Council PKT 09-02-2003 SpecialAGENDA
FEDERAL WAY CITY COUNCIL
Council Chambers - City Hall
September 2, 2003
(www. cityoffeder, hvay, com)
SPECIAL MEETING - 4 p.m.
CALL MEETING TO ORDER
II.
COMMUNITY CENTER UPDATE
III.
ADJOURNMENT
II.
REGULAR MEETING- 7:00 p.m.
CALL MEET1NG TO ORDER
PLEDGE OF ALLEGIANCE
III.
IV.
PRESENTATIONS
mo
Arts Commission/Certificates of Appointment
Life Saving Award Presentation/Public Safety
Ceremonial Swearing-In/Police Officers
Limited Commission Certificates/Public Safety
Introduction of New Employees/City Manager
Emerging Issues/City Manager
CITIZEN COMMENT
PLEASE COMPLETE THE PINK SLIP & PRESENT TO THE CITY CLERK PRIOR TO SPEAKING.
Citizens may address City Council at this time. When recognized by the Mayor, please come forward to the
podium and state your name for the record PLEASE LIMIT YOUR REMARKS TO THREE (3) MINUTES.
The Mayor may interrupt citizen comments that continue too long, relate negatively to other individuals, or are
otherwise inappropriate.
Page 1 of 3...
CONSENT AGENDA
Items listed below have been previously reviewed by a Council Committee of three members and brought before
full Council for approval; all items are enacted by one motion. Individual items may be removed by a
Councilmember for separate discussion and subsequent motion.
ao
e°
g.
h.
i.
j.
k.
Minutes/August 5, 2003 Regular Meeting
Vouchers
Monthly Financial Report
Council Bill#327/Correction to Ordinance No. 03-443/Design Guidelines &
Definition of Height (FWCC Sec 22-635, Churches, etc)
Pre-Disaster Mitigation Program Competitive Planning Grant/Public Notice
of Application
So 320th St Utility Underground Conversion Agreement with PSE
Dumas Bay Restoration Project
Grandview Park Off-Leash Area Development Agreement
Silver Lake Neighborhood Traffic Safety (NTS) Project/16th Ave SW
Grant Funding Applications/Transportation Improvement Projects
51 st Ave SW Storm Mainline Replacement (Crestview Shoreclub)/30%
VI.
VII.
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mo
Design Approval & Authorization to Proceed to 100% Design
PUBLIC HEARING
Request for Street Vacation of Portion of Puget Sound Marine View Drive · Staff Report
· Citizen Comment - (please limit remarks to 3 minutes)
· City Council Deliberation/Direction
Community Center Facility · Staff Report
· Citizen Comment - (please limit remarks to 3 minutes)
· City Council Discussion/Potential Action
INTRODUCTION ORDINANCES
Council Bill #328/Speed Limit and Parking Code Revisions
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF FEDERAL WAY,
WASHINGTON, AMENDING FEDERAL WAY CITY CODE CHAPTER 15,
SECTIONS 15-59, 15-96, AND 15-97 RELATED TO SPEED LIMIT SCHEDULE AND
PARKING LIMITATIONS AND RESTRICTIONS WITHIN THE CITY OF FEDERAL
WAY (AMENDING ORDINANCE NOS. 00-364, 90-47, 90-42)
Page 2 of 3...
VIII.
IX.
X.
Co
Council Bill #329/Oversized Vehicles
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF FEDERAL WAY,
WASHINGTON, AMENDING FEDERAL WAY CHAPTER 22 (ZONING), ARTICLE
XIII, DIVISION 11, VEHICLES AND BOATS (OVERSIZED VEHICLES)
Council Bill #330/Changes to Neighborhood Business Zoning Charts
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF FEDERAL WAY,
WASHINGTON, AMENDING FEDERAL WAY CHAPTER 22 (ZONING), ARTICLE
Xl, DISTRICT REGULATIONS (NEIGHBORHOOD BUSINESS ZONING CHARTS)
CITY COUNCIL REPORTS
CITY MANAGER REPORT
EXECUTIVE SESSION
Potemial Litigation/Pursuant to RCW 42.30.110(1)(i)
ADJOURNMENT
** THE COUNCIL MAYADD AND TAKE ACTION ON OTHER ITEMS NOT LISTED ON THE AGENDA **
THE COMPLETE AGENDA PACKET IS AVAILABLE FOR REVIEW AT CITY HALL AND
ALSO ON THE CITY'S WEBSITE UNDER "NEW--FEDERAL WAY DOCUMENT LIBRARY"
Page 3 of 3...
Study Session Materials
September 2, 2003
I. Business Plan
II. Project Financing Update
III. Program and Budget Choices
CITY OF FEDERAL WAY
COMMUNITY CENTER BUSINESS ELAN
AUGUST 26, 2003
ACKNOWLEDGEMENTS
CITY COUNCIL
Jeanne Burbidge, Mayor
Eric Faison, Councilmember
Jack Dovey, Councilmember
Michael Park, Councilmember
Dean McColgan, Deputy Mayor
Mary Gates, Councilmember
Linda Kochmar, Councilmember
COMMUNITY CENTER ADVISORY GROUP
Parks & Recreation Commission
Arts Commission
Youth Commzssion
Planning Commission
Diversity Commzssion
Human Services Commission
Lodging Tax Committee
Chamber of Commerce
Senior Representatives
Senior Retirement Living
Youth Athletics
Facility Manager
Representative
Representative
(Maintenance)
School District Representative
Instructor Representative
Parent User/Participant
Aquatics Representative
Adult Athletics Representative
C.'T. Purdom, Resident, Commissioner
Donna Welch, Resident, Commissioner
Lindsay Newport, Resident, Chair
David Osaki, Resident, Commissioner
Ron Walker, Resident, Commissioner
Julie Grant, Resident, Chair
Mike Dunwiddie, KC Aquatics Manager
Mike Harris, Vice President Branch Manager Columbia Bank
Harry Schreiber, Director, Federal Way Senior Center
Doo Bang Kim, Sr. Korean Services
Roger Simmons, Resident, Recently Retired, Volunteer
Donna Williams, Resident, Bellmore Retirement Community
Jeff Loats, Resident, Youth Sports Activist
Mark Funkhouser, Weyerhaeuser Corp., Manager, Occupation
Health, Safety, Environmental Ser
Diane Turner, Director, Community Relations
Patrick Haas, RCS Fitness Instructor
Charlene Hartje, Resident, RCS Participant-Fitness
Jan Owen, Resident, RCS Participant
Mike Anderson, Resident, Community Pool Activist
Bob HoustOn, Resident, Recreation Supervisor-Des Moines'
CITY OF FEDERAL WAY PROJECT TEAM David Moseley, City Manager
Donna Hanson, Assistant City Manager
Jennifer Schroder, Parks, Recreation and Cultural Services Director
Betty Sanders, Park Planning and Development Coordinator
Mary Faber, Recreation Superintendent
CONSULTANTS
Bruce Flynn, President, Barker Rinker Seacat Architecture
Keith Hayes, Principal, Barker Rinker Seacat Architecture
Richard Murakami, Principal, Arai/Jackson Architects and Planners
Richard Scott, Vice President, Water Technology
Jill Krantz, Principal, GreenPlay, LLC
For more information about this document, contact Barker Rinker Seacat Architecture at:
2300 15th Street, Suite 100, Denver, CO 80202
(303) 455-1366
TABLE of CONTENTS
1. EXECUTIVE SUMMARY ..................................................................................................................... 1
A. Overview ........................................................................................................................................ 1
B. Public Process and Staff Input ..................................................................................................... 1
C. Market Analysis ............................................................................................................................ 1
D. Facility Components ..................................................................................................................... 2
E. Operational Budget Planning ...................................................................................................... 2
2. INTRODUCTION ................................................................................................................................. 6
A. The Tasks ........................................................................................................................................ 6
B. Project Approach ........................................................................................................................... 6
C. Community Participation ............................................................................................................ 6
3. BACKGROUND INFORMATION .................................................................................................... 8
A. The Overall Planning Context ..................................................................................................... 8
4. MARKET ANALYSIS (TASK A) ...................................................................................................... 12
A. Community Profile/Demographic Study ............................................................................... 12
B. Community Center Support ...................................................................................................... 14
C. Review of Existing Department Organization and Relationship to a New
Community Center ..................................................................................................................... 17
D. Alternative Providers of Recreation Services .......................................................................... 20
E. Comparable Fees ......................................................................................................................... 21
5. FACILITY COMPONENTS (TASK B) ............................................................................................ 25
A. Related to Programmatic Goals and Objectives ..................................................................... 25
B. Related to Functional Goals and Objectives ............................................................................ 34
C. Related to Financial Goals and Objectives .............................................................................. 35
D. Space and Program Components Options .............................................................................. 36
6. OPERATIONAL BUDGET PLANNING (TASK C) ..................................................................... 42
A. Parks, Recreation and Cultural Services Department Budget .............................................. 42
B. Recommendations for Financial Planning .............................................................................. 42
C. Community center Operating Budget ..................................................................................... 43
APPENDIX A: FACILITY COMPONENTS SUPPORT MATRIX ..................................................... ~....I
APPENDIX B: FEDERAL WAY CITIZEN SURVEY RESULTS ......................................................... IV
APPENDIX C: NATIONAL SPORTING GOODS ASSOCIATION SURVEY ............................. XIII
APPENDIX D: SURVEY OF MICHIGAN PARKS AND RECREATION DEPARTMENTS ..... XVI
APPENDIX E: NATIONAL ENDOWMENT FOR THE ARTS ........................................................... XX
APPENDIX F: TRENDS IN PARKS AND RECREATION ............................................................ XXIII
APPENDIX G: ALTERNATIVE PROVIDERS .............................................................................. XXVIII
APPENDIX H: GENERAL OVERVIEW OF COMMUNITY CENTER POSITION
RESPONSIBILITIES .................................................................... ~ ...................................................... XXXVII
APPENDIX I: PROJECTED OPERATING BUDGET ........................................................................... XL
APPENDIXJ: STAFFING PLAN ....................................................................................................... XXXIX
LIST of TABLES
Table
Table
Table
Table
Table
Table
Table 1: Projected Year One Operating Budget (Blended Average) ................................................. 3
Table 2: Facility Component Support Matrix ..................................................................................... 16
Table 3: Parks, Recreation and Cultural Services Department Organizational Chart .................. 18
Table 4: Actual Enrollments in Recreation and Cultural Services Operations Division Programs
Table 5: Fees - Comparable Fitness and Aquatic Facilities ............................................................... 22
Table 6: Fees - Comparable Large Meeting Spaces ............................................................................ 23
7: Current Recreation and Cultural Services Operations Division Pricing Guidelines ..... 30
8: Facility and Program Access Based on Fees ................................................... : .................... 36
9: Recommended Fee Schedule - Facility Usage ..................................................................... 48
10: Recommended Fee Schedule - Rentals ............................................................................... 48
11: Projected Year One Operating Budget (Blended Average) .: ........................................... 53
12: Facility Component Support Matrix .................................................................................... iii
Table 13: National Recreation Participation in 2002: Top Ten Activities Ranked by Total
Participation .................................................................................................................................... xiv
Table 14: National Recreation Participation of Women in Selected Sports: Comparison 2002 vs.
1997 .................................................................................................................................................... xv
Table 15: Program Trend Values (Write-in Activities) ................................................................... xviii
Table 16: Top 20 Special Events ........................................................................................................... xix
Table 17: Rates of Participation in Leisure Activities: 1997 ........................................................... xxii
Table 18: Recreation Activities for Adults 55 and Older Based on Frequent Participation in 2002
Table 19: Meeting Spaces Matrix ....................................................................................................... xxxv
LIST of FIGURES
Figure 1:
Figure 2:
Figure 3:
Figure 4:
Figure 5:
Figure 6:
Figure 7:
Figure
Figure
Figure
Figure
Figure 12:
Figure 13:
'Figure 14:
Figure 15:
Population Breakdown .......................................................................................................... 13
Population Comparisons ...................................................................................................... 14
The Set of Marketing Activities ............................................................................................ 27
Product Lifecycle .................................................................................................................... 28
Pricing Pyramid ...................................................................................................................... 32
Organizational Chart ............................................................................................................. 51
Residency within Federal Way .............................................................................................. v
8: Zip Code within Federal Way ................................................................................................ v
9: Number in Household ....................................... : .................................................................... vi
10: Current Use of Indoor Facilities .......................................................................................... vi
11: Satisfaction with Existing Indoor Facilities ...................................................................... vii
Importance of Potential Facility Features ........................................................................ viii
Five Features Most Likely to Use ......................................................................................... ix
Importance of Providing Facilities for Various Groups .................................................. ix
Importance of Providing Facilities for Various Groups ................................................... x
Figure 16:
Figure17:
Figure 18:
Figure 19:
Anticipated Usage ................................................................................................................. xi
Daily and Pass Purchases ..................................................................................................... xi
Support for Partnerships and Sponsorships .................................................................... xii
MRPA/CMU Survey Trend Value - Increasing Participation (Fixed List) ............... xvii
Figure 20: MRPA/CMU Trend Value - Increasing and Decreasing Participation (Fixed List)
......................................................................................................................................................... XVlU
CITY OF FEDERAL WAY
COMMUNITY CENTER BUSINESS PLAN
EXECUTIVE SUMMARY
1. EXECUTIVE SUMMARY
Overview
Incorporated in 1990, the City of Federal Way has grown from a community of 67,000 to
today's 83,500. The existing community center, acquired in 1993, was designated as a
temporary facility, and it has long outgrown its capacity, in late 2002, the city agreed to
assume the responsibility of operating the community pool built by King County in 1974.
