. - 9 - 10.6 Full Force and Effect. Any provision of this Agreement which is declared invalid, void or illegal shall in no way affect, impair, or invalidate any other provision hereof and such other provisions shall remain in full force and effect. 10.7 Assignment. Neither the City nor the District shall have the right to transfer or assign, in whole or in part, any or all of its obligations and rights hereunder without the prior written consent of the other Party. 10.8 Attorney Fees. In the event the City or the District defaults on the performance of any terms in this Agreement, and the District or City places the enforcement of the Agreement or any part thereof, or the collection of any monies due, or to become due hereunder, or recovery of possession of any belongings, in the hands of an attorney, or file suit upon the same, each Party shall pay all its own attorney's fees, costs and expenses. The venue for any dispute related to this Agreement shall be King County, Washington. 10.9 No Waiver. Failure of either Party to declare any breach or default immediately upon occurrence thereof, or delay in taking any action in connection with, shall not waive such breach or default, but either Party shall have the right to declare any such breach or default at any time and take such actions that might be lawful or authorized hereunder either at law or in equity. Failure ofthe either Party to declare one breach or default does not act as a waiver of either Party's right to declare another breach or default. 10.10 Arbitration. Disagreement concerning the interpretation or application of the provisions of this Agreement are subject to arbitration provided that the City Manager, or his or her designee, and the District Superintendent, or his or her designee, have discussed and attempted to settle the dispute. The Party desiring arbitration shall submit written notice of the intent to arbitrate along with the basis for the dispute. Following receipt of the notice to arbitrate, the other Party may request a meeting within fourteen (14) working days in attempt to resolve the matter. Ifthe matter cannot be resolved, the Parties shall first attempt to select an arbitrator. Ifno agreement can be reached on the selection of the arbitrator, the City and the District agree to use the services of the American Arbitration Association for the selection of the arbitrator. Each party shall be responsible for its own costs and fees incurred in preparing for and participating in the arbitration. The arbitrator fees along with any administration fee shall be borne equally by the City and by the District. The arbitrator shall determine the controversy in accordance with the laws of the State of Washington. The arbitrator's decision shall be binding upon both Parties. 10.11 Captions. The respective captions of the Sections of this Agreement are inserted for convenience of reference only and shall not be deemed to modify or otherwise affect any of the provisions of this Agreement. - 10- 10.12 Remedies Cumulative. Any remedies provided for under the terms of this Agreement are not intended to be exclusive, but shall be cumulative with all other remedies available at law, in equity or by statute. 10.13 Equal Opportunity to Draft. The Parties have participated and had an equal opportunity to participate in the drafting ofthis Agreement, and the Exhibits, if any, attached. No ambiguity shall be construed against any party upon a claim that party drafted the ambiguous language. 10.14. Filing of Agreement. This Agreement shall be filed with the Secretary of the Board of Directors of Federal Way School District No. 210, the City Clerk of the City of Federal Way, and the King County Records and Elections Division. 10.15 Notices. Any notices required to be given by the Parties shall be delivered to the Parties at the addresses set forth below. 10.16 Supplemental Security Officers. The District reserves the right to place a campus security officer to assist the assigned SRO at any time. IN WITNESS whereof the Parties have executed this Agreement the day and year set forth below. CITY OF FEDERAL WAY FEDERAL WAY SCHOOL DISTRICT NO. 210 By: Neal Beets City Manager By: Thomas Murphy Superintendent 33325 8th Avenue South Federal Way, WA 98063 31405 18th South Federal Way, WA 98003 Date: Date: APPROVED AS TO FORM: APPROVED AS TO FORM: Patricia A. Richardson City Attorney Diana L. Seeley Director of Risk Management and Purchasing - 11 - ATTEST this _ day of , 2009 City Clerk, Laura Hathaway K:linterlcl\ 7 schoolsro.fin - 12 - COUNCIL MEETING DATE: April 21, 2009 ITEM #: CITY OF FEDERAL WAY CITY COUNCIL AGENDA BILL SUBJECT: Services Agreement for The Commons at Federal Way Police Services POLICY QUESTION: Should the City of Federal Way / Police Department allow ratification of the Service Agreement between the City Of Federal Way and Steadfast Commons II, LLCfor police services at The Commons Federal Way for the term on January 1,2009 to December 31,2009. COMMITTEE: Parks, Recreation, Human Services and Public Safety Council Committee - (PRHS&PS) MEETING DATE: April 14, 2009 CATEGORY: ~ Consent D City Council Business D Ordinance D Resolution D D Public Hearing Other STAFF REpORT By: SANDY TUDOR, LIEUTENANT Attachments: 1. PRPS Memo 2. The Commons at Federal Way Police Service Agreement Options Considered: 1. Accept The Commons Agreement 2. Reject Agreement DEPT: Police Department STAFF RECOMMENDATION: Staff recommends Option 1. CITY MANAGER ApPROVAL: DIRECTOR ApPROVAL: fJ~/~ ~~~ .6~ 'I/IU/~c.. Committee Council COMMITTEE RECOMMENDATION: PRPS recommends Option -L ~ Committee Member PROPOSED COUNCIL MOTION: "I move 'Proval of entering into the Services Agreement for The Commons at Federal Wayfor Police Services. (BELOW TO BE COMPLETED BY CITY CLERKS OFFICE) COUNCIL ACTION: o APPROVED o DENIED o T ABLED/DEFERREDINO ACTION o MOVED TO SECOND READING (ordinances only) REVISED - 02/06/2006 COUNCIL BILL # I ST reading Enactment reading ORDINANCE # RESOLUTION # CITY OF FEDERAL WAY CITY COUNCIL COMMITTEE STAFF REPORT DATE: TO: VIA: FROM: March 24, 2009 Parks, Recreation, Human Services and Public Safety Council Committee Neal J. Beets, City Manager Brian J. Wilson, Chief of Police SUBJECT: Acceptance of the Interlocal Agreement Between the City of Federal Way and the Commons Mall Management Company. Policy Question Should the City of Federal Way and the Steadfast Commons II, LLC, a Delaware limited liability company, (owner of the Commons Mall at Federal Way), enter into a new Interlocal Agreement for Mall Resource Officers? Backe:round Officers who are assigned to work at the Commons Mall are commissioned police officers providing full law enforcement and security services for the Commons Mall property. The Mall Resource Officers provide the opportunity for increased safety and security for patrons and businesses which enhances the environment for greater commerce, increases public perception of safety, and broadens our outreach and visibility in the community. The original Commons Mall agreement was first set in 1999 and has been renewed by both parties each year. The term of this Interlocal Agreement is for one year, commencing January 1, 2009. Thereafter, this Agreement shall come up for renewal again in 2010. This agreement has been reviewed and approved by the legal departments of both parties and is ready for final signatures. Options 1. Authorize the City Manager to execute the new Interlocal Agreement between the City of Federal Way and the Steadfast Commons II, LLC, a Delaware limited liability company, (owner of the Commons Mall at Federal Way), for Mall Resource Officers The benefit of accepting this Agreement is the added safety and law enforcement that Mall Officers provide at this property. 2. Not authorize the City Manager to accept this Agreement 1 Not accepting this Interlocal Agreement with the Commons Mall owners would mean a decline in the security and perception of safety and our business partnerships at this vital location. Staff recommendation Recommend option # 1 to accept the Interlocal Agreement between the City of Federal Way and the Steadfast Commons II, LLC, a Delaware limited liability company, (owner of the Commons Mall at Federal Way), for Mall Resource Officers Committee recommendation Forward option # 1 to the full City Council for approval on April 21, 2009. APPROVAL OF COMMITTEE REPORT: Committee Chair Committee Member Committee Member 2 ,~ Federal Way CITY HALL 33325 8th Avenue South. PO Box 9718 Federal Way, WA 98063-9718 (253) 835-7000 wwwcityoffederalwaycom SERVICES AGREEMENT FOR THE COMMONS AT FEDERAL WAY POLICE SERVICES This Professional Services Agreement ("Agreement") is made between the City of Federal Way, a Washington municipal corporation ("City"), and Steadfast Commons II, LLC, a Delaware limited liability company ("Owner"), owner of the Commons at Federal Way ("Property"). The City and Owner (together "Parties") are located and do business at the below addresses: STEADFAST COMMONS II, LLC: CITY OF FEDERAL WAY: Lisa Whitney lwhitne 1928 S. Commons Suite B Federal Way, WA 98003 253-839-6156 (telephone) The Parties agree as follows: 1. SERVICES. The City shall perform the services more specifically described in Exhibit "A", attached hereto and incorporated by this reference ("Services"J 2. TERM. The term of this Agreement shall be forone year commencing on January 1St, 2009. 3. TERMINATION. Either party may terminate this Agreement, with or without cause, upon providing the other party thirty (30) days written notice at its address set forth set forth at the beginning of this Agreement Either Party may terminate this Agreement immediately if theother Party defaults or materially breaches the Agreement. 4. COMPENSATION. In return for the Services, the Owner shall pay the City fifty percent of the cost of the salaries and benefits of each officer assigned to the Property for the time periods that they are assigned there. The numbers of hours and total rate shall be as set forth in Exhibit "B" attached hereto and incorporated by this reference (Compensation"). The City shall invoice and the Owner shall remit one twelfth of the total yearly compensation on a monthly basis. From time to time the Parties shall agree on any adjustment in rates. 5. INDEMNIFICATION. 5.1 Owner Indemnification The Owner agrees to release, indemnify, defend, and hold the City, its elected officials, officers, employees, agents, representatives, and volunteers harmless from any and all claims, demands, actions, suits, causes of action, arbitrations, mediations, proceedings, judgments, awards, injuries, damages, liabilities, losses, fines, fees, penalties expenses, attorney's fees, costs, and/or litigation expenses to or by any and all persons or entities, including, without limitation, their respective agents, licensees, or representatives; arising from, resulting from, or in connection with this Agreement or the performance of this Agreementto the extent caused by the negligent or intentional acts, errors, or omissions of the Owner, except for that portion of the claims caused by the City's sde negligent or intentional acts, errors, or omissions 5.2 City Indemnification The City agrees to release, indemnify, defend and hold the Owner, its officers, directors, shareholders, partners, employees, agents, and representatives harmless from any and all claims, demands, actions, suits, causes of action, arbitrations, mediations, proceedings, judgments, awards, injuries, damages, liabilities, losses, fines, fees, penalties expenses, attorney's fees, costs, and/or litigation expenses to or by any and all persons or entities, including without limitation, SERVICES AGREEMENT - 1- CITY HALL 33325 8th Avenue South. PO Box 9718 Federal Way, WA 98063-9718 (253) 835-7000 www.cityoffederalwaycom their respective agents, licensees, or representatives, arising from, resulting from or connected with this Agreement to the extent caused by the negligent or intentional acts, errors, or omissions ofthe City, except for that portion of the claims caused by the Owner's sole negligent or intentional acts, errors, or omissions ,~ Federal Way 5.3 Survival. The provisions of this Section shall survive the expiration or termination of this Agreement with respect to any event occurring prior to such expiration or termination. 6. INSURANCE. The City agrees to carry as a minimum general liability insurance in the amount of at least $1,000,000 single limit and $2,000,000 aggregate, which includes property liability. City shall provide certificates of insurance, concurrent with the execution of this Agreement, evidencing such coverage and, at Owner's request, furnish the City with copies of all insurance policies and with evidence of payment of premiums or fees of such policies. The provisions of this Section shall survive the expiration or termination of this Agreement with respect to any event occurring prior to such expiration or termination. 7. CONFIDENTIALITY. All informationregardingthe City obtained by Owner in performance of this Agreement shall be considered confidential. Breach of confidentiality by the Owner will be grounds for immediate termination. If the City notifies the Owner of a public disclosure request, and the Owner believes records are exempt from disclosure, it is the Owner's responsibility to make determination and pursue a lawsuit under RCW 42.56.540 to enjoin disclosure. The Owner must obtain the injunction and serve it on the City before the close of business on the tenth business day after the City sent notification to the Owner. It is the Owner's discretionary decision whether to file the lawsuit. Ifthe Owner does not timely obtain and serve an injunction, the Owner is deemed to have authorized releasing the record. If the City has notified the Owner of a public disclosure request, and the Owner has not obtained an injunction and served the City with that injunction by the close of business on the tenth business day after the City sent notice, the City will then disclose the record unless it makes an independent determination that the record is exempt from disclosure. Notwithstandingthe above, the Owner must not take any action that would affect (a) the City's ability to use goods and services provided under this Agreement or (b) the Owner obligations under this Agreement. The Owner will fully cooperate with the City in identifying and assembling records in case of any public disclosure request. 8. INDEPENDENT CONTRA TOR. The Parties intend that the City shall be an independent Contractor and that the City has the ability to control and direct the performance and details of its work, the Owner being interested only in the results obtained under this Agreement. The Owner shall be neither liable nor obligated to pay City sick leave, vacation payor any other benefit of employment, nor to pay any social security or other tax which may arise as an incident of employment. 9. GENERAL PROVISIONS. 9.1 Interpretation and Modification This Agreement, together with any attached Exhibits, contains all of the agreements of the Parties with respect to any matter covered or mentioned in this Agreement and no prior statements or agreements, whether oral or written, shall be effective for any purpose. Should any language in any of the Exhibits to this Agreement conflict with any language contained in this Agreement, the terms of this Agreement shall prevail. The respective captions of the Sections of this Agreement are inserted for convenience of reference only and shall not be deemed to modify or otherwise affect any of the provisions of this Agreement. Any provision of this Agreementthat is declared invalid, inoperative, null and void, or illegal shall in no way affect or invalidate any other provision hereof and such other provisions shall remain in full force and effect. No provision ofthis Agreement, including this provision, may be amended, waived, or modified except by written agreement signed byduly authorized representatives ofthe Parties. 9.2 Assignment and Beneficiaries. Neither the Owner nor the City shall have the right to transfer or assign, in whole or in part, any or all of its obligations and rights hereunder without the prior written consent of the other Party. If the non- assigning party gives its consent to any assignment, the terms of this Agreement shall continue in full force and effect and no further assignment shall be made without additional written consent Subject to the foregoing, the rights and obligations of the Parties shall inure to the benefit of and be binding upon their respective successors in interest, heirs and assigns. This Agreement is made and entered into for the sole protection and benefit of the Parties hereto. No other person or entity shall have any right of action or interest in this AgreeIlmt based on any provision set forth herein. SERVICES AGREEMENT - 2 - A federal Way CITY HALL 33325 8th Avenue South. PO Box 9718 Federal W~. WA 98063-9718 (253) 835-7000 wwwcityoffederalway.com 9.3 Enforcement Time is of the essence of this Agreement and each and all of its provisions in which performance is a factor. Any notices required to be given by the Parties shall be delivered at the addresses set forth at the beginning of this Agreement. Any notices may be delivered personally to the addressee of the notice or may be deposited in the United States mail, postage prepaid, to the address set forth above. Any notice so posted in the United States mail shall be deemed received three (3) days after the date of mailing. Any remedies provided for under the terms of this Agreement are not intended to be exclusive, but shall be cumulative with all other remedies available at law, in equity or by statute. The failure of a Party to insist upon strict performance of any of the covenants and agreements contained in this Agreement, or to exercise any option conferred by this Agreement in one or more instances shall not be construed to be a waiver or relinquishment of those covenants, agreements or options, and the same shall be and remain in full force and effect. Failure or delay of a Party to declare any breach or default immediately upon occurrence shall not waive such breach or default. Failure oft Party to declare one breach or default does not act as a waiverofthe City's right to declare another breach or default. This Agreement shall be made in, governed by, and interpreted in accordance with the laws of the State of Washington. If the Parties are unable to settle any dispute, difference or claim arising from this Agreement, the exclusive means of resolving that dispute, difference, <IDlaim, shall be by filing suit under the venue, rules and jurisdiction ofthe King County Superior Court, King Caaty, Washington, unless the parties agree in writing to an alternative process. If either Party brings any claim or lawsuit arising from this Agreement, each Party shall pay all its legal costs and attorney's fees and expenses incurred in defending or bringing such claim or lawsuit, including all appeals, in addition to any other recovery or award provided by law; provided, however, nothing in this paragraph shall be construed to limit theParties' rights to indemnification under Section 5 of this Agreement 9.4 Execution. Each individual executing this Agreement on behalf of the City and Owner represents and warrants that such individuals are duly authorized to execute and deliver this Agreement on behalf of the Owner or the City. This Agreement may be executed in any number of counterparts, each of which shall be deemed an original and with the same effect as if all Parties hereto had signed the same document. All such counterparts shall be construed together and shall constitute one instrument, but in making proof hereof it shall only be necessary to produce one such counterpart. The signature and acknowledgment pages from such counterparts may be assembled together to form a single instrument comprised of all pages of this Agreement and a complete set of all signature and acknowledgment pages. The date upon which the last of all of the Parties have executed a counterpart of this Agreement shall be the "date of mutual execution" hereof. [Signature page follows] SERVICES AGREEMENT - 3 - ,~ Federal Way CITY HALL 33325 8th Avenue South. PO Box 9718 Federal Way, WA 98063-9718 (253) 835-7000 wwwcityoffederalwaycom IN WITNESS, the Parties execute this Agreement below, effective the last date written below. CITY OF FEDERAL WAY ATTEST: By: City Manager, Neal Beets City Clerk, Carol McNeilly, CMC APPROVED AS TO FORM: DATE: City Attorney, Patricia A Richardson STEADF AST COMMONS II, LLC By: Printed Name: Title: DATE: STATE OF WASHINGTON) ) ss. COUNTY OF ) On this day personally appeared before me , to me known to be the of that executed the foregoing instrument, and acknowledged the said instrument to be the free and voluntary act and deed of said corporation, for the uses and purposes therein mentioned, and on oath stated that he/she was authorized to execute said instrument and that the seal affixed, if any, is the corporate seal of said corporation. GIVEN my hand and official seal this day of ,200_. Notary's signature Notary's printed name Notary Public in and for the State of Washington. My commission expires SERVICES AGREEMENT - 4 - ;~ Federal Way CITY HALL 33325 8th Avenue South. PO Box 9718 Federal Way, WA 98063-9718 (253) 835-7000 wwwcityoffederalway.com EXHIBIT "A" SERVICES 1. The City will provide to the Property three (3) full time, experienced police officers ("Contract Officers") to provide security (in addition to other policy duties) for the Property, its businesses, tenants, and customers. The Contract Officers will work in conjunction with private security or other police agency representatives employed by the Owner at the Property or any of the Property's stores or tenants. Contract officers will combine foot patrol and vehicle patrol of the Property, including its parking lot and perimeter, with office, booth, or kiosk fixed positions to provide security, visibility, and police services. Contract Officers will lose no benefits, assignment, training, or promotional opportunities due to the Agreement. Contract Officers will be assigned in one (1) year increments, but may be rotated to address City needs or Owner interests. 2. The Property will be considered by the City as a mini-beat within the general geographical dispersal structure of the City, placing it as a section within a regular beat. The regular beat officer, in which the Property mini-beat exists, will provide presences and response capabilities consistent with general beat management strategies. The Property's coverage by the regular beat officer will not be reduced by the presence of the Contract Officers or by the use of other police agency representatives or private security staff or agency representatives in the Property or in individual stores. All supplemental police services will remain unaffected by the coverage provided for in this Agreement. 3. During assigned periods, the Contract Officers will respond to police or public safety incidents. If the matter can be resolved by the Contract Officers expediently, no general assignment or specialized assignment officers will need to respond. Ifneeded, as determined by the City, other officers will be dispatched as in the resolution of any similar matter through the City. If the incident requires extended investigation or follow-up investigation away from the Property, or prisoner transportation general assignment officers will relieve the Contractor Officers to allow them to resume the Contract Officer duties as soon as practical. 4. The City will retain control over the Contract Officers and the Contract Officers will work under the general and direct supervision of the Federal Way Police Department and the City. The Contract Officers will work in a full duty status while on duty as in any Police Department duty assignment, and will adhere to departmental policies and procedures. Contract Officers will be in uniform during duty hours and will be provided with regularly used police equipment including vehicles and radios. The City may at its option also provide bicycles, computers, or other equipment. 5. The Owner may provide office space, a public access kiosk, or other facilities. Property Management may coordinate the security efforts of the Contract Officers on a day-to-day basis, consistent with City policy, to assure continuity, coverage, and coordination of efforts; provided that in the event of a conflict between any direction from the Owner or its agents and the City, the City direction shall control. 6. Contract Officer absences due to illness, time off, or training will be replaced by general assignment police officers, to maintain a continuity of coverage, when the absence will result in no Contract Officer being on duty at the Commons Mall for that day. The number of shifts shall be set in Exhibit B Compensation, and may be reduced based on the level of compensation actually provided to the City. Specific hours of coverage will be established by the City in conjunction with the Property management. SERVICES AGREEMENT - 5 - ,~ Federal Way CITY HALL 33325 8th Avenue South. PO Box 9718 Federal Way. WA 98063-9718 (253) 835-7000 www.cityoffederalwaycom EXHIBIT "B" COMPENSATION In 2009 the City will provide the Contract Officers for a total of eleven (11) ten-hour shifts per week. The 2009 rate (50% of the cost to the City) for this coverage is a total of One Hundred and Thirty Seven Thousand, Six Hundred and Forty Five and No/I00 Dollars ($137,645.00) per year or Eleven Thousand Four Hundred and Seventy and 42/100 Dollars ($11,470.42) per month. SERVICES AGREEMENT - 6 - COUNCIL MEETING DATE: April21, 2009 ITEM #: 5 " Y); CITY OF FEDERAL WAY CITY COUNCIL AGENDA BILL SUBJECT: FEDERAL WAY COMMUNITY CENTER MARKETING AND STRATEGIC COMMUNICATIONS PLAN IMPLEMENTATION POLICY QUESTION: Should the Council approve the proposal from Cipalla Communications for the Federal Way Community Center Marketing and Strategic Communications Plan implementation? COMMITTEE: PRHSPSC MEETING DATE: Apri114, 2009 CATEGORY: D Consent ~ City Council Business D Ordinance D Resolution D D Public Hearing Other DEPT: PRCS ~!'.:\.~~!.!I::.~2~!~Y.:M~ry.:!:':~!?~!,~~~!.~~1.~()~~P.:4.~.~!~!:l:L~y~~:....~~P1.:.. On June 17, 2008, the Federal Way City Council approved the idea of creating a Strategic Communications and Marketing Plan and Budget for the Federal Way Community Center. The City hired Cipalla Communications for $30K and the firm worked with an internal team of City staff to complete the work between July and December 2008. On February 3, 2009 the City Council approved the request to move forward with the implementation of the plan with an approved budget of $80k. A Request for Proposals (RFP) for the development of creative materials for print and electronic communications was completed. Cipalla Communications Inc. scored the highest of the submittals. The budget for this element of the plan is $50k. The remaining balance of $30k will be used for printing, mailing and advertising costs. Attachments: 1. Staff background Memo 2. RFP 3. RFP Submittals Options Considered: 1. Authorize acceptance of the Cipalla Communications Inc. Request for Proposal and authorize staff to negotiate an agreement for $50k for the development of creative materials for print and electronic communications. 2. Provide alternate direction to staff. STAFF RECOMMENDATION: Staff recommends Council approval of option 1. CITY MANAGER ApPROVAL: ~ ~ DIRECTOR ApPROVAL: ~:c. 6:C to Connnittee to Council to Committee To Council {3 , Committee Member COMMITTEE RECOMMENDATION: Forward t osal to City Council for approval on April 21, 2009. PROPOSED COUNCIL MOTION: "I move 'Pproval of option 1, and authorize staff to negotiate an agreement for $50k with Cipalla Communications, Inc. for the development of creative materials for print and electronic communications. " (BELOW TO BE COMPLETED BY CITY CLERKS OFFICE) COUNCIL ACTION: o APPROVED o DENIED o TABLED/DEFERREDINO ACTION o MOVED TO SECOND READING (ordinances only) REVISED - 02/06/2006 COUNCIL BILL # 1 ST reading Enactment reading ORDINANCE # RESOLUTION # ~ CITYOF ~ Federal Way PARKS, RECREATION AND CULTURAL SERVICES MEMORANDUM DATE: April 6, 2009 TO: Parks, Recreation, Human Services & Police Council Committee FROM: Mary Faber, Recreation and Cultural Services Superintendent VIA: Neal J. Beets, City Manager SUBJECT: Federal Way Communications and Strategic Plan Implementation Backaround: At the February 3, 2009 Council meeting City Council approved moving forward with the implementation of the Federal Way Community Center Marketing and Strategic Plan Implementation. A Request for Proposal was completed for the creative development of the visual look and feel, a visual library; development of print communications including flyers, brochures, rack cards and schedules; development of electronic communications such as web pages, e-newsletter and development of an advertising plan. Following a public submittal period, six proposals were submitted: Market Me Now Cipalla Communications, Inc. Yvonne San Luis Design Enhanced Visual Images, Inc. in house communications studiovertex A selection panel comprised of three members evaluated the written proposal and participated in an oral interview with each of the respondents. The review committee was: Doug Nelson, Recreation Supervisor Linda Farmer, Communications and Government Affairs Manager Mary Faber, Recreation and Cultural Services Supt., City of Federal Way The following table outlines the outcome of the evaluation of the Request for Proposals a. u. 0:: c co a. u 0 .- u ~(/) -- c ~ 0 -- .- (/)10 "C ::J C co co > c>W c co -- CJ) Q) 0 ~c. CO 0 ~a: () () $ u. en ~ LO N "'" 0 0 0 N co 0 LO 0 LO 0 LO ...... LO N (") (") N N N ...... ...... ...... ...... ...... ...... r-- ...... r-- C"i C"i ....J ...... LO en N <1l c c 0 > >- , 0 LO co 0 LO 0 0 0 0 0 0 LO C1l (") 0 0 ...... N ...... ...... ...... ...... ...... 0 :> C"i ...... 0 ...... '5 ::J i'i5 0 r-- co 0 LO ~ ...... r-- (") LO 0 LO LO C1l co 0 ~ ...... N N r--: ...... ...... ...... cri 0 0 ...... cri z ...... ...... <1l ::a: Q) ~ ffi ::a: LO .......(() 0 co 0 0 ...... 0 LO N LO 0 N 0 0 <1l N ...... ...... N ...... ...... ...... ...... ...... ...... 0 en r--: ::J CO 0 ...... 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"'" It') CITY OF FEDERAL WAY REQUEST FOR PROPOSALS FEDERAL WAY COMMUNITY CENTER MARKETING AND STRATEGIC PLAN IMPLEMENTATION I. PURPOSE OF REQUEST. The City of Federal Way, Washington, ("City") is requesting proposals to contract with a marketing firm to design creative materials for the Federal Way Community Center's Marketing and Strategic Plan. The City's needs are outlined in the following Request for Proposals ("RFP"). II. TIME SCHEDULE. The City will follow the following timetable, which should result in a selection of a firm by mid-April. Issue RFP Deadline for Submittal of Proposals 2:00 pm Interview Finalists Preliminary Selection of Firm Notify Firm Selected March 10, 2009 March 24, 2009 March 27, 2009 April 1, 2009 April 22, 2009 III. INSTRUCTIONS TO PROPOSERS. A. All proposals should be sent to: Jeri-Lynn Clark City of Federal Way Purchasing 33325 8th Ave. S. P.O. Box 9718 Federal Way, W A 98063-9718 (253) 835-2526 B. All proposals must be in a sealed envelope and clearly marked in the lower left-hand corner: "RFP - Federal Way Community Center Marketing and Strategic Plan Implementation" C. All proposals must be received by March 24,2009 at 2:00 p.m. PST, at which time they will be opened. Three (3) copies ofthe RFP must be presented. No faxed, telephone, or e- mail proposals will be accepted. D. Proposals should be prepared simply and economically, providing a straightforward, concise description of provider capabilities to satisfy the requirements of the request. Special bindings, colored displays, promotional materials, etc. are not desired. Emphasis should be on completeness and clarity of content. Use of recycled paper for requests and - 1 - any printed or photocopied material created pursuant to a contract with the City is desirable whenever practicable. Use of both sides of paper sheets for any submittals to the City is desirable whenever practicable. E. The Recreation and Cultural Services Superintendent or representative will notify the preliminary selection of firm selected on April 1, 2009. F. All proposals must include the following information: a. The names of individuals from those firms who will be working on the project and their areas of responsibility, including the individual( s) responsible for administering the Federal Way contract, designing creative materials, and maintaining contact with the City. b. Specific experience of individuals relative to the proposed project, including the individual( s) responsible for administering the Federal Way contract, designing creative materials, and maintaining contact with the City. c. A proposed outline of tasks, products and project schedule, including the number of hours required to complete each task or product. d. A proposed budget based on the above outline of tasks, products and schedules. e. References. IV. SELECTION CRITERIA. Factor 1. Responsiveness of the written proposal to the scope of service. Weight Given 35% 2. Price. 