PRHSPSC MINS 08-10-2010City of Federal Way
City Council
PARKS, RECREATION, HUMAN SERV ICES & PUBLIC SAFETY COUNCIL COMMITTEE
Tuesday, August 10, 2010
5:30 p.m.
SUMMARY
Committee Members in Attendance: Committee Chair Jeanne Burbidge, Councilmember Roger Freeman and
Councilmember Michael Park
Councilmember’s in Attendance: Mayor Linda Kochmar
Staff Members in Attendance: Brian Wilson, City Manager/Police Chief, Amy Jo Pearsall, City Attorney, Stan
McCall Acting Assistant Chief of Police, Cary Roe, Director of Parks, Public Works & Emergency Management,
Tho Kraus, Director of Finance, Judge Dave Larson, Judge Rebecca Robertson, Susanne White, Court
Administrator, Linda Farmer, Communications and Governmental Affairs Manager, Rob Ettinger, Dumas Bay
Centre Coordinator and Mary Jaenicke, Administrative Assistant II.
Guest: Jim Thorburn, Seattle DOC Work Crew Program Manager
Chair Burbidge called the meeting to order at 5:34p.m.
Public Comment: Susan Honda is on the board of the Ridge Homeowner’s Association. She stated that recently
there was a very large event at the King County Aquatic Center. Approximately 300-500 cars were parked all over
the neighborhood. She called the police, and when they arrived she was told that they were unable to write tickets
because the streets are private property. She would like to have “No Parking” signs added to the streets in the
neighborhood. City Manager/Police Chief Wilson stated that typically they cannot write tickets on private property.
He said that he would review this with the traffic police to see what they can post legally. Commander McCall stated
that preliminary discussions have taken place with King County Aquatic staff, and they stated that the event was
much larger than they anticipated. City Manager/Police Chief Wilson stated that they will be working with the
Aquatic Center for the 2012 Diving event, to ensure that the parking issues are taken care of. He also thanked Ms.
Honda for bringing in pictures of the illegally parked cars.
Fred Konkell: Stated that his comments are his own thoughts and not a reflection of the Parks Commission. He spoke
regarding the budget cuts. He is against the Public Works and Parks & Recreation Departments merging. He stated
it is a bad idea, and there will be a decline in the level of service that the Parks & Recreation has. He also stated that
the Parks & Recreation department will get lost when it merges with Public Works.
Commission Comments: None
APPROVAL OF SUMMARY
Councilmember Freeman moved to approve the June meeting summary. Councilmember Park seconded.
Motion passed.
BUSINESS ITEMS
Negotiation of a Contract for Marketing/Communications for Dumas Bay Centre
Ms. Farmer and Mr. Ettinger presented the background information. In an effort to increase rental income and
improve visibility of the Dumas Bay Centre (DBC), the City of Federal Way budgeted $70,000 for a marketing and
communications plan. This idea got its start from a Town Hall meeting that was held at DBC. Approximately 30
people attended this meeting. They would like to amend the scope of work, and bring back that group for another
public ideas session. Request for Proposals were sent out, and 13 firms submitted. Five companies were selected for
interviews. Mr. Ettinger stated that they expect to secure one to two additional anchor clients, increase the day rental
revenue by up to 10%, increase revenue from overnight stays by 10%, and add 10-20 additional social events per
calendar year. Some of the marketing plans include revamping the entire website, creating a traveling tabletop
display, a new logo, a cookbook, and brochures. The five firms scored well in the main selection criteria, but Cipalla
Communications is a firm that is familiar with Federal Way, and has successfully completed multiple contracts for
the City. They also added items to the proposal that were not asked for. Cipalla is currently doing the Marketing
Plan for the Federal Way Community Center. The funds for the marketing plan came from Parks savings. Mayor
PARKS, RECREATION, HUMAN SERVICES & PUBLIC SAFETY COUNCIL COMMITTEE
Tuesday August 10, 2010 Summary
Page 2
Kochmar would like to have a quarterly report on how successful the marketing and communications plan is.
Councilmember Park stated that the price was part of the evaluation criteria, and that the scoring varied. He would
like to know the dollar amount that each company submitted. Ms. Farmer stated that she would provide him with
that data. Mr. Ettinger provided Councilmember Park information regarding how much additional revenues would
be brought in by achieving their marketing goals. Ms. Farmer stated that their goal is to receive a return on the
investment within two years. The printed materials will be designed to last for five years. City Manager/Police
Chief Wilson commented that with the reorganization of staff, there have been tremendous strides, and the financials
are better than they ever have been. He also commented that the grounds look better than they have, and it is our
own Park Maintenance staff that is taking care of the grounds. Councilmember Park moved to approve
negotiation of an agreement with Cipalla Communications not to exceed $70,000 to produce a
communications plan and marketing materials for Dumas Bay Centre. City Attorney Pearsall clarified that
staff is asking for approval of negotiating a contract, but is also asking for the execution of the contract, and that
is not clear in the original motion. She suggested that additional language be added to the motion. The motion
was changed to approve negotiation and execution of an agreement with Cipalla Communications not to
exceed $70,000 to produce a communications plan and marketing materials for Dumas Bay Centre. Council
member Freeman seconded. Motion passed. The proposed Council motion was also changed to authorize the
City Manager to negotiate and execute an agreement.