The Kenneth Jones Pool lacks many desired functionalities and operated under deep
subsidy under King County. During the 2003 capital facility planning process, the City
council enacted an additional 1% utility tax to finance the building and operation of a new
community center with pool to replace the existing facilities.
GreenPlay, LLC, in partnership with Barker Rinker Seacat Architect, and Aria/Jackson
Architects were selected as a team to perform facility design and planning. Under the
partnership, GreenPlay is responsible for the development of a business plan for the
proposed facility, including market demand analysis, facility programming, and operational
budget. To do so, Green Play researched the business plan related to building and
operating a community center in Federal Way. Critical steps in this process included
gathering public input, analyzing existing related planning efforts, conducting a market
analysis, identifying the facility Components and estimated costs, and developing an
operational budget plan.
Public Process and Staff Input
Understanding the needs of the citizens and providing an opportunity for public
discussions was integral to the planning and design process. Begirming in May 2003, input
was gathered through several focus groups, community meetings, and monthly Community
Center Advisory Committee meetings. The formats of these meetings included
prioritization activities, design charrettes, and open houses.
During the planning process, Recreation Division staff also had the opportunity to
participate in several discussions with the project team. Additional one-on-one input was
gathered from coordinators on numerous occasions as well. Several members of the
Recreation Division staff also participated in the public meetings and attended both the
Advisory Committee and City Council meetings.
City Council, representing citizen views, was also highly involved in the process and
decision-making. Several study sessions were held to provide Council with background on
the process and project. Moreover, six members of the Council, the City Manager, and
Chairman of the Advisory Committee toured five community, centers in Colorado to
develop a more thorough understanding of the project.
Market Analysis
Based on the market analysis, there is a need for an indoor community recreation facility
that serves a broad population, and offers a wide variety of activities. Virtually no facilities
with this make-up of program components exist within the immediate 10-'mile service area
of Federal Way. While there are a limited number of private fitness clubs and meeting
City of Federal Way Parks, Recreation and Ctfftural Services Department Community Center Business
Plan
Page 1
Do
Eo
venues within the service area, the Federal Way facility is designed to appeal to the broad
population as well as the event market with this facility performing as the "heart" of the
community.
The primary service area consists of the population within radii of 5-miles (186,675 persons)
and 10-miles (573,828 persons), which is adequate to support community center with the
identified components. The secondary 20-mile radius service area for this type of facility
could extend to south Seattle including a population of 1,616,770.
As noted, indoor recreational programming through public, non-profit, and private entities
is currently limited in Federal Way, and the demand for the types of activities that could be
made available at a community center are growing.
Facility Components
A facility consisting of blended program components that match citizen desires, while also
balancing revenue-producing components, is essential to the success of this community
center. The preliminary models developed included two program options - a 65,100 square
feet (s.f.) facility that is similar to the facilities in various Colorado communities, and a
larger 83,000 square feet facility that is believed to be more adequate to meet the
community's need in the next 10- 15 years.
The proposed facility comprised of building and support spaces, administration spaces;
classrooms for recreation activities and rentals; birthday party room; pre-school space;
climbing wall; gymnasiums; aquatics areas including both lap and leisure pools; locker
rooms; child care; and community multi-purpose rooms that can be divided into smaller
spaces.
The estimated construction cost, including site development and soft costs, for an
approximately 80,000 s.f. is facility slightly under $21 million. The business plan is based on
this facility size and programming mix.
Operational Budget Planning
Building and operating the proposed community center will dramatically change the nature
of the existing Parks, Recreation and Cultural Services Department (PRCS), and significantly
affect its staffing and budget. The business plan identified an increase of approximately 9
full time equivalent staff (30% increase), $1.6 million more in annual expenditures (33%
increase), and $1.5 million in additional annual revenues (125% increase). In addition,
operation of a community center of this nature will bring the Department and City a higher
level of public interaction and exposure.
A relatively high level of customer service is specified for this operation, which translates to
expenditures for staff, supplies, services, and capital replacement. This level of service is
advised to help ensure that not only are citizens interested in and excited about using the
facility, but that they return numerous times. These same guests will be advocates of the
Center supporting it with praise to friends, acquaintances, and elected officials. In the long
run, the quality of the guest experience is heavily impacted by not only the program
components, but also the atmosphere created by staff.
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 2
In developing the operational plan for the center, the goal of the Business Plan is for the new
community center to stay within the 1% utility tax enacted for the purpose with no
additional burden on General Fund. Additionally, the City will look at the opportunity to
provide programs and services that would result in greater earned revenues and potentially
increase the divisions overall cost recovery. By increasing the cost recovery for the entire
Division and developing and operating the Center with an entrepreneurial approach, the
City could maximize the amount available for funding the capital costs of the facility.
With the fixed subsidy level, the goal for this facility is a sustainable program, operations,
maintenance, and capital replacement within the corresponding budget. It is imperative to
maintain the City subsidy at a constant level adjusted yearly only by inflation; therefore, the
fee schedules for the center and programs will need to be adjusted annually.
As the following table indicates, this facility would require a subsidy of $250,000, including
replacement reserve of $120,000. This leaves nearly $1 million utility tax available for the
development of the facility. The level of subsidy and would ultimately allow the types and
numbers of recreation programs Offered by the City to grow.
Table 1: Projected Year One Community Center Operating Budget (Blended Average)
'~'~. t~-'K ~..~ ~?. ~ '.? .',,,: ,,e~ '~ .... ~,~ ~,....~'~ ~.:. ,.,'. ," ~. '.'.~ .' ..,. ~, ~ ~.1 ~ ~
-,.~.. r~.~.,.,,~.~ ,,~:~, ,,,~,~," t '-~.-'~.~,, '~ ~.~ , .~ '~..,,,.,',~' ' ,~ · ~,,,,~ ~,-~,,~,~,~ ,',, .'~ :~
. . , ,,,~ :. ,. , "~ ~, .
Personnel Services $997,860
Supplies $128,000
Services $495,786
Minor Capital $22,000
Total Expenditures $1,643,646
Operating $1,367,031
PrOgrams $144,185
Total Revenue. $1,511,216
The organizational chart, Figure 6 on page 51, provides an overview of the facility staffing
plan. New benefited positions include the Community Center Supervisor, Guest Services
Coordinator, Head Lifeguard, Assistant Fitness Coordinator, two Office Tech lis, two part-
time Building Supervisors, and two Custodians. The management and operations
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 3
responsibilities of several existing full-time staff will be modified to reflect new and/or
additional roles at the center. A number of part-time, non-benefited positions have also
been added or expanded including Lifeguards, WSI Swim Instructors, Fitness Instructors,
Clerks, Child Care Attendants, and Custodians. Fitness Trainers will be contracted through
the City, and will provide personal training by appointment,
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business
Plan
Page 4
CITY OF FEDERAL WAY
COMMUNITY CENTER BUSINESS PLAN
INTRODUCTION
THE TASK
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 5
o
INTRODUCTION
The City of Federal Way is the 8th largest community in Washington, incorporated in February
1990, and covers 21.5 square miles.
Barker Rinker Seacat Architecture in conjunction with Arai/Jackson Architects and Planners,
Water Technology and GreenPlay, LLC, has been contracted to help develop the Community
Center Design and Plan. Additional documents and materials regarding the site selection,
planning, design, project mission, will be provided by the architect team in a later document.
The work contained in this Business Plan focuses on the following three tasks developed in
concurrence with the architectural analysis and design related to the facility program
components and projected construction costs.
A. The Tasks
Task A: Market and Demand Analysis
· Provide a Market and Demand Analysis based on stakeholder interviews,
community meetings, internet survey, inventory of alternative providers, and
comparisons with similar communities.
Task B: Facility Components
· Provide an overview of the program components for the two key facility options.
Task C: Operational Budget Planning
· Based on the facility program components, develop a detailed year one operating
budget based on the recommendations of Tasks A, and define assumptions for
future revenue and expenditures.
Be
Project Approach
GreenPlay consultants reviewed existing information related to the City and the Parks,
Recreation and Cultural Services Department. The process included meeting with Jennifer
Schroder, Parks, Recreation and Cultural Services Director, Betty Sanders, Park Planning
and Development Coordinator, Mary Faber, Recreation and Cultural Service
Superintendent, other Federal Way Recreation and Cultural Services Division staff, and
touring the City facilities including the Dumas Bay Centre, Klahanee Community Center,
and various similar facilities in nearby communities.
Community Participation
Community input, analyzed in creating the framework for this report, consisted of the
following elements:
· Focus groups,
· Community meetings,
· Design Charrette,
· Informal citizen survey administered on the City's web site,
· Staff discussions, and
· Advisory Group meetings.
City of Federal Way Parks, Recreation and Cultural Services Department
Commtmity Center Business Plan
Page 6
CITY OF FEDERAL WAY
COMMUNITY CENTER FEASIBILITY
BACKGROUND INFORMATION
WHY A COMMUNITY CENTER ?
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 7
3. BACKGROUND INFORMATION
A. The Overall Planning Context
Developing an understanding of community needs and desires was accomplished through
the previously described public processes. Various existing planning documents were
reviewed in developing this feasibility study, and summarized below are the significant
points learned through theses planning efforts.
1. City of Federal Way Mission Statement
Planning and designing a community center aligns with the current mission statement.
It is the mission of the government of the City of Federal Way to seek to achieve
the purpose of the people of Federal Way, as declared at the time of the City's
incorporation, February 28, 1990, affirmed and revised January 26, 1996:
· To take upon ourselves the governing of our own destiny;
To create a more habitable living environment to enhance both our work and recreation;
· To maintain our many local governing bodies as small, locally-based, and accessible;
· To ensure that the special needs of Federal Way are addressed in a responsive and
responsible manner.
e
Parks, Recreation and Cultural Services (PRCS) Department Mission
The Departmental vision and goals provide a foundation for understanding where
efforts should be concentrated, and relate to the development of a community center.
The Mission of the parks, Recreation and Cultural Services Department is to
build a better community through the provision and stewardship of parks, and
programs that enrich the lives of our citizens.
Parks, Recreation and Cultural Services (PR CS) Department Goals
The goals expressed in the Parks, Recreation and Open Space Comprehensive Plan (2000),
guide and facilitate the implementation of the Department Mission.
· Operate the Parks, Recreation and Cultural Services Department in a fiscally
responsible and creative manner.
· Protect and enhance parks, recreation sites, and public green spaces.
· Provide well-designed, developed, and maintained parks and recreation facilities
that offer leisure opportunities for citizens of all ages and interests.
· Encourage citizen involvement in the park and recreation planning process.
· Promote the philosophy that investing in the city's unique and diverse
recreational opportunities and natural resources will realize outstanding returns
for the quality and prosperity of urban life.
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 8
Parks, Recreation and Cultural Services (PRCS) Department Overview
PRCS strives to:
· Provide cost-effective quality recreation and cUltural programs and services to
meet the needs of all ages, interests and special needs;
· Provide a high quality of maintenance for all park areas and facilities;
· Plan and implement ongoing acquisition and development of parks to meet a
service level goal of 10.9 acres/I,000 population;
· Promote ongoing public involvement through commissions, volunteers, public
hearings and surveys; and
· Manage the maintenance and operation of the City Hall and Municipal Court
facilities.
The Parks, Recreation and Cultural Services Department consist of three divisions:
Administration, Maintenance Operations, and Recreation and Cultural Services, which
also administers the Dumas Bay Centre (an enterprise operation), and the Knutzen
Family Theatre.
Federal Way Comprehensive Plan 2002
In updating the Comprehensive Plan, the City identified facilities to help deliver services
more efficiently and adjust to the changing demographics of Federal Way. Projected
needs were also identified including a senior center and community center slated for
2006.
A "larger, multi-purpose facility" would better meet the needs of the community and
accommodate increased participation in recreational programs. Furthermore, the plan
identified the benefits of such a center as "attracting a large customer base, and
projecting community pride and quality of life images that distinguish them from
surrounding communities." Additional rationalization for a new facility relate to the
limited parking and facility size of Klahanee which "restrain the nature and type of uses
possible."
Within the Comprehensive Plan, the need to increase the City's "focus on providing
facilities and services geared to the needs and interests" of the aging "baby boomer"
population was recognized. Rather than renovating the existing Klahanee facility,
interest was expressed in developing a "larger, more accessible senior center that could
be developed as part of a future community center or other public facility(s).
Parks, Recreation and Open Space Comprehensive Plan 2000
Further support for a new community/recreation center was expressed by respondents
to the 1999 Parks and Recreation Survey that was conducted as part of the
comprehensive planning process.
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 9
The survey, conducted in 1999 as part of the Comprehensive Plan, indicated that a new
community/recreation center was the most important facility or recreation program
needed.~ The Comprehensive Plan analysis also indicated a shortage of gym space in
Federal Way. Based on the recommended National Parks and Recreation Association
(NRPA) standard, three additional gyms were needed in 2000, and 24 additional gyms
by 2010.2
Comprehensive Parks, Recreation and Open Space Plan, City of Federal Way, R.W. Thorpe & Associates, Inc., &
Jon Jainga, Parks Planning and Development Manger, 2000, p. IV - 2.
Ibid. Page IV - 14.