20% 3. Time Schedule for Completion of Tasks 15% 4. Proven history of successfully of completing contracts of this type, sample materials, meeting projected deadlines and experience in similar work. 15% 5. Oral Interviews 15% Total Criteria Weight 100% Each proposal will be independently evaluated on factors 1 through 5. - 2 - V. TERMS AND CONDITIONS. A. The successful proponent will be required to possess or to obtain a City Business License. B. The City reserves the right to reject any and all proposals, and to waive minor irregularities in any proposal. C. The City reserves the right to request clarification of information submitted, and to request additional information from the respondent. D. The City reserves the right to award the contract to the next most qualified entity, if the awardee vendor does not execute a contract within thirty (30) days after being awarded as the most qualified entity. E. Any proposal may be withdrawn up until the date and time set above for submittal of the proposal. Any proposal not so timely withdrawn shall constitute an irrevocable offer, for a period of ninety (90) days to sell to the City the services described in the attached specifications, or until one or more of the proposals have been approved by the City administration, whichever occurs first. F. The City shall not be responsible for any costs incurred by the respondent in preparing, submitting or presenting its response to the RFP. G. If no single proposal satisfactorily meets the criteria above, the City may choose to award this proposal to more than one proponent, or to award only part ofthis proposal, whichever is in the City's best interests. VI. SCOPE OF SERVICES. Back2round In March of2007, the City of Federal Way (City) opened the Federal Way Community Center (Center). The 72,000 square-foot facility features two pools, a climbing pinnacle, gym bays, community rooms, class space, daycare, a fitness center, group exercise classes, rental space for special events and meetings, and much more. An abundance of natural light showcases the building's modern architecture and sets off its location in wooded Celebration Park. Although overall attendance was good and most visitors to the Center ranked the building and its offerings as excellent, first year of revenue fell below City expectations. In order to increase the Center's visibility and stature in the community, the City in 2008 hired an outside firm to complete a communications audit and to craft a Strategic Communications Plan that would work hand-in-hand with its business model which is designed to increase pass sales, daily drop-ins and rentals. Research shows the Center needs to develop a stronger, more consistent brand and implement a comprehensive communications strategy that standardizes its fragmented communications as well as integrates its print, broadcast and interactive marketing efforts. As part of the Strategic Communications Plan, a new identity was established in the form of a logo and - 3 - tagline: "It all happens here. " The Strategic Communications Plan also identified four key audiences and a set of key messages tailored to each of those audiences: . Pass-holders and drop-ins . Rental customers . Community Center patrons (those who use the free side ofthe facility) . Media The Strategic Communications Plan has more detail about the key messages and other work done to support the Center's new identity. The City strongly encourages responders to this RFP to use the plan as a basis for their submissions. SU2:2:ested Production Schedule The Center is headed into its second-busiest time of year: summer. The production schedule submitted should be designed to get visibility in time for the summer rush. Focus should be on strategies that can promote summer specials and can highlight awareness ofthe facility among Federal Way area residents as a great drop-in center for families with children or out-of-town visitors. While the Center's business objectives include goals to increase the number of pass-holders, drop-ins and rentals, the summer is a perfect time to capture the drop-in market. Deliverables Task 1: Visual Look and Feel. Create a visual look and feel for Center communications based on the identity work done in the Strategic Communications Plan and specifically the new logo and tagline, "it all happens here." The look and feel should be lively, creative and represent the excitement, passion and care for the community that exists at the Center. The visual look and feel will be applied across all communications vehicles. . The Contractor will provide an assortment of different examples of a look and feel to the City for approval, but not less than two choices. . The look and feel should include a recommended set of fonts, a color palette (to complement the color used in the Center's logo), and other graphic elements as warranted. . Once a final look and feel has been chosen, the contractor will provide usage guidelines. These usage guidelines will complement the City's new Graphic Standards Guide that governs the City's logo as well as co-branded applications (City and Center, for example). Task 2: Visual Library. Working with a professional photographer, develop a base of original images that captures the vibrant offerings of the Center, the diversity of people who enjoy the facility, and the building itself. Based on planning for tasks I through 6, identify a list of key images needed, and work with Center staff to create an initial bank of signature photos that can be used over the next few years on key communication pieces and the Web site. For example, photos that illustrate the personal or human element inherent in activities at the Center including but not limited to sports activities, weddings and business rentals, senior gatherings, teen activities and community life. Custom shots that embody the tagline are also desired. Original high quality photography will be a key element of communications from the Center. - 4 - Task 3: Boilerplate description ofthe Community Center. Create boilerplate language for the Center that can be used in a variety of settings from news releases and rack cards to flyers and coupons. Task 4: Print Communications. Develop a full suite of print ~ommunication materials that will help the Center reach its goals of raising visibility and stature in the community as well as meet its business revenue expectations. Note: all communications should embody the chosen look andfeel in some manner to signify they are all part of the same family of communications. 4.1. Seasonal Pass Holder Promotions (4): The Center offers four seasonal promotions during the year. Write and design four oversized (9 x 6) direct-mail postcards specifically addressing these promotions, with the emphasis on completing the summer promotion first: . Summer 2009 . Fall 2009 . Winter 2009-2010 . Spring 2010 4.2. Community Center Presentation Folder (1). Develop a standard-size, pre-printed, fully branded folder with business card cutout that can be used for all types of event activities such as rentals (family birthdays, weddings, and corporate meetings), and sporting events (swim meets basketball tournaments) in addition to special packages, parties and promotions. The presentation folder would be ordered in mass quantities 'to save on printing costs. 4.3 Community Center Rack cards (4). Write and design four separate, standard-size rack cards that are activity and audience-focused. Photography and text should focus on the specific activity/audience and encourage a call to action. . Swimming · Fitness and Recreation (Group exercise, fitness center, climbing wall, gym, jogging track) . Teens . Seniors 4.4 Community Center Schedule templates (24). Re-write and re-design the current facility schedule to be professional, yet simply designed templates that staff without a graphic design background can easily update and re-print. Include boilerplate language. Recommend a standard size. Both 8.5 x 11 and half-sheets have been used in the past. Design four seasonal versions of each schedule template so it is easier for patrons to tell that they have the updated version. The schedules are: . Pool . Swimming Lessons . Group Fitness . Gymnasium . Climbing Pinnacle . Walk/Jog Track - 5 - 4.5. Community Center Rate-sheet template (1). Re-write and re-design the current rate sheet that covers pass-holder and drop-in fees (not rental charges). Include promotional introductory copy that highlights at least one of the premiere benefits of being a pass-holder - no joining or initiation fees, for example. Streamline the presentation of rates. List only the resident prices and include a footnote that states non-residents will be charged slightly higher rates. The template design should be professional, yet simple enough that staff without a graphic design background can easily update and re-print. Recommend a standard size. Both 8.5 x 11 and half- sheets have been used in the past. 4.6. Community Center Templates for coupons and passes (2). Create two different templates for regular coupon promotions and pass deals. The templates should be consistent with the current size (6.5 x 2.78) and should be cleanly designed for easy modification to smaller formats-such as when the coupons/passes appears in the City's quarterly newsletter. 4.7. Community Center Facility tour card (1). Write and design a tour card that focuses on the Center's fitness capabilities and can work as a self-guided tour when staff is not available. It should be well designed with an attractive illustrated map of the Center and a specific call to action. Although it can have a few bullets to cross-sell other Center services such as rentals, its focus should be on fitness and the benefits of being a pass-holder. Key benefits should be clearly and prominently highlighted. The rate sheet (see Task 4.5) would work as a companion piece to the tour card so that someone who visits the Center can walk away with all the information he or she needs to make a membership decision. 4.8 Rental materials. Develop a suite of print and electronic outreach communications to serve the Center's distinct rental markets. Printed pieces will be placed in the presentation folder (Task 4.2) as dictated by the clients' needs. Some materials should be duplicated in Spanish. Original professional photography of actual and staged events in the Center will playa key role in rental communications. A. Youth birthday party packages. . Direct mail postcard (1). Write and design a 9 x 6 full-color direct-mail postcard focusing on birthday party packages for young children. The Center offers three types of parties: pool, climbing pinnacle or gym-based. . Flyer (1). Write and design a comprehensive 8.x 5 x 11 color flyer for youth birthday party packages. B. General birthday parties. . Direct mail postcard (1). Write and design a 9 x 6 full-color direct-mail postcard focusing on the Center's unique rental experiences for older teen and adult birthdays. The pool, climbing pinnacle, gym or community rooms can be rented for longer periods of time with fewer restrictions that with the youth party packages. . Flyer (1). Write and design a comprehensive 8.x 5 x 11 color flyer older teen and adultlbirthdays. - 6- C. Rental rate sheet. Write and design an 8.x 5 x 11 flyer listing the rates for those portions of the building that can be rented (other than for the youth birthday party packages). Each part of the building should be accompanied by appropriate photos. . Community Rooms (photos of special events and business meetings) . Senior Lounge . Classrooms . Climbing Pinnacle . Pool . Gym D. Fundraisers and auctions (1). Write and design an 8.5 x 11 flyer aimed at growing the business from groups or organizations that hold yearly fundraising events and auctions. These types of groups include but are not limited to Little League, the Chamber of Commerce, Friends ofthe Hylebos, Rotary and Kiwanis. E. Corporate clients: business meetings, trainings, retreats (1). Write and design an 8.5 x 11 flyer focused on cultivating corporate business activities such as meetings and trainings. A secondary focus on business retreats is desirable. For example, the bulk ofthe flyer could feature photography of speaker/audience or classroom training sessions but also include a shot of business men and women at the pool table or climbing the pinnacle (samples of actual events held at the Center). F. Special occasion rentals (weddings, quinceaiieras, bah mitzvahs, family reunions, etc.). . Overview flyer (l/English, l/Spanish*). Write and design an 8.5 x 11 double-sided flyer focused on special event rentals. Copy should be warm and friendly and target the special nature of these once-in-a-lifetime events. Copy should highlight not only the quality ofthe facility but also the professional and caring staffwho are willing to go that extra mile. Photography should stand out. . Cover letter (l/English, l/Spanish*). Write a single-page generic cover letter with key attributes of the Center for special events. This letter can be customized by staff for particular inquiries or bookings and can be economically printed on letterhead. . Addendum to contract (l/English, l/Spanish*). Edit and format text supplied by staff for a single-sided 8.5 x 11 addendum to a rental contract. Format to match special event rental materials. . Checklist of do's and don'ts (l/English, l/Spanish*). Edit and format text supplied by staff for a single-sided 8.5 x 11 checklist of do's and don'ts tailored to the Center's most popular special events. Format to match special event rental materials. . Post-event survey form (l/English-electronic, l/Spanish-printed). Edit and format text supplied by staff to match special event rental materials. Suggest best format for electronic survey. - 7 - Task 5. Electronic Communications. 5.1. Overall Web site. Re-write and re-design the Center's current Web site to be visually engaging and easy to navigate. Use the City's existing Content Management System (access will be granted to the contractor). Web work should be all-inclusive: site architecture, storyboarding, written content (Tasks 3 & 4), photography (Task 2), usability testing, brief how-to manuals and staff training. The Center already has databases, class registration systems and other e-commerce features built into the site. User testing should include current and prospective patrons. 5.2 Rentals sections with the Web site. In addition to the above elements, the Center's Web site should include a number of virtual tours. These tours should cover rooms when they are empty and then feature a variety of different types of events in those same rooms. Suggest the best format for the virtual tours: stitched photography, videography, etc. Rooms to be included in the virtual tours include but are not limited to: . Community Rooms, all three bays open as one room . Community Room 1 . Community Room 2 . Community Room 3 . Classrooms . Senior Lounge . Gym Bays 5.3 Fitness e-newsletter template (1). The fitness staff at the Center earn high marks from the community (and from competing fitness facilities). They have the ability to market their expertise to a wide range of audiences through a fitness e-newsletter. Develop three suggested names for the newsletter, a simple HTML format, and brainstorm suggested topic headings. Staff will write the newsletter, either on a monthly, bi-monthly or quarterly basis. Task 6. Advertising plan. In order to conserve the Center's limited advertising dollars and to increase effectiveness with timely placements, create an advertising plan to span Summer 2009 through Summer 2010. The plan should take into account the other types of advertising being used (rack cards, direct mail, email promotions) and should focus on those outlets and avenues that offer the highest visibility and the best chance of return on investment. Consider a focus on awareness building, special offers, citywide celebrations and various rental markets. Include the following elements in the plan: . Strategy and goals for advertising explaining why and how this plan meets these goals. . Breakdown of target audiences by demographics or lifestyle. . Outlets and avenues that should be targeted (consider print, electronic and other forms such as bus advertising. Also consider general media vs. specific trades). . Budget and calendar outlining what money is to be spent where, and when. Build in ad creation time in order to ensure the placement deadlines are met. - 8 - *The City will provide Spanish translations for all materials created by the contractor in English. VIT. COMPENSATION. A. Please present detailed information on the firm's proposed fee schedule for the specifications proposed and for any variation for non-routine services, inclusive of applicable sales tax and any other applicable governmental charges. Please provide specifics as to definitions of routine versus non-routines tasks, what is fixed as opposed to variable, and how costs are adjusted according to that classification. B. Payment by the City for the services will only be made after the services have been performed, an itemized billing statement is submitted in the form specified by the City and approved by the appropriate City representative, which shall specifically set forth the services performed, the name ofthe person performing such services, and the hourly labor charge rate for such person. Payment shall be made on a monthly basis, thirty (30) days after receipt of such billing statement. C. The City's budget for this contract is $50,000. VIII. REQUIRED FORMS Before the City can award any contract, that contractor must file the following forms: 1. W -9 Taxpayer Identification Number and Certification. 2. Signature Authority. 3. Certificate of Insurance showing sufficient type of coverage and coverage amount as required. IX. PUBLICATION. Name of Publication: Dates: Daily Journal of Commerce Federal Way Mirror City of Federal Way Web site, Federal Way, Washington www.cityoffederalwav.com 3/10/09 & 3/17/09 3/11109 & 3/18/09 3/10/09 thru 3/24/09 X. APPENDIX A. Federal Way Community Center Strategic Communications Plan - 9- .. t Market Mel NOW. '.lIr Pc l~~_.!~".,_ Re: RFP - Federal Way Community Center Marketing and Strategic Plan Implementation March 24, 2009 7 I PRESENTED TO: Ms. Jeri-Lynn Clark City of Federal Way Purchasing 33325 8th Avenue South PO Box 9718 Federal Way, WA 988063-9718 SUBMITTED BY: Jason Delauder Market Me Now! 34310 9th Ave S. Suite 110 Federal Way, WA 98003 253.835.1777 Market Me NOW! Proposal for Federal Way Community Center's Marketing and Strategic Plan Implementation We are pleased to present our response to the request for a marketing and strategic plan implementation for the Federal Way Community Center. "It all happens here. " Federal Way has a wealth of opportunities for its residents and surrounding community members. From urban attractions to the gifts of nature, there is something for everyone. And in this atmosphere of economic uncertainty, it is imperative that people spend their money wisely. The Federal Way Community Center is where it's at. With options for individuals and families, people can have fun, get fit, and make new friends while not emptying their wallets. With this in mind, it is important to remember that to make money, we must spend money. Market Me Now! understands the need to maximize marketing dollars that will yield the highest return possible. In business since 2005, Market Me NOW! (MMN) is a full-service marketing and advertising agency serving clients in Federal Way and the greater Puget Sound. MMN's goal is to provide the highest quality service at a cost-effective rate that maximizes the growth of its customer. Through time-tested campaigns, we've developed new and powerful advertising solutions utilizing various advertising products: Internet, brochures, flyers, and magazine advertising. Using a unique strategy called Cross Media Paradigm Marketing, MMN is able to combine all marketing avenues into one cohesive strategy-ideal for the Federal Way Community Center. This means that print and electronic media work hand-in-hand to provide the best coverage to the target audience. For example, MMN has the ability to implement a direct mail campaign that utilizes a personalized URL to capture real-time data from users that builds a deeper customer profile. This allows us to redefine marketing objectives as a program develops. By doing this, we are able to adjust the call-to-action to reach the goals faster or more cost-effectively. The following is just a sample of successful campaigns designed and implemented by MMN: Christian Faith Center Schools Goal: To increase student enrollment for the 2008-09 year. Solution: Implemented a demographic study of their target market and produced and mailed a direct mail piece. Result: They enrolled 10 new students, resulting in a 1000% return on investment. Westcom Broadband Goal: Target specific rural areas in order to convert dial-up Internet users to wireless broadband. Solution: Demographic and map study....created an appealing design to attract new customers using variable data to capture the attention of the recipient. Result: 2% response rate with a 200+% return on investment. Most of the MMN team work, live and play in Federal Way, giving us first-hand knowledge of the wants and needs of your customers-because we are your customers! We have all enjoyed the activities at the Federal Way Community Center and are excited to help it grow and maximize its potential. The Team Market Me NOW!'s team has variety, experience, and most of all, dedication to creating and implementing innovative ideas. Here's a snapshot of the players: Jason DeLauder, President, CEO and Founder of Market Me Now! Inc. Jason launched Market Me NOW! from his family room in 2005. Now in a 4,000 square foot facility, Jason has elevated MMN to a full-service advertising and marketing agency. With his roots in Federal Way, he has combined his knowledge of the area and his business acumen to provide effective print and electronic media to local customers, maximizing their business potential. He leads the team of quality players with forward-thinking, cutting-edge ideas. Jason lives in Federal Way where his children attend school and play sports. Adam DeLauder, Corporate Vice President Adam joined his older brother in June 2007 to ensure stable growth and to maintain exceptional customer satisfaction. A graduate of DeVry University, Adam uses his business sawy to help grow MMN and maximize its talents. Jamey Sing, VP of Sales & Marketing Jamey's ability to understand a client's needs combined with his top-notch customer service skills ensures an effective deliverable every time. A resident of Federal Way, Jamey is tied directly into his local community. He is a member of the Federal Way Chamber of Commerce, on the Board of Directors of the Federal Way Symphony, and currently president of his homeowner's association. Together, Jason, Adam, and Jamey will administer the contract with the City of Federal Way. Jason will serve as the project manager and Jamey will handle day-to-day contact. Michael DeVencenzi, Creative Director Michael has over 17 years experience in branding and advertising as a creative director. He has received national and international recognition for his work. He specializes in brand refurbishing and has worked on brands like Nike, Brand Jordan and Radio Shack. Lisa Pacini, Copywriter After more than 15 years in marketing and advertising, Lisa turned to writing full-time, everything from marketing to public relations to creative. She has written newsletters, direct mail pieces, web content and how-to manuals for World Vision. Lisa spent three years as the Communications Manager at Seattle Southside Visitor Services, the City of Tukwila's marketing and tourism department. She helped develop "The Pacific Northwest Starts Here" brand along with its coordinating website and travel planner. A resident of Des Moines, she is actively involved in her son's school and church in Federal Way. Ed Streit, Photographer Ed has been taking pictures nearly his whole life. Photographing people is his passion and he fulfills that passion by participating in community events. He strives to showcase people as they are, capturing compelling moments that captivate viewers. A member of the Federal Way Chamber of Commerce, Ed is immersed in the daily activities of Federal Way residents and business owners. Patricia Woods, Production Artist Patricia holds a BFA in graphic design from the International Academy of Design in Technology, Seattle. She joined Market Me NOW! in September 2008 after a successful internship in her last quarter of college. Patricia's forte is layout design as she enjoys finding the perfect visual balance of all the different elements in one piece. Jonathan Chicquette, Website Designer Jonathan has more than 10 years of website design and development experience. He has worked on projects such as the Lakewood Water District, Pierce County Regional Water Association, and The Weyerhaeuser Family Foundation. Jonathan has also built interactive media widgets for sporting events such as Super Bowl XVII. He combines his deep understanding of usability and his artistic training to create user-friendly websites. Michael Dziak, Videographer Michael has a pioneering and entrepreneurial spirit that crosses over into his adventures as a Director/ProducerlWriterNideographer. He brings 25 years experience writing, producing and videotaping award-winning programming and television ads and over 12 years experience directing news, sports, and infotainment programs. Creative & Production Focus & Timeline Market Me NOW! has the ability to turn around effective marketing strategies in a short time frame. To achieve the primary goal of increased patrons and rental usage, MMN will develop a plan utilizing Cross Media Paradigm Marketing. A strategy and technique that is exclusive to Market Me NOW! The Focus To implement an effective advertising program, an overall level of expectation must be established for goals to be set and maintained. At our kick off meeting, we will discuss the percent of growth desired and the current rate of attrition in order to set a base line for reasonable growth. A demographic study of Federal Way residents, businesses and local tourism trends will allow us to segment the target audience and choose the most effective methods of marketing to the most desirable groups. The advertising plan will focus on deliverable results by developing key indicators for measuring the success of the campaign-by developing real-time triggers that automatically alert key supervisors of new prospective *members and *rentals. Based upon the established growth, we can then develop a budget and timeline to direct the frequency and placement of the advertising for maximum Return on Investment. The focal point is to educate the Federal Way community that "it all happens here" at the Community Center with particular emphasis on special offers, citywide celebrations and various rental markets MMN utilizes many forms of marketing to achieve the highest Return on Investment. Taking into consideration placement of rack cards, traditional direct mail, cross media-direct mail, and email promotions, we will also propose targeted Internet, radio, local publications, and online viral and social networking, transit advertising, Le., buses, Movie Theater or On-Screen Advertising, and key placement of signage. Proposed Creative & Production Timeline "It al/ happens here. " To create excitement and interest in the community of Federal Way and surrounding areas by branding Federal Way Community Center as the place to take a break from the rush of daily life to enhance and enjoy your life whether you are a member of the community or just stopping by for a short visit. April 22 April 27 May 1 May 12 May 18 May 19 May 24 May 25 Contractor awarded the bid. The initial kickoff meeting will be a discovery meeting between Federal Way Community Center and Market Me NOW! in order to establish or "discover" the desired look and feel of the Federal Way Community Center. This meeting will consist of a list of questions we have comprised to help the customer visualize their look and feel verbally. (Task 1) Photographer will begin the visual library. (Task 2) Copywriter begins the boilerplate description of the Community Center. (Task 3) First proofs of the visual look and feel provided for review. (Task 1) Final visual look and feel approved. (Task 1) Implement design among all marketing pieces (Task 4) making the seasonal pass holder promotions and rack cards a priority (4.1 and 4.3) in order to mail initial campaign by May 29. First proofs of seasonal pass holder promotions postcard for the summer 2009 and 1 of 4 rack cards submitted for review. First phase of photos presented for review. (Task 2) May 27 May 29 June 1 June 8 June 10 June11 June 17 June19 June 22 June 29 July 1 July 3 July 6 July 13 July 15 July 20 July 27 July 29 August 3 August 10 August 12 August 13 August 21 August 25 August 27 August 31 September 4 September 8 September 10 September 14 September 21 September 23 September 28 October 19 October 22 October 26 November 9 November 12 November 16 November 23 November 25 November 27 December 2 Final design of submitted proofs (4.1 and 4.3) approved in order to mail and display by May 29. Recommended implementation of seasonal pass holder promotions postcard and key placement of rack card to "promote summer specials" and "highlight awareness of the facility." Website re-design and development begins. (Task 5) Community Center Presentation Folder design begins. (4.2) First proof of presentation folder. (4.2) Final design of presentation folder approved. (4.2) Begin design for 2 of 4 rack cards. (4.3) First proof of 2 of 4 rack card submitted for review. (4.3) Final design for 2 of 4 rack card approved. (4.3) 2 of 4 rack card placed in key areas. (4.3) Begin design for 3 of 4 and 4 of 4 rack cards. (4.3) First proof of 3 of 4 and 4 of 4 rack cards. (4.3) Final design for 3 of 4 and 4 of 4 rack cards approved. (4.3) 3 of 4 rack card placed in key areas. (4.3) Begin design of Community Center Schedule templates. (4.4) First proof of Community Center Schedule submitted for review. (4.4) Final design for Community Center Schedule approved. (4.4) Begin design of Community Center Rate-sheet template. (4.5) First proof of Community Center Rate-sheet submitted for review. (4.5) Final design for Community Center Rate-sheet approved. (4.5) Begin design of Community Center Templates for coupons and passes. (4.6) First proof of Community Center Templates submitted for review. (4.6) Final design for Community Center Templates approved. (4.6) Begin design for seasonal pass holder promotions postcard for the Fall 2009 campaign. (4.1 ) First proof of seasonal pass holder promotions postcard for the Fall 2009 campaign submitted for review. (4.1) Final design for seasonal pass holder promotions postcard for the Fall 2009 campaign approved. (4.1) Recommended implementation of seasonal pass holder promotions postcard for Fall 2009 campaign (4.1) Begin design of Community Center Facility Tour Card. (4.7) First proof of Community Center Facility Tour Card submitted for review. (4.7) Final design for Community Center Facility Tour Card approved. (4.7) First review of Web development and design. (5.1-5.3) Begin design for Rental Materials (A-B). (4.8) First proof of Rental Materials (A-B) submitted for review. (4.8) Final design for Rental Materials (A-B) approved. (4.8) Begin design for Rental Materials (C-E). (4.8) First proof of Rental Materials (C-E) submitted for review. (4.8) Final design for Rental Materials (C-E) approved. (4.8) Begin design for Rental Materials (F). (4.8) First proof of Rental Material (F) submitted for review. (4.8) Final design of Rental Materials (F) approved. (4.8) Begin design for seasonal pass holder promotions postcard for the Winter 2009-2010 campaign. (4.1) First proof of seasonal pass holder promotions postcard for the Winter 2009-2010 campaign submitted for review. (4.1) Final design for seasonal pass holder promotions postcard for the Winter 2009-2010 campaign approved. (4.1) Recommended implementation of seasonal pass holder promotions postcard for the Winter 2009-2010 campaign (4.1) Second review of website development and re-design. February 8 Begin design for seasonal pass holder promotions postcard for the Spring 2010 campaign. (4.1) February 15 First proof of seasonal pass holder promotions postcard for the Spring 2010 campaign submitted for review. (4,1) February17 Final design for seasonal pass holder promotions postcard for the Spring 2010 campaign approved. (4.1) February 23 Recommended implementation of seasonal pass holder promotions postcard for the Spring 2010 campaign (4.1) *Targeting our Hispanic audience is very important. We also believe it is imperative that we market to our Korean and Russian/Ukrainian population as well. Budget - please see attached Clients & Testimonials Since our inception, Market Me NOW! has seen an unprecedented growth of 75% over the last three years. Clients include: 24/7 Flood Response Federal Way Chamber of Commerce Federal Way Lions Club Friends of the Hylebos Fuller Electric, Inc. Green Conversion Systems H&R Block Jex Chiropractic Health Center McKinstry Multi-Service Center NW Coffee News Puget Sound Business Journal St. Vincent de Paul School Tacoma Elks Lakewood Elks Seattle Elks Trotter and Morton Twin Lakes Golf & Country Club Valley Cities Counseling & Consultation Westcom Broadband WTA Log Truckers Conference Here's what they say about Market Me NOW! services: "Market Me NOW! created a fundraising piece that drove in donations. They put together a design that was subtle, yet classy-all on recycled paper products. We were ecstatic when the donations kept coming in, one after another. To this date, it has been the most successful campaign we have ever done." Chris Carrel, Friends of the Hylebos "From the minute I said go, Market Me NOW! took insightful care in taking our monthly newsletter to the next level. They accommodated our tight deadlines and exceeded my expectations by putting the magazine in our members' hands in a timely and cost-effective manner. Market Me NOW! Inc. gave our newsletter the look and feel of a high-end publication. The staff at Market Me NOW! goes that extra so that your project turns out perfect the first time. " Tom Pierson, President Federal Way Chamber of Commerce "We trusted Jason and his team at Market Me NOW! with the new edition of our highly acclaimed Resource Guide. They helped us with our redesign and layout, and then expertly published and mailed to over 5,000 of our clients, without a hitch! And they made the process pleasant and painless. Their friendly professionalism and attention to detail, along with their true caring for their clients, makes them a wonderful Dream Team-they truly listened to us!" Julie Wasson Executive Director Pierce County Coalition for Developmental Disabilities Market smarter! Market effectively! Market Me NOW! Market Me Now!. CONFIDENTIAL. Page 7 Proposed Budget Federal Way Community Center It all happens here Task Hours Cost Task 1: Visual Look and Feel 26.12 $ 3,265.00 Task 2: Visual Library 600 photos 57.96 $ 7,245.00 Task 3: Boilerplate Description 14.36 $ 1,795.00 Task 4: Print Communications Task 4.1 Seasonal Pass Holder Promotions (4) 19.20 $ 2,400.00 Task 4.2 Community Center Presentation Folder 7.80 $ 975.00 Task 4.3 Community Center Rack Cards (4) 10.20 $ 1,275.00 Task 4.4 Community Center Schedule Templates (24) 17.80 $ 2,225.00 Task 4.5 Community Center Rate-Sheet Template 4.96 $ 620.00 Task 4.6 Community Center Coupon & Pass Templates (2) 6.80 $ 850.00 Task 4.7 Community Center Facility Tour Card 7.80 $ 975.00 Task 4.8 Rental Materials A. Youth Birthday Party Packages . Direct Mail Postcard (1) . Flyer(1) 10.00 $ 1,250.00 4.8 B. General Birthday Parties. . Direct Mail postcard (1) . Flyer (1) 10.00 $ 1,250.00 4.8 C. Rental Rate Sheet. . Community Rooms . Classrooms . Climbing Pinnacle . Pool . Gym 9.00 $ 1,125.00 4.8 D. Fundraisers & Auctions (1) 7.56 $ 945.00 4.8 E. Corporate Clients: business meetings, trainings, retreats (1) 7.56 $ 945.00 4.8 F. Special Occasion Rentals Overview flyer (1/English, 1/Spanish*) Cover letter (1/English, 1/Spanish*) Addendum to contract (1/English, 1/Spanish*) Checklist of Do's and Don'ts (1/English, 1/Spanish*) Post-event survey form (1/English-electronic, 1/Spanish-printed) 10.80 $ 1,350.00 Task 5.1 Overall Website 34.04 $ 4,255.00 Task 5.2 Video (2) 30 ads, 1-tour video with 3 seasonal updates 38.33 $ 5,750.00 Task 5.3 Fitness e-Newsletter Template 11.20 $ 1,400.00 Task 6: Advertising Plan 55.86 $ 9,775.00 367.35 $ 49,670.00 Submitted by Market Me NOW! March 2009 CITY OF FEDERAL WAY: MARKETING AND STRATEGIC PLAN IMPLEMENTATION Contact information Rita Cipalla, President Cipalla Communications Inc. 2620 2nd Avenue N Seattle, WA 98109 T: 206-281-9021 E: cipcom@earthlink.net UBI# 601-916-963 Tax 10# 91-1940111 WBE Certification: W2F9619899 Introduction: Marketing the Federal Way Community Center Cipalla Communications Inc., a local woman-owned business, is pleased to submit this proposal to implement a series of marketing recommendations that grew out of the Federal Way Community Center's Marketing and Strategic Plan, submitted by this firm to the City of Federal Way in November 2008. My team of professionals is ideally suited to the tasks outlined in this proposal. We combine strong marketing and communications backgrounds with a solid grounding in the Federal Way community and its municipal government. We will bring an informed and innovative approach to implementing the Community Center's plan, as we create materials that will inform, excite and persuade current users to continue and expand their relationship with the center, and entice new audiences to sample, enjoy and recommend to others the myriad of programming and activities, offered. In addition to our professional qualifications, we believe we are also ideally suited for this project because of our personal interest in fitness and exercise. Our team has two members who were competitive swimmers. We have two rock climbers, one serious cyclist, and all of us are dedicated fitness enthusiasts. We are familiar with the family uses of a community center, such as birthday parties and swimming lessons, and value easy-to-read schedules and programming information. We understand the mind set of this audience and know our passion for a healthy lifestyle will translate to creative and effective communications The Strategic Communications Plan was designed to create a strong, effective