07-16-2019 Census 2020 Census and CCC Overview
Presented By Rosa Rendon
U.S. Census Bureau, Los Angeles Regional Census Center
Hello,
On behalf of the Regional Director Julie Lam, my name is Rosa Rendon, and this is my second time working as a partnership specialist. The partnership program is part of the Census Partnership
and Engagement Program or CPEP. We have the goal of engaging, supporting, and creating effective partnerships with the trusted messengers and local leaders in our communities. Although
the census is planned nationally, it happens locally.
To accomplish an accurate Census four things must occur: We must establish where to count, motivate people to respond, initiate operations to count the people, then we have to release
the results of the Census.
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It is in the Constitution
It is in the Constitution Article 1, Section 2 of the U.S. Constitution
“The actual Enumeration shall be made within three Years after the first Meeting of the Congress of the United States, and within every subsequent Term of ten Years, in such Manner as
they shall by Law direct.”
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Apportionment
Redistricting
Distribution of Funds
Inclusive Event
Civic Engagement
Democracy
Why do a census?
For nearly 200 years our Constitution mandates that we count the population every 10 years! Second, it’s about representation that includes the reapportionment of 435 congressional
seats. Lastly, but certainly not least, It is about federal funding, $675 billion comes back to state and local governments for vital services based on our census figures.
The American form of government depends on Equal Representation in Congress and determining equal representation depends on the Census!
The Census is at the core of our democratic form of government.
Since 1790 we have counted every resident. Our goal is to count everyone, count them once and to count them in the right place.
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Key dates and Milestones:
In 2017 we initiated the local update of census addresses or LUCA. LUCA is a major operation and task that allows local jurisdictions to review the Census Bureau’s Master address file
for their local areas and an opportunity to update the address file with local records.
In 2017 we also published residency criteria. this is used to determine where people are counted in the 2020 Census. It is based on the concept of usual residence which simply means
the place where you live and sleep most of the time.
We also count people in certain types of group facilities on census day. People who do not have a usual residence or who cannot determine their usual residence are counted where they
are on census day.
In 2018 we submitted the 2020 questions wording to Congress in March as mandated.
Now that the LA Regional Census Center is open we will continue to test and prioritize the readiness of our integrated systems and how theses systems interact.
In 2019 we will be opening approximately seven Early Area Census Offices. For Los Angeles County the location will be in Van Nuys. There will be 26 total for California and 43 for the
region.
Starting in 2018 we have been working with local municipalities to form complete count committees for which we are providing training. A complete count committee convenes to drive the
local 2020 Census message. We are hiring for the early area Census offices which we will begin in this summer.
In 2020 we will have full blown multi-media advertising campaign. We have already contracted with team Y&R, the same advertising agency we used in the 2000 census
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Key data collection dates:
Address canvassing is where we establish our “where to count” concept: we update addresses from our local address list and identify locations where people could live for selected areas.
The address canvassing operation will work on the 30% that we cannot identify with aerial imagery or with the LUCA submittals.
Update Leave is an operation that will occur in primarily rural areas. The enumerator goes to a housing unit leaves a packet to encourage self-response, and or the option of using the
paper questionnaires thus allowing the enumerator to update the map.
Service Based Enumeration is the opportunity to count individuals who are receiving assistance at a service-based location, people experiencing homelessness, living in a transitory location,
recreation vehicle, parks, campground, tent cities, carnivals, marinas, hotels and who don’t have a usual home anywhere else.
Group quarters is the opportunity to count people who are staying in a correctional facility, skilled nursing facilities college residential halls, group homes, or dormitories.
March 12 is an opportunity for Internet self-response. People can go online and self-respond to complete the questionnaire by Internet. Takes about 10 minutes to complete depending on
the size of the household.
April 1 Census Day is basically a benchmark day.
Later in April starts early nonresponse follow-up. This is an opportunity to count individuals that may have moved before NON RESPONSE FOLLOW UP begins.
May is the official Non-response follow-up where we reach out to households who did not respond to the 2020 census questionnaire.
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Here is a time line of how the Census Bureau will be sending invitations and contacting the public about the census.
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Your Answers are Protected by Title 13 of the U.S. Code
The Census is Confidential and required by Law
Results of the Census are reported in Statistical format only
We do not share a respondents personal information with other government agencies
All Census Employees swear to a lifetime oath to protect respondent information
Penalties for wrongful disclosure - Up to 5 years imprisonment and or a fine of $250,000
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The Census is Confidential and Required by Law:
The Census Bureau is required to keep information confidential. All responses provided on the 2020 Census questionnaire or to a Census Bureau employee are confidential and protected
under Title 13 of the U.S. Code
We will never share a respondents personal information with other government agencies
Results from the census are reported in statistical format only
Records are confidential for 72 years by law (Title 44, U.S. Code)
All Census Bureau employees swear a lifetime oath to protect respondent information.