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 10
CITY OF FEDERAL WAY
COMMUNITY CENTER FEASIBILITY
MARKET ANALYSIS
UNDERSTANDING OUR NEEDS
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 11
4. MARKET ANALYSIS (TASK A)
A. Community Profile/Demographic Study
Service Area and Population
The primary service area for a community center in Federal Way encompasses the entire.
community of approximately 83,500, with 186,000 people living within a 5 mile radius or
approximately 10 to 15 minutes travel time. The City of Federal Way Market Analysis and
Growth Allocation (2000) indicated that the community is expected to grow by about
20,000 people between 2000 and 2020, with the commercial sector increasing by
approximately 8,200 jobs.3 The 2010 population is projected to reach 93,431, and by 2020
it will reach 108,547 (assuming no major annexations during this time period).
The extended primary service area consists of the population within a radius of 10-miles
(573,828 persons), which is adequate to support community center with the identified
components. The secondary service area for this type of facility could extend to a 15 and
20-mile radius which includes populations of 1,616,770.
2. Population, Age Ranges, Family Information
Age Distribution
In order to separate the population into age-sensitive user groups, and retain the
ability to identify future age-sensitive trends, the following age categories are
utilized based on the 2000 U.S. Census (see figure below).
· Under 5 years (7.8%) - This group represents users of preschool and tot
recreation programs and facilities. These individuals make up the future
users of youth recreation programs.
· 5 to 14 years (16.1%) - This group represents current youth program
participants.
· 15 to 24 years (14.2 %) - This groUp represents teen/young adult program
participants moving out of the youth recreation programs and into adult
programs.
· 25 years to 34 years (15.9%) - This group represents involvement in adult
recreation programming with characteristics of beginning long-term
relationships and establishing families.
· 35 to 54 years (30.7%) - This group represents users of a wide range of adult
programming and park facilities. Their characteristics extend from having
children using preschool and youth programs to becoming empty nesters.
· 55 years plus (15.3%) - This group represents users of older adult
programming exhibiting the characteristics of approaching retirement or '
already retired and typically enjoying grandchildren. This group generally
3 City of Federal Way Market Analysis and Growth Allocation, ECO Northwest, July 2000, page 2-7.
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 12
also ranges from very healthy, active seniors to more physically inactive
seniors.
Figure 1: Population Breakdown
30.75
15.3%
7.8%
16.1%
14.2%
In Under 5 years
· 5 to 14 years
[3 15 to 24 years
D 25 to 34 years
· 35 to 54 years
[] 55 years plus
15.9%
Source: 2000 U.S. Census
Gender
The population consists of 49.2% male and 50.8% female according to the 2000 U.S.
Census.
Ethnicity
The 2000 U.S. Census data indicated the majority of the population in Federal Way is
· white (66.1%). Persons of Asian descent make up 12.2% of the population while 7.7% is
African American, 7.6% Hispanic or Latino, 1.0% is Hawaiian or Other Pacific Islander,
0.8% is American Indian and Alaska Native, 0.2% some other race, and 4.4% are two or
more races.
Household Income
Median household income in 1999 (2000 U.S. Census) was $49,278 with the largest share
of households (24.1%) earning $50,000 to $74,999. However, 10.0% earn $14,999 or less,
10.6% earn $15,000 to $24,999, 12.0% earn $25,000 to $34,999, and 18.2% earn $35,000 to
$49,999. The remaining population earns more than $75,000.
Population Comparisons
The population of Federal Way is generally similar to both the state of Washington and
United States with slightly higher percentages of under 5 years, 5 to 14 years, 15 to 24
City of Federal Way Parks, Recreation and Cultural Services Department Community Center BUsiness
Plan
Page 13
years, 25 to 34 years, and 35 to 54 years (2000 U.S. Census). In the over 55 years
category, the Federal Way population is approximately four to six percent lower than
the state and national averages.
Figure 2: Population Comparisons
35%-
30%-
25%-
20%-
15%-
10%.
5%-
0%
Under5 5to14 15 to 24 25 to 34 35 to 54 55 years
years years years years years plus
Age Category
Federal Way
Washington
National Average
Source: 2000 U.S. Census
B. Community Center Support
Federal Way Community Survey
During May 2003, the City conducted an informal citizen survey to obtain input
regarding the community center. Immediately upon reaching the City website
(www.cityoffederalway.com) a pop-up window appeared giving citizens the
opportunity to link to the survey. During the course of several weeks, 371 people
responded to the survey.
The following summary of the relevant survey findings indicate pubhc support for this
project and its various components:
· Almost 75% of respondents indicated they currently use indoor recreation
facilities.
· Private fitness clubs, King County Aquatic Center, Dumas Bay Centre, Kenneth
Jones Pool, churches, the Center at Norpoint, Klahanee Lake Community/Senior
Center, and Federal Way Boys and Girls Club meet some of the needs for indoor
recreation facilities, but unmet needs were identified by respondents.
· Fitness space was considered very important by the largest share of respondents
followed by gymnasium. Fitness space was also one of the top three features
most likely to use.
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business
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Page 14
· Support for both the leisure and lap pools was very high.
· Key features identified as not important included the rock climbing wall and
diving pool.
· Respondents indicated they were most likely to use the leisure pool, lap pool,
fitness space (cardiovascular and weight equipment), and walk/jog track.
· Over 70% of respondents said they were likely to use the facility one to three
times per week.
Public Process
The table below summarizes the support for the various program amenities identified
through the survey, design charrette, and discussions with staff conducted as part of this
planning process.
ae
Survey Ratings
For the survey, the first rating is for the "importance of features" and the second is
for the "five features most likely to use."
Importance of Features
High "very important" greater than 50%
Medium "very important" approximately 33% - 49%
Low "very important" lower than 33%
Five Features MoSt Likely to Use
High greater than 100 responses
Medium between 50 - 87 responses
Low below 50 responses
NOTE: Leisure and lap poo! questions were combined in reporting support
be
Charrette Ratings
High, medium, or low ratings were assigned to the various facility components
based on the following scale:
High
Medium
Low
four or more groups included it as a feature
two or three groups included it as a feature
one or no groups included it as a feature
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business
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Table 2: Facility Component Support Matrix
Leisure pool with play features, water slides, warm water, zero- High/High High High
depth entry for exercise, classes, therapeutic swimming, etc
Lap pool for learn to swim classes, water aerobics, competitive High/High High High
swim and practice
Spa with warm water Low/Med n/a Med
Diving pool for competitive diving and practice Low/Low n/a High
Fitness space: cardiovascular & Weight equipment High/High Low High
Active multi-purpose space: aerobics, cycling, etc High/Med High High
Passive multi-purpose space: dance, yoga etc. High/Med n/a High
Drop-in child care for parents while they use facility Med/Low Low High
Indoor track: walking/jogging Med/High n/a Low
Gymnasium: basketball, volleyball, pickleball, etc. High/High High High
Gymnasium: gymnastics Low/Low n/a Low
Large community space: receptions, dances, events High/Med High High
Classrooms: arts, crafts, birthday parties, meetings Med/High High High
Senior space: computers, reading, socializing, lunches Med/Low Low High
Indoor play area: for young children Med/Low n/a Low
Teen area Med/Med n/a Low
Game area: with pool table, TV, etc. Low/Low High Med
Rock climbing wall Low/Low Med Low
ge
Other Data Sources
Various data sources indirectly support construction of a community center. The
National Sporting Goods Manufacturer's Association survey on sports participation
revealed that several activities that could be held at a community center are very
popular or growing in popularity. These include exercise walking, swimming,
billiards/pool, aerobic exercise, martial arts, running/jogging, and exercising with
equipment. Additional details of the survey findings are located in Appendix C.
Further support for indoor programs was identified through a recreational program
survey conducted by the Michigan Recreation and Park Association and the Department
of Recreation, Parks and Leisure Services Administration of Central Michigan
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 16
University. A summary of those activities pertinent to programming at a community
center are highlighted below with additional detail in Appendix D.
· Daycare, before and after school programs, summer day camp, specialized
camps,
· Special events such as daddy/daughter and mother/son dances, holiday
programs, and
· Sports skills challenge events.
The nationwide Survey of Public Participation in the Arts (SPPA), sponsored by the
Research Division of the National Endowment for the Arts in 1997, also provides insight
relative to potential program offerings at a community center (see Appendix E for full
review).
· Weaving
· Drawing or painting
· Creating pottery
· Creating photographs
· Creative writing
· Art
· Dance
A discussion of various national recreation trends is included in Appendix F, and
provides further insight into how a community center like. the one being discussed in
Federal Way can be utilized.
Review of Existing Department Organization and Relationship to a New Community
Center
Existing Staffing Levels
As illustrated in the organizational chart below, as of 2003-2004 the Parks, Recreation
and Cultural Services Department consists of 30.4 full-time equivalents (FTEs), with 13.1
FTEs in the Recreation and Cultural Services Operations Division, including 3 for the
newly assumed Kenneth Jones Pool operation.
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business
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Page 17
Table 3: Parks, Recreation and Cultural Services Department Organizational Chart
PARKS· RECREATION:AND·
CULTURAL SERVICES
Jennifer Schroder
Director
· Council Committee/Commission Support
· Department Direction
· Implement Parks, Recreation & Open Space
Comprehensive Plan
· Intradepadmental Coordination
· Regional Issues and Involvement
I
MAINTENANCE OPERATIONS
· '. ...... Kud:.Reuter ..';
Superintendent =""
Administration: 2.0 FTE
· Director Suppod
· Parks Commission
· Park Maintenance & Operations
· Celebration Park
DEPARTMENT SUPPORT
Mary Jaenicke
Administrative Assistant II
.80 FTE
Department Suppod
Council Committee Support
Commission Support
Customer Service
Director Suppod
PARK MAINTENANCE
Athletic Field
Maintenance
Ground Maintenance
Open Space
Trails
Park Upgrades
Recreation & Community
Events/Program
Support
Signs
Play Areas
Neighborhood Parks
Community Parks
Tournament Facility
Maintenance
Trail Maintenance
Facility Maintenance
PROPERTY SERVICES
5.5 FTE . . ·
Park Facility Maint:
· Contract Management
Administration
iEquipment
Maintenance
Office Configuration
· Property Management
· Purchasing
· Security
· Urban Forestry
· Volunteer Programs
· Turf Program
Build & Furnishing:
· Maintain City Offices
PARK PLANNING· '=
· 1.0 FTE
Contract
Administration
Comprehensive Plan
Acquisition
Developer Plan
Review
Grant Writing
Intradepartmental
Coordination/
Assistance
Landscape
Architecture Services
Master Planning
Park Design/
Renovation
Project Management
Volunteer Programs
RECREATION & CULTURAL
SERVICES DIVISION
.=. Mary Faber
· ... .... Superintendent
Administration: 2.8 FTE
· Arts Commission
· Youth Commission
· Athletics/Recreation Inc.
· Senior Services
Community Events & Arts
~ Dumas Bay Centre
· Knutzen Family Theatre
· Community Center
· K. Jones Memorial Pool
· Red, White and Blues Festival
I
I
'.'.=="'~RECREATiON &
CULTURAL SERVICES
:.' ':;.' ". 6.8 FTE
Community Events &
Arts
Arts Commission
Community
Recreation
Adult/Youth Athletics
Community Center
Operations
Senior Services
Recreation Inc.
Red, White & Blues
Festival
Youth Commission
K. Jones Memorial
Pool
Health & Fitness
Steel Lake Beach
I
DUMAS BAY CEN'
& KNiUTZEN FAM
THEATRE DIVISli
3.5 F'rE
Conference & Ret
Rentals
Theatre Rentals
Theatre Program,~
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 18
Resources and Areas of Responsibility
The adopted Parks, Recreation and Cultural Services operating budget for 2003 is
$4,813,042 and 2004 is $4,905,753.
Parks Maintenance, within Maintenance Operations, is responsible for athletic field
maintenance, ground maintenance, open space, trails, park upgrades, recreation and'
community events/program support, signs, play areas, neighborhood and community
parks, tournament facility maintenance, trail maintenance, and facility maintenance.
The park system consists of 845 acres including 23 developed parks, 23 undeveloped
open space parks and two trails systems that the Park Maintenance Division maintains.
In addition, Park Maintenance is responsible for the maintenance and operation of the
City Hall, Steel Lake Annex, Steel Lake Recreation Office, Steel Lake Maintenance
Facility building and grounds, and operations and maintenance of the fleet of vehicles,
mowers, large and small equipment.
The Recreation and Cultural Services Division provides programs, services and special
events that provide activities that foster community spirit, build individual self~
confidence, and enhance the quality of life. With an adopted expenditure division
budget of $2,250,967 in 2003, and $2,292,879 in 2004 excluding one-time expenditures,
the Recreation' and Cultural Services Division offers a variety of recreation programs in
the following areas:
· Community Events and Arts,
· Arts Commission,
· Community Recreation,
· Adult and Youth Athletics,
· Senior Services,
· Recreation Inc., (programs for individuals with disabilities)
· Community Center
· Youth Commission,
· Kenneth Jones Memorial Pool,
· Health and Fitness, and
· Steel Lake Beach Lifeguards.
The Dumas Bay and Knutzen Family Theatre Division is responsible for:
· Conference and retreat rentals,
· Theatre rentals,
· Theatre programs and classes
As the following table indicates, participation levels in programs for years 2000 through
the first half of 2003 grew slightly with significant participation increases in 2001.
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business
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Page 19
Table 4: Actual Enrollments in Recreation and Cultural Services Operations Division Programs
...~..... ~ ...... .--'....~...:;~d_~.L~.~.:E..~' ,.d.~.....~.. ' .~. ...:.....~ .....'.....~..;.~.::ii;. ............ ~_~.~_ :~ "~ " ' ;~:'.;
. . .-~ ..........