and consistent communications strategy that will not only integrate print, broadcast and interactive media but will also support the Community Center's mission and its business goals. We will know that our efforts have been successful when we have not only increased pass sales, drop-ins and rentals, but also when the Federal Way Community Center becomes the place where the community gathers for exercise, fitness instruction, socializing and plain old fun. Cipalla Communications Federal Way Community Center Proposal -1 OUR FOCUS ON FEDERAL WAY Cipalla Communications has created tourism marketing strategies and materials, public relations and media campaigns, and special events for Federal Way since 2006, working closely with the City's Economic Development Division, Communications & Government Mfairs Office, and the Federal Way Community Center. In addition to developing the strategic communications plan for the Federal Way Community Center upon which this RFP is based, Cipalla Communications also created: . A strategic communications plan that identified key tourism audiences and methods to reach those audiences, and a cross-promotional marketing strategy. . Logo and tagline for the Federal Way Community Center. . Custom-illustrated tourism map, visitor brochure and quarterly calendar letterhead. . Promotion plan, media campaign, identity and collateral for the 2008 Buds & Blooms Festival. . Media outreach campaign for both the 2007 and 2009 Han Woo-Ri Korean Festival, and advertising recommendations for this year's festival. . Business development and tourism advertising in regional trade, business and general interest magazines and newspapers. . Full-page tourism ad (copywriting and design) for the 2009 Washington State Travel Planner. . An 8-page template for a revised quarterly newsletter to be sent to all city households. Who we are Cipalla Communications is a marketing and public relations company with extensive experience in travel promotion, media outreach and special events. Rita Cipalla has promoted visitor attractions - museums, aquariums, theatres and performing arts venues - to local and national media, and orchestrated award-winning events for such major tourism attractions as the Smithsonian Institution, Seattle Repertory Theatre, Seattle Symphony and The Seattle Aquarium. Cipalla Communications will team with Scott Marlow of Marketing by Marlow, a marketing and multi-media consultant with expertise in Web site development, online marketing and search engine optimization; Joan van den Berg of van den Berg Design, known for her clean and contemporary graphic design, and Bruce Betz ofBetz & Company, a marketing communications consultant. Photography services will be provided by Kim Zumwalt, who has scheduled several photo shoots in Federal Way as part of the City's tourism and economic development efforts. Our expertise Our team has created marketing strategies and materials, public relations and media campaigns and special events for public sector and nonprofit clients as well as for major museums, art venues and key regional visitor attractions. We have extensive experience in the following areas and can bring these value-added services to be~ on our work with the City of Federal Way. Communications: We are skilled communicators who work to identify compelling messages and develop creative collateral in a direct and uncomplicated way. We have extensive experience in writing and editing communication materials that are distributed through a variety of communication channels - print and electronic, Web sites, media outreach and special-events promotions. Cipalla Communications Federal Way Community Center Proposal -2 Messaging: We have extensive messaging experience and know how to identify distinctive attributes, either for a venue, an event or a city. We are skilled in packaging those attributes in such a way that they are recognizable, memorable and motivational. Our experience includes creating successful positioning statements and identity materials for city and county marketing programs, nonprofit organizations and employee campaigns. We have positioned Braided River/The Mountaineers Books, Campion Foundation, King County's LinkUp Program, and the Center for Courage & Renewal, among others. Look and feel. Our most immediate task will be to take current brand and develop a cohesive, creative and energetic look and feel to all Community Center communications. Fully integrated, clearly branded communications with consistent look and strong messaging are essential to creating memorable and effective marketing collateral. Collateral. Our team is skilled at writing crisp and creative copy, with strong headlines and calls to action to spark interest and excitement. Key messages developed as part of the Strategic Communications Plan will be applied to concepts, headlines and copy to ensure high-impact communications thatwill resonate with your audiences and motivate them to act. We will incorporate electronic communications to reach diverse audiences who look to the Internet for sources of information and activity planning. Web site: We have created information architecture (IA), navigation, Web branding, content and Web site design for clients -as well as managed the online reviews, refmements, hosting services and launch. Our approach to Web site development is to integrate the messaging, brand promise, target audiences and other marketing research and recommendations into the Web site design and content for a fully branded and coherent Internet presence. Our recent Web site work includes: · The Mountaineers Books, a new conservation-focused imprint called Braided River · Campion Foundation, a family foundation on environmental and homeless issues - www.campionfoundation.org · AIDS Housing Association of Tacoma -www.aidshousingtacoma.org Our experience Project lead Rita Cipalla, Cipalla Communications Since 1991, Cipalla Communications has created and successfully promoted events in Washington state with high media and public visibility. The firm has orchestrated media campaigns (targeting both local and national media, including in-flight magazines and national media such as USA Todqy and NPR) for the Frye Art Museum, Burke Museum of Natural History, Bellevue Art Museum, The Seattle Aquarium, The Mountaineers Books and Tacoma Art Museum. Cipalla created and implemented a local publicity campaign for the opening of Seattle Symphony's Benaroya Hall, and developed four days of activities to highlight the "Best of Puget Sound" for more than 60 international and national media who came to Seattle for the opening of the hall. Clpalla Communications Federal Way Community Center Proposal -3 She has planned major media campaigns for the Smithsonian Institution in Washington, D.C., including exhibition openings and film premieres, and managed international press events for the White House, U.S. State Department, Cabinet level officials and visiting heads of state. Team members Scott Marlow, Marketing by Marlow - Scott Marlow has a B.S. degree in marketing from the Indiana University School of Business, one of the nation's top ten business schools..As former director of sales for Nootka Hotels, Marlow worked extensively with the Northwest tourism industry. He has also worked with a range of regional partners in his role as marketing director for Cascade Bicycle Club. Marlow has seven years of Web site development experience and is well versed in search engine optimization strategies. One of the sites he designed is ranked in the top-ten in Google, and another site is ranked number one. He keeps abreast about social media issues, maintaining his own blog and participating in online communities. He began his consulting practice, Marketing by Marlow, in 2005, where he has worked with AIDS Housing of Tacoma, University of Washington and Cascade Bicycle Club. In 2001, he redesigned Cascade Bicycle Club's Web site, and was also responsible for managing and maintaining the site, which served 100,000 visitors per month. Marlow is a volunteer rock-climbing instructor for The Mountaineers and also manages a popular website for regional volleyball enthusiasts. Joan Van den berg, Van den Berg Design - Joan Van den Berg has been a graphic designer for nearly 20 years. Her company offers an extensive range of creative services and design skills, including art direction, design theme, layout, and production experience. She has designed advertising, brochures, direct mail, logos, illustration, web pages and newsletters for corporations, nonprofit organizations, and small businesses. Van den Berg has worked on several projects with the City of Federal Way, including the city tourism map and a full-page ad for the 2009 Washington State Trip Planner. She opened her own design studio in 1998. Broce Betz, Betz & Co. Inc. -.As a marketing, publications and advertising professional with more than 15 years experience, Betz & Co. has provided writing and project management support to leading Northwest corporate clients including, Weyerhaeuser, Microsoft and Safeco, and to , foundations, governmental agencies and philanthropic organizations, including the University of Washington Foundation, United Way of King County and the Seattle Art Museum. He has also has contributed newspaper and magazine articles on business, regional and international travel, local tourism and consumer and legal issues to The Seattle Weekb', Puget Sound Business Journa4 The Seattle Times, The Spokesman Review and Chronicle, the Robb Report, Seattle Best Places and Expedia.com. How we work Our team members are seasoned professionals with a minimum 15 years' experience in his or her area of expertise. We do not use principals simply to pitch businesses and make initial contacts with clients. Unlike many of our competitors, we do the work and we do not re-package work done for previous clients. When you call Cipalla Communications, you will have immediate access to the lead team member, who will be actively involved in the day-to-day activities of this project. We pride ourselves on Cipalla Communications Federal Way Community Center Proposal -4 listening to our clients and checking in with them regularly, seeking feedback on our personal performance as well as that of our campaign tactics. We consider ourselves skilled communicators, both visually or verbally, whether it's through advertising, written materials, media outreach, promotion or electronic avenues. We believe our messages and collateral are created in a way that is direct and uncomplicated but also compelling and informative. As a team, we have successfully collaborated on a number of projects over the years. Because of these relationships, we understand and value each other's strengths and we have developed efficient, smooth working mechanisms that result in highly creative, effective campaigns. Our approach to this work Our process to successfully complete this contract will follow these steps: TASK 1: Create the visual look and feel for future communications. We will create a "look and feel" that extends the Community Center logo andtagline, which our team developed in 2008 in partnership with Community Center staff. We will provide two design approaches, including recommended fonts and full color palette that builds on the Center's signature purple. (This work is based on a finished and approved logo.) We will write graphic standards that govern the use of the logo in print and electronic communications, signage and apparel. These standards will be incorporated into the City's overall Graphic Standards Guide and work in concert with the City's brand objectives. Our budget allows for up to six pages of graphic standards. The "look and feel," which is codified in the graphic standards, will streamline future communications materials, whether print or electronic, and ensure a cohesive, distinctive and coordinated look for all Community Center marketing materials. Design files will be handed off to the Center's inhouse designer. TASK 2: Begin developing the visual library We will hire a professional photographer (Kim Zumwalt) who will schedule two half-day shoots in late spring/summer to capture images documenting Center amenities and offerings, the diversity of its users, and the building itself. We will begin this work by developing a shot list of images, which will be approved by a designated Community Center staff member. One half-day shoot will be split between static building shots and images showing children and adults enjoying the facility's main attractions (pools, climbing pinnacle, gyms, weight rooms and senior lounges, for example). A second half-day shoot can be used for additional images of the facility and its customers, or - depending on the availability and scheduling of rental events - for event-specific photography, perhaps of a birthday party, wedding or business luncheon. These event photos might show an empty room set-up with tables, linens and floral arrangements in place, or they might show happy and excited children celebrating a friend's birthday. The challenge here will be selecting a day when several diverse and colorful events are scheduled to maximize the parameters of the photo shoot. Cipalla Communications Federal Way Community Center Proposal -5 Photo rights will be for unlimited use of the images in print collateral, advertising or the City's Web site. In addition to the two half-day shoots, we will also provide basic digital processing. The deliverable will be large JPG images provided on a CD. Further digital enhancements (i.e., for a custom print job) are not included as part of this proposal and will be billed at the consultant's hourly rate. Obtaining all model releases will be the responsibility of Community Center staff. TASKS 3 a 4: Boilerplate and print collateral Our team will write a crisp and creative boilerplate descriptive paragraph that can be used in print and electronic communications, in press releases, in speeches given by City officials, or in presentations delivered at conferences, trade shows or other public forums. We will also write and design the following key marketing materials: 4.1 Four direct-mail seasonal postcards 4.2 Presentation folder 4.3 Four rack cards, audience-specific 4.7 Facility tour card, with illustrated map. Tasks 4.4, 4.5, 4.6 and 4.8C All communication materials, print and electronic, will flow out of the look and feel developed as part of Task 1. To accommodate the variety of templates specified under Task 4, we will design a banner or framework to accommodate introductory copy, content and schedule matrices with appropriate typography and color palette. We will write promotional introductory copy, as requested, for these four sub-tasks. Files will be built in InDesign and handed off to the Center's inhouse designer for future updates. Please note: In Task 4.4, we will create four templates, not six. We believe the Center should combine the gym, climbing pinnacle and jog track schedules on one sheet for maximum cross- promotional benefits, particularly since individuals (many teens and young adults) using one of these features would likely be inclined to use another. Task 4.8: Rental materials We are prepared to write and design the materials specified in the RFP for the rental audience: 2 direct mail cards and 5 flyers, and we will write and format the cover letter, contract addendum, checklist and survey. However, we recommend that this assortment of materials be assessed in light of what is best for each specific audience, rather than a one-size-fits-all approach. If we are chosen for this work, we will work with the Center to suggest alternate communications for some of these audiences without an undue burden on the budget. TASK 5: Create content and design for Web pages For this task, we will develop the site architecture, write site content, design the wire frames and build up to ten (10) site pages describing the Community Center and its Rental program in Content Management System. We will conduct usability testing with up to four (4) individuals, and will provide a one-hour training session with 1 to 3 staff members responsible for updating the site. Clpalla Communications Federal Way Community Center Proposal -6 Because of budget restrictions, the site will not include dynamic components or ACP scripting. Website cross-browser compatibility, W3C compliance and other feature performance will be dependent on the city's Content Management System (CMS). Our budget is based on being allowed remote access to the City's CMS (after an initial training session). If development must be performed onsite, we will need to adjust our budget accordingly to allow for additional time spent in travel and on site. We will also provide a finished Quicktime/Flash VR tour of seven (7) "rooms" as specified in the RFP, that will include shooting on location and preparing all files needed to post to the web. Finally, we will create an newsletter template for the Center's fitness program and provide simple HTML coding. Distribution will be the responsibility of the Community Center. We will create three names for the newsletter and suggest titles for recurring columns or editorial departments. TASK 6: Advertising plan We will create an advertising plan that helps the Center maximize its budget with creative and timely placements of ads. The plan will include the following elements: . An overarching strategy statement that will guide our media buys. . A breakdown of target audiences to ensure we are reaching the right audience with the right message. . A matrix of media outlets covering print, broadcast and electronic media. We will take a look at general media versus trade media (such as Seattle Bride Magazine or Seattle's Child), as well as other modes of advertising, such as mass transit. . A budget and calendar that outlines what money is to be spent where, and when. Our calendar will include deadline dates for creative that will help ensure that placement deadlines are met. As recommended in the Community Center Strategic Communications Plan, we will look at purchasing media to support the following: awareness-building; special offers; citywide celebrations/ events, and corporate/community rentals. Cipalla Communications Federal Way Community Center Proposal -7 Suggested project timeline DATES TASK ACTIVITY April 27- May 1 Kick off team meeting . Review scope of work, schedule, deliverables May 4 -15 Task 1 . Begin work on brand look and feel Task 3 . Write boilerplate description May 18-29 Task 1 . Feedback from staff on Round 1 brand look and feel. Round 2 presented and finalized. Task 2 . Begin developing shot list for June photo shoots. Task 3 . Boilerplate written and approved Task 4.1 . Summer 2009 direct mail: copy written & approved. Task 6 . Start developing ad plan June 1-12 Task 1 . Graphic standards written & approved Task 2 . Photographer scheduled. Shot list approved Task 4.1 . Design begins: Summer 2009 direct mail Task 4.6 . Write coupon/pass templates Task 6 . Ad plan finalized and submitted to client . June 15-26 Task 2 . Half-day photo shoot scheduled. Task 4.2 . Presentation folder designed and approved Task 4.6 . Finalize scope of rental materials; begin copywriting Task 6 . Ad plan reviewed and approved Task 4.3 . Copywriting begins: 4 audience-specific rack cards June 29-July Task 4.4 and 4.5 . Schedule & rate sheet templates 10 Task 4.8 . Work on rental materials continues Task 5.1 . Web site work started July 13-24 Task 4.1 . Copy written: fall 2009 direct mail Task 4.3 . Begin design: 4 rack. cards Task 4.8 . Copywriting continues for rental materials Task 5.1 . Web site work continues July 27-Aug. 7 Task 4.1 . Design Fall 2009 direct mail Task 4.8 . Begin design of rental materials Task 5.1 . Web site work continues Aug. 10-21 Task 4.8 . Design completed for rental materials. Task 5.1 . Web site work continues Aug. 24-Sept. 4 Task 5.2 . Web site work continues, virtual tours Task 5.3 . Work begins on fitness e-newsletter . Sept. 7-18 Task 5.1 . Web site design finalized; staff trained. Task 5.3 . Fitness e-newsletter design finalized; newsletter names and column ideas are submitted Cipalla Communications Federal Way Community Center Proposal -8 Sept. 21-0ct. 2 Task 4.7 . Copywriting for tour card begins Task 4.1 . Begin copy: winter 2009 direct mail Task 5.1 . Websitelaunched - Oct. 5-16 Task 4;7 . Map research begun for tour card Task 4.1 . Begin design: winter 2009 direct mail Oct. 19-30 Task 4.7 . Map finalized for tour card Nov. 2-13 Task 4.7 . Design continues for tour card Nov. 16-30 Task 4.7 . Tour card design finalized Dec. 1-11 Task 4.1 . Begin copy: spring 2010 direct mail Dec. 14-31 Task 4.1 . Begin design: spring 2010 direct mail Cipalla Communications Federal Way Community Center Proposal -9 PROJECT BUDGET and HOURS Cipalla Communications Federal Way Community Center Proposal -10 References 1. Patrick Doherty, Economic Development Director City of Federal Way 253-835-2612 Patrick. Doherty@cityoffederalway.com Summary of services: Created a strategic tourism-marketing plan to enhance economic development in the number of visitors to the city and its key venues. Also provided marketing and media support and strategic plan for economic development initiatives, induding a campaign to encourage businesses to relocate to the City, using the slogan, "Federal Way: For Businesses on the Move." 2. Dave Goodwin Science Applications Intemationallnc. (SAIC) 360-415-5758 david.s.goodwin@saic.com Summary of services: Served as a subconsultant to SAIC on a six-year contract to provide strategic planning, project coordination and writing services to King County's Department of Natural Resources for the linkUp program, Construction Works program and other county environmental initiatives. 3. Helen Cherullo Braided RiverlThe Mountaineers Books 206-223-6303 x122 helenC@mountaineersbooks.org Summary of services: Developed the brand and tagline for a new line of books called Braided River and created the promotional launch strategy. Wrote content and provided design for Braided River's launch Web site, including an electronic press kit which was housed on the site. Also handled media outreach for Braided River's newest book, The Last Polar Bear, induding national media outreach and media training for the author and publisher. Cipalla Communications Federal Way Community Center Proposal -11 APPENDIX A - TEAM BIOS CIPALLA COMMUNICATIONS INC. - RITA CIPALLA 2620.znd Avenue North, Seattle, WA 98109 T: 206-281-9021 E: cipcom@earthlink.net PROFESSIONAL HIGHLIGHTS · Provides strategic consulting to government agencies, foundations, tourism venues and nonprofit organizations on marketing communications, public relations and media outreach. Has developed creative media pitches and worked with regional and national media, generating coverage for clients in broadcast and print media, such as USA Today, NPR, TODAY, Good Morning America, Washington Post and New York Times. · Successfully creates and promotes events and venues with high media and public visibility. Orchestrated media campaigns Qocal and national) for Frye Art Museum, Burke Museum of Natural History, Bellevue Art Museum, Seattle Aquarium, Seattle Symphony, Seattle Repertory Theatre, King County and Odyssey: The Maritime Discovery Center. Managed international press events for the White House, U.S. State Department. · Develops communications materials - brochures, newsletters, press kits and reports - to clients including Washington Dental Service Foundation, San Francisco Foundation, United Indians for All Tribes Foundation, American Cancer Society, The Mountaineers Books, Philanthropy Northwest, Campion Foundation, Weyerhaeuser and more. · Writes award-winning feature stories on science, history and travel topics, published inAtr & Space/ Smithsonian ~ine, New York DailY Post, Chicago Tn'bune, Seattle Times, LA Times, others. PROFESSIONAL EXPERIENCE 1991-Present President, Cipalla Communications Inc., Seattle, Wash. 1982-1990 Assistant Director for Communications National Air and Space Museum, Smithsonian Institution, Washington, D.C 1978-1982 Public Information Officer National Air and Space Museum, Smithsonian Institution, Washington, D.C EDUCATION University of Dayton: B.A., English/Journalism. C'fm /aude University of Dayton: M.A., English. Awarded 2-year graduate assistantship AWARDS Public Relations Society of America, Puget Sound chapter · 2000 Award of Excellence for LinkUp launch. Oient: King County Solid Waste Division . 1997 Award of Excellence for sponsor kit. Oient: American Cancer Society · 1995 Totem Award for media event. Oient: Seattle Repertory Theatre · 1994 Totem Awara for feature writing. aient: Smithsonian Institution · International Association of Business Communicators, Puget Sound chapter · 2000 Certificate of Merit for feature writing. Oient: Smithsonian Institution Cipalla Communications Federal Way Community Center Proposal -12 BETZ &. COMPANY INC. - BRUCE BETZ www.brucebetz.com 814 W McGraw St. / Seattle, Washington USA 98119 PROFESSIONAL FOCUS Marketing communications consultant with 15+ years experience producing print and interactive communications for business, government and philanthropic organizations PROFESSIONAL STRENGTHS . Developing strategic communication plans and creative approaches that produce results. . Writing concise and compelling copy that connects with and motivates target audiences. . Integrating print, electronic and Web content and messaging for maximum impact. . Coordinating multiple projects among diverse players with a strong collaborative spirit. CLIENT LIST - Businesses, foundations, nonprofits and municipalities . Safeco . Intel . IBM . REI . Capital One . Microsoft . Frank Russell Company . Medalia Healthcare . Puget Sound Energy . Weyerhaeuser Company . Equarious Technology . Cedar River Paper Company . Precor USA . Baron International Aviation . Seattle Federal Credit Union . Science Applications International Corp. . Exploration Cruise Lines (SAIq . W.S. Wilson (aviation) . Department of Natural Resources . Campion Foundation - King County, Washington . Starflower Foundation . Department of&onomic Development . Weyerhaeuser Company - Federal Way, Washington Foundation . University of Washington Foundation PUBLICAnONS Researched, pitched and wrote newspaper, magazine and op-ed articles on legal, consumer, business and travel for print and online publications including The National Law Journa4 The Seattle WeeklY, Puget Sound Business Journa4 The Seattle Times, Vancouver Columbian, Spokesman Review & Chronicle, Seattle Best Places, Northwest Best Places and Expedia.com. EDUCAnON Master 0/ Science, Communications University of Oregon, Eugene, Oregon Bachelor 0/ Arts, History, cum laude Kenyon College, Gambier, Ohio AWARDS/PROFESSIONAL AFFIUAnONS . International Association of Business Communicators (IABq: Judge, 2007 Gold Quill Awards . Creativity, Inc., 2001 "Creativity 31" Award, Safeco's Web-based product services brochure . Public Relations Society of America, 2000 Award of Excellence. King County LinkUp program Cipalla Communications Federal Way Community Center Proposal -13 Scott Wesley Marlow- MARKETING BY MARLOW 6047 42nd Ave SW I Seattle, WA 98136 Professional Experience PRINCIPAL, 2005 - present, MARKETING BY MARLOW, Seattle, Washington Services focus on business development, communications, online marketing, promotions, and project management. MARKETING DIRECTOR, 2001 - 2005, CASCADE BICYCLE CLUB, Seattle, Washington Latgest recreational bifYc/e club in the nation - sewing over 6;000 Puget Sound members Responsible for recruiting and managing title, presenting and other sponsors for nine events. Developed and coordinated dub-wide marketing campaigns that increased event participation, and promoted bicycle safety. Redesigned web site; coordinated RFP process with 20+ vendors, and site requirements with eight standing committees, plus staff. Managed and maintained website for 27,000 unique visitors per month and 100,000 visitors per month. DIRECTOR BUSINESS DEVELOPMENT, 2000 - 2001 360 POWERED CORPORATION, Seattle, Washington 360 developed a distributed search and indexing technology. BUSINESS DEVELOPMENT MANAGER, 1999 - 2000, DRIVEWAY CORP., Seattle, WA ACCOUNT EXECUTIVE, 1998, CHINOOK PRESS, Seattle, Washington MARKETING DIRECTOR, 1997 - 1998, PROGRESSIVE TRAVELS, Seattle, Washington Active tour operator offering European adventure vacations to consumers. Managed consumer and trade advertising - including monthly direct mail program; annual trade shows; and public relations through comprehensive editorial calendar and marketing of media kits. Developed annual marketing budget. Managed Filemaker database and website. DIRECTOR OF SALES & MARKETING, 1993 - 1997 NOOTKA HOlELS, INC., Seattle, Washington Independent hotel management compa1!J. Developed marketing department for new 102 room hotel. Responsibilities included advertising, market research, promotions, public relations and sales. Developed marketing strategies and programs and produced marketing collateral and Internet advertising. Developed MS Access customer database and automated sales process. Implemented Computer Reservation System to market to travel agencies. Published quarterly newsletter. SALES REPRESENTATIVE, 1991 -1993, CCME, Indianapolis, Indiana Education Bachelor of Science Degree, Marketing, Indiana University School of Business, Bloomington, IN, Universi{y Honor's Division, GP A 3.2 Executive Effectiveness Workshop, Compass Management Group, 1997 Cipalla Communications Federal Way Community Center Proposal -14 van den Berg Design 10023 NE 155th Street, Bothell, WA 98011 Professional Experience Principal/Designer van den Berg Design, 1998-present My range of creative services results in successful design projects from concept through completion. Extensive design skills include art direction, design theme, layout, and production experience in the creation of advertising, brochures, direct mail, logo design, illustration, web pages and newsletters for corporations, non-profit organizations, and small businesses. ' Graphic Designer/Production Manager Danger Island Design, 1996-1998 Collaborated with clients to create a design vision for all types of marketing and sales materials. Managed design, production, estimating, project/print management and freelance designers. Graphic Designer Automated Graphic Imaging, 1993-1995 Responsible for creative design of a large customer base for a $30 million printing company. Established procedures for design department, to create and produce artwork for book covers, marketing and promotional materials. Advertising Graphic Artist Hi-Gear Auto, 1991-1993 Designed ad inserts placed in The Washington Post for a chain of 64 stores. Scanned, illustrated and colored product lineart. Produced final stats and created extensive library of product lineart. Graphic Artist/Illustrator Marcom Design Co., 1990-1991 Created ads, designed logos, marketing materials, corporate identity packages, and illustrations. Education Bachelor of Arts Degree, State University ofN.Y. at Geneseo (Cum LIude) Select client list Big Shrimpy Climate Solutions CityClub DJR Environmental Media Services Federal Way Tourism Grundens Hearst Corporation Innisbrook Mason & Crown Catering Northwest Concrete Masonry Association Nussbaum Group Pyramid Communications Seattle P-I StarFlower Foundation Swedish Cultural Center WACAP Washington Water Trust Cipalla Communications Federal Way Community Center Proposal -15 PROPOSAL PRESENTEDJO: /\ <UtV-ofFede rallN~Yj. ,1- " Jed-LynnC:lark /City of Federal Way Purchasing 33325.8th Ave. s, " ./ , ~ed~raIWay, WA ~?063-9718 (253) 835-2526 ~ " .I :..-::-- .' Dear Jeri-tynn.Clafk andColleagues'-.. t' .? . __ '. .,..._....' ,', -I .." Yvonne S,an LuisDesigrl is pleased to 5ubrriitapropO$~1 to the City 'ofF~d~ral Way for the Mafk~ting .... Materials fofthe'Federal Way Communiy Centet{FWCC). .j' . Yvonne San Luis Design wHl'be the key corrtactfotthe 6~oj~ct andgJa~I'>' the,qmtractWith the CitY-of Feder~LWay. We wiUpartner with' a sub-contract writer, photographer, rnedia.consl.Ht~nt and web developer .'. to CbinOle;e the scope ofwork requestad..' , ,~. .... ... '. '. . " '. .' ','., .,..! ..,.- , " ,.,.. .- .. .. ',j .- ,- ..-',' " Yvonne San Luis will be the lead cOh!actanc;l,9versee:the tasks of the proj~qhlnthi5packet you Will fiT)d theJollowing.inf<;>rmatiQn; , f' '. A)Propos~d team members andresponsil5ilities; Te~-rn.embers indude:yvpnneS~AL(JisDesignClnc1' >sub~contractors Bill Thornefs, Writer/Editor; Jim Linn?; Ph0tographer;K!~!y+iuttl-h.iff Media; a~d . ()(;Janlambert, Web Developer; ~) Experience foreachteanl member'includi~'g'designaiidwritingo$ampte~~> 'ctovervie\iV of tasks, budget~f)dprpdl.1ct s~edul~s; ./ 1).,) References for each team member. c"...._.. -," " '. ", ,.. ..' . '. .... ,. . ,<:.,< .. ..... ........... ..W~areconfident thatourJeamcPln.pr?vide:~eCityofFederaIWay withtb~.exp~[ienceand .... guiqanc'e'tocretlte the Federal WayCommuility Center Ma*Elting Materials. We:roo~JorwardJo meeting ," . ,.' -""-~' "-,- -.:- " ... "-":", . - '," ,.... " ':: . , :.-....' ~:', ->. ..<.....>. . ,. withyouil1the fl,lture so that wetnay gaing/'eateri8sighhfltot~isprojec1. ., . . , .. .'i .'. .... 'i . . . .... .'. ( ".,'.... .' A.gqin, thank you for considering the YVonne San Luis Design Team intheRFRpiocess. Wewou.ld :like ",._,__ _1_' , ,/"",-:~",.>.:_:__:-_<"""~_.:..,_:,_,, , . _,,__:,..:-:;.,:_-;~:,.,._,-,....,_..--,-,:-...-,.. very much to be part oJ the City of Fe(:fer~IWayTeam,..;lnd"ook forward tohearing'froi;l1YOl,li _, ~ .' _' _'-'.: ',-. . ,: ..,:,,- . , .: . .- ','.,_'" ,;_:_ '-', " - ,'0 '.:', <," ", . -, ";' ,- ..." > _: '_ ,.:,.,.' ',_ . _, : ", ." . i:-,.- Sincerely, , . .r""'''' .-::/.., /~: . .,~\. " i~ .'_ _ _', _ --' _~_.. _ _ _ ,"-'_"- _ ' '.'. ../K../[). ." I' .v;~ _Cdrk ""1/.'.' " , '.' .,.-; ccc..... ......J .; L.~.,"/:,'U '-~-:"\J- " 'Y~- .~ U .... . ,-./.' . ..... Yvonne San Luis .3- / -;:..., ~:~ <11 :.c E '<11 '2 E n:l {P.- -0 <11' .~ '0 .0.. . '0 '"' '0;. ....... ,C:!: '", j', . " ,', _' "'.c. ."_ 0, . ,_ A}Proposedjeam lVIem..'l'{ers ~. ",', - , , . - lh~ following Yvonne ~aiO..uisDesign tea~'members are thebestca'nafdatesto fLJlfill thisprQjeCt'due ~ -." ': -,' - . - -~.-'.' , -' - - . - . - . .,' ~ ". .-, - , , -',' . to their sLJbstcmtial experien,~ecreating visuql grap~ics~ov~ring many indu~tries. - . . . .J<fYCONTACT: 'lv.pnne ~an luisDesign, ..... 'y~arine San luis'"Pl'in~ip~,11Senior Designer p~rri~Ferglisso.n - Senio-r.[)~si~her .., .. ' ';5'501 4th Ave,S, Suite20t1, Se.attte, WA-98108 '2p6".482~g926 '. .' '. .' .' . . . "VVYvW:Yisanluisaesign, cqm :-,', ',< ""I' " " - ,- . \,- - :.Re'spons,iblilites~ . '. .....~.. .' . . .' ...... . .'. . .......... .... . . .~. .' -"Yy6nne. San Luis Design wiH!o/eresponsiblefor hOlgingtbecontraCt,with ..tJte.tity ofWede~atWayand 'pvers7eing Taskl-6'fortheJ~qerarWay Community Center (FW,CC)'<;9rrieFergussorpNill beqdWtiO[ial .. . '. -~u;P'r?ott fOrdeSigna~d devefopment..._ " ' / - ., - ' . . , Yv.q.nne San Luis Design witlberespon~ible-for: ~ design ofTasKl;-' - . '. ' .'. .. _. .. pl~nnjng andhelpingp#ild ph()to library\'y'ithphQtogr:aphe}fbrTas~ 2; - worki~gwitftwtiter.~ndlwCC keycqr)t<JcffprJaSlC3.4,5.;'...... " ~.designoftbepririt~pwrnunicatiollsJt~?te~ls in Jask4;. . '. < . .' '. -.9~esignand artdirecti~nwith wep developer and.FWCC.~eycgn.tactf()Jw7b$i~ein.Tqsk.5, ~deS'ignand'a rtdirectionwifh writer and. FWC C keycofltact for e-newslette:rinTaskS. ,. _.- ',' . - " - '_~.' ___ " .. - _' - ,,' - _, '. " \:_' - . . - - '._ _d _ _..; _ "'_',' ,_:,: _ '_ _ ,"': ,: ._--" _ . _ _ :' ::" _ ..,. :'_~. , . ',_ .' , '" ...~wjorkingwithmeqia.pl~n6~r?ndand FWCC.keycpotC;)c-tfotac:JYElrtjsingplan Tas~(6. '.'_ . Yvonne San' Luis will oversee theresponsibilitiesallddeljverable5~ftbeassigned. sub-contr~ctofs; .. ,photoQ rapner,. writer, web. develop~r!media 'planner; and work directly witb the FWCCkeY'9o(ltaQt. toqsstlre' repQn'sibilites and deliverablesatem~tb'Y "ea~h team. merp~~[ :BiltJhorness~ Wdter/EditQ( ".., 122 NW'59th St, Seattle, WA.981 PT' 206-783-5122 . -; . WwVv. biflihorness,com .,.