Agreement for Work Crew Services
Judge Larson stated that this is another opportunity to add alternatives to jail sentences. The work crew is something
that the City has been discussing for years. The issues that got in the way were logistics and expenses, and liability.
Ms. White stated that the Department of Corrections (DOC) does a fantastic job of running the work crew. Mr.
Thorburn is the supervisor of the work crew, and they work throughout the Seattle area. They are willing to allow
City of Federal Way defendants to participate. Mr. Thorburn stated the program is available seven days a week, and
it has pickup points all throughout King County. Federal Way will be the furthest South location. People that are
sentenced to work crew can start the very next day. The hours of the work crew are 7:30am-3:30pm, and they are
supervised by uniformed DOC Correctional Officers. Ms. White stated that the probation department that the city
contracts with will do the oversight of letting the court know about the completion of the work crew, how they are
doing, and if they don’t complete the sentence. They charge a $25 flat fee for the oversight to the defendant. The
defendant will pay $15 a day to be on the work crew. Judge Larson stated that the city is obligated to pay $15 a day
per defendant to the DOC, regardless of whether the defendant pays. Providence will bill the defendant the $15 per
day, and then collects it and reimburses the City. The defendants are screened by the probation department to ensure
that they are physically capable to do the job. The DOC partnerships with six Seattle agencies; the contract is
specific as to where the work is supposed to be performed, and the majority of the work is performed in the City of
Seattle. Mr. Thorburn would like to generate a crew that would be funded through the City of Federal Way and have
a full crew in Federal Way, but that is not happening at this time. These partnerships are helping paying to have the
work done. If we wanted something like this in Federal Way there would be a fee. The rate at this time is $376 a
day. This pays for the DOC Correctional Officer. Mr. Roe asked if this rate could be adjustable, Mr. Thorburn
answered that he would be opened to discussion down the road to see what they could do. This has primarily been a
Seattle operation, and they are just now beginning to branch out. It will come down to tools, equipment and supplies
that would need to be available in this area, and would need to have an Officer available. Councilmember Park
moved approval of the Memorandum of Agreement with the Washington State Department of Corrections
(DOC) for Work Crew Services, and forward to the September 7 Council meeting consent agenda.
Councilmember Freeman seconded. Motion passed.
Secure Our Schools (SOS) COPS Grant Application – Information Only
Commander McCall provided the background information. This is a COPS grant application for funding to enhance
the radio systems at the Federal Way Public Schools systems. School Resource Officers work at the Federal Way
High schools and the communication system that they use to communicate with the school staff is severely lacking.
This grant will allow them to enhance communication. They have applied for the grant, and the grant requires
matching funds from the applicant agency. The plan is to split the matching funds with the School District, City of
Federal Way, and possibly the Greater Federal Way EOC.
PARKS, RECREATION, HUMAN SERVICES & PUBLIC SAFETY COUNCIL COMMITTEE
Tuesday August 10, 2010 Summary
Page 3
Washington Association of Sheriffs and Police Chiefs (WASPC) Grant to purchase one Radar/Lidar Device
Commander McCall presented the background information. This WASPC has offered grant funding to purchase a
replacement LIDAR-RADAR device. The funding sources would come from the traffic unit. The cost to replace the
device is $800.45. This is a reimbursement grant, the City of Federal Way would buy the device, and then they
would be reimbursed. Councilmember Freeman moved approval of the request by the Police Department to
use WASPC Grant Money to purchase one replacement laser/radar device for the Traffic Section.
Councilmember Park seconded. Motion passed.
Other Items
Councilmember Park requested that on the Agenda Bill’s the staff recommendation and the committee
recommendation have the full recommendation written out, and the date that the item will be forwarded to the Full
Council as a consent item.
Mayor Kochmar stated that a citizen suggested having the Explorer Scouts patrol the BPA trail. Councilmember
Burbidge stated that there would need to be some supervision, and they would need to be clear on what their
responsibility is. City Manager/Police Chief Wilson stated that staff has been working on how to enhance the safety
on the trail. Some of the complaints have been speeding bicycles coming up on people from behind.
Councilmember Burbidge stated that when the City is able to, she would like to add some more of the decorative
street lights out along the street in front of Dumas Bay Centre. It would help with people having to park along the
street, and you could also add banners to enhance the awareness of the Centre, and the events that are going on there.
NEXT MEETING
September 14, 2010 5:30 p.m. in the Hylebos Conference Room
ADJOURNMENT
Meeting adjourned at 6:43 p.m.