Not yet Not yet 7,036
2003 2,348 4,688 reported reported (2 quarters reported)
2002 1,975 4,321 3,517 2,556 12,369
2001 2,003 4,047 3,789 3,006 12,845
2000 1,238 1,752 2,034 2,316 7,340
Recreation and Cultural Services Operations Division Data - Class Reports
D. Alternative Providers of Recreation Services
A variety of alternative, complementary recreation services providers exist in Federal Way
and the following section provides a general overview of those agencies with additional
detail in Appendix G. This information is relevant in defining the facility program
components of the new community center as it provides awareness of the alternative
providers and their distinct differences, insight regarding the market opportunities in the
area, how this new facility could provide services in an underserved market, and how
partnerships and open communication with various agencies could help limit duplication of
services.
· Generally, community centers appeal to a market somewhat different than those
interested in private health clubs. The Federal Way Community Center will
accommodate the needs of the youngest child through teens, adults, and seniors.
· The program components recommended for the Federal Way facility are unique in
two key ways:
· Several are not available anywhere else in the community, and
· Available in one facility, these program components offer the opportunity to
serve various target markets within the same facility.
· The City of Federal Way, YMCA, and Boys and Girls Club should make a proactive
effort to provide complementary facilities and programs limiting duplication.
· Synergy based on the opening of a new facility, expanded program offerings, and
collaborative efforts can be beneficial to all providers as interest grows and people
gravitate to the type of facility and programs that best suit their recreational needs
and schedules.
· The National Recreation and Park Association recommended Level of Service (LOS)
for swimming pools is one per 20,000 people. With a population exceeding 80,000,
the standard suggests that Federal Way can support another pool in addition to the
King County Aquatic Center and Wild Waves outdoor water park.
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business
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Page 20
Comparable Fees
Understanding market rates at similar facilities will provide an overview of the general
pricing options for the City. The following tables detail fees from fitness and aquatic centers
as well as similar meeting spaces in the area.
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 21
Table 5: Fees - Comparable Fitness and Aquatic Facilities
I~.e.r?.~ fi~..~o.n~.s' $250i $350 $6001 $200 $4.50 $4.50 $3.00
_t~.~ ?,g,._.._c~o..o~ ~ ~?. $250! $3501 $600i $200 $5.00! $5.00 $3.00
Auburn YMCA2 $2521 $468~ $696i $348 $9.00 $9.00i $7.00
$300, $480i $1.440! $360 $2.00! $7.001 $5.00
~u~,k_~ il,_~.~, $219 $329 n/a i n/a $2.00i $3.00 $2.00
..Ba~.!l.~y'~_,~ n/a $552~ see note~ n/a n/a ~ n/ac n/a
24 ~ur Fitness~ n/a $372~ n/a ~ n/a n/a~ ~a~ n/a
.................. ~!d wav~? $80 $80~ n/a ~ n/a $24,99 $29.99~ n/a
SW Corn m unity Center'° $315~ $420~ see note~ $315 $3.75 $5.00~ $3.75
i ~King County Resident daily passes for lap swim :,
annual pass fee
3Mai Korum YMCA Adult fee is for 15 year & older; an additional capital joining fee is charged
~ ~'~:~)'~'i~{L .............................. Youth fee is 14 & younger; family fee includes 2 adult members; an additional
I initiation fee is charged above the annual pass fee
I 5Tukw ilaI~ Resident rates for gym & fitness are listed, racquetball is a different fee; open
~ J,,g_~m time is extremely limited
~. ~?_r_~?.~ Additional family members @ $25 to $25 per month; additional enrollment and
Iprocessing fees are charged above the annual fee
~Curves~No initiation fee; monthly fee is $39/month; no senior discounts; youth under
must live in an adult household & are case-by-case
........... .......................... ] ............................
~nn~a! .!~as.s !s ! f u.!.!. Pr.!q~. ??~..P.!~S. a.!!..O~h~. ~t ..!.(~...p~.!~e
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business Plan
Page 22
Table 6: Fees - Comparable Large Meeting Spaces
, , . ; , ~ . .,. ~ ,,,., Room.. ,,,,~
.' :~:' . .-'-?. ~",:~.,.** ................... :~ ........ ' '*'1~ ~,."~' .,,:~,~ ~'~**. :i~*'~ '",'":~ '.'~'.~.
Company .... ....,.,, ,, , ~, ~ ... ,~*~ .~.:= c;~pa~,~tv.?...:~
Auburn Senior Center 169 · Entire Building - $100 per hoot minimum
5 hours for 169 people
· Meeting Rooms - $'12.50 per hour for 40
people
· Additional fees for commercial kitchen,
tableware, etc.
Best Western Fife Hotel & Up to 1,'100 · $1,500 for 300 people (discount upon
Conference Center F&B order)
Best Western Federal Way 6 - 300 $'125 - $600/day
Courtyard by Marriott 4 - 150 · Larger ballroom - $1,200 for all 3
sections, $300 for smaller sections for 2 to 4
hours, seats 400 theater, 160 banquet
(rounds)
· Smaller banquet- $600 for all 4 sections,
$150 for smaller sections for 2 to 4 hours,
seats 96 banquet style
Dumas Bay Centre, City of 98 · Business rentals: $360 for 9 hours, $60
Federal Way per hour (does not include set-up/tear-down,
and rental time must include these plus time
to decorate)
· Weddings: $990 for 6 hours
LaQuinta Inn and Suites 5 - 250 $1,200 (discount upon F&B order)
Centre at Norpoint 250 · Cascade Hall - $150 per hour minimum 4
hours (plus $150 cleaning fee), seats 250
banquet style
· Meeting Rooms- $30 per hour (plus $45
cleaning fee) seats 25
· Gym - $70 per hour plus $150 cleaning
fee
· Entire Building - $445 per hour plus $525
cleaning fee
Tukwila Community Center 199 · Full Banquet - $650 for 10 hours, seats
199 banquet style
· Gymnasium - $1,600 for 10 hours (non-
athletic)
· Gymnasium- $400 (athletic)
~ · Meeting Room - $275 for 5 hours, seats
36 classroom style
· Rates for peak periods, residents receive
a discount
Twin Lakes Golf & Country 200 - 250 $7 per person plus tax. Catering additional.
Club
Weyerhaeuser King County 99 - 396 Banquet - $1,292 all day, seats 320 banquet
Aquatic Center style
Source: Federal Way Chamber of Commerce, Direct Contact with Organizations, Various Web Sites, Rental Brochures
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business
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Page 23
CITY O'F FEDERAL WAY
COMMUNITY CENTER FEASIBILITY
FA CILITY COMPONENTS
WHAT IS BEST ~:OR US?
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 24
5. FACILITY COMPONENTS (Task B)
A. Related to Programmatic Goals and Objectives
Space
Service should be provided to all ages. The new facility should provide the space to
enhance existing Parks, Recreation and Cultural Services programs, and allow for the
expansion of the programs, particularly health and fitness. Gymnasium space will
provide programming opportunities including drop-in activities, youth gymnastics,
athletic leagues, skills challenges, and community events.
As previously noted, existing programs at the Kenneth Jones Pool and Klahanee Lake
Community Center will be re-located to the center. In determining re-location needs for
other programs, it will be essential to understand the target market, reasons for success
at the current "remote" location, benefits, and drawbacks of re-locating the program, as
well as numerous other variables.
Additionally, it is understood that staff currently located at Klahanee Lake Community
Center, and Kenneth Jones Pool as well new facility staff will work out of the new
community center.
Facility Mission
Developing a mission statement for the community center provides a foundation for
developing the facility components, service philosophy, and business plan including
revenue and expenditure projections. The following is an example of the mission
statement that might be appropriate for the Federal Way Center based on early
discussions with the Advisory Committee, citizens, project team, and staff.
As the Heart of Federal Way, the Community Center is dedicated to providing a
wide variety of innovative, quality recreation, social, educational and fitness
opportunities for all ages and abilities through a multi-purpose facility that is
accessible and affordable yet fiscally accountable. High quality service levels will
be achieved, and guest expectations met in a responsive, inviting atmosphere
where community is the first priority.
By promoting the life enhancing values of recreation and wellness in a diverse
community, the Center aims to enrich the lives of our citizens.
Service Philosophy Components
In developing the facility service philosophy, several elements need to be addressed,
and were developed based on preliminary discussions with City Council, Advisory
Committee, citizens, project team, and staff. The following philosophical underpinnings
are put forth and detailed further in the material below:
· Target market
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 25
be
· Customer service philosophy
· Service philosophy
· PRCS marketing effort
· Pricing
· Transfer of existing programs
· Drop-inversus program usage
· Subsidy level
Target Market
The primary target market is Federal Way citizens in general with a particular focus
on families and seniors, as well as those hosting or facilitating meetings or
community events. Secondary target markets include the adult population
interested in health and wellness, as well as school district swim teams and local
swim clubs. Another potentially significant market includes amateur athletes from
the region and state of Washington.
Customer Service Philosophy
Guest expectations will be met and exceeded by responsive staff that
characteristically operate as community ambassadors and are available to
proactively assist guests.
Service Philosophy
The statements below depict the service philosophy as understood at this
preliminary stage of facility planning and design.
The new community center will be a welcoming and friendly place,
designed to serve the local community while creating the feeling that it
belongs to the community. It will be a gathering place for families and
people of all ages, with community wing accommodating senior activities
as well as broad spectrum of other program and community uses. It
includes shared space for physical activity including the swimming pool
and fitness areas. The community room and classroom(s) will fill the
need for social and educational activities. Programmed activities will be
scheduled throughout, but one could expect to be able to drop in to swim,
play basketball or volleyball or use the weight room at a variety of times
during the day.
The program will be dynamic, yet traditional focusing on the basic
program rather than specialized regional amenities. Quality customer
service will be the norm, with staff exceeding guest expectations by
knowing people's names, proactively offering assistance, and creating a
responsive environment.
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 26
de
PRCS Marketing Effort
When guests purchase "use" of this community center, they are actually purchasing
an experience which is essentially a bundle of benefits that is created by PRCS. For a
facility of this type to be successful in both the short and long-term, it is imperative
that PRCS operate with a "services marketing orientation" which focuses on the
needs and desires of its target markets as previously discussed, and illustrated in the
diagram below.
Figure 3: The
Set of Marketing Activities
MARKETING INTELLIGENCE
Needs Assessment
Environmental Analysis
SELECTION OF
TARGET MARKETS &
ALLOCATION OF
RESOURCES
MARKETING M~X
Product
Distribution
Price
Promotion
iMPLEMENTATION IN THE
DYNAMIC ENVIRONMENT
Particularly in the first years of operation, it is anticipated that the center will be a
unique attraction with extensive appeal to people living and/or working in Federal
Way as well as the broader regional population. However, it is essential that the
overall operation from this initial planning stage to the construction, actual grand
opening and ongoing operation, focus on citizens and their needs and desires, guest
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 27
satisfaction, and efficiencies. Much like any product or service, the center and its
amenities have a lifecycle as exhibited in figure below. Consistent performance-
monitoring market research coupled with development and implementation of
marketing information systems and database systems will be critical to management
decision-making.
Figure 4: Product Lifecycle
&
Prc~t
~nt~oduclh~nl
~ Maturity =~ Der. fine
Growth
Source: h~tp../`/www~bizhelp24~c~m/smal~-business/smal~-business-~~rta~-~r~duc~-life-cycle1.htm
eo
Pricing
In 1995 the city conducted a recreation cost recovery analysis. In doing the analysis,
the city developed a policy for the Recreation and Cultural Services Operations
Division to achieve a recovery rate of 45% by 1999. In 1999, due to the budget
restraints General Fund subsidy for all of the Recreation and Cultural Services
Departxnent programs were capped in the amount of $2,000,000/yearadjusted by
inflation. Therefore, the limited general fund subsidy drives the recovery rate.
The Recreation and Cultural Services (RCS) program revenues are predominantly
derived from user fees, with minor grants, sponsorships, or donations. Developing
program fees takes into consideration market demand, comparative pricing, direct
and indirect program costs, and overall operation costs. The following definitions of
direct and indirect costs provide insight into the pricing guidelines utilized by the
Department.
Direct costs: includes all the specific, identifiable expenses associated with
providing a service.
A few examples of direct costs include wages and benefits, instructors, rental
of facility and equipment directly related to the service, and purchased
equipment and supplies.
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 28
Indirect costs: encompasses program support such as cUstomer service, class
registration, division overhead including the administrative costs of RCS,
facility maintenance, utilities, and allocated internal service cost for data,
phone, insurance, vehicles, postage and coping etc. Currently no overhead
for PRCS Department administration or general city administration is
assessed to any recreation programs..
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 29
To achieve the established subsidy level, the Recreation and Cultural Services
Operations Division uses the following pricing guidelines to set fees:
Table 7: Current Recreation and Cultural Services Operations Division Pricing Guidelines
General Recreation
Athletics
Recreation Inc. (special recreation)
Seniors
Summer Day Camp
Contracted Specialized Programs
Source: Federal Way PRCS Department
Direct Cost + 55 %
Direct Cost + 25 % to 35 %
Direct Cost + 25 %
Direct Cost + 10%
Direct Cost + 20%
Direct Cost + 20%
Developing a Pricing Philosophy, based on
City of Federal W. ay Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 30
Figure 5: Pricing Pyramid, will help identify which leisure services should be fee
based and to what degree. This will provide for a fair, equitable, and simple fee
structure that allows for a comprehensive operation that is financially feasible,
sustainable, and affordable while providing outstanding service to city r~sidents.