-. - - -..- '.. '~ - '\-:;/' - " .f{esp_onsib1Hites ,~. ' . " .~ , Bill Tbortless will becontracteqas the key contact for writteri/tlateriSllJor Task 3 and Task 4. HiS>Key r91e in . il1itial meetin~rwillbe 'to' ga~h~r.jnf9rmatipn about the Feqerql WafC0l)1munityCe.nt~((FYvS:9t::(~S'~9fch, (Qnduct necessary interViews; an~'p(bvlde. final written contentto~F,WCc key contact'~n~d)(,!bnr1~ San' Lui~ Desigr'rfor rei.;i~w(s) befot~ its'is~delivered for final placementjnt6c'qlar't<~tingmate:rial~._:HEfVviir~r6videall '. '._' _, - "_' ."'_ __:_; ___:.l -c- ,-'''- J , _' :,- ,c,"" : ' - . . - ,- ,- _ - ',. _' ,- '_' --~- - ." _ .', '- -- '^. "j._ ,,' :'-"~~: :,.':, , .-' .- cQntent fbI', Task .3 &,4, . ' . ' " . . W(;J...W..it.'"U..?E1n.e.W....'. w.. r...I.'tt..e......n. c.o....nt.e.nt.:rro.fn. ',T<...a.'.sk.. ...3& 4..,.and.a.ls..o.,...re......p....~r.p.-..~~~.';~.~x...is.ling.. w. .e.b.'. co..n...t..e.. n.......t...:f.Q.'.)...e.'.f.......f.:.i.c.....i...~.n...C..Y.... ,.whe.n~verp9sslblirtous'~. :9t1.the;welJ$ite.~aiH.'win also,pe' keYl)e.r~(JJ):iD;the .creatiQ()()ft~~,~;rt~Vtsletterand. . -developrnehtoft'ne 'content mariagementsystelfl in Task 5. 'He'wpcildbe. thekeycontaot.Jor'iStafHraining and H oVJ-Tornanua Is. ." . ....... ,." '. .' '. . ..... . ..'.... ..' '" ",'..:";, -4- . ',:- . } Responsiblilites ' .' ..'.'. ..' Jim\Ljnna wiUbe ~9ntracted andresponsible for shooting photography.for,theFitd~nCilW~YCommunity Ceryter (FWCC)-projecqask 2. Yvonne San Luis willdvefsee the phofoshoot plannif\9,'scheduling and bflpresent at the shoots, Apqintpersonfrom the FWCc;.willneedtobeavailalpletoprovtdeinput about content, help schedule shoots at th.e Jacility,be '. presentat th~. sho~ts to keep tneQ~li~erables on schedule, Jim and Yvonne will cr.eate a shot-list of about 20imqgesand all fini:lHmages wil(be pfOvidf:!d to the FWCC . ona CD/fWD for use on aU market~8g:fnateria1sfdraperiod of 5 years, ., - '.' .~ - ,,-'- -' -, Jiin'Linna .; Photographer. ; 1201FirstAvenueSouth:Studio #327, Seattle, WA98134 2.06c623-299'O ' WWvv.appealstudios. com .~ <IJ ..0 :!E <Ii :E -, E ,tU '<IJ F 'C'. -c :Qj - ~'.[ Q. .~~ a.;, ";~ . -. - - .. peanlambert..; Web Develorieri . 11521 36th Avenue NE;$eattle, WA98125 206-440-7.273 wwWdesktop-creations;com ( Responsiblilites... ',.' " \. .' DeanLa~bertwiU'be contracted and reSPOnsibl.e'fq~the'~rogramming portionof'tlii~Web.site. Yvonne.San Luiswil(overseethedesign, scheduling and p rod qction Ofthe.site, .A point'personfrpm .the..FWCC win nee,d to be available to provideinput!lbout i!litiqJmappingand'~Ysterps, help s<;h.edu,terevi~Ws.Tor the site anlf pfoyide prornt feedbiiltkfrom the,keypICiye(sJok~~p thedellve,rabteson Schedule, . '. '. . -",' /. ., .~( .' . '-, -' - . -- - '. .K~UyHutf,- Mediaprannt!r& Buyel' HtiffMedia 1cSl07 N. E. 20Tst Street vyoodinville. WA 98072 425-402.4018 <'- "" ,. ,-"'", .E-mail huffmedia@cornc:ast.net ' Responsiblilites ". ." ....... '. r.. . "...., '. .' ". ..... ..... .... ........ ......'_ Kelly Huff will .be r€Sponsibl~ forcre'ating a. hyeqrA~v~rti5ing PlanrthatWtU.inclvde r~.ccommel1dations on wb~re' to advertise,dempgraphics and targetaH?ie~C~S,JentatjVeSCheduf~€lnd.ady~,mfin9 b0dget. After a' ,plan has bef:!n determined, th~ ad campaignca~ibedev~loped. Kellycaphan~l:I~cq@t,ractnego~jati6ns'wjth (publications ar'1darrange the,necessary insertionspha~qnthly basis for thed1!rCJti9oqfthe plan,.~ : - ./ 0" _u._,_ ',' _' :"'; " t' _'-: . -,' . . -- "\.' .',' 'l. -5- ~ / ~ m About Yvonne San Luis De~ign, , we. 're a compara.ti.vely s. mall full-s. erviCe designstud.io. w... hich.'. a.,......lIowsus topadic..,i.pate .in 'ev.er'f.t1.spect. o.....f.-..'ac . project to delivechigh-quality resLilts. Being smaILhpsits~?y~ntages, we can offer one-on-orjetustomer ~..', service 'andour pric;il1gis more competitive compared to larger agencies, Withqesign andad\l~l'I:isihg agency .I " ' -'_ ,,- - ' . - . _ _ ' _ '_ '",- _ .-, - -,.' , ':_ . - .~ backgrounds - we bringweli rounded experience to th~ table.Types of c1iehtsinclude high-tech, health- . , \..--'. '. - ; -,'." " _.-' ""care. insurance, utility, rnecjical, education, tourism, retailandnon~profit Although ou(staffi?,small;wehring in outside sub-contractor-safaH typestp help with workflow as necessa ry to fulfill the projeCtsOQiective~. - - ~~',~..- ',,' ;.' ,- -, ~~"--'--~,'.:' ciJ v c: QJ "i: '. QJ 0- X IJJ Key Contact: ~ Yvonne San' Luis, Prindpal .' ;,' .- ".- --. 206-282-8926 email:yvonne@ys8nluisctesi.gn.co'm www.ysanluisdesign.com OurPhilosopl)y . f ' '" We strive to provide'the besr(~stomer 5e,' rvice and creati~edesi~h$kills5Q burdi~nts,9ain.fheresultstbey .' deser'.!e, As pad of our~~rviceJve preferone~on-oneCOrhrrl~rijcatipn with keyt~'~mmemb~rss<tthatWe may obtain information frQmtnesburce to meet client objectiVes"Weare versatiJe'toadapt tOchang~s,. responsive .. - ,'-' , . ---:~ '- '- -'.- - :',::~:- - ~-' '. - - ' ,,:-:.;'--" - '\, --::,-'. ; ; , ',: ':,'~ -:' -:':_-:- -' - " - :_- " -'( to Client concerns, cornpreh~~d the scope of projects 9ndm~~!schedules &dea~lines: W~Jaelie"~e that this dose c()n~ection with ol.ircllents streamlines processesdl')rin9~/proiect and createss~c~es5ful,d~~comes_ By/ buiJdingone;oncone connections with our clients wehav€ thep!?portunity to €:,(lrl}their;ir.yst and establish -Iongcterrn relationships, Our Staff & Expel'ience - .'. Yvqnn'eSan Luis, Princip.allSehior De'signer, a true natWeoflhe area, grew up inthexity o(Pes MClines , andJiv~s in the FederaIWaya~e.~;A~"aresident h~r faniilyf~qq~nts the CommunitYQerh~r,af.1dbusiQesses - -'. -,,::/_,- -'<~,:-. - - -,' ~ .>,-,: -, ,-:,',,'-",:<<" '-'./_-',---:,,',~,:-- -' '--.--:- ';~: '--:':-' ,-' , in the City of Federal VVay:Always,tovi ng. art ~he atten~edlo8gJ:~rt schoolsand(hose?I'I:,~s;~e,~.sa(eer.A' graduate from the HighlineCommunity College Graphics I?rg,g~atn& PRAX1SSchooLofQesigniseattie, 1984, .' . . _ '0 - _' '_ - " ' ,. - ,'- _ '. . . -, ,-' ~ '--' She. has been workingasa5taff'~riBfreelance d~s19nerin"t~eJQ(at.qesi9n and adv~rtisingif"\4ustryf()r 24' years.'Yv()nneSanLuisba~'beehinbusiness as a soie, pr()p,rj~tpt~hip& partner f()r.thepastJ2'Y~ais. . .. . '... "/' ., ., ...' ..., ,{ . " . - . -', ' - - ..' :-, '-, ,- ,,,- . - ' _.~. ','-,-', - -- ,: , ' " ,,---:_-,-_:> ,--"._,:' - ,- - ,) ',. YvonneSan Luis has worked witnlargecorporations'and:~mbll,S:t9rt-up businesses. She has experience . '.__n _'._ - __ _, "', " ',_.' -, '_"_,_ '___'_ ,-' _r' --., . -_ .", '-__ .-.- . ' -- , '" " -. " ~ " --- . - . working on large proiectsthatiridU~e multiple pieces ina wrripClign, suites ofprodudtp~c~aging,orasingle .. ' _," _' ' '_ _ ',' _, " - '..~-: __ _,: - _' '." __ _'- ' _ -, '_ ,,,' ,', C" -~ - - ,'> "_ _ ':--, . ' _ " ,,:' ,- :_ ,- - -' ' _ :_ _ -'_'->--::_ '" :~.' :': . logo f~r a smaller company. She- is abl~ tQmulti-taskar)~Qvers€l~Jl.tQj~cts to gettMer:mcomple~gd9n time \Vithqu91i~yresults, She haswWkedon a broad ~~ope?!J?rOje:tfJromboothgraPhi:5,'i3p_s:A~?s: annual reports/brochure suites, pac:kaging,lpromoltems and hasresoyrcesto execut(;J themJro(nbegir)ning to end. . " ' --. '-,- .- .-' , - -:,' -'- ,- - " ,. --,' , ',", " :- ..(j. ~\ EarrieFergusson;Senlor Pe~i9per, isa graduate from the University of Utah in . 195ft with aBFA,She '-. ' ."", " . .'." ". '. ' .- ,- ,'.' -' . . - " '. ". . .~, . beganh~r careerwith a localc91l}pany working oncatalogsapdw(;Jnton to spend sorpe time in packaging and propuct design for the wineinciustry.She has beenw9r~ing i~, tgedesign industl}'since 1993 and has been with Yvonne' San Luis Design-for alO1ost 7 years.She'isJnowledgeable of all ongoing proJects within the I ' . . .-:. "." .';., . _" _.' :. '_~_' .- . '_' . company plus prpvides filII design support for larger projects, /' . /- ,Carrie. F. ergu.sso.nh,asw .0. rke.....d..... o......nm.,a...n, y la.rge pr.ojects... s uch'.a.s...c.Cj'.ta'I.09. $,..event mate.rials....I....O..9.. o,s.,b....~..OCh..,..u. reo 'sUite.s . .... . . . --..'. ",.....__ ". "r .' , ." ' -.- .. '" '." . . .' -' . . and web sites. Sne'has all eye for-details and has extra6rdina,ytethnical skills, She.i5~nas~etjo any project -. ' ,'.' .". " .... '. . she is invOlved with. Policies '.-. , -'. ..,.,' .....- .... . . -.,.."" ....,'.; :--:c-:; 0"._ ,., .'_.' ",; ..' .'- ,.'. _." '__ _ . __ } YvonneSgln Luis i5a wol'11an owned small, business, WeprQvideequal,benefits to ,alL ofourellJploYees and ate an equal opportunity employer. ;... 6 _i. I ' " '\ -7- :Q) v C Q) ";:: eLl. .0. X w - ca , \. " Cli~nt'tist .. At90sy Crurses(since1995.}, Ashmead College Aukel11a& Assod~ies AGC " Bryal1tGroup , Carter's Construction Cc>qeCorrect Executive-Development Institute EdAdvocates Eton 'fon'tarrell's 11le. (since 1997) General Software (si[lce 2000} Gr~iI,esGroup Hopeli,nk' 'Hope/Heart Insti!ute(10 yearcliE;!nt) Illipre~si o,n,Printi ng Se;!ttle P4~lic,li~raryJsince 2001} SeaJtle Times ' str.a,ightline S~anskaUsA Tea'chFirsf' , The Kenney , vfa Technologies Virginia Mason' WaspingtOA"NilfQra,' Gas , Washingtqn Hotel & Lodging Assoc. ' WashingtonvVineCompaoy NWABR>, ' ,Visi<j>ns 'EspressQ, Westin vVRQ YWCA Infelligraphics Kana Winery King CounfytibrarY , L'J:c~>Ie\IVinery " Moore & Associates , ' March Qf Dimes ,NesholtnFQllndation " 'Parker Serviees 'Phoenix Te,chnQlogies _ PugElt'Sound Energy' (~incel~96) PortofSe~ttle (since 1998) prernera(s~nce-:i1001F PrOVIdence , " ' PugetSoundA1:tri!cti()ns Council, Rat~rBioinedical ResCom Lending ~ ~,.' Affiliations . '-- -.' ,- . .' , Member of Federal Way Chamber of Co,mi11erece ' M(!l11ber of Women in Communications -',' " Awards Port,i'>f s~attle; Small BusinessA-yVilrd Fjnallst 20,08 : AmericariAssociationof PortAut~()ri~e-s (AA~A) : Award of Excellence for Poit,ofSe:~til'e : '2004Report to the commuilii( , ' ~Ward of EXcellence .for Port of Seattle Annual Rep6rts ,2QQ1, 2002: Nation;!1 Comin~n;~~toravvilrds ,20P2(Qalton Pen Commlmic~tjonsOAW~rci, , , ~004:, National Associati9n' of G5!verni)1enf Com,Piunica'tors, Airports CQuncillnterriational-A~atds: " ~~~-Tac Travel Expowith .Risk,Stel/es,econdPlace 2007, . . -' '- i ~<Blpeprint Internal Newsletter.' jj:'i~St'Place 2007 sEi~"iac Conce,sslons Advertfslpg:er-ogram '-'". ,-'. -' -,~'" -'. Second Place 2007 ' / -8- -/ -' . , 'GraphiC' DesighCampg'ign Samples - :. -.- -,: - ',~ , - --. ',' -' ,,-. -, '- . -' _:, ,,: - - - - - :' - - -, - -- '/,' . , -' --- ,~ " The following samples -of marketing materialS are examples ofproje\=tsthatM~v€"tryultiPJ€ pier:esand ~' represent an entire campaignlfafl}ily., $amplesinclude a project brief summcirY,andl(isuCllsnaps~ot of the cilmpaign, Q.J ,U , c: ' ClJ, 'i: , Q.J , C:" " x' w . .''''--./ Sea-Tac InfernationalAirport'sParking Brand Matt;rials^ Client: Port of Seat.t'e/Sea~Tac Interflational Airport , ' '-', . ",,'," - " . . , ' , Client Contact: Deanna Zachrission, PupliCRelations, Manager Aviation ,PublicAff~ir?~ SizeofOrganization:Large multifaceted publicrnunicipality ~ m Servicfi!sPerformed: Situation' Afterthe Sea~ TacAirp9rt garage e;<p'ansion was completed a.t the airporti~eparking ,g(m~~;e'1'as n~tbeing usedto its fuHcaptidty: The parking department w~nted to createproductlogos ,and sales m,a!.erialsto: promote Sea-TacAirports new, parking servic:es and increaseawarenewabouUhe'airport's,park:fngf@rlity. They had indiyidual' productsto sell based on the type ,of parking desired,eoiporate Its. .tl1e;freq~nttra'l~rer. ;' ,/ Solution We recommerdedcreating an umbrella logo aQd additional proejuct logos that weredl~tlndi~~,t(},ea~tr , 'product yet r6rrlaio cphesiveas afamilyc Sales'materials were created withinwutfrom the$ales~nd public . - - -, - i. - . . . '-. - ..' - -- " ,,- , ' " -', -'1 . -: . .... " _,' ~. ,,,,.," - : - - .- . . _ _ :' relationsteams. Collaterafpieces thatwerede.signedincluded:' a f()lqerlbro(hure,packet,pt~qWctsit:~tvads, ' parking cards' ~ sleeves>and customizabfeblanK prOduct sheets' for internall,lses. The targ~t aUdiellce Vyas corporate,busiriess a.tid frequent travelers. . Resf.J1t , " AwarMessandthe,n'urnber~f customers parkjn~';jri'lhega~ag~,i~<;rea5ed. MQrec0rpor~te;~~v~~~isS9bsGr4be K' to the different paiki(lgs~rvices qffered.Jhe 9~;ilgeisometitrie'sha5reached,lt5fullpar~jnR,.(;?~iol~ifY~d:J'\~s , had to turn away parkirg se~kers. See samplr;= oniol/owing page. it " .t -9- / S1!~ita~lrltetni3tion~IAir;poft'sPafki,ngiBrand [69o~Br;~il,\fK'~ting'Mat~~ia,ls; . .. ..',,'_ . ,_ "-c '," QI' v c:: (LJ "tz; <!) c-''tl. X ~, . ....... m ",JIt. IN 1'~., cP +.., /o..'r h ~ ,U 0 41 ~ % ..I ):I> \p~ing Jl/RPOt'o ~p. IN7"~.. (,0 "'.. ttP'\ I- \&l J> I- .. \ passport 4IRPOt.'l ~p.IN7~" (,0 "'''';. ...'i" , . 0 ~ ~ .. J> l": <. ,.. ~~,ff- ~ ei- '" "ifQ. _'" "', -4IRP01-'I. ~p.IN7~.. (,0 '+'" - ~"" ~;. ~ I' " '" ~ .""'- .._i 0 -f ..' ~,-' % I- J, - J> '4. "i~}","' r- _ ~ premier -4/RPOt.o( corporate 0""" IN7"~.. c," ..", ...'" ~... 4i '0 ... 'Z ... J> '4. ,... ~ pre-paid 41RPot5 "l' riJ,..;e~~ng jU[}t '€t~~~ef~ it: . i(" ~"p~in9 ~,. ~."', ~, "".",.' '" .., , ~'l:"". ,;,,:.... "it'" _.: [; ~~_x. -.. ;::;;~'i;~2_2.J -10- I I Seattle Pubjicl..ibralfY;'r Summer neaclihgProgran1$'/ Oient: Seattle P~~ij9q6ra~- ' " '" ,,- ClientConl,ktAmyTWito, Marketing Manager t . _ ,. , Size of Orcganiz?tion> Regiohal Library with 14 branch locations QJ v t: cV .e: ~ , >Q. X uJ, Services'PerfQrrned: Situation ~- , -, q,J' The Summer'Re?,gih,gp;rogram was developed to bilng-palrons into ,the 'local libraries aOd o,ffelf~nprograms ~",' -' - '<.,,:: ':'>>. "'. -:- -'" ... ,',.; -' '- - '. /..'::-..-:. ,- . .- ,- '- ,--.~ '. ..'. -' -' - ,:.., for kiQsanqadult&.,,"Ea~hyear a theme is establishe.d for the reading program and we ,have cre~tedcoJorful, _ -',: ','t' -. -, '_,;-.'< - -. . ,,_., '. . _ ," ,_".,.,_''-: ,"' _', _ _, fun, engagingprog)-a~ m~~erialsthat offer a hbst 6r progr~ms geared towards kids imdadlilts:TbeUbIary ..... _/ ---", -, (:'-~.-::',":, " ::"...:-.: ---<.- '::;', . --. ' _:)_, ('", -' '-: _' -- ': :~ '., -', :_' , - - .,_' c','_ 'I' -,.'." promotes readiqgthroug~ storytelling, author events book signings ~mdadivitie~;, Kids events ,induge, puppetry: sQe~e;;4>oetry, stOrytelling, exhibitS, workshops'andperformers. $oluti6# " i We have Wd;~'1'j~~s~veral iIIusfratcirsto creat~ visuals'fortl1~!themeseachyear. In5'r~atinwth~,\{isL!alwe , keep in, ~in~\att~L1~fJQ~Si~i1ities' foral tern~te uses; i ndudlng read ing,tarcfs, bbokmarks,;~oOki~f5, stickers, "t-shirts,b\u~tRns~nd;;po~tel1s:,;theiltustrationwe createneeClsfowork Ofl?lI campaign piete~pfus'oe ,usiid throughout th~slJrnrneireadiQgcatalog: _ ./ < -" ,,,,-",; , - :', ','-- :( " ( Result / - ..., '". : -</--::-:-~)}" -. ,-, - - .. .:-, " -, ",':.,. .", - ' -- - .-.,;-,-",::: '.-,'Y'--.;. ---,;./ " The seatt/eg~~,!i~,!Lj?rarySl)m.mer'Reading 'PrDgramreachedthe~highest enrollment 'in the prpgr,a,m'irrthe four years\k~Atq(iuse(Jthe materials. ' , ; .F,<~..t,_~j ,Uill , "tJb~"""" G",,,.J I.tID'f'W:rt , -, .l ~" ,., ~. i :...~- :l . ~ "t!;i"'" , ,,..~~ . .., ";jt",;., .~~~ -_c~:'~0_~ . "".'h",,=~ " _, xc..: -11- h " ".'_"'"c.J:; ,')t"j.; , .. lJ"J,",','..~'"c,',',.',',"',', ."c.l:.: ~~ '; "-; ;,1::. ",>1 --- ~ l'[ Lf V ! Qt'" ~..t.!:it1't ';'",~..~i) '.,.'{J~l"" '\ ~, "~_~. <f.' '~ L<;~~~;~'c-1.( to._........"', ;i/~.,."..jV--~'"-''' .~. ;" "'/\..,;.A~ ':,,'__-"."- ': ,1 t, ;iI }:.~~ 1, "'ff'" ell ~~~ ~-'"~ f-~ iP ,. fGJ' ~ ~ ~ 4 ~ Jg tI .f .. D '.. \ I e ~. "" " Of. ~:t~~.ji.~"'1-...<'..~ :'--~ -12- ,-i(~, ri-<:_~- I Ie 'loll.l#on ','.",..", \/" ,', , , , "" ", ,< ,,' ".','"," ,'.,' Wedeve10P,ed a suite of broGhlln~st data sheets,that complimenfed their 199~~aricfw~~e1l5ed""'iththeir exfstil1'gwnite folders,. We provided PPT>fiIes ahd ad.ditiooal gri3 ph ic files for their 11'QegatliTlent toacr~ate '": _'-_'-_"','"',,,,'" ",.r: __: ,_,_.," ,':-,-.:',', ',,"":'--,, ,_:";-,_",.::Y"~'_--"__'.;,"-',, "",,- . <::"'- j w",eb",'"si,t,.,e" ~nd e-n, ews,~"tteri"ntema."tly.,.,w"",e"",'"pro,' vided~,he". g~aphi,cs fO,r, t,he i,&"o, k, ',a',pd, ',',f,.,e, '~,',l,,'(),f, ',t, he,ma"nuals"w, 'h,:,i,th\, indudedtol/erdesi9n~: trtle pages,a~typic~;:>age,li3yduts that were usedastempl(1I(;J$~the finalhaining manyals'vvere thenvitrittenandpf,9d\iced by theirstaftin~hOl;ise. - j' T~chFjrst " ,.Client r~achFirst Client Contact Jill Shriver, Marketing'Man~er SizeofOrgariization: 20+ employees ,OJ V c: .'~ "i: , 0;1;' Q. X w' Se(vicesPerformened: , Situation '" - , As a newstart-upcorl)pany, TeachFirst had minimal marketing materials. <Jnry.h~\lifu9\c;l busines5'card 8J1d thousands of generic White folder$Vvith theirl090aS,/Tlarketing materials'; ,. t~Yne~edtoBeY~lopan, ., -< ',.-'-. '" \",. . <->':-< '.,' ,,- '" ,-,-",' ' ,,': ',' -.,' '-:"" ,:''..''',''',:' entirep~oduc:t I [ne forthei r sal,es teamwhichiAdudedproch u ~es,datasheets'Cilik~tlJqy&..pre$$. releclse templaie~, trainingn,andbooks, e~news teinpfate"and P~wer Poi~t(PPT)teftlplates.,r~f!:de\leloph1ent:ofthe .::-: ,- --~, "" '. -':":,::' -<- - - " - ,:_,: ",,~- ',-- '_/:_--'~;'-_:": '--- -',-, ,- " ',!:- -- ->",:.."'~:,'>::~':.':""'---~.:':,,/:,:-,,::",-:- ;/'- """,-, ...--.. -- .."..' look and feel needed to compliment theexistiBgbrandlogo. There wasca~e'fvlplafll\il;lgto illJplerriE)riHhe -.", , ,_ - :"': ", :~': ,,';-. -,' '- '.' -/ '-":- ,- ,--:; ,,'_::.' ,"', " ,_ ,,' J ",' _",': _",-_: (: _~/ _ '-",,;-'-'~':;,'. . :' ,', -, ", " .;- .;, ~ 'best approaches t() execute all coflateralproducti6n on a budget by Lising, ~tocKph(ijtP9~aphyandprintiri9 th~ " materiq1sirl gang rU[l~, to save momW I' ' R-esyl.t. :' ,', ,_ ,'_ ,_', ",_.- '>:",__ -'_'" . __' ',_,,-'." ""_'_ _ 1, ' '.":"" __ _, _". -,__._:': "'_';_":::'___'"._,- _,,,:: ,'" ".',,' __: ,',,_,:, ThesJi~nt vya~ plea$ed' with. the suit(;J of. materigJs. They w~re qbleto create"pr()IT)()~1.P'nal sal~s p,a<;:kets th~t were ;;aH~bleand used aleave.fue"'Yindmateii~lsifortheir salestead,s; ,'" " '".',',,' .'.' '.,., , '. " "'., .;" --':'-," / :-,';', -".-' .'- ,', -", " '-' -:' ',', "," '-'. '- ,'--'", '--:--"', ",'''--'' '" ;".'" , '" '. - --. r=-- · S~ l"i" t~:r#'r:.r -13- / /, : Q) : '-! ' '1: QJ '< "C " QJ 0- X ,W'" .......; ~CC1 Bill r~orn'ess,,,,VVriter/Edltor 122 NW59th Sf. ' Se-attle~ WA 98107 ~ 'j 206-783-5122 www.billthorn.ess.com '<& / IMII ThorneSSis afreelan&wfiter andeditQ(with more tHan25J'earsqf experj~nCe, He pr~vid~~iJlr.itj~~ and,eeitingse,tVice$ tOC;Grporate -andflonprofir c1i~flts,'Amdh~f hi~ ~lreiits a ree~er:1t1f~stivalprodU~~fEl9Id. , :, .:- "'- '- - ',," "-.--.' '-":;,. -, - ',,-' ",-..'" "Hat ,PrOdtidiOQS,organic gardeningedtrcatLdoal Q:rganizsti()/1 $ea~!le t'i1th;;i ns'urance company preftJ!:!f? Ellue., :-'\,::>'" ~., " '.....- ,- ,-' - '- '-::-. - --::..'. . ""-:"'-'" -~::~-_:: }./~'.. - -":-""_ --,----'\',._ ._c_ '.,' :,"_/",__-_ j..-"_'_'_~ - ", Cross, King:(2Ql.1ntYMe~icalS.ocjety;andyouth tutoring ce,.,ter826 Seattle; For these, dients ,l:le,has:' ' :--' : '- .:' - '...:..:. -. ,- - -', - e ' -'-' -'- - -' _ ."-: _ '__ " ,- _: .c..'" - ._;__', 'Bill' iseditorof.Waxt() Grow, Seattle tiI1hisprintneWs4~tt~~andits bi~mofltlily;e~news3;q~pqrtjort'He' is a wdterande~ft0r;fSeattle Tilttfs webslte,WWw.seattletlitti:or~,whichjust recently r~j6unc:hed.<:lnd is . -" - - '.- . - , - '-" ',', -, :-' '- '-. ',',-- '-' :.:-.> - . ,- . -' ',- '- - :: --~ ,-:: - -'- ,.: ,.- -::':- '-'." operat(~dusing;the~Plone contemman~gernent system. ~,e~todu~,~sa monthly e-newsl~tteft1sing the, '." comrnerci~lser;ViceC()nsfantCoritact" ,uld is,proficientinHT;M(DfeamWeaver, the Adp~~eCr~afive SDiteand tbe,'MicrosoffOffkesuite, .:. "-'":>""'<\':':-'0 .'-,', ,",,' -:_, -. .', . ,,;,,,. -,:' , -_"-.:'::"':~\":'-_'-:" -_:"_!-::~'~:-::'_;" ~;: '.' ":,:,"'::, '--;~:'i",,',::::;<"-::\:':::i;~~,;.f-"_._~::~,:->:,,\<: , 8iU afsowrites regularly for publicationssuch;as the Seaf:tleTirnes ard Seattle Metropolitanrrrag'azine, as '-~ - ~', - : .-< ': ,-:- - 7.,',' > -~ -,',' , '_ ", _ '". '._ _ _._. "_ ':' '_,__ : , ~,~ ,_ ~-_, '_ _ _." '>"::;,;,_:,_< :,,' __'-~"":'-"._":'-_ ,^ .':~'_ '. _ i -c_ ", ," _'_: :.' ",~_<" -__---r..;,>::,.--, <'_ '_' _ _ -:. < well as 6nlin~inedii3 such as Crosscut.cmn. He is a pubiisheci5lytho~-working on his set,?r1?pbqk"Which wifl " be ongrOwin,~h~.i(IObm vegetap[es. His first bdok,~jBikingi4<~ie;(s~Qu,tld: 50 Rides frorTJQ1ymp'ic(~~ theSah Juans"(Mountaine~(s Books), hasb:come a local favorite'fbr,butdoor eothusiastsand is ,in it,sthirdprintirlg. ' ' In audition, he t~aches editing for the Univ~rsity of Washington EXtensibnand the Edjtori~,1 F{~elaQ(ers "',," Association. He <isamember oHh~ SoCietY,of prOfeS5ibn~\ iourn~list5 and the North~estlnd-ependen,t Editors , "-,, \ ' -' _ Guild. " ,~eattle Tilth e":(lew~'~ndP'6~t news PDF aDdwebsi~e 'Crosscut bikini~[ticle Seattle Times ~ittc'e ' Hiking PugetSdun,!fe"new~ (Constant Contact) , "". , c. ..14.. WritIng', Sample - 'TilttLN(fwsletterancfe-news,letter, :(full copy of newsl~.tteJ 'attached iflpacket) , , ci) ,v'.- s::: <l1 .~. Q) 0.. >< LU ........ (Q / , '_~h"sVis:q.fJl-"'I111.a lletsa.~,eQVer Bill)i'11.9,n"",,e, ~,E;dito(. .......' ,,/,...: p~attleJ1jth~~lIing o6t,a b(ari~,ne...llook. Sp€!:tiV8-withJh_El< ~(l(:l:wlth,i!:<:<Jmesa~ew loc~s on who;yt~ luelj!Jr.~!ld'6the(stall afe in our 31st ,Year, It's a way to' stayrel~ "For a non'proflt, e~nJ"rJllaletqnew aUlliet'lces,anclb~come tun~y .tQir'!llsf~n:n'th , mor~qQhElSWElllSan organization, thjl9rganlzationirito ." ws "'?st Vis'bly e']fo"Wassed in oUf new incretlSElS commurllty ,gar,lllOin.l9rl<lllg<i, Initiilliespp!lsehas beel! and funding, "~~:~pl . '-PO$i!ive;peop'!really digit,' ,7 Because Tilth was '. "Behll}d tha!;logo is a, year~'ongellortby anniverSilry, ,ani!' ,atth ibo~r~anl~tall,Ae(:\;bY branding expert Peg anddlveciifylngtts$ M,aIJ;kwor1hof Marckworth Associates, who liOn decidlld iolgottw , plD.vfdellProbono l~dElrship; crliate.a ,new visual id ,', ,",~~9h~TConsult~dfOr the NaturalSQiI, ' end profess.ional to" E1u1iiflrigPfOllram/fo,eightyeaL'1' and! lli$t ,yea.:Wilh Karen asist y~ar l~ ,th~effQrt torebrandlfie Gard!lri through aiieXteriSiv.ele H~Un~:~i1edoingttiat.she ',considered , l!ifinirg~rl(;! appo/1h\la $el!t~'eTilth'~bran(j)mage as ~el""1 fel!"Behlnd il;we" 'L the.~i!iiiiation:was;' kf:1,llWn niora fori!!>" distill who' weare: ' ;progr~l:!!s"illide~~!l~st!!an itw~'$, as an or, makes Tilth unique g~nizatjO(l." s~eisays; S,he s~i1ted her per- , <If ""!"" oI00r,more PQIlIJlar ~ fOr l;hIilren -~v28-29, lbi!;is a ~chariteto 1lo(iSt)'lllir ill me Green Filsl,ar~:' '" , '~~"7:=~~:;;2P,m, .:==;~~::~==- "'UlIt Added: GrC! Ari-inlensive~, ' GaIlllirisP;io<jil ~Seaflle lJipI6 )001 /1arVeSl, comp;irm fl) sessions areWednI1sday ~.Mai -15- :16- r The e\!ergr~n shrub OregOllgrBlle mso :p1'()Vi&s '~y . ,Coming~ , ~owers -:.. a bright yell9W'-':fd1bwedbyfa~tiVEL ~e fruils.~flOtJr masonbee&rtdother~ebe~ ~Jinate~Or~n ~lIt the sam~~ffle~ oUr: ,Gheni~ a~,pears ~other fruit tmes' ~'~oweii~." fiEj'sa~:~$obyhaVil'91lt9Se~ose ~~ andc having mason ~.you~anbelp as~~yqur fruit' t~ get pollinated.<< , -17- -18- ,,-'t """, ," ' ' " ',' .. "aHga tr~il frqm [nterb~ytoQownto\VIl,;bu,t;l shott stre~,c, "lJ,,' o,frid,in, ,g on, ,AI, <1,sk,a Jl WaY-pI'" ,0,' ,\res,,', ~', P" ~n, 'lous. ,"1 acn{aJlYh~dt6 call thepoliceacoliPle-,b(1i#s ago;" andrepott'aiecklessdriv:eraftera SC<in' near-,;rniss,che says,qs'tyear,'heslammed into flteha,tk,Wirtd6wof a car thalcuthinl of(,ancfmade arig~ftutn. ana the' driver'simplyyelled"You~il, right?"'ou{:}lisyvinqow , as, he drove away. Bf.lt,evenri(;hhglhetra~lscan I~e dangeJ:Q4~. Kerbaugh(C(jllided heM'"~~~tl1~hothef' cyclist 'ill, a pre.daWUFohlmute that Jefh?im with~ broken collaroone and othe,r lnj)lries,~tmtreqllire$ surgery:~nd fourm6ntJls to' heaL"r;~~~ticed l'~ morecat~fiIron the trail now," he'sayli':"ltsinQre ,. , ~rowded;t~ere ;lrelllo~e peqpk w!tQ~~~';p~ytng attentipn,afldmorepe()ple lI1.theiIatf."Y11:hholights,': ,,' /'-'," . ,- , . -' h__' : " \-" ',_: ...,: ,'-'- ,:,'- '--'-.::- ::-':--: . ,f"i'J1}JWsafett;~qJlic~:~ :-.:St~yaletY!ln~'~4edefef1:Sively.Assumethat 'drvers' , "".don't seeyoua~ds9anciheadfor'potholesarld ' ';' tr:afficpr()ble~s_ ,". ", .'Enhance'VisrbilityhX~earing l?tight dothes~d " ',' usi1J,gfrOl~raI).4'~earliglj,ts: ,~~< ',' ,.;, "_',Bec~pt~ trilffic..ra;ther,th3:~ahacc;essgty~~car~, , ,ar~nUrriiItg,tjgh~,move!tothe middle ofthelane, ^, . .' AV9id'~hem();t clldl!~I}gingro~te'segmetlts by" , ",.combil1ing n!}lls$t,r~nsitWithY9.4rride: , . 'StqwtheiPQ(f'--Evenat"aTow,YQlume, you'1l~i9$ , imp6nant.a~4itoryc!ies. an;~be}e~~ afteqtiv~.' " · - Wear a heimer, [tis'the law in many places, indudiIl:g . :King'Courlty: (md it increases your chance Df 's1fhrivi~ga.,c,rash.\' .",','" ',',' .,'. ',' RC}ad dahgefs,}we~'f~clirrie:;. 'oreyencrowded'b}l<~) tr@iil5II1igl1tj~CJnsPif~'F?'keepyouoff,lhe hike. but tonsiderthehffset~;~'p~~ceand quiet." says, ~erbaug,h. ',. s: .19. -20- -I ,/ ,Jirll'Lihna -Pho1:g~trapJier 120'1 ~irst AvenueS()uth,~tudio#327 Seattle, Wa:98134 206-6.23~2990 Asthe'owner/phot()Waphe(otAJYP~af ,Studios,l 9rin9-n1Rt~ than, 1.5" years. of 'e)(perienceto\~D~: te~rn;/ I;VeWP~8U'mero~s.aV\tards,foradvertjsjng, design, annuaJ'i~~ort and,packaging phqtography:(urrehtlyl, h:C!Ve a <;overwitlimlfldofTlHo~se,Rublishing entitlect::Soyls' of An~~ls:t,CHents,ind~qe:'Microsoft,$mjrnaff VOdka. Sapporp:,fJjtntendG,lnfospace, and Safeco fnsLJr()~(;~; f\19Sfof; r,njwork corneithtough aAa~e(1cies ,_ ~' \ahddesi9I1firms. -, , "''"'' ,,', ,,", " "," ' ,',' , ,', ,", ",', ,', ',,' , ,,- Please ref~rto mywebsite which emphasizes "PeopJ~! Placesandthirigs". Three areas thMJaITt.th,ost'often " , "-', -.-'-. - -' ,r-" ,,' '.: -, """i" _ ,',; liited!or:{heck Q,riteatharea liS l~o'r1tinue to ellolveafil,(l"add-nevJ ~orkwith eachQpeh)iQQf: ,",.~ "".," ;'- '_:', -' ' ,-: >'-~";"., - - - - '- -' '. :- - - - -. . ,'.' : '-;, , - . -,' ", ,:_, '-- j ,--; .:- S,eattleis.hofIle,'tQmystudio but I fove to travel as~en.l'mstindrgwnpy the thiJlgs'that~~act~~'~e,tO photography in thefitstplace: theexdtement of,newad'lerib:Jtesusjrlg'Hghting andtechni~ue<s;torn~ge'*he . flnalirn,3ge~ captiVating, .<11 v C CI1 "i: CI1 j D.I X 'L,I;l" " r" ,- " -21' " cO ,,", i:: <1) "iiZ ' <11, '0.; ,'X "'W . Dean' lambert ..We~'Ele\lt:!'op~r'.," i 15213E3th AvenueNE Seattfe,.WA98125 206-440-727 3 ...... 03'" , ' - ' . - - . - . 'fll h~Jp.e'1,aJuate youiblJsj'Me~s' O,PPCfrtltnity;.,~ef\tify\he'type ,o'fsRe'tbat wJ!I serve'you,qest,adpf<~ss,y6trr hbstiA~,,"" re"'"".q,",, u, ,iremehts",,' th,at,'"a,.'" ,r"e a, PRt:, '",,0, ;p,.,r, ',.l,a,' ,!e,'",t,O,YO,U,,", r,' ".,n,eed" s ,an, '0,'9" 8,",l',,'X, ",OLlf "S,1,t,8"" "",u,'pand 'n,rn"ni,'n,9,W~,,',,'I,,",f'ev~, '"., ,.,',.~~,e"",gisJer. Jqur domain name ahdlisl it with.~seve(atsear~hef)girres, ifneed~d, Wevvill work with tbedesigpi30d ~ritingt~amtogettheinformati6Mqesigned,' Ro~ted and~~fl'iijpj~a(:tArt{ingto the' 5che4ul(;J~:'~~~~a~WGr~ , with antl corivert 'ex~ting,pririted.:ma~eriatsto. rp'(;Jetthe'/u flictue,r~~~ireJ;Pellt$pf the WebtW6~t~J~!~cilir,~ ,- . ,.' - " '. - : ,: -,'. - -', -~- -' ~' -' - -' -,' : '. ...y. ,. ; -" - " - . ",,' ", - . "',' . -'. rieEt9S', Exper:i\:1nce in' cQn!~ntplanninQ,slte design,implementatioll andi)1aintena.nce. " "-'- '., -',' , " - -._" - ~ , ,,~', ,'_.- --.. - . -' :- .:': - ,- ",' " :--: . -EdtJ~atI6n: Bacheldf'~de9ree in in,qustrial engineering, a masterisdegreejn",gusiness adn}jhi$tratioo-~nd,a , , ceAifiG~t~ inWebc'bntentdevelo~rtleht. " ' ,," " "', "',,' ' " -22, - , . , ~elly PI Uff-i~~H~d'i~Pfann~r Huff Media ~, , 15107 N. E, 201s1 Street WoodinviUe, WA98072, ' 425/402 -4018 .e-mail huffrl)~dia~comca$t.l"1et .' _', " of .', :0' -: j"': '" , , ' ,",,', /", ,,' ,: " , :,~ ,',',', ,'" ,',' ,',. ,'" ,.. , ,,',," ," ,,' ,"',,',' ,"". KellyH uffryas '~, full'~e~ice'media, planningand"8u~pg'afJency ',9oin9, qysim~~sr~,gularly thrOu~[1qtJtth~, US Alfld Canada., $he;has_ 2{i ye~i's,bf eXR,erienceplarrningandbuying alhypes qfmedia~tEl:levisidni r~diQ,_ ~, .,'. :', " "',' .' '.,: ' ' : . ",';-"',, :...., '" '?'" n' :" '>" ''.' '" :,', :' ~"',:" '," ':,'. . :,:__ ':' ',::' , . '-'; :., ;;".:' /\newspaper, trade)andcqns0mer'pubUcationsand'oQt"9f;;'home. Asa;foH service mediaagency,)<eWy, ,provides ,; ,--.... ,...' '.:--". " ,,<'-,'~, ':",:","':,""""'" ?,'..-,'". -- .' ,.",' ;>.:""', ,>,,': ,,-,/"~, '.. ,", .'-;' ,,' :, "",-- >;"':'.J/'"',.,::;~''' '. ':',' .':",,:--':,~"~ ",,',', , prq'motion,'coQrdinatibn'Mhere 'applicabieto enhanC~adi~hYs,cafnpaj~nana maximize expoS'tfretlndfieJds&, ;'.~: '....... " ,'" ''''',,':, f'-".':: ., ,',',' , ',- ":< __ " , " :'~!, " ,', '~\"'-'. "", ;>:,,' , analyzes atidm9k~.srecommendq,tions regardin~_me~ia an(jfor sponsorsl)ipoPport~nitiespres~nted by , various mediaa~'Ppr6niqiers, -<' "" ; ,"" " ",,' ',I ' , , , ",', _ K~lly began h€r eareet:atBP&IWSeatfte, where she spent seven years creatjngahdjmplern~nti:ng'media plans ,,' ',',' ,,"', "',',",'..",,",'\ ,"",' " ,-"",' " , , ' ,'.' ,<,.<.. ."", < "for Washington','Sfatetolte~, US:;Banki :King County'Medical;KeliVy'orth, Trucks,0!Brien W~terspdrts';arlq ",' , . , -.'.,:'..':"" ',: ; ..,;': '" ",,', ".' " ,.-.-.'. """, "'-,:' ",,''<-.--,' ":",,. ",'","',:.- ,.,' \.,,.", ,:','.::'., ,:" ' ':. AUgpbmate;,Forthepastfifteef1y,~af%he has'beenoperatingas Huffryledj?l. Duting.tryistimesne ..' ,has.provideqfuHs,gh.,itefn!?d'iasupport .for sever.a(clientS1n~I,lJ.di,ng~laska Airljl1,e$,Pbrt()f5~attle; ','Home~roq,!r.com!City Uf'li\lers~'y, ,'Vif?~ntaMa.son,Salmo'l9ay~xp&5itiQris, ,sound,'Failiily;~e~i~ln~I,.'Hpfi~Qn . Bank, Seattle SQni~sa[c1.d t3lue Cro$s.QfWashington ~fnd Alaska.: " ' , ,~ ",""/',:. . ,', ,c,:",,', '--:'," / "..., . " '" "",,:'~ ',In or4er to puttogetheran effeGtive m,e'dia plqn, I need tQhaveirs.trong understi'lndingQf the <::!ient:s .' p.roduct, theirtargetand goakJ Tollow wit~ r~sea~ch. todetermi8~;!he best media toachlev~ ;my Client's' . ,. ."', ',,',., " ," . gdals.l.wo'~kit1g within their budget paC<;lmeters. Onc~ aplaD is a'j:lpf,o\led I work,with.r;pfl'eps':tQ insur-e ~;, "".' " ,"'-..",' ",. '-,:'. ,f. '::>:,,'" "., , ',"'_, :'.-', ." ".., :", "", "., ::, ' , ",' -' ", ':,-,',; J,' , ". :.' __<, . '\'0 ,": ::",','..'~",:'<,,,~. '-:"',"-:" 'l a strong, S'oM ltredia'bUy"s,i.npia~~ ~harbest reach my <':Hef\t's~9Cials,tjndiinaxiirijlesthe'rettJr~'()i;l their :-''',':',;:" :" ',',,"'.':'" ;:', :::.: '-:"'-"":"""~.,~'.",",::-'. ,." ,',.,' " ,',\::> ::~',:.-",:....':",:,,"__'-i.:':~:;-:,.-,:', ,", '. ..:.:",l',..."<.--'~__,.",'~",',>',,,<,,--.' , ,:i~'v.estmerit:;Fdre)(ampiE\wben using r~djo,wedo notJluyjtlst b~jh~ nUmbers, W~m~k~ SJjr!tthatthe .-< "',", ':',', ,,''', <", ' ":;";" :" ",'. ","' n "" :.... -' , " " , " ',.." ,,,,:,-'::<:. ;,';... .:~ ,:',::.:':" :"".',::'-, ,.,',:' '.' . '. '," --: ,',,". ',,'.,'," ;'-:~,',': -"':,,:',','," ," .'" ,",.' ", < .. 'st9ti6n nqt only reaches the; t,arget, but that theenvifQnrnerif~{s ;a'~'rQpriat(;J fOr the, ~rq:dll(iTo,ftirther ", __ "" ' . -' /: ,,:.-,'. ,', "', .-' ::~',:< "~':'" ,:,','. . .;' ", .. .' ," -'" '.", " " ',' ':,:~:"-C: :;' ,'::, .:,,),' ':,' :',:.:,,; -> " ':....', , "':' ' ", ',>., -- ,'; :'" ,.-;<~:' ':,',.;~': :.'. '.. ::,<:,~:,__,'.' ,: ,,' '/ e~harice a 'radio bU9cwe,also,'n.eg6tiat~additional :.10~$~c6ndiSpo ' , hips, on airpr9rgCl:tio\?i~hd website " ' :. .:", -,". ',', :"', '" ..::., ,-',.' '. ' " '." ". ,. ,.', '. ,'. ' :" '-- ~;.. ..',;. ," ',.,' ..- -- ""~' , .: '.-:" :' ,;.' "! , , expo~,t1re , -23- cjL ';:J ,:P (J) .t: ,\oJ 11\, ..; '" Q1 'en ~ , ~, ,1)3 ~ 'll), 'S; ;' ::- <:) ,~ \1'1 ~ ". '-. .,-"....", "t~SKSOVEf,{Vle'W;'.&BUDGET , " ' '_\:_:' f: ":-"-:;" ':.,:-...:...._::----._-,~ _'_ "" '_ :",,_..") _ I '.1- .' :,_,.-,-,,-" ,_'., _ -: '::",.,-_:-'<.,-'-"~ '.xr~.h(Jvecalledi!i),lJtyvhi<:n1eam member is inv~Jv~dineacM task,e.g, designer, writerr,etcJandrote1tthei[ ,rates,duti~sal)destiffiated bl,Jdgets for each te-am membe(The totCllamount for the'taskis,tQtaledbeloyV - e,ach secttQJ1.' ", -Team Mem.ger- Rates: / -24- t " Ta~k2: VisualL.i:~Fa'ry ','--_. - . - "-':"--_;;>:<;'_.." _ ,::-\.....<..:'.;,'.- " ' _" '_:. ' , _ ' _, _ ., > _ ,-, ',': '. __ .' ,'i J.'; --,:': ".DeS.igne r Duties: pj~:rtnin~tarf(l~ssi~tanC~'\lVith the vrstJal/libraf'i Work with,pho.t()gr9ptiertOpr~view f'WC C , a.nddetermine shotlisfforphotolibrary;,help getermrnesubje,ct matter ~wh()'subLectswillbe. e.g,p,ublic, , mudels, stho()l:Stua~Dts :&f?rnil!es;~~termir;ie rhodel release cfiteriaischeduleshO<;lts; artdirectien an.e!; participation i[l phOt<:iSA06ts~ / ;~: '~ ~ ,~:, 'tf ..r ' ,ai, ;~ '~E,: , (0, >' o ~, ~', , ,~ Q' \, , ~ c, ".. , l,;/, Qeliverable: finalhi.gh~res~lutid~j~ages on CD/DVD used for all mafKetingmateri~rs .- ,- ,....J. ' ".:--,..';. -,' -, '_ '. ':'." .,' [)e.signtjmeesiif)Y~te: 16~Z4~~tft$,>' '~ Defiignbuoget: $13~g~2;,0'40; ;1 _ '_'_ _ ' -, ,~ ',,_ ~',_' -.' c,;:.... ,:,\ _' _. c. ...J . , - '_. -- " . " ;....>_":"__ /' -".' -. , ,,'--' P~~otograHher ,D~i~~:Pfa[)rJ"~,9'aqdshootingfJhotography ,for the vis~afribrary,*fl~BrRyidirigJihaldigitar' 1<"_" .,'-', _..-'- '!<. -'::<"'::"~i':>,<'->':-'-_,'-:-<''''--''_-:''--'.. '._'_.', '.---:_ _ _' _, ,_ ~ - _,::\.,','_:.: ,:"'_..-'...'-"_.' __",_:,.'_.; ..'. iitiag~s~ PreviewFW~'C~ndd~t~'rinirteshoflist for.iJt)oto librarYi help det€i"min~~s,Y9j~ct matter .~wn9 subject5,Wiflbee, g;, pdblk'/mGd~lsi sthoolstudent~ &. famili~s; determine, inod~lnflea~~;criterja;" schlidDferj, ',' -' '-, _.'. _ ' -"" . : '.. '~.- " --, - .'. ., ;'"> ,-- _ . '-. .:.: -'. _' - ~ "_" -' " . 'f --"'. .,.' '.' -. "', - ,.... ';" . '_ ': c u ",.sAo6ts';'Shbot thes~,p';~at~~'9ti~S;::,poot" sWimleswns;'gro\lpfitness, tlimbi~g-piQpad!e,'g&in6asium,. w~lkIj~b' -...:- - : ,- " - "', '-'.>, ,.' ,".,. , :'.-'-,: '-'.- ,.' \. '.~"-. - ': " ':' : - -", .: ,.;-': '," " . . -.' "." \-.' ,\. - "'\ ': , tra~l<.Specific SbQIS n:ta~l i~lu~e~weight rooch, basketball, poottables, birthday partYfowm,s,~ntalfaciliti~s; , ," ""Sfu~M.TBDfor: ,weddings"b,anfpj~vahs"reUfli()nS, & seniqrlounge.,etc ,an,dcqrporateJ)ipe';events,., W:ith , '~~iect~ m.(;JEltf9ne((i~Ji~elY l$~sfjQis.'A~~it~ould~be~alU~-8i~ to 'g,et~evefaJs~pis qfl:!'a~~area which c01:ildbring to.e shotJi~~1.J~'i9\ ~3(1+;" W<;,a r~, 'fYing tOf;~pture t~~ peoplehavingftfna;t'tnertatility: , . ", - ",_.,-.~ :. -, - .' .' - . - - -'. .-\ -' -' '-'~~". - , tHephofOgraphy,os~,ai'~~<fS~q9ngr~nted' U usage rigHts" ptiO'lages for5ye:a~~.. ~heirtl~gesaf~ copyrighted bYJitrJ{if1naang~,^,n@rship'reOiains with theJlf1o~ogr;ilpheL D~liYerab,le: finalht9h-resoJqtio!llrn~geS onCDtDVf)u,s~dforalj .fliarketingmat.el'ials , SltQot;time estimat~: 3 days ' "_ . ,PhotograpnYbqd9~t;, \$~,,~sO.: - , (PhPfdgfiphy price does"Mofi any modeUeei, tklbs,e;panrun as higha$, 15.fJ.oa;a1{t)5kr model) .~" -", - . - - , .' - ' - - ':.' . ; ". "~--'- .' 'Total Ta~ /(2:" ... n. ..:...:. .......~L...L:;;;;~.. ..;... .~'.. ....~...n... ..... ...... .;..... n......... $.1(J ,oto. ;S10,l9{); ,:-". ~- /' .'-..--,"_.:- .:--:'. -' - . -','- . - -. .-' -, - -,' - -' '-;-:-.-.,/'"_....,..,:,~,:....:' \ . , , "TaS~::~: ,Cr'eate~l),()Re'tt>'I~~e;:~es,cription ?rC<>r1J;m'on'ity Cent~r ."" ';~? :~;, ,_ ' , ~, · W!!,t~,r,Duties~ InItial 'iny,bll/~In~tlr\Nitbbrainstor:rnjng'ine~Hii1g~ help gather jnforfuflii~.r):on,:CelJ~er's features; , .\ seWicesaMd benefits frQrfl.~xls~ilit9j1=otlatetal'materiaJian~.5tafho'teradi6n; wfit~~r/a f:e\iMe:'to reflect tagllne' :::.-'.,-:._! _ ,'_', ~-_ .",: . ,i . ,- :::, "_ _ '._' .'.: . -:: '_ -. '--.'._..::~ . :,_:-',' _, :_::: t",',,__' , ':_':"~ ',' ,,_ '. _': _ ',' _ ,_' . _ '- ',~:," ,- .. "-~..:, ::_~_,':- _'<.,_:_", '_~ ... .,'- -:'_ =:.. .- , _ ,'" _ .>.:. "'_ _ _ .- >:'::.. _: _~ _,:_' - -' " .' "and sl~tedcommunicaticms obje~f~es:andkajt tb aJ5propri~~~ l~n9th for variO~5us~:c;! < .' ' . .' ,.." :: -,'- " -', -' . \ ;'(~: -, ;P~f/>":' - "', '. . :.~. > '.' , -', '::~,:,'-; - ,- ,,'o.-_'c -/:-..' . v.Oel,iver,able:1 page with .new~@l~r~!~t€ language '" " ," ) >(;Ti1Ti~~stima1e: 3-5. hours: ,H; "V\(fitin,9budget:" $2:7b.,-,$450. 'j:r ot~ I 'fa slf-3: .........: :..... ;" ~;...~ ,.~:~..~...;...;;.. ..;~~..~, ..~~ ".~...... ....:~..~............. :~..... -' ~25- Task 4: Print'Commonicatiol1s ' -26.