Penalty for wrongful disclosure is up to 5 years imprisonment and/or a fine of $250,000
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Supporting Linguistically Diverse Populations
Language Access
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Available in Spanish
Enumerator Instruments (hand held)
Paper questionnaire and other mailings
Field enumeration materials
12 non English languages
Spanish, Chinese (simplified), Vietnamese, Korean, Russian, Arabic, Tagalog, Polish, French, Haitian Creole, Portuguese, Japanese
Internet option/online questionnaire
Census Questionnaire Assistance (CQAs)
Items available in 59 non-English languages
Language glossary
Language identification card
Language Guides/Print and Video
Additional efforts from the Census Bureau
Partner with grass roots organizations to localize the Census message
Hire locally
We have expanded our support for our linguistically diverse population!
There will be three ways people can respond to the Census: Online, By Phone or by Paper.
12 non-English languages through the Internet Self-Response Instrument and Census Questionnaire Assistance.
Languages: Spanish, Chinese, Vietnamese, Korean, Russian, Arabic, Tagolog, Polish, French, Haitian, Creole Portuguese, and Japanese.
The other 59 non-English languages will only available via language guides, language glossaries, and language identification cards.
There will be a Language Assistance Sheet written in each of the 12 non-English languages, that will be included in the mailing packets.
Also, the 59 non-English languages are inclusive of the 12 non-English languages, so it's actually 47 additional languages to the 12.
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Finally, Regional Offices will hire locally and look for opportunities to look at the data and understand the types of languages spoken in the geographic area.
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Recruiting and Staffing Numbers for Area Census Office (ACO)
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Summer 2018
Wave 1 ACO Management (approx. 10 per ACO)
Fall 2018
ACO office staff, Recruiting Assistants (approx. 30 per ACO)
Spring 2019
Address Canvassing field staff (approx. 300 per ACO)
Spring 2019
Wave 2 ACO Management (approx. 10 per ACO)
Fall 2019
Non-Response Follow-Up field staff (approx. 500 per ACO)
Summer 2018
Partnership Specialists
Recruiting Information for All Positions
www.census.gov/2020jobs
www.usajobs.gov
1-800-992-3529 (Recruiting Hotline)
Here is some information about recruiting and staffing numbers for the Area Census Offices with key dates.
Management positions(10) , Office and recruiting support (30) with the bulk of the hiring for address canvassing(300) staff in the spring of 2019. Listed is the contact information
and links to USA jobs and the Census Bureau’s Job site home page.
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Recruiting
Access the 2020 Census Jobs Site
In advance of the 2020 Census, the U.S. Census Bureau is recruiting thousands of people for temporary jobs across the country.
Job Qualifications
To be eligible for a 2020 Census job, you must:
Be at least 18 years old.
Have a valid Social Security number.
Be a U.S. citizen.
Have a valid email address.
Complete an application and answer assessment questions. (Some assessment questions are available in Spanish. However, an English proficiency test may also be required.)
Be registered with the Selective Service System or have a qualifying exemption, if you are a male born after Dec. 31, 1959.
Pass a Census-performed criminal background check and a review of criminal records, including fingerprinting.
Commit to completing training.
Be available to work flexible hours, which can include days, evenings, and/or weekends.
Most jobs require employees to:
Have access to a vehicle and a valid driver’s license, unless public transportation is readily available.
Have access to a computer with internet and an email account (to complete training).
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Complete Count Committees
Bring structured, focused unified outreach and communication campaign to their communities.
Tribal, state, and local governments work together with partners in their communities to form CCCs to promote the 2020 Census to their constituents. Community-based organizations also
establish CCCs that reach out to their constituents.
Committee members are experts in the following areas:
Government *Education
Media *Community Organizations
Workforce development *Faith-Based Community
Business *Other, Based on needs
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Our intention and Goal is a complete and accurate census!
-the success of the census depends on EVERYONE’s participation and you can help by forming a Complete Count Committee!
-What is a CCC? The work of a complete count committee is in providing the structure, the focus, and the unification of efforts. It can be convened by a State, County, City/town and/or
community group.
State CCCs
-As you Know the State of California has formed a State Complete Count Commission.
This structure bridges-collaboration efforts with your local and state agencies who serve historically hard to count populations: Veterans, People with Disabilities, Homeless, Immigrants,
Seniors, Non English Speakers, Children under 5.
-Complete Count Committees develop an outreach plan to encourage residents to respond to the Census and explain the benefits of being counted: Especially how the census figures are critical
for each municipality to receive their fair share of funding. CCC’s know the value of one trusted voice telling another person that the Census is east to fill out, safe, and important.
CCC Activities
-The composition of your CCC is dependent on the unique challenges and strengths of your community.
Your tailored plan will determine the details of how and what the Committee will take on: -
host small and large events, display promotional items at your place of work, on your website and encourage businesses to post posters on their store fronts.
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Forming CCC’s
Forming CCC’sKey Points About the CCC Structure
CCCs should be all-inclusive, addressing the various racial, ethnic, cultural and geographic considerations of the community
Census Bureau staff serve as liaisons and information resources for CCC
CCC operations are governed by the highest elected official or community leader
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One of the principle benefits of the CCC program is the synergistic effect of a community working together to spread the word about the importance of the census, thus increasing the
outreach and promotion efforts of the Census Bureau. Every time a CCC is established, we are one step closer to conducting the most successful census ever!