Developing a Pricing Philosophy will involve examination of each program/activity,
facility rental, and facility usage, to determine:
· Who benefits fromthe service
Is it the community in general or only the individual or group receiving the
service? The Pyramid Model above provides insight regarding the
individual versus group benefit levels.
· Whether the individual/group receiving the service generates the need and
should bear the cost of providing the service
For example, the nature of the particular facility rental requires police
presence above and beyond the norm. To what degree should the rental fee
incorporate the cost of the extra service required?
· Whether the full cost fee will pose a hardship for specific users
If so, are there methods in place to ease these situations of financial hardship
(i.e., scholarships, sponsorships, sliding scale fees, etc.).
· To what degree community values support taxpayer subsidy of the cost of
service for certain special needs individuals
For example, is the community supportive of.subsidizing services for
disabled or low income people?
· How the fee level will impact demand for the service
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business
Plan
Page 31
Figure 5: Pricing Pyramid
fo
As personnel costs, maintenance costs, and capital outlay increase over time, PRCS
will need to face budget challenge with accurate tracking mechanisms and a plan for
sustaining revenue. Responses to these challenges can include:
· The reduction of costs through efficiencies or the reduction of service;
· Alternative funding through partnerships, marketing partnerships,
sponsorships or grants; and/or
· Incremental and periodic fee increases through a justifiable pricing
philosophy.
Transfer of Existing Programs
Based on initial discussions with the project team and staff, it is projected that all
existing senior programs, Klahanee programs, and Kenneth Jones Pool programs
will be housed at the new center understanding that program offerings will change
over time.
It is assumed that programs provided by the school district, swim team/club, water
polo organization, and synchronized swimming group will transfer to the new
facility, and agreements will need to be re-negotiated with each of the specific
entities. Here again, terms of the agreements and fees will need to consider the
potential negative impact on drop-in use of the pool. User fees should be set
accordingly to offset direct and preferably also indirect operating costs as well as any
lost business and revenue from drop-in guests.
Since offering scheduled athletics programs in the gymnasium at the new center also
incurs a lost opportunity for drop-in guests, athletics fees will need to be examined
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business
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and possibly revised to offset direct and also indirect facility operations costs as well
as the lost revenue potential.
The key assumption related to transferring existing programs or creating new ones
at the community center is built upon a "due no harm" approach. While it is
understood that the subsidy required to support these programs will vary, the
overall subsidy cannot increase or be added to the facility budget. In fact, it is
recommended that programs housed in the center generally cover some of the
indirect cost of operating the facility.
Drop-in versus Program Usage
This transfer of programs relates to the balance of drop-in versus programmed uses
of the facility.
Gymnasium Space
· A minimum of one basketball court will generally be available for drop-in
use. During weekdays, a variety of tumbling and large motor skills classes
will be held in one court.. It is also anticipated that one court will be used for
programmed athletic activities in the evenings. Overall program usage of
gym space will be extended if a third basketball court is included in the
facility.
Community Room/Classrooms
· The community room and classroom(s) will be heavily programmed Monday
through Friday, morning to mid-afternoon with existing senior programs as
well as existing and new programs. Evenings in the community room and
classroom(s) will be comprised of programmed activities as well. Generally,
weekends in the community room will be available for rentals such as social
events, weddings, receptions, etc.
· Within the community room and classroom(s), PRCS programs will have first
scheduling priority. This will limit rental revenue typically to weekends, but
fulfills the mission of the facility to serve the community.
· The birthday party room during evenings and weekends will primarily serve
as a rental space. During the school year on weekdays, it will be available to
PRCS programs.
Aquatics Space
· The natatorium will balance drop-in and program uses such as swim lessons,
fitness classes, lifeguard and instructor training, various club and team
practices and events, and special rentals. At a minimum, two lap lanes will
generally be available for drop-in usage.
· Drop-in opportunities include lap swimming, recreational swimming, and
water walking.
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
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It is anticipated that the Recreation and Cultural Services Operations Division may
schedule a number of special events in different spaces. Examples might include
youth basketball clinics, holiday celebrations, martial arts competitions as well as
numerous other options.
Subsidy Level
The subsidy goal for the facility involves the comparison of operating costs and
revenue. As the detailed budget outlines, operating costs consist of personnel,
supplies, services, and capital equipment and renovation. Revenues are made Up of
operations (e.g., daily admissions, passes, childcare, fitness training,
concessions/vending, pro shop, and rentals), and programs (e.g., aquatics, leagues,
seniors). As previously noted, a set amount of general fund subsidy for the center, to
be determined by the City Council, will influence the annual cost recovery.
Staffing
Existing program staff would be augmented by new staff specializing in facility
management and operations, building maintenance, custodial, marketing, pool
operations and maintenance, program registration, and health and fitness. It is
anticipated that the level and variety of other programming will increase as well;
however, it is not expected that additional general recreation programming staff will be
needed initially to service those expanded programs.
B. Related to Functional Goals and Objectives
Location
The two sites being further scrutinized for development are Celebration Park and Steel
Lake Park with Celebration Park being the preferred site based on initial examination.
Site evaluation details are addressed in detail in the work by BRS Architecture and
Arai/Jackson Architects and Planners.
2. Service Area
As previously discussed, the primary service area for a community center in Federal
Way would encompass a 5 mile radius or approximately 10 to 15 minutes of travel time.
Based on the current size of Federal Way and the close proximity of both possible sites,
the potential market area of a community center would be virtually the same.
Furthermore, it is anticipated that the leisure pool and rental spaces within the facility
will also have a regional draw until such time when a comparable facility is constructed.
3. Systems and Processes
Upon opening of the community center, a new element will be added to PRCS
operations and budget which will require planning and process development in the
following areas:
· Technology: recreation management software, video and audio systems
· Personnel: recruiting, hiring, training and supervising staff
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
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· Marketing information systems and database systems
· Financial management and tracking
· Facility maintenance: routine and repairs
· Capital replacement plan
C. Related to Financial Goals and Objectives
Subsidy Philosophy
Examples across the country show a wide range of facility subsidy levels, from 45% to
100%, depending upon the mission of the facility, construction funding payback,
operation funding availability, and the community's philosophy regarding subsidy
levels and user fees. The Federal Way City Council has specified that the operation of
this new community center should not result in an increase in the financial subsidy
currently allocated to the Recreation and Cultural Services Division. Moreover, if
possible an overall reduction in the subsidy for the entire Recreation and Cultural
Services Division is sought in conjunction with the additional service of a community
center. The current (2003) general fund subsidy for the Recreation and Cultural Services
Operations Division is $782,430, which equates to the budgeted Division cost recovery of
52.8%
As the detailed facility operational budget depicts, specific elements will be attributed to
the community center, and others will be attributed to other areas within 'the Recreation
and Cultural Services Operations Division. This budget outlines the costs to be
attributed to the facility operating budget.
As previously noted, a set amount of general fund subsidy for the center will be
determined by .the City Council. It is anticipated that this subsidy will generally be
stable with annual increases for inflation. Therefore, the cost recovery will vary from
year to year depending upon the actual revenues and expenditures.
It is anticipated that usage fees would be established for the center. Fees for all
participants must be balanced to create the designated subsidy level. The concept of
resident and non-resident fees would also need to be addressed. There is currently no
resident/non-resident fee structure.
If it, is determined that non-resident fees should be charged, the facility fee structure
should be stated and marketed using the "regular fee" with a "discounted fee" for
Federal Way residents. With the funding for the center being generated from the utility
tax, residents could be differentiated as those individuals that live or work in Federal
Way as well as own businesses.
This general subsidy information is considered along with information from numerous
other community centers to create a schedule of recommended fees, which is provided
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 35
in the Operational Budget Planning section of this report. The following table illustrates
how fees will be applied to usage.
Table 8: Facility and Program Access Based on Fees
Drop-in
· Gymnasium
· Aquatics area (including tap and leisure
pools)
· Regular fitness classes (aerobics,
aquarobics, water walking, spinning,
stretching & toning, step, fitball, etc.)
· Fitness area
· Walk/jog track
· Climbing wall
· Locker rooms
Fitness Equipment Orientations
· Scheduled appointments at no
additional cost
Rentals
· Small classrooms
· Multi-purpose room
· Pool area
· Entire facility
Programs
· Drop-in child care at the Center
· Specialized fitness (Yoga,
Pilates, weight training, martial
arts, etc.)
· Personal fitness training
· Senior programs (according to
current fee structure)
· Existing recreation programs
other than those listed as
"included" programs (e.g.,
preschool, Recreation Inc., swim
instruction, gymnastics, dance,
etc.)
· Special events
Athletics
· Youth and adult leagues
Lounge/Lobby
including the
games area
It should be noted that daily admission and passes will provide access for the drop-in
facility use of the active spaces within the facility as well as general fitness classes (e.g.,
aerobics, step, spinning, water aerobics, water walking, etc.). Facility rentals will also be
available, and a tiered schedule is suggested for private, non-profit, and "partner"
entities as well as other organizations.
D. Space and Program Components Options
Assumptions and Analysis
Two building program models have been developed based on what is known about
Federal Way to date; information gathered from staff, stakeholders and community
meeting participants; research of comparable facilities; and research regarding
alternative providers of recreation services in and nearby Federal Way.
City of Federal Way Parks, Recreation and Cultural Services Deparlment Community Center Business
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In addition to this input, it is necessary to create the appropriate mix of high revenue
producing, medium revenue producing and low revenue producing program
components. Based on this information, the following preliminary program
components are included in the facility.
Preliminary Program Models
As previously outlined in the Market Analysis section, support for the various program
components was initially sought from the public, Advisory Committee, and City
Council. From this initial stage, additional investigation and refinement of the program
components resulted in the development of two facility models of 65,100 and 80,000
square feet.
Gymnasium
The gymnasium can be a high revenue producing component of the facility utilized
for drop-in activities, scheduled practices and/or leagues, community events, and
instructional programs. The third court should be considered based on the
demonstrated need for gymnasium space in the community, possible partnering
opportunities, and the revenue producing potential, particularly from leagues and
tournaments.
Support for the gymnasium was expressed in the survey as it was second as "very
important" features, and rated fifth as the feature most likely to use.
Walk/Jog Track
This component can be a low to medium revenue producing element of the facility,
and the track should be sized to encircle each size option for the gymnasium. It
provides a warm-up and cool-down area; consistent, joint-friendly surface for
walking and jogging; and an indoor cardiovascular workout area during inclement
weather.
The walk/jog track was the fourth feature most likely to use, and also received a
large portion of households indicating it is "very important" or "somewhat
important." This feature was highly supported by seniors who participated in the
focus groups as well.
c. Fitness Area
Support for fitness space was initially subdued at the first focus group and Advisory
Committee meeting. However, strong support was indicated by the survey results
where it received the largest number of "very important" ratings. Furthermore, it
was the third feature respondents were most likely to use.
Aerobic/dance, cardiovascular, weight, and circuit areas can be high revenue
producing components of the facility, and must be sized to reasonably accommodate
peak demand times and appropriate participant to instructor ratios. It is critical that
these areas be sized for flexibility as they will need to be adaptable for new types of
equipment and classes in the future.
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
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eo
While it is not uncommon for municipalities to be concerned about adversely
impacting private fitness providers, existing data generally does not indicate such an
impact. Typically, the market utilizing public fitness spaces is interested in a
different type of experience than the one provided by the private sector.
Furthermore, with the mix of program components, this community center will have
a broader appeal to youth and seniors interested in fitness.
While it is important to speak to this concern about competition with the private
sector, it important to be aware that numerous public sector facility managers in
various parts of the country have indicated that their fitness space, particularly for
cardiovascular and weight training equipment, is undersized due to demand. In
fact, many have noted that this space was too small the day the facility opened.
Consequently, a large number of public sector facility managers have expressed the
need to expand fitness areas in the near and long-term. However, in many cases
such expansion is not possible, resulting in fitness equipment being placed in
various center locations not designed for this purpose (e.g., along the walk/jog track,
stretching areas, etc.).
Climbing Wall
While not identified as a high priority through the public process, a climbing wall is
included in the facility as it is a fairly economical space to construct; can be
integrated into a highly visible space; has limited competition in the region; can
provide a unique attraction for drop-in, birthday parties, day camps, and corporate
training; can be operated fairly economically; and can provide a foundation for
adventure recreation programming.
Aquatics Area
According to the web-based citizen survey, the leisure pool was the feature
respondents indicated they were most likely to use, while the lap pool was the
second feature.
A zero depth entry, leisure pool can be a high revenue producing component of the
facility particularly because this type of year round facility is lacking in the area.
Phasing of this component is somewhat difficult, and thus it should be sized
according to the City's ability to fund the original construction, in order to maximize
the revenue potential of this area.
The current model includes a 6-lane pool that will accommodate existing City
programs and various rentals now available at the Kenneth Jones Pool. The lap pool
will also be utilized for drop-in lap swimming, aqua aerobics classes, and swim
lessons. However, if this pool is intended to meet the needs of both competitive and
recreational swimmers, careful design and compromise will be required especially in
regards to operations and determining water temperature so that it appeals to all
ages.
Storage, office, and mechanical support space for the natatorium will be integrated
into the facility design.
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f. Community Spaces
(/)
Community/Multi-purpose Room
Large community space was identified as "very important" or "important" by a
large number of survey respondents, with 84 households indicating it was a
feature they were most likely to use. In addition, strong support was identified
by members of the focus groups and design charrette.
A large community room (multi-purpose space) as well as several multi-use
classrooms, seniors lounge, drop-in childcare, licensed pre-school, and games
areas are included in both facility options.