- " j DeH~er()ble:.tetnPla:e5 arid d~signedm~r~.e~.ng. mqteria~_ready forprlhtiog. " T()~kA.8-A&B.airthday Dile~tMai,1 P9stcards,Youth7;General Prorr(otions(2) Design time estim~re:lq-15 h?u(S\ " 'qesignQuaget:' - A&B~BirthdayFlyersYbuth/General promotib1'1s(2) , Desi9n time estima'te:l~~lS hoyi's- PesiQIJ bqdge.!i C. H,~ntatRateshEie((l)- , Oesign ttfTleestirT)ate: 6-8hol1rs "D.,~j.Jridraiser/auctionH'iye( (1) ()eSr~fltimeestimate: 4-6 hour~ E. Corpprate,F./yer{l) Design time esfimate: 6~16hours '1, i _' _ ,<;:. -, --_ >-,/ - F.$pecial OccasibnyRentalSheet ,,' ,5 , Overview sheet design tif!le~ 6:"10houts , ' Desige budget: $$10,-$850. ' ", '". Lettert'\ea~ Master'pheetwith (7~8)impfintabte cover fetters" ad~encfurl1S, chec~li~ts,post~'urveys.,; Desig'nf letterhead 5he~t that CaDb~u~ecl~5,ilma5terf~rc6'1erletter;:a,qdendum, ',cheddi5t"pOSy · surv~ys,.Layput initial sheetto be revised as neGe5sary 6yFvvCc:sraff. ',,' ' MultipJesne~tsdesign time: _28-40 hours Design bQdtiet:$g;380_-3,4QO: (designbtJdget inc:!ucle~ tWo ~ounds ofj-evieJv.;bYFW(Et6ri;d/~ing, ~dditionalr()lJ.ndsiirf.cl1afged'at YSWhoMy' rate.)~ ' , '- "".;,, '- - . - , '. ""-- ::: /---.... ,- -':L ' -_'---;.:,', "_ :", - '{'.) Wt,iter'Dllties -'Task 4.8:'Wr[t.e and ediUjYei"sa~d..po5tdi.Irds forthe Cehler'5feAt9IserVicesf()roirthd~Y~;? .- ," - ".,' ': ' '-r': ' . . ; . _- _ -' " _, '_ ,'_}-,:: :" " ,.' '-,.,' \_ - :__ - ~ eY~Jlts,specialoccasiO:nsandcorpofate functions, (< -', -.. -, -- q . 'i . . '" "':_i'.;; : --r:_" .<" ~' , ,.(J)- :>~;:~" ""',:<3. <~'~, Task' 4;8Ad~--+::~e.ntafNJa,~etiaISi T~sks> D~sign&Wrjting ,Budg~t Designer [tl;l.ties~ Tas~ 4.8:Jrnpler:nenting;neW,lookiandf(;J(;Jldesign,and cOfltenttQprint!cQmmunications '_ "_:,-" _'.:'.". . ,,---: _."~:,.' ',:\,_':".'.' _--."'-'.- _.'n" _ _-;',' ___:.,:: \",;';-'._ _" ,:"\_,-~~,'_-,- __:':, ..: ' .piec~-s Tasks ii.B..Design ~nd Pf9duceFWC C print cpmn'lunications, I including' renta./ birthd~~ direct mai!:.:md f1Y(;Jrs; ratesheet,fu ndraiser/a y~tl0f'l JJyer:,corp9rate, flyer; spetialoc~asionshe,ets,:" Design budget: [)esignbudget: .'-.... ... . Designb~~g~t: .f)~~~rmin~~€lnefal rerital rUles;prQc~duresa~a'ORt1~hs;frOrh tenter 5tafnntetatb~h andexi5ti;~ mat~fi~I~~/::' '9faftnew pa~esbf copy key,e? t6'variOU~&P~ietllJe~ff~T1lies, co'in rl)l1nity grgupS; rlonpro~jtor~~f:liia,Ji~nS." ':, ',. ,~CltpQrate :event planners; etc.) dJldedite?<is)fng,reptaJ ~f.prfT1s. p~liye(abtes: ,9" newprintpie(;es arid ~dig:fP,r3:~titra'C:f~pages, - , .. - . , ,Ti.n1eestiinate;15-f~)10ur>., ,.". ,'" ,.,','."", . Writin9budget,.~1,3$0:-$1;800. ',l1,ot, ',at T<1-sk, 4.8A.F~ ..;.. ......"., ....;..........:...,...;.'~;m..~:...;...;..:........,';.. .....':...' $7,555; -$1 0,895. -' . , , -- " ", .-" -, - -- -- --. . - . ..-',' '. -, .., ~-->< ,. -27- 028- " Writ~['putie~:'O~velop-'listofp[ppos~de~newsletter hame.s, tOPi6s,th~rnes~'ndpublicati~;~al~ndar in " " . ' .. , eolleborationwithCenter staff,.A~sis.f$taffin,draftir'lg artiCles. and edit staffarticl~storditst iSSLl€.. Coach staff ".,'. .",', ,. , ',' ','..', I,' " ,',' ,'," , ',',,", ';d ".,; ,", " in 'writing~!1d'editing'PrOcess'9ndtl}\rn'them in usiAg the newtemplate'to pr09.uc~the:,e-r1ew~letter. ".::. '-. .-. -' . ",:>:'~:'-:'..'-_.?Y":: "_ ,~- "',"(: :.:..'-....~_ '-J DeliVer?ofes:Tefl1Plate fore-n~wsl.~15t~r, first)ssl)e ~ -." TQt~(Yi()Ors:1S'~20f1purs i" " Writing budget:'$J.,i9'P.~'$,4}'.8qCt · 'r~ i<JITifs~,.3: '.. .....; "'~Y',~' .:i.:. ~ u :;~~:;. ....;.:..~;...u. .;...... ....~.. u... .;;........ .:;~.;. $2,20Q. :;$iih~5; Ta$J<(5,3:~reat~ ~n;d.I~l!Jqc~;€ehter'se~ne,^,~letter; '. . . .. ' - - i"- < - -.." '. '- .' , ~ .' ~. ' , ' - .Designer'P4tie's:'lmpleme~tittgne,^{)PQk and; feel design JO e~newsletter,workw[thvv!iiertodevelop the' ten'Jplat€ for thee~l1.~wsletter. ,. ,'. ~ D7Jivera,?les: e~Mws ~~signEell1p [ate Design time estirna~e:10C 15h,oUfS' , , Design budget> . " ," '" '. ,Task6:,AcJY,ertisit:l~fPfa.na, , " ~,I " ','",...' ' :.. ..', .'. '.. ,. '. '., '.. '.-:, . M~dial:~ordin~~orDI.J:ties: Dev~loRli~tQf~p:roposed pu8lication. In order to. put iogetf1eral}.ejf~ctive - :,',".; ."',':; ',; ',"". .' ",'.- , --',: ' ' ' '. '. ,", ',"". i mediaplan;fneedto have~-a .strQtlgun<;lerst~ndin:g of the'c1ient's product,theirtwget and goals. Res~arch' ~. ," , .': ., ' ',.''', c _. , , . ,:'" ,." _ ',_ /: .', '" to,determin~ the"best rttediatoachi~ve<:lient~~oafs, workingV'iithin bl:ldge,tpatameters. Once a pl~n is " ; :.', ' \. " " ", ,; ,', .. ' , ',,' " " -~. "" .,' , .. - appro~e~lw0tk';with'myreps, to ,insl1re,as{~Qng, ',s<ilid'~e~ia ,buyi5iil 'plqce. '. DeHverables:' Medj~cf;19n With' reconimendat~.ris;,negQtiations and' i nsertio.ns:forthe .dur;~tion, offltan, ~,~,djapl~n time:1~~i~ hours,' ,'" , . . Media, PIBn~~d~e,,'.,t:$850.-$,i,275. " ," " , """ ': "" ,.;-, "",' :" _,' , .-",C',' " '" " ,":,:':': . M~dja negotiatlon/ins:erti6nstime: .lO-15hp!lrs: I,MediaNtlb~qget:' ,,~?50..,$1;27p. 'Mjiritenanc~fQr.in$ert!dns ~l Yr.pla\fldlltatj~~> .', (~SOmontl:tiyr.'~mti(e y~a~'$6(JO: / 7[(Ji~1 ratk6:... ~x.;..~~.,...,.;...~.~,.uo.~,~.;..i:~"~).;...m..;...;.............. ... ;.~~.,..~' ;$2,~00. -$3dSor '". ':,Ii;,' .... <V " '0\ "';]':,' . at, . ~~ " '",-,.W, '. "" ,'f"', . '~" ,:~Q.:." .,~;~' ""em" ," )~;" , '- o ~ ,~ , -29- -3'0.. ". ',,:, ,',"'" "",( PRQPOSEOSGH$'P,l.JLE: This "i5~he)(arnPI~ofaprqp(wed'SChedule: VK!e WiILcreat~;a, ~fec8mpr~geRsive scheguf~iJft~r:the~initia.1 pla'nilin;9meeting .:,[h~ comprehensJVesc,hedule will assign S~~,ifj~d(JgdfW~'S to eachiearn merrlb~l'sJ9~s., Task~ \Nilibe feconfirm~dininitial 'planni(lgmeeting'~nd a forthal catenda'rcan be geherat~d. " ' ,',', ' , , - - . - - - ,', - - ;, - - ;-: ~-'. April: 28- Apr!t3p- Pia ':'lf1ih9isessidn:note~ reci3pernailed tQteal-hm~~ber.s,Wjth ,5ch~du Ie Start bQI1~rpmte writing " ,', , ,<, ,.' ~aY,;4,'--T Initiat~,Qhotq,gra'p~yassignmen~; plan&.~~tiedlflel?'~ot?sq9ots ASAP c Mayf$r ,Fi rsf reyiewof, boi!er.Pl~te I,ang(;jage Sta~tisign,~b~cept~for' initi.al tomm IJnicatiolJ:J:li,~i:e{!\ / " " "',..,'<,'7,':'" ,,' ',' ,>"..c.., May~ ~Fee~Pa'(kAr6m.FWCC: o{boHe~plateJanguag~ '/ 0vefseephotoshoots ,,' " ':'. "'-" -' ': ---:-.",' .. 'Start written 'cCbntentfor mar~eting materials : :'--,-'" -' ,'- '. ,":':; ,'- :,* , ,':. " :-- _ - .,-'- .:', "-.-,.-' _ -'-",' ,-. '-' "'-" - -,-., :~- ',May'l'r~'; :'i'~ilerpJ~tela:ngU~~re'JIew for approval , MayJ5Qeliver finat pn'etos to"designer ," :'_' H_'_ ,,'_' :_;', _, _ "'._< ,_' . . .." . MaY2S:I<',~re~ent~,esj9,nc0ncePts:for initi9Jpieces ( Mi3Y~29JF~C([finardesi9n choice ',' "',,, " ".".. " 'CStaftdesj:g:nslayours:tQr~lIotherprint commufticatfon~ 'i~~~,ediaPlaO', " ,',I " ,\.~c June 5. ,:.-.:" 'Lay~u~s,9f printcommuntitioosto ,FWC (JOT revi,eMY~E:!ditiJ1jg " St~rt~~rWil'0'Sletters, ',' -June 1'2:': ", .FjH..a:l~Prjf\tcomm!Jnic-atioHpleC~ to printer'- _.? ,_ ,- _' ,7 ",' _ _' \__'_. _ : . June2'6 .;DeljYer1J'rin~~dimatei:t?1 -' -" - .' - " - .:~ ',", - ~ ':\ - <"" - , . . ' - ". ,toof1ch-e."newsletter , -'<:,'. :" : (~'. .-' -' ~ :_:.:.:\ - -', -',' -- ",-. - ,-' June 2~,..-:StatfvYeb si,W,initiqJ roee1.ih'g;t-or mapping; , '" Y' ", ' ", , I ~" <U " oS; ,.. i Q, ~', ~/, ~ -0 o ~ ,..c. .- '_ .' _.,"__ '_"_'" NO~j:l:w~'wjddo ,bur'~ar;t toke~;poh~rac~~d deliver"bYdu~'9~{~.'if,~Q~P~~!-pone.d rn,eetingsor~j~;ed;,d~tiver"\~I",,, ' ',--'-, -",---:~"':-;"--:-<, '- .-,- .,"-.":' .-'-,:'--'- '-,'__ __ -<-:-,_~,~<<.'. _ .,-- , , :'.'"-.;."~->,-'::'.-:.'-',-'--"'7'-::::::..,,:--:-,>. _"':~'- "'.- '_. ,- :'_- '.-,.','::":-':.->,.<".-_,'_-'/ ' ,dat(lsare dye to thgFWCCdeI~Yf~9iustmentswill nJed to be.m~,de~t~'tfie\SC~~dtJle" if the delayjs one or tW~'o~MS>' the schedulewill be extended-thlfsame:number of days.' " -31- -32- Enhanced Visual Images, Inc. I 1 RFP FWCC FEDERAL WAY COMMUNITY CENTER MARKETING AND STRATEGIC PLAN IMPLEMENTATION PROJECT SYNOPSIS AND COST PROPOSAL March 24, 2009 Submitted by: Enhanced Visual Images, Inc. Submitted to: City of Federal Way Enhanced Visual Images, Inc. 12 RFP FWCC March 24, 2009 City of Federal Way P.O. Box 9718 Federal Way, WA 98063-9718 Dear Recreation and Cultural Services Superintendent, Enhanced Visual Images has a varied and highly successful track record working with government entities. Based in Federal Way, we are uniquely qualified to fulfill the deliverables set forth in this proposal. We lead an active community life, understand the demographics of our fellow citizens and can put together an effective mix of new (social networks) and traditional media so that our citizens take action; action that leads to the Federal Way Community Center. Our team has produced marketing materials for the Washington Traffic Safety Commission, Governor Gregoire's Get Healthy campaign with the Washington Health Foundation, and worked for political bodies such as the Washington Realtors Association and the Washington Restaurant Association. One key element in our proposal includes a professional video and still record of the Second Annual Birthday Bash on March 29. We believe strongly in giving back to the community and this service, provided free of charge, demonstrates our commitment to this project. With your blessing, we intend to capture the spirit of the FWCC like no one before. In short, we have a proven public service track record, offer the best marketing value per dollar and welcome the opportunity to work with your staff in establishing the Federal Way Community Center as the destination for fun, fitness and family. It all happens here! Sincerely Mike Dziak, YIt~ 4QcJ President Enhanced Visual Images, Inc. 1112 South 344th Ste. 305 Federal Way, WA 98003 253-661-6500 Table of Contents Page Cover Letter............................................................... 2 T able of Contents...................................................... 3 Section 1 - Summary ................................................. 4 Section II - Contact Sheet......................................... 6 Section 111- Program Schedule................................. 7 Section IV - Firm Organization.................................. 8 Section V - Project Organization............................. 10 Section VI - Assigned Personnel............................ 11 Section VII - Cost Proposal..................................... 12 Enhanced Visual Images, Inc. I 3 RFP FWCC Enhanced Visual Images, Inc. 14 RFP FWCC Section I - Summary Objectives Our efforts will develop a strong, cohesive brand, a comprehensive communications strategy that standardizes the currently fragmented communications, and integrates print, broadcast and interactive marketing efforts. Based on the Strategic Communications Plan our efforts will result in: 1. More passholder sales - target increase of 10-15% 2. Increased daily admission sales - target increase 20% 3. Increased rental sales - target increase 15% Scope of Work This proposal encompasses the following program elements: Task 1: Visual look and feel Task 2: Visual library Task 3: Boilerplate description of the Community Center Task 4: Print communications: o 4.1. Seasonal pass holder promotions o 4.2. Community center presentation folder o 4.3. Community center rack cards o 4.4. Community center schedule templates o 4.5. Community center rate-sheet template o 4.6. Community center templates for coupons and passes o 4.7. Community center facility tour card o 4.8. Rental materials: A & B. Youth & general birthday party packages. o Direct mail postcard o Flyer C. Rental rate sheet D. Fundraiser and auctions E. Corporate clients: o Business meetings, trainings retreats F. Special occasion rentals (English/Spanish/Korean) o Overview flyer o Cover letter o Addendum to contract o Checklist do's, don'ts o Post-event survey form Enhanced Visual Images, Inc'ls RFP FWCC Task 5. Electronic Communications o 5.1. Overall Website o 5.2 Rentals sections with the Web site Rooms to be included in the virtual tours include but are not limited to: . Community Rooms, all three bays open as one room . Community Room 1 . Community Room 2 . Community Room 3 . Classrooms . Senior Lounge . Gym Bays o 5.3 Fitness e-newsletter template Task 6. Advertising plan- Initial six months o Revise and update web site o Work on 1 viral video promoting new and improved community center o Revive sponsored street banners that will hang at key intersections and Celebration Park. Banners will be seasonal and show various aspects of FWCC (rental, sports, fitness, kids). Local businesses will be given an opportunity to sponsor banners to help offset production costs. Graphics will mirror already developed pieces. o Develop vi ral/web/emai I campaigns to take advantage of free delivery of materials. Highlight the following: · Facility rentals · Promotion of summer programs · Citywide special events Mid May '09 to August 2009 o Use direct em ail campaigns with video inserted into monthly newsletter o Weekly blasts of what's happening this week; short web ad to email group...posted on web site, highlight: · Facilities/rental · Membership drive · Upcoming fall programs and citywide events Sept 09 to December 09 o Use email/web/point of purchase events to promote: · Membership drive · Year end facilities rentals/party's etc · Winter programs Jan 10 to March 2010 o Market through events/pop/direct emails and web promotions to grow: · Membership, rentals, spring programs and citywide events Our team will conceptualize, design, produce and implement all six tasks. Enhanced Visual Images, Inc'16 RFP FWCC Section II - Contact Sheet Mike Dziak - President Enhanced Visual Images, Inc. 1112 South 344th Street, Suite 305 Federal Way, WA 98003 mike@eviproductions.com Phone: 253.661.6500 Fax: 253.661.6803 Federal Tax 10: 91-2034655 est. February 2000 UBI: 602 040 619 City License No. 20-07-102-757 -OO-BL Kevin Hayes - Project Creative Lead/Manger Kevinmhaves@comcast.net Phone: 253-678-2617 Pat Eldridge - Graphic Designer eldy@comcast.net Phone: 253-632-0381 Enhanced Visual Images, Inc'17 RFP FWCC Section III - Program Schedule Highlights Date Milestone March 29 Video, interviews, picture shoot, FWCC 2nd Birthday party End-April Initial consult with staff: -work-up of Task 1 visual look and feel; -discuss print quantities for 4.2, 4.3, 4.7; -discuss in-house vs. contract print; -review signage per new graphics standards; -discuss advertising calendar May (ongoing) Begin Task 2 visual library, catalogue and storage; Begin boilerplate development May 10 Work-up Task 4 elements: 4.1 Seasonal pass holder promotions 4.2 Community center presentation folder 4.3 Community center rack cards 4.4 Community center schedule templates 4.5 Community center rate-sheet template 4.6 Community center templates for coupons and passes 4.7 Community center facility tour card new look for FWCC web site May 15 Finalize Task 4 elements send to print 4.2,4.3,4.7; present boilerplate May 20 Begin redesign of FWCC pages within parks brochure; Work-up of 4.8 rental market communications print and electronic; May 25 Present 4.8; present new web designs; translate rental materials into Spanish/Korean May 29 Final 4.8 elements to print; launch redesigned website June 1 Begin creative for survey card, signage improvements; Enhanced Visual Images, Inc'ls RFP FWCC Mid June Begin information kiosk design; begin creative on direct mail rental postcard; develop mailing lists among target audiences; solicit street banner sponsors End-June Review early measurable with FWCC team; plan 3rd and 4th quarter activities; develop media kit; Begin developing direct mail postcards for 3rd and 4th quarter. Section IV - Firm Organization Experience EVl's annual production includes hundreds of commercials/Public Service Announcements, and content for broadcast television, the Internet, and public and private uses. Content includes: · Complete design and copywriting for print, web, TV and radio · Educational and informational programs · Live and reality TV programs · Electronic Press Kits (EPK) for 3 feature films. Government/Agency Clientele · Washington Traffic Safety Commission · Washington Health Foundation (PSA's for The Healthiest State campaign that featured Governor Gregoire · Multi-Service Center of South King County · Washington Realtor Association · Made in Washington · Kitsap Mental Health National Clientele · McGraw-Hili · Oprah Winfrey (The Big Give) · America's Most Wanted · APA - The Engineered Wood Association Enhanced Visual Images, Inc'19 RFP FWCC Section IV - Firm Organization (cont.) References: AP AI American Plywood Association Dennis Hardman/Marilyn LeMoine 7011 South 19th St, Tacoma, W A. 98411-0700 (253) 565-6600 dennis.hardman@apawood.ora Marilvn.lemoine@apawood.ora MHLG Center for Digital Innovation Thad Salesky 19201 120th Ave NE, Bothell, W A 98011 425.806.3468 thad saleska@ mcaraw-hill.com Multi-Service Center Pam Taylor 1200 So 336th Street, Federal Way, WA 98003 (253) 820-9879 Ptaylor_agape@hotmail.com Enhanced Visual Images, Inc. I 1 0 RFP FWCC Section V - Project Organization The project manager will have ultimate responsibility for the following: · Development and coordination of short/long term schedules · Creation of the work flow · Identification of digital assets and resources previously used · Keep timelines current with Federal Way team · Provide weekly e-updates · Schedule and organize all meetings and conference calls Our company uses proprietary project tracking software. Federal Way team members will have access to all creative work through a secure online portal. This feature-laden system will keep track of digital assets, media placements, hours, schedules, traffic reports, budgets and more. In addition to this extensive online system, we will follow-up with hard copies of all working papers, proofs, ad schedules and related project docs. All documents will be retained for a period of five years. Compensation Our firm will present itemized invoices in the form specified by the City and its authorized representatives. Our invoices shall include the services performed, name of the person or firm performing such services and the hourly labor charge rate for all such work. Whenever possible, variable costs coming in below estimates in this proposal shall be passed along to the City in the form of discounts. Enhanced Visual Images, Inc. I 11 RFP FWCC Section VI - Assigned Personnel Michael Dziak, President Background: 2000-Present, President, EVI Digital in Federal Way, WA. Reality show production Major Clients: HARPO Productions "The Big Give", Food Network, Discovery, & Travel Channel. 1988-2000, ProducerNideographer, Pacific Communications/TCI Cable Advertising/Comcast Spotlight. Responsible for selling, developing, bidding, writing, producing, videotaping, recording announcerNO's, directing talent for local TV commercials, producing award winning corporate visual presentations, marketing and point of purchase visual presentations Areas of Skills and Expertise: Writing, producing, directing; videography/director of photography; HD and SO; budget management and implementation; crew/location and management; editing, post production, duplication, graphic design and layout; encoding, dvd authoring. Kevin Hayes, Project Manager/Creative Lead Background: 2000-2009Advertising and Publicity Manager, APA - The Engineered Wood Association. Managed all aspects of print, web, direct mail and trades how advertising and publicity programs for this national trade association. Areas of Skills and Expertise: Creative copywriting; strategic marketing planning and implementation; media coaching, public relations and event coordination; media buying, spokesperson, public speaking; webinar design and delivery; photographer; adept at all Microsoft Office productivity software including budgeting, timelines, project reporting and measurables. Pat Eldridge, Lead Graphic Designer Background: 2007 -Present Owner/Operator of Seattle Media Lab. Providing a multitude of services to regional and national clients including web design, mobile web design, printed materials, book cover design, editing and layout, authoring DVDs, long form video, television commercials media buying, 3D visualization for litigations, special effects for web video and HD. Major Clients: Bumbershoot, 5th Avenue Theatre Comcast Spotlight, Wave Broadband, LG, Lucent, Best Buy, Coldwell Banker Bain Areas of Skills and Expertise: Expert in most Adobe products, including Photos hop, After Effects, Illustrator, Premiere, Encore and Flash; seasoned Avid Composer editor; experienced 3D artist with Newtek Lightwave and Maxon Cinema 40; expert in green screen and particle effects. Enhanced Visual Images, Inc'112 RFP FWCC Section VII - Cost Proposal Production and Rates Task Est. Hourly Total $ FixedNariable Hours Rate Birthday Bash Video, interviews, 20 125.00 N/C still photos 1.2 Direct Mail Card 16 100.00 1 ,600 V (two) Printing (10K) ,/~,OOO ) V , Distribution 3,700 V 3.1 Schedule and 15 100.00 1,500 V Rate Sheets 3.2 Coupon and Pass 8 100.00 800 V Templates 3.3 Flyers 6 100.00 600 V 304 Facility Tour 16 100.00 1,600 V Cards 3.5 Rack Cards (4) 20 100.00 2,000 V 3.6 Boilerplate 6 100.00 600 V Printing (60K) 5,000 V Korean translation 850 V Subtotal 21 ,250 4.0 Advertising Plan 30 100.00 3,000 V Campaigns (two) Creative/Scripting 20 100.00 2,000 V Video production 12 125.00 1,500 V Talent V/O 1,000 V Edit 20 125.00 2,500 V Media Buy ~ F Street Banners N/C Subtotal 20,000 5.0 Folder 15 100.00 1,500 V Printing (1 Ok) 7,000 V Subtotal 8,500 GRAND TOTAL $49,750 March 23, 2009 " Dear Ms. Clark: Let's build some excitement about the Federal Way Community Center. Let's create an experience for the Center's audiences that drives them to action. Let's increase membership, drop-ins, rentals, access, and awareness about the Center's many offerings. Let's show the community that it all happens here. Located in Federal Way, in I house communications is a multi-faceted marketing communications agency that excels in providing strategic and tactical creative services on behalf of its clients. We believe that because we are a "home grown"team of communications professionals, we can provide results-driven success based on our knowledge of the community, other local health facilities, and the Community Center. With in I house, you'll receive priority treatment and a team approach to all aspects of your campaign. Our experts have dozens of years experience in their respective fields and apply creativity and ingenuity to their work. The project lead and your primary contact will be Kelly Maloney, owner ofln I house communications. Joni Atkinson, professional photographer, will do the photography and create the visual library. Linda Sholberg, graphic designer and artist, will work with Kelly to create the overall "look and feel" of the campaign. Kelly will incorporate the look into all components for consistent and easily recognizable materials. Linda will create the usage guidelines. Mike Dziak, professional videographer and web designer, will do the technical aspects of the videos and web. Kelly will write the boiler plate and do all other writing. Please see Attachment A for details on our experience and Attachment 8 for a timeline with breakdown of fees/hours, deliverables and responsibilities. Our projected fee of $50,000 reflects a significant reduction in charges. We recognize this is the maximum budget under the RFP and hope our bid is competitive in all of the categories. We are trimming our fees because we believe it is to our benefit, as business owners and residents, to help the Community Center achieve success. Thank you for this opportunity to respond to the Federal Way Community Center- Strategic Plan Implementation RFP. We are excited about the prospect of working with you on this important and exciting campaign! Sincerely, I~m~ Kelly Maloney, owner, in I "ouse communications in I house communications 409 SW 348th Court Federal Way, WA 98023 T: 253.632.0381 F: 253.835.6158 Sole Proprietorship: Washington State, 2005 UBI: 602 458 909 Contact: Kelly Maloney kmaloney@inhousecomm.com Project Coordination in I house communications owes its success in part to strict project organization. As the project lead, Kelly will develop more concise short and long term schedules (after meeting with FWCC). Kelly will provide written updates if desired, and will meet with FWCC on a pre-set or, if needed, spur-of-the moment timeframe. in I house communications conducts a broad array of projects from concept to delivery, including major advertising and branding campaigns, with elements such as: . branding, brand dissemination, messaging, positioning . marketing communications, public relations, media relations . collaterals . web site development . multi-media (Radio, TV, Web 2.0, Video, In-theater) . outdoor/transit . direct mail, copy development, headlines, content . government affairs Please visit inhousecomm.com to view our portfolio. ." n> 0- n> ~ ~ III '< n o 3 3 c :l ;:;: '< n n> :l ~ n> .... ~ ." "tl "tl .... o '0 o VI 9!.. 0- '< :l ::r o c VI n> n o 3 3 c :l n' III ~ o' :l VI IJIlIJ IJlJllJ'lJilHI1 ~ ;' o 6' ::J CD UI 11ID ~ 13 1!11J IJ IJ ~ 8 9, 3' 8 ;'30.-0::> 0-0 !Jl CD() 6'g;;l'~~ ::SCDc..::i(t) :s- gO: Cr ::> ~, ~ 8 :103 5'~~ III '< r+ = <1l N 0 0. a!Oc- cr '< ::> \11 Co) 3: CD CD ... 3: CD CD ... ::e ;:;: ':r I III :r t:r c3 () c o 0. 3 -a~~ Q J\) a30 <1l 53 ~ :Tc.>~ r+ ::a ~S!"8~g> oeo !Z3::> 3~!Jl'0't:r~r r+::a III !ll-~~-<~g Q::> li1 5 s ~ ~il CD <1l III ![ 0' i r+ ~ 3 ~ ::> " ~ Qj III i ~ ~ ::e ~ g: :i" !!l. ~ ~ ~6' ~ X III a: '0 <1l '0 III i III a jj o ~ UI :E o o 0' ~ III '0 '0 ~ o [ a jj o ~ Cl III C 3 3 ~ J\) ~ o <1l CD 3 <1l ~ III III t:r o < CD ~ ^ ^ ~ ^ ~ ~~ :;<= ~ :;<= ~ ~.~ <1l -< It ." ." ." ^ :E :E :E ~ 0 0 0 -< 0 0 0 3: III ;:: ::r N .!-" N o o \0 References (Kelly Maloney) Highline Community College 2400 South 240th St Des Moines, WA 98198 T: 206.878.3710 Lisa Skari, VP Institutional Advancement Iskari@hiqhline.edu (Kelly Maloney) Westside Dermatology 4740 44th Avenue SW Suite 200 Seattle, WA 98116 T: 206.937.8954 Joe Erickson, Founder/Owner JoeEriekson@Westside-Derm.eom (Kelly Maloney) Franciscan Health System Holly Byrne HollyByrne@fhshealth.orq (Mike Dziak) MHLG Center for Digital Innovation Thad Salesky 19201 120th Ave NE, Bothell, WA 98011 425.806.3468 thad_saleska@meqraw-hill.eom (Mike Dziak) Multi-Service Center Pam Taylor (try Tricia Sehug if you can't get Pam at the email address below since Pam is now at Valley Cities) 1200 S 336th Street, Federal Way, WA 98003 253.820.9879 Ptaylor aqape@hotmail.eom 'TI n> c.. n> .... ~ ~ '< () o 3 3 c: ::J ;:;: '< () n> ::J ... n> .... ::tI 'TI " " .... o '0 o II> ~ 0- '< ::J :::r o c: II> n> n o 3 3 c: ::J "'. 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"2 '6' ;:l. (0 m ill' :J ~' S. :rJ ... CI) OJ en :J in l/) () ~ ~ U -g ~ iif ... m 110 E: -a. 1}5~~ CI) -< III m 2- ii' s- f ::J () (0 a s; 0' en ::J g ., "0 ~ 8 III a 2- -6 0 iil 110 !!!..I house team--experience Kelly Maloney, owner Kelly has been offering integrated marketing communications for nearly two decades in her roles as employee and business owner. Her experience includes marketing strategy and implementation for Valley Medical Center's Fitness Center and marketing strategy for Puget Sound Adventure Boot Camp. Kelly oversaw the creative, development, and dissemination oftwo successful integrated, multi-media campaigns for Highline Community College-a branding campaign and a targeted advertising campaign. Both needed to reach diverse audiences with specialized messages. This was accomplished using direct mail, outdoor, transit, radio, web, posters, copy development, scripted videos for Web 2.0 dissemination, collaterals, in-theater advertising, and radio and TV ads with a very small budget. The success of the campaigns was measured by "driving" students to the college's web site, which increased the experience for the audience with fun quizzes, ways for them to identify with other higher education students, and a link to a Highline page to help them figure out their career interests. Web hits reached record highs, and registrations and enrollments of male students--the key audience for the ad campaign--was significantly increased. Kelly has been working with Franciscan Health System and Franciscan Medical Group for the past five years, writing hundreds of headlines, ad copy and other content for advertising, direct mail and annual reports. In this consultancy relationship, Kelly works with and oversees the work of various professionals, such as graphic designers and photographers. Kelly held the position of Director of Marketing Communications for Provider Services, Inc., Puget Sound Physicians Association (PSPA), and Insignia TPA. For all ofthese organizations, she was the creative, strategic leader on branding, messaging, and all facets of marketing communications. An example of the success of these efforts is the increase in physician memberships for PSPA, which increased by more than 200 percent. Kelly has a BA (Magnum Cum Laude) in Communications with a minor in Journalism from the University of Houston and continues her education through seminars, workshops, conferences and self-training. Attachment A 'T1 II> 0.. II> ..., !!!.. ~ '< n o 3 3 c:: :J ;::j: '< n II> :J ..... II> ..., ~ 'T1 " " ..., o "C o VI !!!.. 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So ~ Ul ~ Co) ~ ~ "'TI ~ o o ~'JIJ ~ iD Ul S" :J CD I\) 3: CD ~8-g. == Q s. :+Q.O :J" :r CQ ~ a m ;:0 o'-g. :::l '< o 0' ... III 'tl 'tl a < 2!. 2- ~ III ~ I\) ^^5" !R !R 2. ~-< ~ o o ~ '< ~ o o o a. s' Ft .... ::r a C <0 ::r "'TI ~ o o ~ iD III S" :J CD 3: c CD Kl ~ <0 == ~ ;:;: c :J" c: ~ !R ;: 5' o (1) o CIl 0' ... III 'tl 'tl ~ 2!. o - ~ Ul ~ "'TI ~, 00' o :::l C.~ 1Il 0 c: 0 CD Q CIl "0 g III ~I o a o "0 :>::"::r gj c'i" C.!R <t~ !R (1) ;:\. CIl ~5-~5- ~C.O "'TI1ll 0 ~ o o ""'3 "". ~ ~ ""'- "". ;:$ (," Mike Dziak, videographer/web designer Mike owns and operates EVI Digital. His experience includes reality show production for HARPO Productions'"The Big Give:'the Food Network, Discovery, and the Travel Channel. He was a ProducerNideographer for Pacific CommunicationsffCl Cable Advertising, Comcast Spotlight. Mike was responsible for selling, developing, bidding, writing, producing, videotaping, recording announcerNOs, directing talent for local TV commercials, producing award-winning corporate visual presentations, marketing and point of purchase visual presentations. Mike's expertise includes web design, writing, producing, directing; videography, director of photography; HD and SD; budget management and implementation; crewl location and management; editing, post production, duplication, graphic design and layout; and encoding and dvd authoring. Joni Atkinson, photographer Joni has been working behind the camera for more than 10 years. Her approach is relaxed and informal. Joni is adept at personal as well as professional photography. She believes catching her subjects in candid moments result in the most realistic images. Along with the mechanical process and technical skill required for optimal results, Joni loves to compose unique images that capture the personalities of the people she photographs. For inanimate subjects, she applies an artistic approach that captures how it is seen in real life. Unda Sholberg, graphic designer/artist Linda's expertise in design, illustration and production is highlighted by her intense love of creating art, particul~rly oils. ~ind~'s experience incll,!des working as lh~ I\rt Director for Smith/Walker Design. Having worked for such industry giants as Eagle Hardware and Multiple Zones International, Linda has also created and designed as a consultant for Diadora U.s., Polyform U.s., Samsonffhe American Group, Union Bay label and many more. Linda received her degree from the Art Institute of Seattle. Attachment A ... 'T1 II> 0.. II> ..., !!!.. :E l>> '< n 0 3 3 c:: . :J ;::j: ;5 '< n 0- Il> (I) :J 0 ..... 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II II II I Marketing and Strategic Plan Proposal Contents I 02 studi.overtex About Us 1 03 Project Team I 04 Identity Work I 05 106 107 108 Websites I 09 110 Multilingual Work 111 Methodology 113 Estimate 1 14 115 116 References 117 Summary 118 I . . . . . . . . , . , . . , It , . t . . . . . . . . . . t . . . . . . . . . . . . . Marketing and Strategic Plan Proposal About Us I 03 studiovertex Located in downtown Seattle's historical Pioneer Square. studiovertex incorporated was founded in 2002 by Michael Undsay. The company provides rational strategy-based visual solutions for nonprofit organizations and socially responsible corporations. What do we do best? We are a small and efficient visual communications firm. You have direct contact with the principaVcreative director who leads and participates in providing appropriate visual solutions. We provide an intelligent, rational approach to message communication based upon characteristics and values ofthe organization. We are successful in developing, growing and reinforcing brand. Our communication differentiates your organization. We connect emotionally with the audience and clearly deliver the key message with the voice of the organization. We are successful at fulfilling strategic objectives. What do we offer that others don't? We specialize in visual solutions for nonprofits. We offer experience with solid educational backgrounds, two members of the team have Master of Design degrees. We fulfill the brief objectives with appropriate and intelligent solutions that are representative of the organization. With our smaller size, we deliver on-time, with short revision cycles. . . . . . . . . . . . . . . . . . . . . . . . . . . . . It It . . . It It . It , It It It It It studi.overtex Midu1e1 Und8ay Kllten OImg Hulya Akta EricRichJlrds Eric Knudson Marketing and Strategic Plan Proposal Project Team I 04 Michael Undsay, creative director, has more than 25 years of visual communication experience. He has received international design recognition, his work appearing in CA, Tokyo TOC, and 1000 Icons, Symbols, Pictograms. Michael received a Master of Design Degree from the University of Cincinnati and founded studiovertex in 2002. Karen Cheng, designer/consultant is associate professor of the Visual Communications program at the University of Washington and author of Designing Type, Yale University Press, 2006. Karen has received international recognition for design excellence. Hulya Akca, is a designer with solid web and print experience. She received a Bachelor of Fine Arts in Visual Communication Design from the University of Washington. Eric Richards, web developer, has a BFA in Visual Communications from the University of Washington, as well as Computer Information Systems training. Eric Knudson, creative writer, has 17 plus years of agency experience for profits and nonprofit clients. He has a Bachelor of Arts from Pamona College. . . . . . . . . . . . . . t t ~ ~ ~ t . . . . . I Marketing and Strategic Plan Proposal Identity Work I 05 Below are a few of the initial concepts for the UNAIDS identity refresh. The brand characteristics are courageous, dedicated, progressive, calm and firm. Preview the online brand builder at: http://studio-vertex.com/unaids/ UNAIDS Identity Up/Drlltion U r\I~lC)s 'u' ,.,"NA.,c'J'ID' ;',;,,'.,"S:."'.,: ., . .,,- , ,,- "'.' .. __e<\. "'_:'" " "" ,. , "", ..-"~ '.0 .. ..; ~~) UNAIDS ~ Joint United Nations Programme or. HIV/AIOS . . It I. Ie e . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . UNAIDS Visual t/nnents and samples offoldtr and busintss card Avenir 35 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijkl mnopqrstuvwxyz Avenir 65 Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Aveni, 95 Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0.. .~N~JQ~ {'t,. (I) ~N.A!R_~ g; ~- I w ~ I *UNAlDSi k. eUNAlDS ~-:,~ ....