A properly formed CCC is the fingerprint of your community. A committee formed that represents the uniqueness, demographic and cultural makeup of your city.
A complete count committee should start from the top! An elected official or prominent community leader with the reach to affect hard to enumerate areas.
Tell participants to look on page 8 in their Training Manual under “Key Points”.
Review and use the slides.
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Still on page 8 in their Training Manual. Review and use the slides to prompt you to say the following:
Within the CCC are various subcommittee’s. It is essential that a CCC subcommittee address and reflect key facets of the community. The decision to form subcommittees is based on community
need and the opportunities and challenges in reaching areas or populations that may not respond or may potentially be undercounted.
The Census Bureau recommends including subcommittees focused on:
Government
Education
Faith-based community
Media
Community-based organizations
Business &
Recruiting
It is important to note that in the past, SCCCs/CCCs have also created subcommittees devoted to:
seniors
veterans
youth
homeless
special housing
LGBTQ
tenants
public safety
homeowners associations
recruitment
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Planning Your Work and Working Your Plan
Components of Work Plan
Overview
Summary of the goals and objectives of the CCC and description of the community
Committee Structure
Identify the name of the CCC
Describe the structure of the committee
Develop strategies for reaching their objectives
Timeline
Develop broad timetable of events and activities with dates
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Tell participants to turn to page 15 in their training manual.
Let’s discuss components of your work plan once your CCC is formed.
Chapter 6, page 15 in the training guide provides a model for developing a State Complete Count Commission/Complete Count Committee (SCCC/CCC) work plan, which is a plan outlining goals,
strategies and time frames for achieving a complete and accurate census count in your community. One of the benefits of the SCCC/CCC is local community knowledge and the ability to
focus on the potential problem areas, such as populations speaking languages other than English, low response rates, high number of renters, etc. The work plan should be developed to
address these areas.
Read the Overview bullet on the slide and then say the following:
This includes hard-to-count populations or areas considered most critical to reach and motivate. This may also include areas with residents displaced by floods, hurricanes or tornados
who are currently in temporary housing.
Read the Committee Structure bullet on the slide and then say the following:
This is where you decide the name of the committee, how the committee will be structured, and some strategies for reaching your target objectives.
Read the Timeline bullet on the slide.
Consider planning activities/events around key Census Bureau operations. For example, issue a proclamation supporting the 2020 Census in conjunction with a Area Census Office opening.
Census Bureau staff can provide specific operational milestones. Alternatively, you can view an operational milestone timeline on www.census.gov
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Timeline - Key Communications Phases
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The 2020 Census Phases
Education Phase – 2018-2019
Awareness Phase – April 2019
Motivation Phase – March – May 2020
Reminder Phase – May – July 2020
Thank You Phase – Starts July 2020
Local governments and community leaders throughout the nation participate in activities highlighting the message that the 2020 Census is imminent and that it is easy, important and safe
to participate
Please turn to page 11 in your training manual.
Let them know these are the communication phases and processes that continue on page 12.
Review and use the slides to prompt you to say the following:
Use these key 2020 Census Phases to help develop your CCC timetable of events. During the various phases, the SCCC/CCC implements activities of the work plan through their government,
faith-based organization, community-based organization, business, media, and recruitment partners. An effective strategy guarantees that community residents will encounter census messages
during times of work, play, leisure, school, and worship.
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Planning Your Work and Working Your Plan
Identifying Hard-to-Count Areas and Populations
CCC work plan should utilize the local knowledge of members and data of the makeup of the community
Data tools can provide assistance to the committee to identify predicted areas of low response at the community level
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Tell participants to turn to page 16 in their training manual.
Identifying Hard-to-Count Areas and Populations
The SCCC/CCC work plan should utilize the local knowledge of the members and data available on the makeup of the community.
Data tools can help the committee look closely at the community, and identify potential areas of low response. The committee can then determine what specific community vehicles are
available to provide a compelling message that residents must participate in the census. This message should include the importance of counting everyone living in each household.
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Planning Your Work and Working Your Plan
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Response Out Area Mapper (ROAM)
Public mapping application that displays characteristics of hard-to-count areas from the PDB
2012-2016 ACS 5-year estimates
Census tract level
https://www.census.gov/roam
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Next Steps
Help to generate your communities readiness for the 2020 Census
Work to mobilize your community and form or join a Complete Count Committees
Invite Partnership Specialists to present at your network meetings
Apply for Census Jobs and Help us to recruit a diverse staff for the ACO’s
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Next steps; We want you to know that we want to work with you all. We will be here for the duration of the convening and are interested in hearing your ideas. the goal here is to look
at every possible way that we can work towards a full and accurate count in the 2020 census.
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Contact Information
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Rosa Rendon
Partnership Coordinator
rosa.rendon@2020census.gov
Los Angeles Regional Census Center
555 W. 5th St, 30th Floor
Los Angeles California, 90013
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