The larger, multi-purpose space designed to accommodate events for
approximately 280 people (banquet seating) will address some of the need for
meeting and banquet space in Federal Way. However, this size space will
require a PRCS staffing resource, as included in the staffing plan, to market and
service this type of meeting and rental space. Proactive marketing and guest
service will be essential to the success of these spaces. Physical support spaces
include storage as well as a catering kitchen at the minimum which is sized
relative to the meeting room space.
(2)
Classrooms
A number of multi-use and program specific classrooms are included in the
facility design based on existing programs, anticipated programming space
needs, and public input. Classrooms will accommodate pre-school, arts and
crafts, dance, martial arts, birthday parties, general instruction programs, senior
classes, and also will be available for rental.
Child Care Room
To increase the revenue potential of the rest of the facility, a child care room is
recommended to attract guests. There is a certain target population that will be
more likely to use the community center if child care is available.
Child care is typically considered low revenue as it rarely covers even the direct
expenses of providing the service.
Lobby/Lounge Area
The lobby/lounge area will serve all populations for social gathering, informal
activities, waiting for transportation, and possibly snacking. This is typically
considered as low or no revenue producing area, whereas games space is
generally considered as medium revenue producing especially if lucrative
agreements with vendors can be negotiated. The design of this area requires
guests to "see and be seen," straightforward staff supervision, and flexibility to
accommodate new activities.
City of Federal Way Parks, Recreation and Cultural Services Department
Commtmity Center Business Plan
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Administrative (Office) Space
Office space is provided for existing staff located at Klahanee Lake Community
Center and Kenneth Jones Pool as well as new facility management staff, facility
customer service staff, and front-line facility operations staff. It is anticipated that
the Parks, Recreation and Cultural Services Division staff currently located at Dumas
will continue to operate out of that facility.
This space allotment is in addition to offices in the natatorium space allotment to
office the Aquatics Coordinator and Assistant Aquatics Coordinator. Additionally,
this space will accommodate a copy/work room and small break room.
Administrative space provides no direct revenue for the facility.
Support Areas
Support areas include the lobby/check-in area, locker rooms, public restrooms,
general storage, and receiving area. The lobby/check-in area size depends to some
degree on the operating philosophy of the facility. A smaller lobby/check-in space
reflects a greater amount of square footage devoted to paid entry. A balance is
sought for each option.
(/)
Locker Rooms
The locker rooms are sized to reflect the overall facility dimensions, and will
include family locker rooms as they are extremely desirable and functional.
The revenue potential of locker rooms is low or none; however, their design,
appearance, and functionality can play a major role in attracting and maintaining
patrons.
Juice Bar and/or Vending/Concessions
A limited amount of space is included for a juice bar and/or
vending/concessions which could be a contracted service or self operated. At a
minimum, vending machines with a' variety of drinks and snacks will be
included in the facility.
The revenue potential of a juice bar and/or vending/concessions space is
generally medium or high depending upon the operating philosophy, types of
food and drinks sold, and location of nearby food and drink merchandisers. A
cafe/juice bar is a potentially successful optional component being considered.
Here again, a concession operation could be contracted requiring a contract
manager, or it could be operated by PRCS requiring strong staff expertise and
marketing effort.
COsting of Space Program Component
Details of the design and construction costs for both building models have been
developed by BRS Architecture and Arai/Jackson Architects and Planners, and are
included in their work.
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business
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CITY OF FEDERAL WAY
COMMUNITY CENTER FEASIBILITy
OPERATIONAL BUDGET PLANNING
CAN IT BE SUSTAINABLE?
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 41
6. OPERATIONAL BUDGET PLANNING (TASK C)
go
Parks, Recreation and Cultural Services Department Budget
Building and operating a community center not only adds a new dimension to the existing
Parks, Recreation and Cultural Services Department, but at the same time significantly
changes the scope of the budget. The Recreation and Cultural Services Division revenues
and expenditures will increase exponentially with the construction and operation of a
community center. This increase in budget is coupled with greater public interaction, which
makes PRCS and its operations much more visible to the public. As previously noted, this
project will have a specified yearly subsidy that will increase annually with inflation.
Be
Recommendations for Financial Planning
While the Recreation and Cultural Services Division generally prices programs at direct cost
plus a percentage of indirect costs, the addition of this facility will require an even more
rigorous methodology and tracking system.
Implement the Subsidy Philosophy
Developing and implementing a Subsidy Philosophy based on the Department and
facility mission will provide the foundation for setting fees and charges.
Adopt a Pricing Policy and Strategies
The existing Pricing Policy should be fine-tuned providing expanded detail in guiding
management decisions.
Track Costs
The Division currently tracks program costs, and this task will be even more critical with
the opening of the community center. Prior to opening, direct and indirect costs will
need to be assigned to specific facilities or programs in order to understand costs versus
revenues. The overall monthly, quarterly, and annual tracking systems will also be
essential to provide information relative to management decisions.
Identify Department-wide Participant Categories
The next step is to identify the various participant categories that should be utilized for
all Department services and facilities. Participant category examples include resident
and non-resident, age, partners identified through various inter-governmental
agreements, non-profit organizations, private organizations, as well as many others.
Determine fee schedule and subsidy levels
Based on the Pyramid Pricing Model, for each program/activity and facility determine
subsidy level incorporating participant categories.
Partial Cost Fee: recovers something less than full cost. This partial cost fee
could be set at a percentage of di~:ect costs, all direct costs, all direct costs plus a
percentage of indirect costs, or some combination.
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business
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Page 42
Full Cost Fee: recovers the total cost of a service including all direct and indirect
costs.
Market Rate Fee: based on demand for a service or facility. Determine the
market rate by identifying all providers of an identical service (i.e., private sector
providers, other municipalities, etc.), and Setting the fee at the highest level the
market will bear.
Community Center Operating Budget
The operating budget is driven by the overall service philosophy, which should define the
Department's purposes: whom PRCS is going to serve, and what level of service is going to
be provided balanced with the subsidy requirement. The service philosophy for the Federal
Way community center includes the following concepts:
· Services for all ages,
· Friendly and welcoming atmosphere,
· Community ownership,
· Gathering pla. ce for all types of people of varying ages, culture and different
interests,
· Programmed as well as drop-in access to the various facility amenities,
· Dynamic, yet traditional program components, encompassing a basic program
rather than trendy amenities, and
· Flexible and adaptable to changing community needs.
An operating budget developed in this preliminary stage serves several purposes.
It assists in helping establish realistic goals and expectations with operations to
match;
It provides a foundation for understanding what will be necessary to meet budget
expectations, and guides how marketing plans and strategies are developed and
implemented;
It offers a guide for future project decisions by providing a framework for
understanding the impact of decisions about fees, building materials, operation
systems, staffing levels, etc.; and
It provides information regarding the economic impact the facility will have on the
City and community, which allows City officials to determine if the timing for the
project is appropriate.
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
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1. Assumptions
ae
Overall Budget
The operating budget developed is based on conservative projections of revenue
(moderate) and expenditures (moderate/high), and is a blended average. While this
initial budget provides a baseline, it is anticipated that revenues during the first year
of operation maY significantly exceed these projections for several reasons:
· Leading up to, and during the first year of operation, city marketing, and
promotion efforts will be elevated thereby attracting an expanded
population.
· Competition from similar facilities will be extremely limited until such time
when a comparable facility is constructed and operated possibly within the
next three to seven years. During these years, the facility will have a more
regional draw for the active portions of the facility as well as meeting space.
· Particularly in year one and two, the attraction of the facility will be higher
than in subsequent years when the "newness" of the spaces declines and
interest in participating weakens.
· If the guest experience does not deliver as promised, people who initially
utilized the facility will be disenchanted resulting in lower retention and
repeat visits, and negative word of mouth promotion.
be
Integration of Program Expenditures and Revenue
Because the special revenue source dedicated for the new Center and the city's desire
to account for its operation to minimize any cross subsidy from existing programs,
an incremental approach is used in the development of the Center's operation
budget. Which means only the increase in revenue and expenditures from exiting
RCS operation are included. The only exception is the Kenneth Jones Pool, which is
funded with the same utility tax revenue, as is only an interim facility until the new
center is completed.
The initial operating budget developed is based on the experiences of comparable
facilities from Colorado, Michigan, Missouri, and Washington which include limited
programs directly linked to the opening of a new center (e.g., fitness, swimming,
rentals, etc.). The final Federal Way facility budget may integrate other expenditures
and revenues to ultimately understand the impact on the entire Recreation and
Cultural Services Division, and if possible decrease the subsidy for the entire
Division.
Hours of Operation
The following provides an example of operating hours typical in similar facilities.
Hours can be revised to accommodate various demands identified; however, it is
important to note that Center revenues and expenditures are based on these hours.
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business
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Page 44
ee
CENTER
Monday through Friday
Saturday
Sunday
6:00 am to 10:00 pm
8:00 am to 9:00 pm
10:00 am to 6:00 pm
It is anticipated that the center will be closed for three holidays including New
Year's Day, Christmas and Thanksgiving, and that reduced hours will be scheduled
for various City holidays. Seasonal schedule variations may also be implemented. A
one-week shutdown period for maintenance is also expected to be scheduled one
time each year, and as spaces age it may be necessary to close for significant repairs
or renovations. Rentals of the multi-purpose rooms, classrooms, aquatics area, and
entire facility extend beyond hours of operation, and typically include weekend
mornings and evenings.
As this planning process progresses, it is suggested that the City analyze this more
closely to determine actual operating hours that best suit citizen needs and demands.
AQUATICS AREA
Monday through Friday
Saturday
Sunday
6:00 am to 9:30 pm
8:00 am to 8:30 pm
10:00 am to 5:30 pm
CHILD CARE
Monday through Friday
Saturday
Sunday
9:00 am to 1:00 pm, 4:00 pm to 8 pm
9:00 am to 1:00 pm
closed
It is anticipated that the child care hourly fee will be $1.50 per hour with a maximum
stay of 2 hours per day. This rate can be revised upon further investigation of
demand, willingness to pay, and philosophy relative to providing child care. A
maximum ratio of children to adults will be determined at the later planning stages
along with the minimum and maximum age of children. Seasonal schedule
variations may also be implemented particularly in regards to Saturday operation.
Registration Hours
It is expected that a majority of program registration will be handled at the
community center. It is suggested that walk-in registration hours encompass
Monday through Friday from 8:00 a.m. to6:00 p.m. With the recommended
technology implementation, registration hours would be supplemented by
telephone, Internet, and possibly a self-service kiosk at the facility.
Credit Card Payment
The continuation of credit card payments, telephone, and Internet registration will
be necessary to keep staffing costs down in future years.
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business Plan
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fe
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ho
jo
Salaries and Benefits
Where applicable compensation for new positions are based on the current Federal
Way wage scales and benefit calculations. For budgeting purposes, full-time wages
are generally set at the "D" level of the pay range with benefits assumed at 28% of
wages. Part-time staff benefits are calculated at a rate of 10% of wages. For new
positions with no comparables, best estimates of salary were developed based on
knowledge of the current Federal Way wage scale and salaries at existing facilities in
other parts of the U.S. For further detail regarding pay rates, refer to APPENDIX J:
STAFFING PLAN.
Evening and Weekend Coverage
The staffing schedule includes evening and weekend coverage by full-time,
benefited staff during the majority of facility operation hours. Benefited part-time
staff will supplement full-time staff coverage.
Custodial and Maintenance Coverage
Routine, daily custodial and maintenance responsibilities will be provided by new
Departmental staff with deeper cleaning tasks completed after hours through
contracted services.
Subsidy Level
As mentioned previously, the overall subsidy level for the facility as determined by
City Council, and will serve as the basis for the facility pricing philosophy, and for
developing the marketing plan and strategies. A supplemental goal includes, if
possible, reducing the subsidy for the entire Division. Specific to facility operations,
accomplishing this goal will require a focused staff effort, as well as high quality
facility management, customer service, marketing, and performance-monitoring
market research coupled with development and implementation of marketing
information systems and database systems.
It is anticipated that in the early years of operation, this facility will not require the
full subsidy level, and in later years would be more consistently at the level specified
by COuncil. It is recommended that any additional revenue generated during the
earlY years of operation be accumulated to help offset future capital replacement and
renovation costs at the facility.
Vending/Concessions/Games
This operation is expected to be contracted; therefore, all revenues are expressed as
net.
Capital Renovation Allocation
A limited capital renovation allocation has been included in order to keep the facility
up-to-date, and provide state-of-the-art equipment. It is not anticipated that this
allocation will be needed in the first several years of operation, and it is
recommended that the allocation be carried forward for future use.
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business
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Building Materials
Selection of building materials should attempt to balance up front costs with long-
term maintenance needs and material life cycle.
m. 2003 Fi gures
n. All figures are in 2003 dollars.
Recommended Fees
The following recommended fee structure reflects preliminary figures that
correspond to the operational budget and subsidy level. These could be revised
based on community needs and changes to the service levels. The daily or pass fee
includes admission to the facility as well as participation in general fitness classes
such as aerobics, step, spinning, water aerobics, water walking, etc. Separate fees
will be charged for ancillary programs such as swim instruction, senior classes,
general instruction, specialized fitness (e.g. weight training, yoga, etc.), and various
others. Based on the following fee schedule, it would be better economically for a
person using the center a little less than 1 1/2 times per week (based on 51 weeks) to
purchase an annual pass.
The final fee schedule developed for the facility could also include other fee options
such as a 6-month pass, punch card, matinee and/or peak pricing (particularly for
rentals), as well as other options.