-- ~- "....... O4-IZIIGDM:I!I' .,............... - ........... . . . .. . . . . . . . . . . . . . . It It It It . . . . . . . . . . . ~ . . . ~ ~ ~ . ~ ~ Halionics Idmtily fr11"""1iDn Marketing and Strategic Plan Proposal Identity Work I 07 Healionics provides engineered biomaterials that aid in the healing process, mainly through surface coatings. Below is a sample of an identity exploration with a brief rationale of form, typography and color usage. Brand characteristics are modem, clean, collaborative, ethical and intelligent. :,:~. HEALION IC5* Abstraction of medical cross with element interacting. Accentuation of "heal". Uses all capital letters. Clean, modem typography with character. The simplest of logomark options. Typography: Sansa Normal II 1111 Color characteristics: settled, ease, fresh, clean, neat, quite, modem, rational .()heal ion ics. Usage of the letter"h" symmetrically rotated to form a collaborative circle. Simulates surface coating with interaction. Typography is modem, organic and highly individual Also shape of mark is similar to sun IHeliosJ. Typography: GE Inspira 111111 Color characteristics: dynamic, vibrant, cerebral, modem, rational ..Jl "'" -.. ~-a,.' , ' healionics* Mark is indicative of dynamic healing process and also shows surface modification at a molecular level Typography is modern, clean with personality. Typography: DIN Light 11111111 Color characteristics: spontaneous, cerebral clean, modern . . . . . . . . . . . . . . . . . . . . . . It It It It t . . . . . . . . . . . . . . . t Healionics VISual elements and samples DIN Light ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefg hijkLmn opq rstuvwxyz DIN Regular ABC D EFGH IJ KLM NO PQRSTUVWXYZ a bcdefg hijklm nopqrstuvwxyz DIN Bold ABCDEFGH IJKLMNOPQRSTUVWXYZ abcdefg h ijklm nopqrstuvwxyz 0... Qhealionics. (ihealionics. "( ... ~l ~ ~l ":-: ~ -t ~! ... "'t -. ""., .. '( \... ......~t "l .... l ... ~l "0- -.. ~ { ... 1'.... '- .... I.... t..... l < " \.. ~ (- M ... I ...... I L' ."< 4 -: . . . . . . . . . . . . . . . .. .. .. .. . . . . . . . . . t t t t ~ ~ t t . . . . . . , Marketing and Strategic Plan Proposal Websites I 09 UNAIDS needed an website portal geared for a younger audience to promote selected UNAIDS information in an engaging way and facilitate access to more specific information on the main site. Visually the site is much more dynamic and lively for the target audience with content being more advocacy related and less scientific and technical as their main site. The primary content is divided into four easy to navigate sections: The Epidemic, Prevention, Treatment, Care + Support. The prototype is viewable at: http://studio-vertex.com/unaids/portaV U.1Ung the 'WOdd .....It AIDS ......'....,...1....... ..-. UNAJDS Adtloau:y Porltd ~UJWDStPollcy_~lc:o..11v.......l~I~I~~ HlVIs....-.~ ~........,.c..-.....-I)__..................... 1IIXld........_~tIIDod IIV....~--.......Clf_...,....... RM..................chId......,..,.."cbildbiII............. UIIIIt,......,.......HIV........_br. --- ................-..........,.....,............no -...- PtIdl*lD...-..-.-._ Ulqjllllltor......lllllltDnllr::anc:Ir......JIDU....... ..........SUf .........101J1A.... ....IIII'_-..........~ ..,...ar--....-..a sns. tlCtI:IdqjHIV,.......!IIll U'O-alIIlKIOJ..,_c-...._.c:GlIIidIIMd........ PNwM.........,.fllHlVw--.1Ir. ...................JOIIdIDIBt...-.a......"......... -----...,... en... 11II.., .....IIIIIllII...... till,.......... ....... HlV .._IIDDdIlllly.......~ eV.N_AIQ.sg: g;. -(pel)" -.................... :> eVNAIQ.sg: g;. .-...... AlaltUN.llOSlf'olo;y...PNelia=l~"""'*-lo--l.......I~cw. " . " 8 !It !It ~ !It - l' ~ " ~ ~ ~ ~ " ~ ~ !!It !' ~ '" ~ ~ ~ ~ ~ ~ ~ ~ ~ - II.,;';" " ...... tit 8 . !t . . . . . Marketing and Strategic Plan Proposal Websites 1010 The primary objective of the Hearst Corporation website is to educate the general public about the breadth and depth of brand offerings and to function as a news and public relations tool. The project was a total redesign replacing a legacy site that was about 8 years old. The site integrates scripted flash components that allow easy updates to new images, for instance, monthly updates of magazine covers. To view website prototype visit: http://studio-vertex.com/hearst/webreview/ . . " .. . T corporation Hem-sI CmpOl'ation W<bsiIe ABOUT HEARST ~ PRESS ROOM~ IIM'v Cf'rJ''''-,/fifl>l II ,.un otrl.( 'MJi,,,,', 1..1IY,O[ din7!ift~J I'wdi.; O!!!1p'l'1if>. h, m.ll'" i/l!Onl:. il1..!m!, "',IX_'.)''''. Ik:<Y,II'U d"'/ I'I:,i'i<'" tNbhd,jng, "IMt IJaJ;..",J", U/>'I'I""'I .nul r"dio bm.td;'J<fi".f._ i"f,,,"",-f 1,/"';"""..._;, 11' pmd",.ti,'" ,I'U} ,i';,1,.,11I<!.'I"', 1!('''~f",lprf fratwv; dLi,Yibi/li"n ,11/'/ "",;1,H,Ur'. O!Il..&1I>> G"u~M;:I.",""'.....r.;"""""rlv.a..'.....""" C'''Jk,o-.~oi'''''~ "'U"I' ~;:~;g;,:~'_' Ik4'~ "-"-= ~IolT",",lI\l'o;>hl Dt.J!IjIngt.>~-..Go>d 1..fID~N\tv1<Y ".-,_>t>:l..,_," _Y<<I<_CJll. ~~~l :.~e> ~!',l. "'..0,0 ...~~ l,ISN ~.'....q, ==r.:::::::'"'... ~1tt""YIll1o CI1.~and_wRlu5 bu:lnmes '- ~ ho.OtWl1lle l/I'i1eCI StatE!S and~"1rOfkl GtNIlJ>tllll)sophy,.,., EmnI:~,," _. s.~" EnteflNtt.IIl9 Hmn~~ -- ~191JDt(dy'" ~Nrtd~ ~:III5a11heCCftof wt(!";ruA;J~ L'''~ H81n;tCorpnbi'S lNicIng Innd5contin1.J&lOewoMI ac:nwa~pQlJg<n1sto ,..,.....markl:reaIlbe6'lOM8 _'tIllI'IillCll1e01 kIdIy"s --""""" . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Corbis EnterlJlinment BooIcht Marketing and Strategic Plan Proposal Multilingual Work 111 Multilingual work includes projects for Go rbis, Getty Images and UNAIDS. We produce 10 -12 language versions for Gorbis campaign components. Below are examples of the Gorbis Integrated Entertainment Launch booklet. A printed sample of versions are included in this packet. Preview the multilingual flash web promos for this campaign at: http://studio-vertex.com/corbis/review/ outlindiYB' _ -------- ---------~ CAtfDlD!CASUAlIHllfUllNG ..-- ;f;:,:<'L,i,)J ? ~ :~"..... outnnellve- ., --- ..- ;t <(1'",,,. .{. .. .;;;;~ ~-::::I=.J l!a. ... ~. . . . . . . . . . . . . . . . . . . t t t . t . . t . . . . ~ . . . . . . ~ l I . t Marketing and Strategic Plan Proposal Methodology 112 The methodology initiated for a specific project is flexible, Below is one proposed scenario. Input Meet with client stakeholders. Research and understand the project and the organization, competitors and best practices. Review current communications. Creative Brief Create a clear, concise, creative brief, which will articulate the strategy, objectives, brand values and characteristics. The brief will also state any requirements and list the deliverables. Planning Create a timeline for presentation and task phases. Create an efficient workflow process for approval and handoff, Create an refined esti mate for project. Presentation Present solution options and rationale that fulfill the creative brief, articulating chosen concept, voice, form, color, typeface selection. Selection After review and selection by client, scale and expand the solution strategy to materials/mediums listed on the task sheet. Output Creation and delivery of tasks items following the timeline and workflow process established. Creation of visual guidelines that articulates rationale and documents examples. The visual guidelines would educate internally to maintain consistency in verbal and visual language. It . . . . . . . . . . . It . . . . . . . . . . . . . . . . . . . t . . . . . . . . . . Marketing and Strategic Plan Proposal Estimate 113 studiovertex Task 1 Visual Look and Feel Values Characteristics Rationale Messaging Voice Grid Color Typography Design examples Templates Graphic Elements and Symbols Estimated time 60 hours Total cost ~;800 Task 2 Visual Library Working WJ1:haJ)rofe~iOnal photographer. de>iel.opa bllSe of otigirial images . The images capture the vibrant offerings of the Center, the diversity of people who enjoy the facility, and the building itself. Estimated time 86 hours Total cost$a..OQO Includes planning, art direction, delivery of high resolution digital imagery and all usage rights. Does not include expenses such as props or model fees if needed. Task 3 The copy will be used in a variety of settings from news releases and rack cards to flyers and coupons. Estimated time 18 hours Total cost $"tSOtt, . , . . . . . . . . t t . ~ ~ . ~ . . ~ . . ~ Marketing and Strategic Plan Proposal Estimate 114 studlDvertex Task 4 Print Communications The materials will help the Center reach its goals of raising and stature in the community as well as meet its business revenue expectations. 4.1 Seasonal Pass Holder Promotions (4) Summer 2009 Fall 2009 Winter 2009-2010 Spring 2010 Estimated time 32 hours Total cost $3200 4.2 Community Center Folder (1) Standard size die-cut 2 pocket folder design, production. Does not include printing. Estimated time 20 hours Total cost $2000 4.3 Community Center Rack Cards (4) Write and design four separate, standard-size rack cards that are activity and audience focused. Estimated time 38 hours Total cost $3800 4A Community Center Schedule Templates (241 Rewrite and redesign templates that can be easily updated internally. Four seasonal templates of six activities Estimated time 42 hours TOtal cost $4200 4.5 Community Center Rate Sheet 111 Rewrite and redesign the current rate sheet to be updated internally, Estimated time 16 hours Total cost $1600 . . . . . . . . . . . . . . . . . . . . . t . . t . . . . . . t . . t, t . . ~ . . . . Marketing and Strategic Plan Proposal Estimate 115 studiovertex 4.6 Community Center Templates for coupons and passes (2) Create two different templates for coupon promotions and pass deals, consistent with current size (6.5 x 2,781. Estimated time 18 hours lotaloost $1800 4.7 Community Center Tour Card Write and design tour card that focuses on fitness capabilities that can work as a self-guided tour. Estimated time 20 hours Total cost $2000 4.8 Rental Materials Develop a suite of print and electronic materials to promote rental of facility. Youth Birthday Party Packages Direct Mail postcard Flyer General Birthday Part Packages Direct Mail Postcard Flyer Rental Rate Sheet Fundraisers and Auctions Corporate Meetings, Training and Retreats Special Occasions (Weddings, Reunions) Flyer (English and Spanishl Cover Letter (English and Spanish) Addendum to Contract (English and Spanish) Checklist (English and Spanish) Survey (English and Spanishl Estimated time 166 hours Tetat a>st $.16,bOO . . . . . . . . . . . . . . . . . t t ~ ~ . . . . ~ ~ . . . l I I Marketing and Strategic Plan Proposal Estimate 116 studiovertex 5.1 Overall Webslte Rewrite and redesign current Center's website. Site will use existing CMS, databases, class registration and e-commerce features. Includes initial design options, design of up to 16 pages, web development, one round of corrections, browser testing and documentation, Estimated time 78 hours Total-cost $7800 5.2 Virtual Tours of Rental Sections Create virtual tours for the following areas as empty rooms, then feature types of events within the rooms. Comm unity Room (all3 areas open as one) Room 1 Room 2 Room 3 Classrooms Senior Lounge Gym Bays Estimated time 80 hours Total cost $8000 5.3 Fitness e-newsletter Template Develop three names, design and build html template, and brainstorm topics. Estimated time 30 hours Total cost $3000 6.0 Advertising Plan Create an advertising plan for Summer 2009 through Summer 2010. The plan should take into account the other types of advertising being used and should focus on those outlets and avenues that offer the highest visibility and the best chance of return. . Strategy and goals for advertising explaining why and how this plan meets these goals. . Breakdown of target audiences by demographics or lifestyle. . Outlets and avenues that should be targeted . Budget and calendar outlining Estimated time 48 hours Total cost $4,800 . . . . . . . . . . . . . . . ~ ~ . ~ ~ . . studiovertex Annemarie Hou Chief of Communications UNAIDS United Nations Geneva houa0unaids.org (+41) 22 791 4577 Carmen Cano Director of Product Development Hearst Corporation carmen.cano0hearst.com (7131362-7035 Marketing and Strategic Plan Proposal References 117 Ellen Morgan Vice President Marketing &Brand Manager Rrst Independent Bank ellen.morgan0firstindy.com (360) 619-5722 Kathleen Woodward Director Simpson Center for the Humanities University of Washington kw10u.washington.edu (206) 543-3920 -. . . . . . . . . . . . . . t t t . . . t t t t . . ~ ~ . . . . . . . . . . t ~ ~ I Marketing and Strategic Plan Proposal Summary 118 studiovertex Thank you for considering studiovertex incorporated for this project. Please feel free to contact me with any questions or clarification at: michaellindsay studiovertex incorporated 108 s. washington street suite 310 seattle, wa 98104 +1206.838.7240 michaeUClstudio-vertex.com www.studio-vertex.com This is an early estimate based on our understanding of the Request for Proposals document dated 10 March 2009. This estimate may change if scope of project changes over the duration of project. Sincerely, ~ Michael Linds President studiovertex incorporated EIN# 84-1627027 UBI# 602 340 582 lit . . I . . . . . . . . . t . . , . . t t t t . t t ~ ~ . ~ ~ ~ . . . . . ~ ~ ~ . . studiovertex studlovertex Incorporated 108 South Washington Street Suite 310 Seattle, WA USA +1 206.838.7240 studio-vertex.com COUNCIL MEETING DATE: 21,2009 ITEM #: 6.a. CITY OF FEDERAL WAY CITY COUNCIL AGENDA BILL SUBJECT: ApPOINTMENTS TO THE DIVERSITY COMMISSION POLICY QUESTION: Should Council appoint members to the Diversity Commission? COMMITTEE: N/ A MEETING DATE: N/A CATEGORY: D Consent [8] City Council Business D Ordinance D Resolution D Public Hearing D Other ~!~!!~:l.>.2~!,~y':.g~!:~!...~.:...M~:t.i~.!gY.?....Q!y_g!~~__.._..............._ ...__.m...."" ,,__~~~!..~_.~~~~~...~.~.~~~_~:,~~~~_.~lerk ._,...._._.._ Attachnnents:N/A Background: At a special meeting on April 21, 2009, the City Council conducted interviews to fill the following positions on the Diversity Commission: Three (3) voting members, each serving a 3-year term to expire May 31, 2012. One (1) alternate position, with an unexpired term of May 31, 2010 Of the three expiring positions, only Commissioner Susan Honda is seeking reappointment. No alternates are currently serving on Commission. Appointed members will be invited to the May 5, 2009 City Council Meeting to receive their Certificates of Appointments. Options Considered: 1. Appoint the following candidates to the Diversity Commission with terms expiring as listed: REGULAR APPOINTMENTS ALTERNATE APPOINTMENTS 1 May 31, 2012 1 May 31, 2010 2 May 31,2012 2 May 31,2012 3 May 31, 2012 3 May 31, 2012 4 May 31, 2012 5 May 31, 2012 2. Direct staff to re-advertise the vacancies. STAFF RECOMMENDATION: N/A CITY MANAGER ApPROVAL: N/A DIRECTOR ApPROVAL: N/A N/A COWlcil Committee COWlcil Committee COMMITTEE RECOMMENDATION: N/A PROPOSED COUNCIL MOTION: "I move appointment of ' and to voting positions with terms expiring May 31,2012. Ifurther move the appointment of to an alternate position with a term to expire May 31,2010 and appointment of and to alternate positions with terms expiring May 31,2012. (BELOW TO BE COMPLETED BY CITY CLERKS OFFICE) COUNCIL ACTION: o APPROVED o DENIED o T ABLEDIDEFERREDINO ACTION o MOVED TO SECOND READING (ordinances only) REVISED - 02/06/2006 COUNCIL BILL # 1 ST reading Enactment reading ORDINANCE # RESOLUTION # k:\clerklagenda bills\2009\04-21-2009 regular & special mtglab - diversity commission appointments. doc COUNCIL MEETING DATE: 21,2009 ITEM #: 6.b. CITY OF FEDERAL WAY CITY COUNCIL AGENDA BILL SUBJECT: ApPOINTMENTS TO THE PARKS & RECREATION COMMISSION POLICY QUESTION: Should Council appoint members to the Parks & Recreation Commission? COMMITTEE: N/ A MEETING DATE: N/A CATEGORY: D Consent (g] City Council Business STAFF REPORT By: Carol A. Attachments: N/ A Background: At a special meeting on April 21, 2009, the City Council conducted interviews to fill the following positions on the Parks & Recreation Commission: D Ordinance o Resolution D Public Hearing o Other Clerk DEPT: Human Resources/City Clerk · One (1) voting member, to serve a 3-year term to expire April 30, 2012 · One (1) alternate position NOTE: Three additional alternates are currently serving terms that expire April 30, 2011. Appointed members will be invited to the May 5, 2009 City Council Meeting to receive their Certificates of Appointments. Options Considered: 1. Appoint the following candidates to the Parks & Recreation Commission. Telms will expire Apri130, 2012. REGULAR APPOINTMENTS AL TERNA TE APPOINTMENT A A 2. Direct stafTto re-advertise the vacancies. STAFF RECOMMENDATION: N/A CITY MANAGER ApPROY AL: N/A AiIA Council DIRECTOR ApPROY AL: N/A N/A Committee Committee Council COMMITTEE RECOMMENDATION: N/A to a voting position with a term to to an alternate position with a PROPOSED COUNCIL MOTION: "1 move appointment of expire April 30, 2012. 1further move the appointment of term to expire April 30. 2012. COUNCIL ACTION: o APPROVED o DENIED o TABLEDfJ)EFERRED/NO ACTION o MOVED TO SECOND READING (ordinances onM REVISED - 02/06/2006 COUNCIL BILL # 1 ST reading Enactment reading ORDINANCE # RESOLUTION # k:\clerk\agenda bills\2009\04-21-2009 regular & specialmtg\agenda bill park Tee commission appointments. doc COtJNCIL MEETING DATE: April 21,2009 ITEM #: 6.c. CITY OF FEDERAL WAY CITY COUNCIL AGENDA BILL SUBJECT City Center Access Project - Approval of the Recommended Alternative Policy Question: Should the City Council approve the recommendations of the staff, Core Support Team, and the Council Advisory Team ofthe Public Stakeholders to drop Alternative 2 at S 3241h Street from consideration in the Environmental Assessment (EA) and proceed with environmental analysis and design refinements to Alternative 1 at S 31th Street so that Council can decide after the EA is finished how the City will proceed? COMMITTEE: N/A MEETING DATE: N/A CATEGORY: D Consent ~ City Council Business STAFF REPORT By: Rick D Ordinance D Resolution Traffic D D Public Hearing Other DEPT: Public Works Attachments: Staff memorandum to City Council dated March 3,2009. Options Considered: 1. Approve the staff and support team recommendations to drop Alternative 2 at S 324th Street from consideration in the Environmental Assessment (EA) and proceed with design refinements to Alternative 1 at S 31th Street. 2. Keep Alternative 2 and proceed with design refinements to Alternative 2 at S 324th Street and drop Alternative 1 at S 312lh Street from consideration in the Environmental Assessment (EA). 3. Approve the No Build Option and close out the project. Committee STAFF RECOMMENDATION: Staff recommends Option 1. DIRECTOR ApPROY AL: CITY MANAGER ApPROY AL: COMMITTEE RECOMMENDATION: N/A Linda Kachmar, Chair Jim Ferrell, Member Dini Duclos, Member PROPOSED COUNCIL MOTION: "f move approval of the staff and support team recommendations to drop Alternative 2 at S. 324th Street from consideration in the Environmental Assessment (EA), and proceed with design refinements to Alternative 1 at S 31lh Street." (BELOW TO BE COMPLETED BY CITY CLERKS OFFICE) COUNCIL ACTION: D APPROVED D DENIED D 'I' ABLED/DEFERRED/NO ACTION D MOVED TO SECOND READING (ordinances only) REVISED ~ 02/0612006 COlJNCIL BILL # 1 ST reading Enactment reading ORlHNANCE # RESOLUTION # CITY OF FEDERAL WAY MEMORANDUM DATE: TO: VIA: FROM: SUBJECT: March 3, 2009 City Council Cary M. Roe, P.E., Assistant City Manager, Chief Operations Officer, Emergency Manager~ Maryanne Zukowski, P.E., Senior Traffic Engineeu? Ci Center Access Pro. ect - A roval of the Recom ded Alternative BACKGROUND: In December of 2008, the Core Support Team for this project as represented by the Washington State Department of Transportation (WSDOT), the Federal Highway Administration (FHWA), King County, Sound Transit, and the staff of the City of Federal Way recommended Alternative 1 North City Center locate access to 1-5 at S 312th Street. The team had 100% consensus based upon the scoring and screening of the three (3) alternatives. A summary of those meeting minutes are attached. ALTllllNAT1V8S SC.81181G MIllO ENDORSEIIENT FOR CITY CENTER PHASE' -ALTERMTIVES SCREENING CRITSRfA OVERALL SCREENING CRITERIA RATING SUMMARY The overall ratings for all criteria. are shown in the following table. Each alternative has different transportation system and environmental impacts and benefits shown in the summary table. A sum of all + and ratings without weighting the criteria results in the following finall5C<m:S: · No-Build Alternative-- + 7 · Alternative 1-+ 14 . Alternative 2--. + 10 This does not necessarily mean that Alternative 1 is the best overall alternative since so~e crtteria may be more important than others. The intent of this screening process is to provide technical information and a discussion tool for the Core Team, Stakeholder Team, and Federal Way City Council to reach consensus on a ~ferred alternative. In December of 2008, the Public Stakeholder Team, the Council appointed advisory team for this project as represented by the following members that participated in the final evaluations, and the staff of the City of Federal Way recommended Alternative 1 North City Center locate access to 1-5 at S 3 12th Street. The team had 100% consensus based upon the scoring and screening of the three (3) alternatives. One (1) team member recommended building both build alternatives. . Dorothy Ascheman - resident on S 312th Street . Bob Griebenow - representing business and a member of the Chamber . Jerry A. Heinz - representing Weyerhaeuser . H David Kaplan - reside,nt . Andy Hwang - representing the City of Federal Way Police Department . South King Fire Department . Don Perry - representing Lakehaven Utility . Sandy Paul-Lyle - prior resident and Phase 1 team member . Don Denckla - representing Belmor Park . Gary Martindale - representing the Commons . John Ribary - resident A summary of those meeting minutes are attached. Also attached are support letters for the recommended Alternative at S 312th Street from: . South King Fire and Rescue The Federal Way Commons Belmor Mobile Home Park Lakehaven Utility District Weyerhaeuser . . . . 2 August 2008 through February 2009, Community Briefings were held to take specific comments regarding the alternatives. Those meeting summaries can be found on the project web page at http://www.cityoffederalway.com/Page.aspx?page= 1429 Main themes of comments from the lriefmgs are: Concerns of additional traffic impacts, impacts to Steel Lake and Steel Lake Park, and property impacts to include cultural resources, if found. Currently we are in the progress of addressing mitigation solutions to impacts from the project and the planned program projects that are adopted in our comprehensive plans and approved 6-year Transportation Improvement Plan (TIP). February 11,2009 the last in a series of Open Houses was held and that event summary is attached. Today, we are recommending dropping Alternative 2 South City Center at S 324th Street from the Environmental Assessment (EA) process which should conclud(: in January of 2010 with a Public Hearing and thirty (30) day comment period, as well as move forward with design refmements to the Alternative I North City Center. Attachments: Core Team Meeting Summary dated December.2, 2008 Stakeholder Meeting #9 Summary dated December 5, 2008 Support letters approval of Alternative 1 from:200 South King Fire and Rescue The Federal Way Commons Belmor Mobile Home Park Lakehaven Utility District Weyerhaeuser Puget Sound Regional Council Draft Open House Summary of Comments February 11, 2009 Federal Way Chamber of Commerce - Briefing Details 3 ~ Federal Way CITY CENTER ACCESS PROJECT CORE TEAM MEmNG Tuesday, December 2, 2008 10:00AM - 12:00PM Patrick Maher Room PRESENTERS: John Perlic, P.E., Senior Project Manager, Parametrix Maryanne Zukowski, P.E., Senior Traffic Engineer, Oty of Federal Way ATTENDEES: Tony Basha, WSOOT Ken Miller, COFW Rick Roberts, WSOOT Celine Vogler, WSOOT Rick Roberts, WSDOT Daryl Wendle, Parametrix Steve Chestnut, WSDOT Kelly Dugar, COFW Kurt Sielbach, WSDOT Brian Hasselbach, DOT Benjamin Smith, ST ATTENDEES in audience: Jerry A. Heinz, Weyerhaeuser-Public Stakeholder Bob Griebenow, ABAM - Public Stakeholder Meeting Summary 1. InboduCDons The meeting began at lO:03am. Ms. Zukowski informed the team that a repr~sentative from King County would not be present at the meeting. All attendees introduced themselves then the meeting opened with Ms. Zukowski presenting a summary of the last public open house. 2. Public Meeting Summary and Debrief Ms. Zukowski presented a PowerPoint presentation of the open house event held at the Commons Mall. A summary of the Comments and questions from the open house were included in the presentation. Mr. Miller commented he liked using the Commons mall as a venue for the event and asked if it would be used again for future upcoming public open houses. Mr. Perlic responded that while 1 he agreed the Commons Mall worked out well, other venues will be considered for future public open houses. Mr. Basha asked if there were any comments about wetlands or the other environmental findings presented at the open house. Mr. Perlic answered that the environmental display boards were viewed but there were not many questions about them. It was noted, though, that alternative 1 would have greater impacts to wetlands than the other alternatives. Attendees were primarily interested in the. traffic visualizations and property acquisition information. Ms. Zukowski added that while there was some interest in the information regarding the bogs and wetlands, questions about impacts to property east of 1-5 were more common. 3. Review of Draft AltematlvesScreenlng Memo Mr. Perlic stated he wanted to quickly walk through the summaries in the screening memo that tallied the ratings that begins on page 32. Any changes that were made stemmed from the comments from the previous Core team and Stakeholder's team meetings. He added that the totals of plusses and minuses were added up but only to best illustrate the overall view of how each of the alternatives were rating thus far. The totals for the alternatives were no build at a total of +7, alternative 1 at a total of + 14 and alternative 2 at + 10. Weighting was not used for the updates to the. memo as was also the case in previous drafts of the document. The following is a summary of the criteria that were reviewed by the team and includes updated comments and ratings information: Transportation Traffic congestion/operations: . Compatibility with Freeway Operations Freeway operations and traffic flow are much better alternative 1, the S 312th Street option. With the added ramp improvements at S S 312th Street the congestion clears up and improves freeway flow. Alternative 2 is also an improvement, but not quite as strong as alternative 1 so it is rated slightly lower. Safety increases also as there are fewer accidents with less potential for rear-end traffic collisions due to stopped or slow traffic and fewer back ups. . Impact on local Traffic Operations/Degree of Congestion Local network operations are improved with alternative 1. There are significantly lower local system delays with alternative 1, which also drives the improvements to freeway operations. 2 · Effect on Weekend Traffic Congestion Alternative 2, S 324th Street was rated slightly better than.alternative 1. The Saturday traffic analysis was slightly better for alternative 2 due to better access and circulation as both ramps are near the mall area which improves circulation of shopping traffic on the weekends around the S 324th Street area. Safety: . Impact on Freeway Safety Alternative 1 was rated slightly higher than alternative 2 due to the reduction of traffic congestion backing up onto 1-5 that would occur with the addition of the bridge at S 312th Street. . Impact on Local Safety Alternative 1 is rated to be better than Alternative 2 due to the improvements to freeway operations. Access/Circulation: · Connectivity with and Circulation within the City Center Alternative 1 is rated higher than alternative 2 as it provides better balance and distribution of traffic. Alternative 1 opens up traffic on the north end of the city center whereas alternative 2 opens up the south end of the city center and traffic still needs to get up to the northern end of the city center area. . Compatibility with Non-Motorized MocIes Alternative 2 was rated slightly higher due to two new connections across 1-5. Design/ Construction: · Ability to Meet Design Standards _ .Both alternatives currently meet design standards. Neither of the alternatives shows any significant design deviations and as such, both have high ratings. 3 Natural Environment: Plants and Animals . Impact to Threatened or Endangered Species Neither alternative has a direct impact to threatened or endangered species. Alternative 1 has a rating of least impact as it is farther away. There is a smalr chance for stormwater to head into various branches of Hylebos. Alternative 2 is closer to those so it received a lower rating. Water Resources: . Wetlands Wetlands receive a double-minus for alternative 1. Alternative 1 has about 3 acres of impact and alternative 2 has.about half of that space impacted. Mr. Perlic reminded the team that this version of the screening memo features a, first, rough cut of the design drawings and meets design standards. A design refinement phase will be the next step in the project to minimize wetlands . impacts no matter which alternative is chosen. . Air: . Impact on Air QVality Air Quality was related to the change in traffic. There are fewer delays in the local systems and air quality improves with alternative 1 more than with alternative 2 so it receives a higher rating than alternative 2. Human Environment: . Property Acquisitions and Displacements Property acquisitions and displacements are about the same for both alternatives. Alternative 2 has slightly higher impacts as 2 to 4 displacements will affect Belmor Mobile Home Park. 16 to 17 properties preliminarily identify as affected. Those numbers are common to both alternatives. Neighborhoods: . Environmental Justice Alternative 1 has a higher rating as alternative 2 has impacts to Belmor Park. 4 To summarize, Mr. Perlic pointed out that the overall ratings for each of the three main categories show a higher benefit for alternative 1. The team was then asked for any comments prior to selecting a preferred alternative recommendation. Mr. Roberts noted that freight mobility rating was the same for each alternative and under drculation within the city is rated as a double plus for alternative 1 and a single plus for alternative 2. Mr. Roberts felt those should have the same rating. Mr. Perlic agreed as both alternatives improve freight mobility. Alternative 2 is closer to freight destinations in the south end of the city, which could improve its rating in freight mobility, but it is subjective. Team asked why alternative 1 had a minus rating under constructability. Ms. Zukowski answered that the minus was given due to the direct access ramps at S 317th Street. Cut and cover would be needed at S 317th Street. for the abutments below which affected the constructability rating. Mr. Perlic added it could include a temporary signal to make those improvements. Ms. Zukowski asked Mr. Roberts if he thought the freight mobility rating should change, but Mr. Roberts answered no after hearing Mr. Perl ie's response. Next, the team went around the table stating their recommendation and reasons why. Mr. Roberts started first recommending alternative 1 due to improved circulation in the north end of the city, safety and mobility. Mr. Basha stated he wanted to make sure alternative 1 didn't have a fatal flaw in the natural environment compared with alternative 2. Ms. Zukowski added the bog could prove to be difficult to the permitting process. Both alternatives impact the bog area, but alternative 2 has a higher impact. Mr. Perlic stated the bog would be examined further as designing for the preferred alternative gets better defined. Mr. Basha then chose alternative 1, but has reselVations about the bog being permittable, possibly creating a fatal flaw. Mr. Basha also asked about future meetings with the Recreation ConselVation Office (RCO) regarding 4(f) and 6(f) issues. Ms. Zukowski answered that once an alternative was selected then work would resume on the 4(f) and 6(f) process. Mr. Perlic added that the process would involve establishing a mitigation plan with the COFW before moving forward. Ms. Vogler chose alternative 1. Her concerns, however, were how the Puyallup tribe would react to the permitting process should alternative 1 be chosen. Ms. Zukowski stated the Puyallup tribe requested a briefing after an alternative has been chosen and that would happen in January 2009 to work through any issues they may have. Mr. Smith chose alternative 1 based on how it will impact transit and freeway operations. Mr. Hasselbach chose alternative 1 taking into consideration Mr. Basha's environmental and permitting concerns and due to improved traffic circulation. Mr. Sielbach chose alternative 1, but also with the same permitting and environmental concerns previously mentioned. Mr. Chestnut stated he is in favor of alternative 1 for some of the same reasons as 5 other team members, such as safety and improved circulation, but also because , of interchange spacing. There is more distance between alternative 1 and S 320th Street. Mr. Miller felt that travel time, safety, delays and level of selVice would be most improved with alternative 1. He also stated that in regards to the Purpose and Need for the project, alternative 1 is the best selection. There was a unanimous consensus amongst the team to recommend alternative 1 as the preferred alternative. Ms. . Zukowski then let the team know that they were welcome at the upcoming stakeholder's team meeting, Friday, December 5th if they wanted to attend. The meeting adjourned at 11:20am. Next Stakeholder Team meeting-December 5, 2008 (7:30am-8:30am) January Core Team Meeting Cancelled - next meeting on Tuesday February 2, 2009 6 A Federal Way CITY CENTER ACCESS PROJECT STAKEHOLDERS TEAM MEETING #9 "Selecting the Preferred Alternative" Friday, December 5th, 2008 7:30AM - 9:30AM aty Hall Council Chambers Meeting Summary PRESENTERS: John Perlic, P.E., Senior Project Manager, Parametrix Maryanne Zukowski, P.E., Senior Traffic Engineer, aty Of Federal Way ATTENDEES: Marwan Salloum, COFW H. David Kaplan John Ribary Kirsten Hauge, PRR Kelly Dugar, COFW Sandy Paul Andy Hwang, COFW Don Denckla Bob Griebenow, Berger/Abam Dorothy Ascheman Jerry A. Heinz, Weyerhaeuser Don Perry, Lakehaven Gary Martindale, The Commons Mall The Stakeholder group represents a wide and full range of interests and expertise. That experience ranges from former City Council members, ex-City Managers, City staff, Public Safety & Fire Department representatives, business owners, private interest groups, and citizens. SummarY: The meeting commenced at 7:35am with the introductions of all attendees. Ms. Zukowski opened the meeting by showing the team the first part of a Powerpoint summary presentation, including photos, about the public open house on held on November 12th. She added that not all the design visualizations are complete, but the ones that are have been posted to the webpage. Traffic simulations have also been added to the webpage. Ms. Hauge then reviewed the rest of the open house summary regarding feedback and comments received from the public about each alternative. Mr. Kaplan stated that some of the people he spoke with at the open house were not aware that a bridge at S 312th Street was already part of the city's comprehensive plan. Mr. Denckla asked if there were other agency or city endorsements on a preferred alternative similar to the endorsement received from South King Fire and Rescue supporting alternative 1. Ms. Zukowski answered no other endorsements had been submitted. Ms. Zukowski noted that a lot of members from the stakeholder's team were present to help answer questions from the public and extended her thanks for everyone's participation at the open house. Mr. Perry asked if the total of the costs given for each alternative, $283 million for alternative 1 and $279 million for alternative 2 reflected other costs of construction such as engineering and rights of way. Mr. Kaplan agreed that those costs should be a part of any final cost estimates. Mr. Perlic and Ms. Zukowski answered that they did not, but those figures will be prepared for the selected preferred alternative. Mr. Perlic distributed copies of those estimates to the team for their review. Ms. Zukowski and Mr. Perlic added that cost could 'not be considered a deciding factor in selecting an alternative per the state and federal policies; environmental impacts were to be considered deciding factors. Ms. Zukowski then asked the team to go around the table and give their opinion on a preferred alternative. Mr. Ribary asked if a written selection would also be necessary and Ms. Zukowski answered that it would not be required, but that it was up to each person to make that decision and were welcomed to submit one if they would like to do so. Each team member was given a handout of three questions to consider when selecting a preferred alternative prior to the meeting: 1. Do you agree with the process that we have provided for you for the selection of a preferred alternative to be evaluated in a full Environmental Assessment (EA) in the EA process? 