6d - Council Discussion on City Rebrandingf Federal Way
R.ebranding
Federal Way City Council Meeting
September 15, 2015
Brian J. Wilson, Chief of Staff
Mayor's Office
July - December 2014 : Council Initiatives
Ad Hoc Rebranding Committee
Community Survey (Notebooks distributed to
community businesses, construction of on-line
survey)
Exploration of contract for focus group work
Authorization of $100,000 towards rebranding
initiative in the 2015/16 budget
Rebranding Initiative History
z
January -
Initiatives
June 2015: Mayor's Office
Given prioritization of initiatives and
staff/workload demands, recommended
rebranding initiative begin in 2nd or 3rd
quarter of 2015
Councilmember provided rebranding
companies for consideration; request quote
for services
Rebranding Initiative History
3
July - September 2015 : Mayor's Office Initiatives
Company provides (5) five phase branding
proposal for City's consideration
Proposal included cost for services between
$841500-$138,rOOO
Need for prioritization desired services under the
agreement
Recommendation to Mayor Ferrell to carry
forward allocated funds for implementation of a
rebranding initiative in 2016
Rebranding Initiative History
4
Council study session scheduled for October
6th and/or October 20th to identify rebranding
program priorities, phases, program
elements
Bid for rebranding services and selection of
firm (October/November 2015)
Initiate rebranding effort
(November/December 2015)
Rebrandwing Next Steps
Funding for rebranding
into 2015-16 biannual
preparations for 2016
Rebrandwing Next
effort incorporated
budget
Brian J. Wilson, Chief of Staff
Mayor's Office
City of Federal Way
nrian wilson�cuutyoffederalway.com
253-835.2510
Rebrandwing