As previously discussed, the City should go through the exercise of developing a
Pricing Philosophy and Pricing Policy and Strategies with a key focus on the
resident/non-resident fees issue. While it is not within the scope of this Business
Plan to influence that decision, it should be noted that various pros and cons are
affiliated with this issue and should be thoroughly examined prior to setting the
pricing policy.
The recommended fee schedules for facility admission and rentals was developed
based on fees at comparable facilities in the region which are detailed in Table 5:
Fees - Comparable Fitness and Aquatic Facilities, and Table 6: Fees - Comparable
Large Meeting Spaces.
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
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Table 9: Recommended Fee Schedule - Facility Usage
Tots (0 - 2 years) $0.00 $0.00 $0.00 $0.00
Youth (3 - 12 years) $3.25 $4.25 $250.00 $300.00
Teen (13 - 17 years) $5.00 $5.00 $300.00 $360.00
Adult (18 - 64 years) $6.00 $7.50 $450.00 $540.00
Senior (65 + years) $5.85 $5.00 $350.00 $420.00
Family n/a n/a $700.00 $840.00
20% Increment for Non-Residents (approximate)
44% Youth Discount (approximate)
33% Teen Discount (approximate)
22% Senior Discount (approximate)
155% Family Increment (approximate)
NOTE: The "adult" fees are utilized as the base fees which are discounted at various levels.
Table 10: Recommended Fee Schedule - Rentals
Community Rooma $1,300 9 hr rental
Bidhday Party Roomsb $100 per hour
Pool $150 per hour
Entire Facility TBD Der hour
aCommunity room rental fee includes set-up/tear down, staff supervision
~Birthday pady room rental fee includes admission for 12 people
Note: In addition to the rental fee, a damage deposit will be required for return
after rental and examination for damages
Detailed Operating Budget
A preliminary proposed line item operating budget is found in Appendix I.
80,000 Square Foot Facility
This facility includes the Priority Add program components as well as several other
spaces: cafe/juice bar, third court in the gymnasium, jog/walk track, large leisure
pool, and large community room.
b. Expenditures
(1) Personnel
Personnel costs are the greatest single expense for a community center, and often
account for 60% to 65% of a center budget, which includes the benefits package
for the full and part-time staff. Compensation is based on the current Federal
City of Federal Way Parks, Recreation and Cultural Services Department
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Way wage scales and benefit calculations. For budgeting purposes, full-time
wages are generally set at the "D' level of the pay band with benefits at 28% of
wages. Part-time staff benefits are calculated at a rate of 10% of wages. For new
positions, best estimates of salary were developed based on knowledge of the
current Federal Way wage scale and salaries at existing facilities in other parts of
the U.S. For further detail regarding pay rates, refer to APPENDIX J: STAFFING'
PLAN.
A growing trend involves utilizing a greater share of full-time staff than was
utilized five to 10 years ago. This trend is becoming more prevalent due to the
following issues:
· Smaller pools of potential applicants for part-time positions due to the
need for full-time benefits;
· Increasing wage per hour costs for part-time positions due to market
conditions and competition for applicants;
· Ongoing costs of recruitment and training to address significantly high
turnover rates of part-time staff; and
· Compliance with State'and Federal Labor laws.
(2) Staffing Plan
The Recreation and Cultural Services Division including Dumas Bay Center,
Knutzen Family Theatre, has 13.1 full-time equivalencies (FTEs). The
construction and operation of the community center will require additional FTEs
as noted in APPENDIX J: STAFFING PLAN. including supplemental art-time
staff. The staffing needs ar~ based on these assumptions:
· Community Center Supervisor will be responsible for the operation and
management of the new facility;
· Existing recreation coordinator staff will program classes in the facility,
but will have limited management responsibilities;
· All existing senior programs at Klahanee Lake Community Center and
Kenneth Jones Pool will shift to the center;
· A variety of other existing programs such as preschool, general
instruction, fitness, etc. will shift to the center, however the affiliated
revenues and expenditures will be outside of the community center
budget;
· Existing parks maintenance staff will be responsible for the outdoor
maintenance;
· The Facility Coordinator will be responsible for coordinating and
scheduling facility rentals other than birthday parties, and will supervise
custodial/maintenance staff;
City of Federal Way Parks, Recreation and Cultural Services Department
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· The Aquatics Coordinator and Custodial/Maintenance Specialist will be
Certified Pool Operators (CPO) responsible for lower and moderate level
repairs with high level repairs contracted out (e.g., HVAC, replacement of
a boiler, etc.);
· The Guest Services Coordinator will be responsible for front-line guest
services operations.
· Facility staff will be moderately supplemented by part-time staff and to
some degree, volunteers;
· Part-time staff will work less than 17.5 hours weekly with lower level
benefits (FICA, unemployment, worker's comp, etc.) paid by the City.
· Two Building Supervisor positions will be added - one at 30 hours per
week (0.75 FTE prorated benefits), one at less than 17 hours per week (PT
with benefits).
c. Organizational Chart
The following organization chart aligns the recommended additional poSitions with
the existing structure of the Federal Way Parks, Recreation and Cultural Services
Department, and the appendix contains a staffing plan that specifies coverage
requirements for the facility options. All new positions are highlighted in orange
boxes.
As previously indicated, existing staff within the Recreation and Cultural Services
Division, Dumas Bay Centre and Knutzen Family Theater divisions will continue
with current responsibilities, and will have the opportunity to schedule programs
and activities within the new community center, but will not have management or
revenue responsibilities directly tied to the center.
City of Federal Way Parks, Recreation and Cultural Services Department
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Figure 6: Organizational Chart
Parks, Recreation
Recreation
& CUltural S es~ ~?~ .......
; : fexistin~)
(new ~
Aquatics Community & Fitness
Coordinator Coordinator
(existin~ vosition @ KIP) (existing position)
j (nesifima)
--
:Coo
(new POSitiOn)
additional hOurS)~
Note: New positions are highlighted in orange boxes
Oues~:~~ Custodial / Maintenance
(flew Position) ~ (revision to existing KJP
AFO position)
(ne
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 51
do
Supplies
Supplies generally account for eight to ten percent of a center budget. This category
of expenses includes items such as program, operating, office, computer, pro shop
merchandise, postage, pool chemicals, staff uniforms, janitorial, tools, equipment
parts, books and miscellaneous.
Services
Twenty-five to 30 percent of a center budget typically consists of services such as
contracted instructional services, marketing and advertising, printing and
publishing, travel and training, subscriptions and memberships, software
maintenance and support, bank charges and administrative fees, miscellaneous
(permits, licenses, taxes, fees), building and equipment maintenance (contractual or
rental services), other contracted services (security and fire systems, elevator,
garbage pick-up, etc.), utilities, property and liability insurance, building
maintenance and repair, and building and grounds.
Revenues
Revenues are projected based on comparisons with facilities across the country as
well as knowledge of Federal Way, its citizens and the Parks, Recreation and
Cultural Services Department. This comparison takes into account program and
facility components, and various mixes of resident and non-resident use, multiple
admission and age discounts, as well as political realities. The revenue categories
include:
go
· Daily and annual admissions
· Child care
· Fitness training
· Concessions/vending
· Pro shop
· Facility rentals (including rooms, overnights, exclusive use)
· Aquatics programs
· Facility use fee for leagues
· Miscellaneous
Swim Lessons
The fee structure assumes $5 per half hour ($50 per session) for lessons with an
average of 4.5 youth per lesson.
Long Term Operating Budget
Building a sustainable budget means that revenues and expenses will keep pace over
time. This operating budget is developed with sustainable revenue generating
components. It is anticipated that fees for admissions, programs, rentals, and other
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page 52
services will be incrementally increased at a rate of 3 - 4% per year to parallel an
anticipated 3 - 4% per year personnel, supplies and services increases.
Table 11: Projected Year One Operating Budget (Blended Average)
.-, ~;~ ~ :, ,. ~,.. .... ? ~"~ ......,~,~. ~ ..... ..~,~.' .,,. ~.. . . ,..:...,
Personnel Services
Supplies
Services
Minor Capital
Total Expenditures
· ~:;,:
$997,86O
$128,000
$495,786
$22,000
$1,643,646
Operating $1,367,031
Programs $144,185
Total Revenue $1,511,216
City of Federal Way Parks, Recreation and Cultural Services Department
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Page 53
Appendix A: Facility Components Support Matrix
City of Federal Way Parks, Recreation and Cultural Services Department
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Page i
FACILITY COMPONENTS SUPPORT MATRIX
The following summarizes how the rating scale was developed for the web-based citizen survey
and community design charrette.
SURVEY RATINGS
For the survey component, the first rating is for the "importance of features" and the second is for
the "five features most likely to use."
Importance of Features
High "very important" greater than 50%
Medium "very important" apProximately 33% - 49%
Low "very important" lower than 33%
Five Features Most Likely to Use
High greater than 100 responses
Medium between 50 - 87 responses
Low below 50 responses
NOTE: Leisure and lap pool questions were combined in reporting support
CHARRETTE RATINGS
High four or more groups included it as a feature
Medium two or three groups included it as a feature
Low one or no groups included it as a feature
City of Federal Way Parks, Recreation and Cultural Services Department
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Table 12: Facility Component Support Matrix
.:F .... ........ ' ' ~urvey ' ,., 2' ~Staff
Leisure pool with play features, water slides, warm water, zero- High/High High High
depth entry for exercise, classes, therapeutic swimming, etc
Lap pool for learn to swim classes, water aerobics, competitive High/High High High
swim and practice
Spa with warm water Low/Med n/a Med
Diving pool for competitive diving and practice Low/Low n/a High
Fitness space: cardiovascular & weight equipment High/High Low High
Active multi-purpose space: aerobics, cycling, etc High/Med High High
Passive multi-purpose space: dance, yoga etc. High/Med n/a High
Drop-in child care for parents while they use facility Med/Low Low High
Indoor track: walking/jogging Med/High n/a Low
Gymnasium: basketball, volleyball, pickleball, etc. High/High High High
Gymnasium: gymnastics Low/Low n/a Low
Large community space: receptions, dances, events High/Med High High
Classrooms: arts, crafts, birthday parties, meetings Med/High High High
Senior space: computers, reading, socializing, lunches Med/Low Low High
Indoor play area: for young children Med/Low n/a Low
Teen area Med/Med n/a Low
Game area: with pool table, TV, etc. Low/Low High Med
Rock climbing wall Low/Low Med Low
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business
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Page iii
Appendix B: Federal Way Citizen Survey Results
City of Federal Way Parks, Recreation and Cultural Services Department
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Page iv
FEDERAL WAY CITIZEN SURVEY RESULTS
Figure 7: Residency within Federal Way
25%
14%
61%
Yes Live in Federal Way
· Yes Work in Federal Way
[] No Do not live or work in
Federal Way
Figure 8: Zip Code within Federal Way
26%
1
0%-/
1%-
37%
8%
26%
· 98001
· 98O03
[] 98023
[] 98O42
· 98198
· 984O1
· 98416
[] 98447
· Other zip code
City of Federal Way Parks, Recreation and Cultural Services Department
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Page v
Figure 9: Number in Household
26%
8%
2%-
3%-
21%
11%
29%
[] 1 person
[] 2 people
[] 3 people
B 4 people
· 5 people
I~ 6 people
· Other (number of
people in HH)
Figure 10: Current Use of Indoor Facilities
25%
[] Yes
· No
75%
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business Plan
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Figure 11: Satisfaction with Existing Indoor Facilities
Private fitness clubs
The Center at Norpoint
Kenneth Jones Pool (Federal Way Pool)
Dumas Bay Cent?e
Federal Way YMCA
Klahanee Lake Corrrnunity/Senior Center
0 20 40 60 80 100 120 140 160
· Meets All Needs · Meets Some Needs ~ Does Not Meet Any Needs
City of Federal Way Parks, Recreation and Cultural Services Department
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Figure 12: Importance of Potential Facility Features
0%
Fitness space:cardiovascular & w eight equipment
G'yrmasiu~ basketball, volleyball,picldeball,etc.
Active multi-purpose space: aerobics,cycling, etc
Large community space: receptions, dances, events
Lap pool:for learn to sw im classesw ater aerobics
Passive multi-purpose space: dance, yoga etc.
Teen area
Indoor track: w alking/jogging
Qassrooms: arts, crafts,birthday parties, meetings
Drop-in child care: for parents while they use facility
Senior space:computers, reading, socializing, lunches
Leisure pool: for exercisetherapeutic sw immingetc
Indoor play area: for young childern
Leisure pool: w arm w aterzero-depth entryclasses
Game area: with pool table, TV, etc.
Lap pool: for competitive swim and practice
Spa: with w arm water
Leisure pool: with play featureswater slides etc.
Gymnasium gyrmastics
Diving pool: for competitive diving and practice
Rock climbing w all
Very Imlx)rtant · Somew hat Irrcortant
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Not Important
City of Federal Way Parks, Recreation and Cultural Services Department
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Page viii
Figure 13: Five Features Most Likely to Use
Number of Responses
0 50 100 150 200
250 30C
Rtn~s space: cardiovascular & weight equip~nt
Ind~r track waking/jogging 4.: ' - ''~;'
Gy~asiu~ basketball volleyball, picMeball, etc.
Oassroo~: arts craf~ b~rthday ~rt~es,~et~ngs
Actbe ~ltkpurpose s~ce: aerobics,cycling, etc
~ssive ~t-purp~es~ce dance yoga etc. ~.,
Large co~ni~ space: receptions, dance, events
Spa: with w arm water
Teen area
Game area: with pool table, TV, etc.