2. Do you agree with the scoring and moving forward Alternative i-North City (S 312th Street)? 3. Do you have any other issues or concerns that need to be provided for formal documentation purposes and public presentation? The following answers from the team were all stated in response to these questions and are summarized in the same order. Mr. Heinz started the team responses. His responses were as follows: Yes, absolutely in support of the process. Yes in support of moving forward with alternative 1. It doesn't come out clearly what the impacts will be to the Steel Lake area in both alternatives. If they didn't occur with both alternatives, our (Weyerhaeuser's) position might change in supporting alternative 1. Weyerhaeuser supports recommending Alternative 1, primarily because of transportation impacts. Alternative 2 would have positive impacts for Weyerhaeuser, but would also include more traffic coming through the campus and an arterial running through the campus. That said, Weyerhaeuser supports alternative 1. Mr. Griebenow's responses: I definitely agree with the process. Yes, I agree with the scoring. There doesn't seem to be an overwhelming response by the team to either alternative. Alternative 1 seems to be the best and most direct access to the freeway for residents on the west side of S 312th Street. Also,development on the north side of the city center would be opened up for future opportunities. I would, however, like to hear more points of view in reference to alternative 2. I ask the question, is the outcome of either alternative worth nearly $300 million dollars? Ught rail was not included in the rating and evaluation of either alternative as we don't have information about the future of light rail at this time and I would like to have learned how that would affect the city. My recommendation is for alternative 1. Mr. Denckla's responses: I agree with the scoring. I support alternative 1. Belmor Park is a passive community with immediate access to everything we need. We've witnessed bad traffic, accidents and losses at the crosswalk outside Belmor. There are emergency service vehicles coming in frequently and the less (additional) traffic we have on S 324th Street, the better. We support alternative 1. Mr. Kaplan's responses: The process is fine and I support alternative 1, much to my surprise. I feel very strongly that if alternative 1 is constructed, the City Of Federal Way must be responsible for all the mitigation around the Steel Lake area. All the streets, sidewalks, everything must be maintained by the city. Since the widening of S 312th street is already a part of the City Of Federal Way's comprehensive plan, it makes sense to consider alternative 1 as a part of that since building that bridge. --_ has been on the city's books for over 50 years. I am very concerned that a proper environmental assessment and more mitigation still need to be done. I guess 111 be a part of that committee too. Mr. Martindale's responses: I support the process and support alternative 1. I am opposed to alternative 2 primarily because the purpose of the project is to alleviate traffic around the city center, particularly on S 320th Street. I believe more people would do business and shop in the city center if they would not have to fight the traffic congestion on S 320th Street. Residents north of the city center have to either use the S 27tld Street exit or the S 320th Street exit and that puts unnecessary traffic where it doesn't need to be, around the mall property. Alternative 1 would take care of a lot of those issues. Also, more work would need to be done to S 324th Street if alternative 2 was chosen and that would seriously impact the mall's ability to perform effectively. I am not sure if either alternative is the best choice because of the cost, but if one is going to be done, I am in support of alternative 1 and strongly opposed to alternative 2. Mr. Hwang's response: The process was good. The police department would like to focus on three areas, managing crime, response times and collision rate. Neither alternative will make a difference in managing crime. In terms of response time and having east to west access, the S 324th Street alternative would best meet that need. Collision rate is among our top five calls for service. Based on safety needs, alternative 1 is better to manage traffic and reduce the numbers of collisions. There would be more bottlenecks with alternative 2 is chosen. In terms of response time, crime rate and collision rate, the police department is in favor of alternative 1. Mr. Ribary's response: I agree with the process and have come to appreciate how complicated this part of the process is. I am in favor of alternative 1. While the process is fine, I do have issues with the criteria for the process not including visual impacts. It should have been obvious alternative 2 is fatally flawed. As moving the power lines along S 324th Street is prohibitively expensive, alternative 2 can not be considered as a viable option. If we would have had both a preliminary planned view and an elevation view at the same time, maybe we could have foreseen some of the complications with the slope planned for alternative 1 sooner. I feel closer to the community as a result of this process and think the city is doing a responsible job. Ms. Zukowski added she does have early drawings of the east side of 1-5, but they are not yet ready for public viewing. Ms. Paul's response: The process is awesome but very complex. 1 wish more citizens would get involved and better understand the process. 1 spend a lot of time explaining the process to my friends and family and now they understand it better. One of my biggest complaints is that other highway transportation projects were built without vision. As soon as they are finished, they are obsolete. We really need more vision as to what the city's needs will be in 25 years. In a perfect world, 1 would choose to build both options. 1 supported alternative 2 from the beginning and still do, but also support alternative 1. It will only get more expensive the longer we wait. 1 really think we should build both alternatives regardless of cost. By the time one alternative is built, it will be obsolete upon completion. Ms. Zukowski stated that building both alternatives at one time was an original option but is not at this time. It was eliminated because of the other alternatives. Mr. Perry's response: The process is fine and the scoring is fine. I support alternative 1. The city bridge at S 312th Street has to be communicated to the public as already being part of the comprehensive plan. Alternative 1 would open the north side of the city and we need another east-west route other than S 320th Street. We have always supported the S 312th Street option for access to Lakehaven's water mains. The cost is a lot of money and is this the best way to spend $300 million dollars? That said 1 don't see another option for the city. 1 wish you luck. Lakehaven supports alternative 1 versus alternative 2. The entire utility district is valued at less than $300 million dollars, to put this into perspective. Ms. Ascheman's response: The process has been excellent. 1 live right off of S 312th Street. There are older homes in the community and the responses 1 am hearing is from my older neighbors is that they don't care as they won't be around at the time the new alternative opens. They have to consider what will happen for their children and grandchildren. I'd rather see a new alternative somewhere else, but it makes sense if the money is available it should be built there (on S 312th Street). Cost wise and common sense wise, 1 don't like it but support alternative 1. When the team was finished Ms. Zukowski asked if anyone had any other questions. Mr. Ribary asked if the city had $300 million dollars for the project and how will funding happen. Ms. Zukowski answered that we needed to go through the environmental process before asking for any funding and explained the next steps in the process. She added that the cost for the entire project will not come solely from the City of Federal Way. The intent is not to burden the citizens with paying for this project. Ms. Zukowski stated that this could be the last stakeholder's meeting. More community briefings will be scheduled and the week of February 9th, 2009 is the date of the next open house. She invited the team members to contact her if they were interested in participating in coordinating that meeting. Team members were also invited to come and audience future core team meetings as well. Ms. Zukowski went on to say that another meeting could be set up before the next open house to keep the team informed and further understand the process. Mr. Kaplan stated that citizen participation should be a part of the mitigation process also. Ms. Zukowski told the team their participation has been an important part of the process and that everyone has done an excellent job and is receiving national attention for their efforts. She asked if there was anything that could have been done better, to please let her know. The meeting adjourned at 8:45am January Core Team Meeting Cancelled - next meeting on Tuesday, February 3, 2009 (10:00am - 12:00pm) o U.S. Department of Transportation Federal Highway Administration Washington Division Suite 501 Evergreen Plaza 711 South Capitol Way Olympia. Washington 98501-1284 (360) 753-9480 (360) 753-9889 (FAX) http://www.fhwa.dot.9ov/wadiv February 17,2005 HFO-WA.7/560 Cary Roe, P.E. Public Work Director City of Federal Way 33325 8th Ave. S. P.O. Box 9718 Federal Way, WA 98063-9718 RECEIVED FEB 2 2 2005 fEDERALWAYPUBUCWORKS ADMINISTFIATIONDIVISION Federal Way City Center Access Study Dear Mr. Roe: The Federal Highway Administration (FHW A) would like to recognize the outstanding work performed by the City of Federal Way on the City Center Access Study. Because of our involvement in the process, the FHW A can say, with all honesty, that this project was one of the most organized and best managed studies of this nature we've witnessed. FHW A is impressed with the process that was followed, especially the public involvement portion. The project team, managed by Maryanne Zukowski, did an amazin~job of balancing and organizing all the information from two work groups. This project IS a great example of a Context Sensitive Solutions approach. While it adhered to governmental regulations and polices, it also took into consideration the public's concerns and desires. Knowing this was one part of a larger process to get a final project built, the project team also did an excellent job of incorporating other factors, such as the National Environmental Policy Act and the FHW A Access Decision Point Policy. This study is truly a great example of the results that can be achieved when you get the right partners to the table and work cooperatively. However, it can't be done effectively without a great manager and supporting team. So please congratulate your staff and CH2M Hill for a job well done. Sincerely, ~'f1L.~ DANIEL M. MATHIS, P.E. Division Administrator .. 0\1 T H lC1.1tl JJJJJJ JJJ, AD.u i Jr Iii n 4 # ih. 1/.011 4 City of Federal Way Attn: Neal Beets, City Manager 33325 8th Avenue South P.O. BOX 9718 FederalWay,WA 98063-9718 November 26th, 2008 Mr. Beets, Let me first take the time to thank you and the City of Federal Way for inviting South King Fire & Rescue to participate in the City Center Access project, Stakeholders Committee. Our community can only benefit from the mutual respect and cooperation developing between the City of Federal Way and its Fire Department. Maryanne Zukowski has been a very patient leader while coordinating a committee made up of persons with very diverse backgrounds, ideas and interests. In addressing our preference of the three alternatives available for the City Center Access, South King Fire & Rescue took into account traffic congestion, freeway access points, response routes and response times to identify which of the alternatives best suited emergency services for our community. In addition, the department is looking at possible locations for a new training center and incorporafed available property sites into our decision making process. With that said, South King Fire & Rescue would prefer the choice of Alternative 1 with freeway on and off ramps located on a new overpass at South 312th Street. This choice )Vould allow for a more rapid concentrated response to the city center areas and cut response times to the neighborhoods east of Interstate 5. Another eastlwest roadway crossing Interstate 5 would be a valuable tool in our efforts to reach our citizens in need. Again, we thank you for the opportunity to participate in this decision. Please let me know if you have additional questions or ways that we can provide assistance. Sincerely, '- Michael Knorr, Deputy Chief RECEIVED Cc: Maryanne Zukowski Fire Chief Allen Church DEe 0 2 lll! ! CITY OF FEDERAL WAY 31 61 7 1st A V E N U E SOU T H . FED E R AL WAY, WAS H I N G TON 9800 3C9n'l MANAGER'S OFFICE Seallle: 253/839-6234 Tacoma: 253/927-3118 fax: 253/529-7204 An Equal Opportunity Employer RECEIVED ;'-'-J ;~; /~ COM* AT FEDERAL WAY # PUBLIC WORKS DEPfATMENT January 23, 2009 Maryanne Zukowski, PE City of Federal Way Public Works Department 33325 8th Avenue S POBox 9718 Federal Way, WA 98063-9718 Re: City Center Access Project Dear Maryanne: It has been a pleasure and a privilege to serve as a member of the Public Stake Holder Team for the City Center Access Project. There was a great deal of hard work and careful thought that went into this project culminating into what I feel is the right choice for additional access to and from 1-5 for our City. The final option that our stake holder group felt comfortable in recommending is A1temative 1, which would run through Steel Lake Park',~romthe,.perspective of mall ownership, this is the only alternative that we'feel we'Can supPOt1'ai'fd 'wtlotehe8rtedly agree with the stakeholder group's recommendation;> '. '. : . The other option that was considered, known as Alternative 2, would be at S 324th Street, which in fad more or less borders the south property line of The Commons. Though it would seem that mall ownership would embraCe the opportunity to have tr8ffic drop.right down into the mal, that is actualy quite the contrary. We have serio.... concerns abOut..AAemative 2 as foUows: . To add this ~altemative,'. S324th Street WOUld need to be widened which would significantty impact the maIJproperty, (i) most probably necessitating the relocation of the two detention ponds) on mall property, (ri)<YIOuld most likely require a taking of a portion of the maHparldng lot threatening the mati's parking ratios which are alreadyb8rely above the required level, (iii)would be nnpacted by the BonnlVlllePower easement that parallels the mall's!SC)uthem border, (iv) would seriou~ impact traffic to the trailer park (mostly OCCUpied by seniorS) south of S 324 Street adjacent the existing. park and ride... ',. .., .... ,. ." '.. ..' . It is our understanding that the reason for the City Center ACC$SSproj8d was to alteviatetraffic congestion on the CBDof the City. If tttatlsin fac::t the casttthen placing the new access at S 324 Street will dO nothing to.alleviate the commuter traffic that comes to S 320th Street to access 1-5. Those commuters JlOI'ttlC)f$ .. . 320th Street that currently drive south to S 320th Street to access 1-5 WQuld '. . co*~~dO~ . . With Alternative 2 we believe that more non essential (commuter) traffic would , frequentS 324th Street further conge$ting the traffic around the mal and discouragi~ those that want to ax,ne to shop. Implementation of A1temative 1 would. certainly carry some chalteng. with it as well especially since it would in essence dissect Steel Lake Park, and it would also require relocation of,some utility supply lines. However, it is our feeling that these issues as well as condemnation of Private 1928-B S Commons Federal Way, WA 98003 tel 253-839-6156 fax 253-946-1413 www.tcafw.com Page 2 Letter: Maryanne Zukowski Re: City Center Access property to make way can be mitigated more easily than if Altemative 1 is utilized. And, as noted above, it is our feeling that Alternative 1 will also take a noticeable amount of non essential (commuter) traffic off of S 320lh Street and surrounding streets and redirect it to the north at S 312th Street. The commuters will like another option for access, which should speed up their commute and those wanting to conduct business or shop in the ceo will be able to do so with less congestion. This would be a win- win for all concerned. We trust that the Core Team will agree with the Public Stake Holder Team's recommendation and proceed with their endorsement of Alternative 1 to the Federal Way City Council. { artindale, SCLS, SCSM Manager - The Commons at Federal Way Is! January 23, 2009 BELMOR MOBILE HOME P ARKfDJ IE (C~ IE ~ WI [~ IT Golf & Country Club .. 1ilJ/ JAN 2 7 2009 I~ 2101 South 32.f'Street L ' Federal Way, Washington 98003-8506 City Clerk'soifTce-'- ' ; '~, 838 6865 Cit of Feder;:"" ; Phone: 253) 838-0517 . FAX:2.?~/ - 'IiTfI' ,.J e-mail: belmorfvir@blpk.com vt.r ADULTS AGE 55ANDQLDER ~ R/)f) ~~ Maryanne Zukowski and Federal Way City Council City of Federal Way P. O. Box 9718 Federal Way, W A 98063 Re: City Center Access Project Good Day.! Both management and residents of Belmor Park urge you to approve the plan for this access to be constructed at S. 31th Street. If the S. 324th Street plan was constructed, it would further congesfour access to and egress from Belmor Park. There are times that we have to wait as long as five minutes to enter or leave our property due to excess traffic at this time and the addition of more traffic would be overwhelming to our lives. ill addition, the proposed plan for the S. 324th Street route would eliminate three or four senior families' homes. Affordable senior housing is short and should be protected at all cost. We urge you to move forward with the project at the' 31th site as was the consensus of those on the Public Stakeholder Team who researched the pros and cons of the project. They did a good job and I trust that you will follow their lead, see the advantage of the 312th access and approve construction at that location. ;r; ,y~1 ~~ NANCY L. EVANS . Resident Manager CC: Stephen A. Hynes, Owner Blaine Burnett, U. S. Manager David Best, Community Club President nle LAKEHAVEN UTILITY DISTRICT 31627 - 1st Avenue South · P.O. Box 4249 · Federal Way, Washington 98063-4249 Federal Way: 253-941-1516 · Tacoma: 253-927-2922 www.lakehaven.org January 27,2009 City of Federal Way Attn: Neal Beets, City Manager 33325 8th Avenue South P.O. Box 98063-9718 Subject: City Center Access Project Dear Neil; Lakehaven Utility District has been an active member ofthe City Center Access Project Public Stakeholder Team since the City Center Access Project began in 2003. The Public Stakeholder Team was formed as an advisory group to provide input to the City Council regarding safety and access issues associated with alternative locations for entry to the City Center . We believe that our community can benefit greatly from the mutual planning for future infrastructure needs in this vital area and thank the City for the opportunity to participate. After evaluating the three alternatives proposed for access to the City Center, Lakehaven agrees with the consensus of the advisory team to move forward on Alternate I: North City Center access at S. 31ih Street. We believe Alternate I is consistent with our overall utility requirements and will minimize the impact to current and future infrastructure within the local area. Alternate II impacts both the District's existing facilities and future infrastructure plans significantly. Again, we thank: you for the opportunity to participate in this decision. Please call Don Perry at 253-946-5405 if you have additional questions or seek additional assistance. Sincerely, ~7 ..~ii"" 4 ~."".~/........ /'7 ~.' 1" . . / L.,/2;1fN...P<::;.? L./~4:l---"-- Charles Gibson President, Board of Commissioners Lakehaven Utility District Charles Gibson C:ornrnissioner Donald L.P. Miller C:ornrnissioner Ronald E. Nowicki C:ornrnissioner Ed Stewart C:ornrnissioner Beverly J. Tweddle C:ornrnissioner Maryanne Zukowski From: Sent: To: Subject: Heinz, Jerry [jerry.heinz@weyerhaeuser.com] Sunday, February 01,200910:43 PM Maryanne Zukowski Federal Way 1-5 City Center Access Project Maryanne, Thank you for the opportunity to recap in writing, my comments on this subject at our last Public Stakeholder meeting. I am impressed with the diligence being devoted to ensuring public input is received and incorporated into the decision process. Comments that follow represent my personal thoughts. They do not represent an official Weyerhaeuser position or statement because I did not assemble Weyerhaeuser leadership to develop and approve an official position and statement. My thoughts noted below are based on informal conversation with a number of Weyerhaeuser leaders knowledgeable about this project and Weyerhaeuser's Federal Way campus. Overall, we believe both options are needed and will significantly improve traffic on 320th for all who drive in thatarea. Regarding Weyerhaeuser specifically, we believe both will provide traffic improvement to our campus employees and visitors, but for different reasons: North due to offloading traffic on arterials that will movenon-Weyerhaeuser traffic away from 320th and Weyerhaeuser; South because it will provide very direct access to I from 1-5 and our campus. Considering from a perspective of "what is best for the general public" we feel the North alternative is best, because although it will affect a small number of homeowners and the Steele Lake Park roadway, these negative impacts appear to be much less significant than the South Alternative impact on homeowners. We are aware of the various consulting and other analyses that suggest the North Alternative is somewhat more effective at addressing the anticipated future traffic volumes than the South Alternative. We also note that an overpass on 314th, along with widening of 314th is already planned as a separate project, so - much of the negative impact to the public from the North Alternative is not really from the North Alternative, it is from another project. Thus the true impact of the North Alternative appears to be significantly less than that of the South Alternative, and the benefit greater. We are concerned that while 1-5 freeway access to I from our campus will be improved, the overall traffic impact to our campus employees and visitors will be significantly negative, due to expansion of 32nd Avenue, addition of a roundabout right in the middle of our East Campus complex, and - due to the direct connection to a new 15 entrance I exit from the above roadway areas. Last, we understand most other impacts, while different, are not significantly different enough between alternatives, to be instrumental to a decision. Summary, we believe the North Alternative will do a better job of addressing the transportation issues, with less negative impact to both the public and Weyerhaeuser. For these reasons, we recommend (and if voting, we would vote for) the North Alternative. Thanks again for the opportunity to give input. If you have any questions, please don't hesitate to contact me. Jerry Heinz Director, Facilities Management Office: 253-924-5723 II Mobile: 206-330-6031 NOTICE: This communication (including all attachments) may contain privileged or other confidential information. If you are not the intended recipient, or believe that you have received this communication in error, please do not print, copy, retransmit, disseminate, or otherwise use the information, Also, please indicate to the sender that you have received this email in error, and delete the copy you received. Thank you. 1 A Weyerhaeuser The future is growing ,. Corporate Headquarters PO Box 9777 Federal Way WA 98063.9777 Tel (2531924 2345 (It:~~ February 17, 2005 The Honorable Dean McColgan, Mayor Mr. David Moseley, City Manager ........Mr. Cary Roe, Director of Public Works City Hall 33325 8th Ave S PO Box 9718 Federal Way, WA 98063-9718 A ECE\VED FEB 2 2 20C5 fEDERALWAY PUBUCWORKS AOMINISlRA1'IONOIVISIQN Dear Gentlemen: The City of Federal Way held an open house on February 3, 2005, for the public to review the two remaining options to improve transportation access to Federal Way's city center. Weyerhaeuser would like to respond to the City Center Access Study Team and the City of Federal Way on how those options will impact the company's campus. We believe the South 324th Street bridge crossing option would significantly increase traffic on Weyerhaeuser Way South, particularly during peak commute hours. Additionally, the traffic flow would end at 32nd Avenue South or Weyerhaeuser Way South, which will require traffic to merge on to 320th or 336th. These streets already are overcrowded. This option would take fewer vehicles off of South 320th, would also require use of some part ofWeyerhaeuser's property behind the company's technology center, and would disrupt our walking trails, all of which is a concern to us. In our view, the South 31 ih street option provides the potential to enhance a street grid that can eventually connect to Hi~hway 167. Traffic moving south from Seattle could exit at Sou$. 312th or the Sou~ 317t car pool lane, taking veh~c1es offofl~5 prior to reaching South. 320thwhere the City Center Access Study Team Improvements are targeted. We appreciate your consideration ofWeyerhaeuser's concerns. Please feel free to contact lan Gibson, Weyerhaeuser Facilities Director, at 924-4442 if you have any questions or concerns. s~~ ./ L., . ItJ~ .~U4W Debra Hansen . Vice President Weyerhaeuser Business Services Puget Sound Regional Council . February 11,2009 The Honorable Patty Murray 173 Russell Senate Office Building Washington, D.C. 20510 The Honorable Maria Cantwell 515 Dirksen Senate Office Building Washington, D.C. 20510 The Honorable Adam Smith 2402 Rayburn House Office Building Washington, D.C. 20515 Dear Senators Murray and Cantwell and Congressman Smith: On behalf of the Puget Sound Regional Council I am writing to encourage consideration of the City of Federal Way's 2010 federal funding requests to address capital infrastructure needs and aid our local economy. Federal Way is building partnerships with the local community, the state and the federal government. With your help, the city will be able to obtain federal funding of$3.2 million that can be invested in the City Center Access Project, Phase 3. This project is important to helping to move overall regional economy, and it is consistent with the region's growth strategy and transportation planning. Partnering in support of this project will complete a major transportation and economic development initiative for Federal Way, which is important to the wider region. Working in partnership with the people of Federal Way and the rest of the region, the city is creating a vision and strategy that not only attends to community needs today, but is also building a foundation for the future. Thank you for your consideration of this important federal funding request. Sincerely, ~~~~ Bob Drewel Executive Director e:E :::I CD cO' Ol ~@ ~m ~2S: CD:::I ..., (Q g:~ Ol ..., :::1- 0..C::: c:::~ :::I. _. :::I :::I (Q (Q ~::f CD Ol o..~ Ol _. -< - =E Ol ~~ ...... c::: iil en g;a- _.Ol en~ ~c: Ol en :$. cO' ~~ o Ol :::I ...... ...... iil 3l o 3' "0 Ol o ~ " o ..., ::i" en Dr :::I o _CD Ol 0.. ~ <:S" :::I et 2' :::I 0.. 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Dr 0- m o :::I 9' (l) -0 a ar s, - m 31 o o o :::I (Q (l) en - cr :::I ll) a c: :::I e.. 3 '< 0- c: en ::r (l) en en - =r a ~ 0- en 6f 9' a en =r ~ 2' e- (jJ 8 :::I g: cr :::I en 0- g. =r ~. - =r ll) :::I e.. ~. 9' o c: - en' o o a (l) e.. 0- (l) i (l) :::I en eN -" /'.) - =r ll) :::I e.. en eN /'.) ~ sa (jJ ~ 3' -0 a < (l) 3 (l) :::I - en ll) - en eN -" /'.) - =r ~ p ll) 3 o o :::I o (l) 3 (l) e.. :;. en (l) (l) 3 o (jJ ~(}')... n-iff' rn-< 'ng V\(} & ~ ""Omn> :xJZDl e-i- ~m~ -1:.::0,< OJ ~ -. sa. -. ::J CC fA c 3 3 m ~ A Federal Way CITY CENTER ACCESS PROJECT Open House Summary -DRAFT February 11,2009 Project Partners: Federal Highway Administration, Washington State Department of Transportation, King County Road Services Division, King County METRO, Pierce Transit, Sound Transit, Puget Sound Regional Council, City of Federal Way Public Stakeholder Team Overview The third open house for Phase II of the City Center Access Project was held on Wednesday, February 11, 2009, from 4 to 7 p.rn. at Truman High School. A presentation was offered at 5:30 p.rn. with an opportunity for questions at the close of the presentation. Approximately 103 community members attended the open house to learn more about the project, review and comment on the information shared, and ask questions of the project team. The purpose of this open house was to present the recommendation for a preferred alternative and share new visual simulations of proposed future improvements. The project team also provided information on plans to comply with the Section 4(f) and 6(f) requirements for any potential use or conversion of park property associated with project improvements and encouraged comment on the de minimus process and preliminary finding. Other public meetings for the project during Phase II included the Public and Agency Scoping open house on April 9, 2008, an open house on November 12,2008 as well as briefings with community and neighborhood associations. The project's Public Stakeholder team also meets on an ongoing basis to advise the project from a community perspective. At the February 11th open house, attendees were asked to sign in upon arrival and then received a guide to the open house and comment form, as well as Title VI forms. Display boards were arranged in stations around the room and project team members were assigned to specific stations to provide details and answer specific questions. The display boards included information on the project alternatives, screening process and preferred alternative recommendation, traffic analysis results and simulations, key environmental findings and the Section 4(f) and 6(f) process. In addition there was a Design Visualization and detailed maps for each of the build alternatives. Open house attendees had the opportunity to provide comment via comment forms, or by talking with a member the project team. In addition, the public could provide comments by email.mail. or the project hotline. To advertise the event to both interested parties and a wide array of Federal Way residents, the. City of Federal Way mailed newsletters with open house announcements, issued two press releases, distributed e-mail invitations, issued display ads in area newspapers, placed posters and newsletters at key community locations, posted signs and variable message boards around the city and announced the meeting on the city and Washington State Department of Transportation Web page. The following highlights the advertising efforts and feedback received. Verbatim public comment follows as received by individuals. Public attendees discussing Alternatives with staff. Comment Form Station Overview Presentation Traffic simulations ADVERTISEMENTS The City of Federal Way advertised the open house through a variety a methods. Advertisements included translated statements in Russian, Korean, and Spanish with a phone number listed for an appropriate translator for non-English speaking community members to call and get more information about the open house. Approximately 4,650 residents, property owners and businesses in Federal Way received newsletters with open house announcements. In addition, e- mail notices were distributed to the project listserv. Other advertising is listed below: · TV 21 (local access channel) display ad · Newsletters distributed to community organizations, libraries, service providers, and businesses · Press release distributed to media outlets · Notice on City project Website and WSDOT Website · Invitations mailed to elected officials · Variable Message Signs at key City intersections · 12 signs posted along City roadways · Posters at community locations and The Commons · Display Ads in various newspapers · Press releases to local publications Display ads to announce the open house were placed in the following papers: Newspaper/Media Outlet Advertisement Insertion Date(s) Federal Way Mirror 1/28/09 The News Tribune 2/02109 Media Hankook (Korean weekly) 1/31/09 Womens No. 1 (Korean weekly) 1/31/09 The Korean Daily 1/31/09 La Raza (Hispanic publication) 1/30/09 & 2/6/09 COMMENT SUMMARY COMMENT SOURCES 2-Email & electronic comment form 42-0pen House comment forms 0- Hardcopy mail O-Phone 3-Informal open house comment (i.e. anonymous flip chart notes) Total number of formal comments submitted: 44 Agencies and organizations providing comment: Title VI forms returned:. COMMENT HIGHUGHTS The following is an overview of the 44 public comments received between February 11th and 1 ih. While a full record of verbatim comments is provided in Appendix A. this section lists the common themes, divergent points of interest, as well as new ideas by topic. Direct quotes from interested parties are italicized to highlight the tone of the comments. Pedestrian safety . Concern for gang activity and crime in proposed underpass area. . Increased traffic volumes on 31ih St. are dangerous to pedestrians near Steel lake Park and on surrounding residential streets . Support for improved sidewalks, bike lanes and safe pedestrian crossing. · "If it is chosen we need a tunnel for safe crossing access to streets from neighborhoods. .. · "I am very pleased that All. 1 is the preferred alternative! It will improve public safety, improve 31th with sidewalks and bike lanes and a safe crossing, which does not currently exist. " Section 4(t) & 6(t) Options . Support for pedestrian undercrossing option. · "I would prefer options C or 0 for routing pedestrians under the 31 th roadway to minimize injuries and maximize traffic flow. " . "Of the pedestrian management plans using 31 th plan c or d (especially 0) are much safer and would facilitate traffic flow while minimizing pedestrian injuries. " Alternatives . Provide more information on the pros and cons of each alternative and why Alternative #1 is the preliminary preferred alternative. . Alternatives may relieve freeway congestion but just lead to congested arterials. . Mixed opinions on best option to improve access to Federal Way City Center. o . 'Traffic from freeway onto S 324th (Alternative 2) would lead people right to the commons mall, where they need the business, better for the city. " · "I feel that we would get better access with #2-i.e. Park and ride, Commons, Celebration Park and Hwy 99 to the west and east of 1-5 would have better access to Weyerhaeuser and the other businesse~ east of 1-5. · "I don't agree with the 31 t" plan at all. To destroy our park and put our children's lives in danger. Kids will not use the cross walks! How about the impact on the lake and neighborhoods. " · "Option #1 most aggressively appeases impact to larger community. " · "I do feel for the residents west of the proposed interchange, but mobility needs to be increased into the city. " · "Alt. 1 will move traffic from Tacoma and Military Rd to City Center!" · "As one who lives on 2ffh Ave and 311th St, I'm not particularly thrilled with the notion that the next blocks is going to become a heavily used freeway exit- although it may prove convenient to me for freeway access. Both alternatives appear to include 31 t" St, so there isn't much I can say about it." · "I support both alternatives build both so the project is not obsolete at the grand opening. " · "Alternative # 2 provides two bridges over 1-5, one at South 312th and the bridge interchange at South 324th providing more relief to South 320th. It lessens the impact on our Steele Lake Park and neighborhoods on either side of 1-5, provides another route to the large Park and Ride lot, better access to Celebration Park, The Commons, the other businesses near our City Hall, and provides another alternative to businesses that are in and around the Weyerhaeuser complex. " Traffic · Area residents concerned about increased traffic through neighborhoods near 312th Street. · "Keep traffic and commercial areas away from parks and residential areas. " · "I do not like the idea of more traffic affecting my ability to tum east on 31 i" (take a left). " · Several attendees inquired about proposed traffic lights and additional transportation improvements. · "We need more yellow turn lights on our intersections like there is on 31 t" /Pac Hwy. It is especially needed at the intersection tum (with) the oriental garden and the high school and 304th St." · Look at other options to improve traffic flow (i. e. bus pull-outs, bicycle barriers and synchronized lights). · Keep traffic limited to commercial areas (i.e. 324th Alternative). Environmental · Opposition to 31ih Street alternative due to impacts to Steel Lake Park. · Concern regarding impacts to air quality and wetlands. · Pleased that a minor design change to Alternative #1 resulted in avoiding impacts to bog wetland. Public Process · The City should hold a public vote to determine the best alternative. · Give greater consideration to concerns of surrounding neighbors to the park. · Area residents wanted to receive greater notification of project meetings and activities. · "I think most the public was not aware of the process as it was taking place. " Property Impacts · Concern regarding impacts to property value and neighborhood quality. · "The cost and impact to the 10 homes on South 31i" Street would be much lower with realignment to the north only impacting 1 home" · We have been improving our condo units over the last 1 0 years by adding special assessments.. .totally around 2 million dollars.... The north Alt. will bring in more loud traffic and crime. " Parking · Concern for loss of parking at Steel Lake Park. · Increase in parking on residential streets. · Request for a parking garage to accommodate Steel Lake Park visitors. Other · Concern that selection of preferred alternative is pre-determined, · Population growth assumptions may need to change given economic climate, OTHER COMMENTS/QUESTIONS The following comments were written on a flip chart near the comment station: · I would prefer plan 2 - the off ramp south of the mall rather than routing traffic through our only lake park in Federal Way. - Susan Pearson · Of the pedestrian management plans using 31ih plan cor d (especially D) are much safer and would facilitate traffic flow while minimizing pedestrian injuries. · Go to the no build (no change) option. There will be too much traffic at Steel Lake Park. The transportation delay times are not so important as a livable city and we need a good park and Steel Lake. Open house attendees also had the opportunity to ask questions of the project team following the 5:30 p.rn. presentation. The questions asked after the presentation are listed below to highlight areas of interest. · How much will the project cost? Will property taxes increase? · Will the widening affect the skate park? · What type of mitigation is being considered for neighborhoods on the east side of 1-5 due to increased traffic? It makes more sense to put the access ramp in a commercial area. · What will happen when cars exiting at 312th St. reach Highway 99 South and other cross streets? Will traffic lights be installed? People will cut through the residential areas. · How many cars/day do you anticipate using 312th? · People park on 31ih St. to use Steel Lake Park. There is a significant parking deficiency. Are there plans to correct traffic circulation around the park? · People use both sides of the park. Will there be a pedestrian bridge to connect the park? · Where will 312th St improvements end? At Military Rd.? · Are there plans to widen Military Rd? · Did I hear correctly that there is currently no parking on 312th? If so, the law is not enforced. · Are there plans for a stoplight at 31ih St and 28th Ave? Existing and future traffic on 28th Ave creates problems with access in and out of my driveway. · What property will be bought to mitigate loss of Steel Lake Park? I think some of the options affect my house. · Steel Lake is the most versatile park in Federal Way - why would you put a major thoroughfare through the park? · People will continue to park in front of adjacent residences to Steel Lake, especially if you get rid of side street parking. · Why dump all traffic onto Military Rd.? · What are the plans to use the property around the transit center? · I would like to know more about the plans for accommodating pedestrians and bicyclists. Appendix A: Verbatim Comments No Freeway ramps at 312th. What makes cars slow down? Pedestrians, buses and bicycles. So let's reduce pedestrians, buses and bicycles to improve traffic flow. Let's build sidewalk barriers to improve traffic flow. Let's give the right of way to vehicles to improve traffic flow. Let's reduce crosswalk use to improve traffic flow. Let's build and enforce bus pullouts to improve traffic flow. Let's build bicycle barriers and enforce speed limits to improve traffic flow. Let's synchronize lights to improve traffic flow. Let's stop wasting time, energy, resources and money before we build freeway ramps to our residential driveways. I am willing to volunteer! Please contact me. Name: Laurie Hagedorn 1. What do you think about the alternative screening results? I do not like Alternative #1. I feel that we would get better access with #2 i.e. Park and ride. Commons, Celebration park, and Hwy 99 to the west and east of 1-5 would have better access to Weyerhaeuser and the other businesses east of 1-5. Also it would integrate the existing ramps of the S. 320th interchange. 2. Please share your input regarding the preliminary preferred Alternative. I like the 31ih bridge over 1-5 without the on/off ramp there. 3. Do you have any comments regarding the section 4f and 6f processes and preliminary findings? The only concern I have for Steel Lake Park is pedestrian safety. Name: Gordon Elley 1. What do you think about the alternative screening results? Alt. #1 North 312th too much traffic dumped on 312th endangering park attendees, loss of park usage, parking - a mess. I do not think enough planning has been taken, at least from answers given today. Freeway access/exist should be located @ and to travel on 324th St. Put an underpass @ elderly trailer park. Traffic from freeway onto S 324th would lead people right to the commons mall, where they need the business, better for the city. 2. Please share your input regarding the preliminary preferred Alternative. Put in on S 324th. 3. Do you have any comments regarding the section 4f and 6f processes and preliminary findings? Presenters did not appear to know the information they should, especially when they know they will be faced with questions from the effected. Name: Anonymous 1. What do you think about the alternative screening results? No on Alternative 1 -(S 31ih St) Ok on Alternative 2 - (S 324th St) 2. Please share your input regarding the preliminary preferred Alternative. What's there to say? Make a great "jewel" area of the city a traffic alternative? I say No! It seems to be a no-brainer to choose a location with no water feature and little, if any pedestrian traffic. 4. Please share any additional thoughts or concerns. I was told at a previous meeting that this is all because the "mdp" from 1950-something shows a 31ih overpass - sO..maps and times change!! I bet the commons wasn't on an early map of Federal Way...or the Transit Center... or Truman High School where we are meeting... or... Name: Debbie O'Neal 1. What do you think about the alternative screening results? Don't like the way it was handled with no public vote. Unfair to current residents definitely impacted by your decision. I was never notified of your meetings with Steel Lake homeowners. Many residents were not informed. 2. Please share your input regarding the preliminary preferred Alternative. Will need stop lights on 28th entrance and exit to Steel Lake Park. Fire lane access between 2200 at Park exit will be used much more and damage "quiet" residential street of 30ath street. Five lane is already improperly used. "Underpass" for pedestrian crossing will cause increase in crime and gang presence. Park as is needs increased enforcement by police department which already is short on man power. Name: Carol Otto 1. What do you think about the alternative screening results? There was no alternative. The presentation was focused on the 31ih street only. The speakers talked as if that is a done deal. 2. Please share your input regarding the preliminary preferred Alternative. It was talked about as if it was preferred. It was talked about as if it was the only. 4. Please share any additional thoughts or concerns. The sidewalk ideas won't help at all. The kids will J-walk because they're kids and the undertunnel will cause people to get raped or mugged because of the bad types of people already hanging around the skatepark. Name: Anonymous 1. What do you think about the alternative screening results? Not enough information is provided on the pro's and con's of each alternative. Very little information was provided on why Alt. 1 was chosen. 2. Please share your input regarding the preliminary preferred Alternative. I live on 22"d Ave South. I do not like the idea of more traffic affecting my ability to turn east on 31ih (take a left). In regards to Steel Lake Park I could care less that Alt. 1 will take a tiny strip-those trees are ugly anyway. So long as you do NOT increase my property tax I'd go so for Alt. 1 just to spite everyone else who wants Alt 2. I also would like the benefit of quick freeway access that way I could get rid of my mannequin-however I still might put her in my car every now and then for "old times sake" Bottom Line - Do whatever the hell you want so long as it does not cost me tax money. If you charge me for it then I am an advocate for Nothing. Name: Brad Detters 1. What do you think about the alternative screening results? I don't think that the comment and concerns of the surrounding neighbors of the park were given due consideration. 2. Please share your input regarding the preliminary preferred Alternative. We don't like it but it is chosen we need a tunnel for safe crossing access to streets from neighborhoods. 3. Do you have any comments regarding the section 4f and 6f processes and preliminary findings? You can't replace what you are taking away. 4. Please share any additional thoughts or concerns. Keep traffic and commercial areas away from parks and residential areas. Name: Anonymous 1. What do you think about the alternative screening results? Same as before. 2. Please share your input regarding the preliminary preferred Alternative. Same as before-I support both altematives build both so the project is not obsolete @ the grand opening. 3. Do you have any comments regarding the section 4f and 6f processes and preliminary findings? Same as before. Name: Anonymous 1. What do you think about the alternative screening results? I think minds were made up before the screening even took place. 2. Please share your input regarding the preliminary preferred Alternative. We were told there would be an additional 10,000 cars a day using an expanded 312th. To cut Steel Lake Park in half with that many cars is irresponsible. 4. Please share any additional thoughts or concerns. If Federal Way is estimated to have 100,000 people by 2020, a major road through a fark that will have additional usage doesn't make sense. Do any of the decisions makers live in the 312' area? Name: Anonymous 1. What do you think about the alternative screening results? I am very pleased that Alt. 1 is the preferred alternative! It will improve public safety, improve 312'h with sidewalks and bike lanes and a safe crossing, which does not currently exist. Kids currently have no crossing or sidewalks along 312'h! All. 1 will move traffic from Tacoma and Military Rd to City Center! 2. Please share your input regarding the preliminary preferred Alternative. I like "Option Dn access to the park for several reasons: It provides nice wide pedestrian path with cars, so pedestrians don't have to walk under alone. In other words, drivers can help monitor pedestrian activity and help keep kids safe. Eliminates a traffic light that would otherwise stop 312th traffic. Very nicely joins a currently disjointed park! 3. Do you have any comments regarding the section 4f and 6f processes and preliminary findings? Not real clear in the questionnaire what these are. Might need to be more clearly spelled out in future "comment forms. n 4. Please share any additional thoughts or concerns. I am very pleased to hear that a minor design change to Alt. 1 was done to save the bog wetland. Alt 1 is by far the best option for the future of Federal Way! Name Scot t Chase 1.What do you think about the alternative screening results? I think that alternative #2 makes much more sense. How much does Weyerhaeuser have to do this. They don't want it, they pay big bucks to the City -the + for Alt. 2 vs. ++ for Alternative #1 seems backward - cost is less for 2. 2. Please share your input regarding the preliminary preferred alternative. I think it is weighed towards Alt. #1 by reasons that are political because it makes sense why #1 is preferred over #2! 3. Do you have any comments regarding the section 4f and 6f processes and preliminary findings? Buying property? This hurts the whole area and property values. #2 does much less to impact homes, parks, etc. Quality of life. 4. Please share any additional thoughts or concerns. When it costs less, impacts less. Why would we go with #1? Go with the commercial side - listen to the people that live around that area. Name: Anonymous 1. What do you think about the alternative screening results? As one who lives on 26th and 311th, I'm not particularly thrilled with the notion that the next blocks is going to become a heavily used freeway exit -although it may prove convenient to me for freeway access. Both alternatives appear to include 312th, so there isn't much I can say about it. 2. Please share your input regarding the preliminary preferred alternative. Unless there are improvements in the flow at 31zth/Pac Hwy and 320/Pac Hwy, these alternatives will work for getting cars off of 1-5, but only to have the congest off-freeway. It seems that the whole transportation plan is to have speedy freeways but congested arterials. You're just delaying the frustration factor by 5 minutes. 4. Please share any additional thoughts or concerns. The growth assumptions are based on continued population growth because of an economic bull market. Should this bear market prove to be a full-fledged depression that lasts for 2 to 7 years, such projections will be erroneous. As it iSh the only businesses thriving in our city are poverty stores such s the Dollar Store and Wal-Mart. 31zt by Pac Hwy is already ghetto-like. How will that be improved with this road expansion? We need sidewalks on our streets- not just on 31zth!! We need more yellow turn lights on our intersections like there is on 31zth/Pac hwy. It is especially needed at the intersection turn oriental garden and the high school and 304th. Name: Anonymous 4. Please share any additional thoughts or concerns. Please do the traffic impact studies on the impacts to the smaller, local residential access streets the little grid roads. And please explain the traffic calming/mitigation measures to keep car traffic on the "main- arterials" . Name: Jacquelyn Whalen 1. What do you think about the alternative screening results? I think most the public was not aware of the process as it was taking place. Time for comments is pretty well passed. The decision has already been made. 2. Please share your input regarding the preliminary preferred alternative. I've heard all the facts (?) and I still believe that a freeway exit will endanger Steel Lake Park and its users. All side streets will be highly impacted and there is no way that will be mitigated. 3. Do you have any comments regarding the section 4f and 6f processes and preliminary findings? What about wetlands at west end of the lake where water goes out? Could city purchase that to save more of the lake? 4. Please share any additional thoughts or concerns. Has air quality been addressed in any real way? The park is the "jewel" of the community as agreed by your spokesperson. How can you take any chances of destroying it? Name: Anonymous 1. What do you think about the alternative screening results? Shocked -I am shocked! I can't believe Fed Way would alter the only "Oasis" the city has! This makes no sense. My ih graders could make a more educated plan! 2. Please share your input regarding the preliminary preferred alternative. Plan #2 makes much more sense? There is no Lake at 324th! 3. Do you have any comments regarding the section 4f and 6f processes and preliminary findings? Leave the park alone! Why fix something that doesn't need to be fixed? (Or tampered with) 4. Please share any additional thoughts or concerns. Ms. Zukowski is very rude! I was appalled with her lack of attention to our concerns! Everyone wants the answers don't pawn us off on someone else! You act like you know-answer our questions when they are asked! Unbelievable! Ms. Z is rude! She is arroQant! Who is she anyway? Rather...who does she think she is? Name: Anonymous 1. What do you think about the alternative screening results? I think that the alternatives should have been put up for vote. The city of Seattle did the same with A'\MI options. 2. Please share your input regarding the preliminary preferred alternative. I like the alternative. As a commuter to Military Rd. S, I feel that this will give me more options to get home and avoid the long delays on the SB 1-5 offramp to 320th. 4. Please share any additional thoughts or concerns. I do feel for the residents west of the proposed interchange, but mobility needs to be increased into the city. Name: Anonymous 1. What do you think about the alternative screening results? It stinks -let the people's voices be heard. 2. Please share your input regarding the preliminary preferred alternative. I don't agree with the 312th plan at all. To destroy our park and put our children's lives in danger. Kids will not use the cross walks!! How about the impact on the lake and neighborhoods. 3. Do you have any comments regarding the section 4f and 6f processes and preliminary findings? Leave our park alone. It's the peoples not yours. How much money are you getting for this idea. 4. Please share any additional thoughts or concerns. The engineer Zukowski-did not answer one question to the crowd but said talk to this one or that. This whole thing is a joke do you think we are stupid. Name: Anonymous 1. What do you think about the alternative screening results? Well I think you should use the 31]'h exit and the 320th exit as do to the park and schools and elderly home won't be impacted then. 2. Please share your input regarding the preliminary preferred alternative. Don't use alternative 1 no-no-no! 3. Do you have any comments regarding the section 4f and 6f processes and preliminary findings? Everything in do time. 4. Please share any additional thoughts or concerns. Most all here are concerned because we are seniors and don't want to have our taxes upped or lose our homes. We love things the way they are, but know things need to change somewhat. You need to listen to use. All. Name: Buck and Rhonda Pettignew 4. Please share any additional thoughts or concerns. My concern is traffic problems that will begin when 32"d Ave South runs to 320th. I am afraid traffic will increase on 316th South 32"d South to Military Roads 316th street is residential. Name: Donald Anderson 1. What do you think about the alternative screening results? I do not think alternative #2 impacts people, park activities, etc. as much as Steel Lake Park. Why not keep traffic in a commercial area. 2. Please share your input regarding the preliminary preferred alternative. #2 is the "people's" choice clearly. Please hear that! 3. Do you have any comments regarding the section 4f and 6f processes and preliminary findings? We like our park just the way it is. Why move park property when the established property is preferred. 4. Please share any additional thoughts or concerns. I have been to all the meetings and I have never met any people who opposed Alt. #2. Who opposes Alt. #2.? Name: Anonymous 2. Please share your input regarding the preliminary preferred alternative. 31ih option-the small neighborhood accessed at 24th Ave S. will be trapped during peak traffic hours. Please consider extending 24th Ave S to 308th to provide an alternative exit. Name: Steve and Sue Smith 2. Please share your input regarding the preliminary preferred alternative. You need to put the ramp at 288th. Don't dump all the traffic in 8 blocks, 312, 317, 320! Why ruin a lovely park and surrounding homes with this poorly thought out plan. You need to go back ot the drawing board. 3. Do you have any comments regarding the section 4f and 6f processes and preliminary findings? Don't try to make Federal Way the "Bellevue South" let us be Federal Way if we wanted to live in a "Bellevue" we would move. Name: Anonymous 2. Please share your input regarding the preliminary preferred alternative. I would prefer (both my husband and I) would like plan 2 South of the Commons versus ruining the oft ramp and a five lane highway. These are our cities only lake front park! 4. Please share any additional thoughts or concerns. If the council decides to go through the park I would prefer options C or D for routing pedestrians under the 31ih roadway to minimize injuries and maximize traffic flow. Please let us know of all meetings where we will have an opportunity to say what we want. Name: John and Susan Pearson 2. Please share your input regarding the preliminary preferred alternative. I think we should drop the project and go back to no build. The change in transportation times is not worth ruining Steel Lake Park's atmosphere. Aren't we supposed to be encouraging public transportation over individual cars? When I look at a 4 or 5 lane road on 31ih, with or without a pedestrian tunnel (which will be a real crime draw) I feel that building the road exits at 312th is a mistake and that it should be left alone. 3. Do you have any comments regarding the section 4f and 6f processes and preliminary findings? Since it looks like the land on the S. side of 31ih at Steel Lake Park is partial wetland, it probably doesn't matter which alternative site you choose. But hopefully, the alternate site will be usable for recreation or, in an area where there is not already a lot of open space. You need to "spread" open space out around the city. 4. Please share any additional thoughts or concerns. Interested in traffic, noise, etc. on Military Rd north of 312th and details of Alt. 1 development. Name: Peggy O'Conner 1. What do you think about the alternative screening results? They are interesting however there is not that much time changed in the commute from the north or south alternative. 2. Please share your input regarding the preliminary preferred alternative. We live in Chelsea Court Condos on 31 th and would not like the North Alternative. We have been improving our units over the last 10 years by adding special assessments onto our units totally around 2 million dollars. Each unit over (100 units) has paid an additional $10,000 to improve our condos. The north Alt. will bring in more loud traffic and crime. Please do not build the North Alt. We vote for the South. You may contact Targa Real Estate. Michael P. he can give you exact #'s. We just resided, painted, new roof, etc. this year. Please do not let our money go to waste. It is a nice neighborhood now that we have been cleaning it up. 4. Please share any additional thoughts or concerns. We are also concerned about the environmental impacts to Steel Lake and the Parks nearby. Name: Anonymous 4. Please share any additional thoughts or concerns. Is the water quality consistent for Lake Dolloff assuming 31 ih crosses over to near Military. Name: Anonymous City Center Access Project 2/11/09 We live on the east side of 1-5 on South 312th Street. Please change the alignment of proposed South 31ih Street to behind our houses to the north of the existing South 312th Street right of way. This would avoid the city having to purchasing our 5 homes and partial right of way purchases of 5 other homes on South 31ih Street. There would be less cost for the right of way because it is vacant land with only 1 older home. This alignment would have better line of sight on Military Road than South 31ih Street at Military Road. South 31ih Street could be opened up back to 32"d Ave. South instead of out to Military Road. The owner said he wants to sell all three parcels and his home. The cost and impact to the 10 homes on South 312th Street would be much lower with realignment to the north only impacting 1 home that wants to sell anyway. It seems like a no brainer. Please save our neighborhood. Name: Anonymous 1. What do you think about the alternative screening results? Poor. There were many questions re concern about 312 and Steel Lake Park. Alternative #2 would eliminate these concerns. 2. Please share your input regarding the preliminary preferred alternative. Alternative #2 is far better than Alternative #1. 4. Please share any additional thoughts or concerns. If the city would restrict not construction traffic and Steel Lake Park congestion would be minimized. Let people settle somewhere where there is more room!! Name: RD Anberson 2. Please share your input regarding the preliminary preferred alternative. Alt. #1 put traffic to and from 1-5 underground past Steel Lake Park. Local traffic to the park and 28th on the surface on top of tunnel. Foot traffic can then cross road as easily as now without the mugging and graffiti danger of foot traffic tunnel. Name: Glenn Spalding 1. What do you think about the alternative screening results? 312th off ramp is unacceptable. 2. Please share your input regarding the preliminary preferred alternative. Plan 2 is acceptable. Plan 1 at 312th is unacceptable! Off ramp at 312 is unacceptable creating unreasonable environmental impact! Mitigation efforts are futile. Name: John A. Pearson 4. Please share any additional thoughts or concerns. Would prefer a reconsideration of the 324th project. Looks more feasible, less of property and park. More growth is to S. end of Federal Way. Name: Lynda Jenkins 1. What do you think about the alternative screening results? Build a parking garage on the property that you would use for flat land parking or additional parking. Preferably 4 levels. Name: Anonymous. 1. What do you think about the alternative screening results? Have meetings where Ms. Zukowski starts answering questions or is she over her head? 2. Please share your input regarding the preliminary preferred alternative. Provide all information about your social re-engineering with sec 9 of RCW 36.70A. You don't think we believe you're unaware of it like Ms. Zukowski. 3. Do you have any comments regarding the section 4f and 6f processes and preliminary findings? Have Ms. Zukowski stop labeling citizens. She said in the presence of witness, we had the meeting here for all of the angry people. 4. Please share any additional thoughts or concerns. If I were you, perpetrating this hoax (we haven't decided yet) I'd be ashamed of myself. For all you legacy builders - you've built it! Name: Calara McArthur **1 don't do anything anonymously!! 1. What do you think about the alternative screening results? The people who live east of 1-5 in unincorporated King County will be shouldering the burden of this project. Don't put on/off ramps @ 312th. Leave the intersection or interchanges out of the neighborhood and build it on 324th closer to Weyerhaeuser and all of those businesses. 2. Please share your input regarding the preliminary preferred alternative. Don't approve Alt. 1. It provides only 1 bridge or additional access point into the City of Federal Way. Alt. 2 provides 2 access points into the city. Don't let Weyerhaeuser push you into Alt. 1. What about the transient problems we have near our on/off ramps? (Pan handlers) Name: Anonymous 1. What do you think about the alternative screening results? I would like to see a public poll on the number of folks in favor of each. It sounds like there are a lot of folks opposed to 31ih. This sounds like there are a lot of folks opposed to 312th. This sounds like a poor plan for accommodating parking at Steel Lake. 2. Please share your input regarding the preliminary preferred alternative. Dash pt Rd. 31ifi backs up badly at rush hour and would need to be improved for traffic flow. Also, a trust would need to be put up for impact to Mirror Lake which currently as a private park cannot access public funds. 3. Do you have any comments regarding the section 4f and 6f processes and preliminary findings? Do not any options A-D as I believe a traffic light is needed. 4. Please share any additional thoughts or concerns. Option 2 looks like a seamless option, easy to implement with less impact to current residences. Why was this dismissed in favor of Option 1??? Name: Anonymous 1. What do you think about the alternative screening results? I think option 2 is the best option - Steel Lake Park is the jewel of Federal Way. The 1st option destroys the area around the park by creating massive traffic around the lake and dumping all kinds of traffic into neighborhoods on both sides of the express way. 2. Please share your input regarding the preliminary preferred alternative. Its crap -Weyerhaeuser obviously influenced the City's decision in order to avoid having the exit close to their land - when have you ever seen a main exit from the expressway that dumps traffic into neighborhoods of houses. 3. Do you have any comments regarding the section 4f and 6f processes and preliminary findings? No. how could the #1 be the favorite option when almost everyone at the open house is upset and horrified by the prospect of the horrible impacts to Park and the City this will have. 4. Please share any additional thoughts or concerns. Why isn't there a more appropriate exit around 336 - Look at exits everywhere they don't dump traffic into neighborhoods like option 1 does. 316th absolutely should be turned into a dead end street at 32nd street or else there will be a constant stream of traffic cutting through the neighborhood. 316th is an undeveloped road with a blind curve right next to our house, it can't handle a lot of traffic. Name: Joyce Honeycutt and Jim Honeycutt 4. Please share any additional thoughts or concerns. Storm water issues and the field running from 312th to the lake is chronically flooded now because of poor drainage. Will expanding 31ih exacerbate the problem? There is also a lot of water flow from the ball field down to the parking lot. Name: Anonymous 1. What do you think about the alternative screening results? Prefer option #1. City/State looked at Alt. various options. Must choose best option for larger community. 2. Please share your input regarding the preliminary preferred alternative. Prefer option #1, most aggressively appeases impact to larger community. 4. Please share any additional thoughts or concerns. City/State must take into account needs of larger community. Name: Jamaal Cowan Flip Chart Notes · I would prefer plan 2 - the off ramp south of the mall rather than routing traffic through our only lake park in Federal Way. - Susan Pearson . Of the pedestrian management plans using 312th plan cor d (especially D) are much safer and would facilitate traffic flow while minimizing pedestrian injuries. . Go to the no build (no change) option. There will be too much traffic at Steel Lake Park. The transportation delay times are not so important as a livable city and we need a good park and Steel Lake. Electronic Comments Maryanne - Thank you for the presentation and displays you provided at last nights public meeting, we found it very interesting and agree that North City Alternative #1 looks to be the best choice. Today we went to Steel Lake Park to observe the area of change and have the following question. - Thanks, Pete & Kathy Stobart Why don't we take advantage of the natural valley, between 23rd and 28th Avenues, in which most of Steel Lake Park exists. If the new 312th were to bridge between 23rd and 28th Avenues we would gain a number of advantages. The new 312th could also maintain a common level between 23rd & 28th Avenues without restricting anyone's view. I expect it would cost more to build the bridge but the benefits are real. - The 'under bridge' part of the existing 312th would become part of the park and offer the following benefits, and solve a number of the questions we heard last night. - There would be a small increase in the size of the park. - Both sides of the park would be joined into a single contiguous whole. - The area could provide space for additional parking helping alleviate parking problems both inside and outside ofthe park. - Natural traffic and pedestrian underpass options would become available. - Park pedestrian traffic would not be exposed to the traffic flow along the new 312th. - etc. Name: Pete & Kathy Stobart Dear Council, I attended the open house for the Access Federal Way project tonight and am convinced that Alternative #1 is a BAD alternative. It only provides the city with one additional option to enter the city and that is South 312th Street bridge and interchange. Alternative # 2 provides two bridges over 1-5, one at South 312th and the bridge interchange at South 324th providing more relief to South 320th. It lessens the impact on our Steele Lake Park and neighborhoods on either side of 1-5, provides another route to the large Park and Ride lot, better access to Celebration Park, The Commons, the other businesses near our City Hall, and provides another alternative to businesses that are in and around the Weyerhaeuser complex. Currently, for the businesses that are off of SR18 and Weyerhaeuser Way interchange the only option for patrons is SR 18. The new 324th interchange proposal would give drivers another viable option to enter our city core or get to their place of work easier. I hope that Weyerhaeuser's influence does not force you one way or the other on making this decision. This is a great opportunity for our city and I hope that we choose the best option for the right reasons. Name: Gordon Elley