Rock climbing w all
Drop-in child care: for parents while they use facility
Indoor play area: for young childern
Senior space: computers, reading, socializing, lunches
Gymnasiu~ gyrrnastics
Diving pool: for competitive diving and practice
Figure 14: Importance of Providing Facilities for Various GrOups
City of Federal Way Parks, Recreation and Cultural Services Department
Commumty Center Business Plan
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Figure 15: Importance of Providing Facilities for Various Groups
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Teenagers
Families
Senior adults
Grade school age children
Adults
Preschool age children
100%
· Very Important
· Somewhat Important
[] Not Important
City of Federal Way Parks, Recreation and Cultural Services Departxnent
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Figure 16: Anticipated Usage
11%
9%
7%
34%
· 1 to 2 times perweek
· 2 to 3 times per week
[3 One time per month
[] A few times per year
· Never
39%
Figure 17: Daily and Pass Purchases
11%
9%
7%
34%
[] 1 to 2 times per week
· 2 to 3 times per week
[] One time per month
[] A few times per year
· Never
39%
City of Federal Way Parks, Recreation and Cultural Services Department
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Figure 18: Suppoi~t for Partnerships and sponsorships
17%
8%
22%
· Not at all supportive
· Somewhat supportive
Very suppodive
53%
[] Don't know need more
information
City of Federal Way Parks, Recreation and Cultural Services Department Community Center
Business Plan
Page xii
Appendix C: National Sporting Goods Association Survey
City of Federal Way Parks, Recreation mad Cultural Services Department Community Center Business Plan
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NATIONAL SPORTING GOODS ASSOCIATION SURVEY
Each year the National Sporting Goods Association commissions a self-administered mail
survey to obtain information on sports participation.. Over 35,000 surveys were distributed
to pre-recruited households, and the male and female heads of household and up to two
other household members (at least seven years of age) indicate their age, sports they
participated in 2002, and the number of days of participation in 2002.
For the survey, a participant is defined as an individual seven years of age or older who
participated in a sport more than once a year. Several sports including aerobic exercising,
bicycle riding, cahsthenics, exercising with equipment, running/jogging, step aerobics, and
swimming are categorized as fitness activities, and participation is defined as six times or
more during the year.
As the table below indicates, the top five recreational sports in 2002 were exercise walking,
camping, swimming, exercising with equipment, and fishing with the significant increase
continuing in aerobic exercise.
Table 13: National Recreation Participation in 2002: Top Ten Activities Ranked by Total
Participation
Sport Total Participation Percent Change
(in Millions) From 1997
Exercise Walking 82.2 7.7%
Camping (vacation/overnight) 55.4 18.9%
Swimming 54.7 -8.2%
Exercising with Equipment ' 50.2 4.9%
Fishing 44.2 -1.2%
Bowling 43.9 -1.9%
Bicycle Riding 41.4 -8.3%
Billiards/Pool 35.3 -2.0 %
Hiking 30.5 7.7%
Aerobic Exercise 29.0 10.6%
Source: National Sporting Goods Association
Participation by women in certain activities has changed over time. Several activities that
are increasing in popularity - martial arts, running/jogging, volleyball, swimming, and
exercising with equipment - could be programmed at the new community center. In
addition, the National Sporting Goods Association's Participation Survey found that in
2002, 15.6 million females indicated that they "worked out at a club," which represents
54.0% of all those who worked out at clubs.
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Table 14: National Recreation Participation of Women in Selected Sports: Comparison 2002 vs.
1997
Sport Total Percent Percent Percent
Female Female Female Difference
2002 2002 1997
(in Millions)
Martial Arts 1.8 42.8 % 36.4 % 6.5 %
Mountain Biking 2.9 37.5% 31.5% 5.9%
(off road)
Running/Jogging 11.4 46.0% 41.6% 4.4%
Volleyball 6.2 54.5 % 51.1% 3.4 %
Camping 26.7 48.1% 46.1% 2.0%
(vacation/overnight)
Swimming 29.2 53.4% 52.8% 0.6%
Exercising with 27.1 54.0% 53.7% 0.3%
Equipment
Exercise Walking 51.6 62.8% 63.1% -0.2%
Golf 5.8 20.7% 21.5% -0.8%
Aerobic Exercise 21.3 73.2% 76.3% -3.1%
Source: National Sporting Goods Association
Other miscellaneous recreational trends noted in the NSGA's 2002 study relevant to
building and operating a community center include:
· Calisthenics and step aerobics continue to have a steady decline of participants.
However, 2002 saw an increase in aerobic exercise, weightlifting, exercise walking,
and exercising with equipment.
· Exercise walking continues to be the number one sport Americans participate in,
increasing 5.0% from 2001 to 2002.
· Yoga and Tai Chi were introduced to the survey in 2002. Total participation was 7.1
million, with women comprising 79.4 % of that total.
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Appendix D: Survey of Michigan Parks and Recreation Departments
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SURVEY OF MICHIGAN PARKS AND RECREATION DEPARTMENTS
Conducted by the
Michigan Recreation and Park Association and the Department of Recreation, Parks and Leisure
Services Administration of Central Michigan University
A useful tool in understanding recreation programs on a national level is a survey recently
conducted by the Michigan Recreation and Park Association and the Department of Recreation,
Parks and Leisure Services Administration of Central Michigan University particularly since few
state associations have conducted this sort of in-depth program research. While this survey is not
specific to Arizona and Federal Way, it provides a baseline of data relating to programs offered
through various parks and recreation departments in Michigan.
In conducting the survey of Michigan community park and recreation departments, MRPA/CMU
received an 80 percent response rate. The survey included a program inventory wherein
respondents indicated the program activity, total number of teams/group, total individual
participants, total number of agencies that offer the program, and the trend value.
Particularly relevant to Federal Way is the trend value which ranges from -1.00 (indicating a
unanimous trend that the activity is decreasing in participations) to +1.00 (indicating a unanimous
trend in increasing participation). A trend value of 0.00 would indicate that participation remains
level. The following programs received a +.60 or higher trend value by survey respondents.
Figure 19: MRPA/CMU Survey Trend Value - Increasing Participation (Fixed List)
Nature Study (Outdoor)
Soccer (Outdoor)
Archery (Outdoor)
Canoeing/Kayaking (Indoor)
Computer Instruction/Workshop
Day Care
Inline Skating (Outdoor)
Skateboarding
Bicycling (Outdoor)
Inline Skating (indoor)
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8
la Trend Value
0.9 1
City of Federal Way Parks, Recreation and Cultural Services Department __ Community Center Business Plan
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Figure 20: MRPA/CMU Trend Value - Increasing and Decreasing Participation (Fixed List)
la Trend Value
RolI~
Indoor
Outdc
Lifeguan
FIo,
Sign
Outd(
Base[~
e Skating
;r Skating
Volleyball
or Tennis
Training
T-ball
Softball
~r Hockey
.anguage
~r Soc~
-0.25 -0.2 -0.15 -0.1 -0.05 0 0.05 0.1 0.15 0.2
A large number of programs were also written in by individual responding agencies. Many of
these write-in programs were offered by a limited number of agencies; therefore, the trend values
are not as indicative as the values for the activities from the fixed list. However, of those with a
large number of agencies responding, several provide insight into program trends.
Table 15: Program Trend Values (Write-in Activities)
Sports Camp 17 0.76
Boating Safety Instruction/Workshop 10 0.50
Generic Day Camp 31 0.42
Volleyball Camp 20 0.22
Outdoor Volleyball 9 -0.13
City of Federal Way Parks, Recreation and Cultural Services Department. Community Center Business Plan
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The survey also gathered information about the special events that Michigan organizations host,
and several events are hosted in multiple locations. The top 20 events are as follows:
Table 16: Top 20 Special Events
I Daddy Daughter Dance
2 Mother Son Dance
3 Easter Egg Hunt
4 Concerts in the Park
4 Punt, Pass and Kick
6 Halloween Event
7 Christmas Tree Event
7 NBA 2Ball
9 Hershey Track and Field
10 4th of July Events
11 Winter Festival
12 Fireworks
13 Breakfast/Brunch with Santa
14 Halloween Walk
14 Diamond Skills
16 Fishing Derby
16 Nursery School Olympics
18 Santa's Hotline
19 Lunch with Santa
20 Movies in the Park
City of Federal Way Parks, Recreation and Cultural Services Department
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Page xix
Appendix E: National Endowment for the Arts
City of Federal Way, Parks, Recreation and Cultural Services Department
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NATIONAL ENDOWMENT FOR THE ARTS
A nationwide Survey of Public Participation in the Arts (SPPA) was sponsored by the Research
Division of the National Endowment for the Arts in 1997. Over 12,000 people throughout the
United States were queried regarding their (a) their attendance at live arts events, (b) their
participation in the arts through broadcast and recorded media, and (c) their personal performance
or creation of art.4
This information is particularly relevant to the Department as it relates to potential program
offerings focusing on personal participation in the arts as well as classes and lessons. The most
popular public arts activity identified by respondents was singing in choir with more than 20
million Americans involved. The percentage of surveyed adults participating in one of the
following arts activities in the previous 12 months are as follows: buying art (35.1%), weaving
(27.6%), drawing or painting (15.9%), creating pottery (15.1%), creating photographs (16.5%), and
creative writing (12.1%).s
Many survey respondents participated in the arts through classes or lessons. Of those respondents
who took lessons ever in their lives, music proved most popular with 48.5%. Art classes (28.7%),
creative writing (24.4%), art appreciation (24.4%), music appreciation (23.3%), and dance, other than
ballet (19.9%) were also popular.
The majority of respondents participate in arts activities during leisure time, which results in the
arts competing with other activities for available leisure time. The following table overviews the
rates of participation in leisure activities.
4 1997 Survey of Public Participation in the Arts, Summary Report. National Endowment for the Arts, Research
Division Report Number 39, December 1998.
s Ibid.
City of Federal Way Parks, Recrea~on and Cultural Services Department Community Center Business
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Table 17: Rates of Participation in Leisure Activities: 1997
Watched television on weekdays
Watched television on weekend days
Watched or listened to any arts via mediaa
Exercised
Personally participated in any arts activityb
Attended any of 3 exhibiting arts activitiesc
Home improvement
Went out to the movies
Gardening
Went to a theme park
Played a sport
Camped, hiked, canoed
Volunteer or charity work
Attended any of 7 performing arts activities~
Went to a sporting event
Used a computer for entertainment
96.0%
91.2%
78.3%
75.7%
66.6%
66.0%
65.9%
65.5%
65.4%
57.0%
44.9%
44.3%
43.2%
42.2%
41.2%
40.4%
alncludes 16 combinations of arts activity and broadcast and recorded media.
blncludes 14 forms of performing, creating, or purchasing works of art.
clncludes visiting an art museum, an historical park or monument, or an arts/craft fair.
alncludes attending a jazz, classical music, opera, musical play, non-musical play, ballet, or
other dance event.
Source: National Endowment for the Arts
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Page xxii
Appendix F: Trends in Parks and Recreation
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Page xxiii
TRENDS IN PARKS and RECREATION
The greatest trend found in recreation is not a particular sport but rather a sport participant. Baby
boomers, defined as anyone born between 1946 and 1964, consist of 76 million people. By 2005 an
estimated 42 percent of baby boomers will be over 50 years of age. Below are statistical data on
boomers and implications on recreational services for this influential group. Information for this
report was gathered by NRPA, AARP, SGMA, and GreenPlay LLC.
Baby Boomers and Their Impact on Leisure Services in the United States
A. DemographiCs · Median income level is $51,700
· 68% of boomers are married
· Most boomers are well educated, with 50% having at least two years of college
· An estimated 23% of boomers will not be financially prepared for retirement
· With an almost 20 year age gap, it should be noted that baby boomers are a diverse
group with regards to social behavior and attitudes
Lifestyle
· Known to work hard, play hard, and spend hard
· Place value on exercise and fitness
· Time viewed as a precious commodity
· Less interest in civic engagements (Iow rate of volunteerism)
· Do not associate with being "old"
· Retirement viewed as "mid-life"
· Tend to participate in more individualized activities rather than group events
Implications for Recreation · Increased demand for well-equipped fitness centers
· Movement away from "senior" related programs such as bridge and shuffleboard since
many boomers associate these with being "old"
· Swimming pools better utilized by programs like water walking, water aerobics, and
active lap swimming
· Increased demand for on-going educational classes to create life-long hobbies
· Increased interest in computer courses from basic application to Web site design
· Length and timing of programs should be compressed
· Workshops preferable to six- or eight- week classes, weekend and night classes popular
· Increased interest in outdoor recreation and maintaining parks and open space
· Continued interest in arts and entertainment
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business
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Page xxiv
Do
Business of Baby Boomers
It is important to realize that baby boomers have no intention of "slowing down" in retirement.
Many will work part-time, change careers, or create new businesses during this time.
Recreation services offered to this age group must be customized to suit each individual need
for:
· Self-fulfillment
· Healthy pleasure
· Nostalgic youthfulness
· Individual escapes
Table 18: Recreation Activities for Adults 55 and Older Based on Frequent Participation in 2002
Activity Days Per Year Participants
Fitness Walking 100 + 6,515,000
Stretching 100 + 4,107,000
Treadmill Exercise 100 + 3,887, 000
Golf 25 + 3,646,000
Freshwater Fishing 15 + 1,903,000
R.V. Camping 15 + 1,736,000
Lifting Free Weights 100 + 1,735,000
Bowling 25 + 1,725,000
Day Hiking 15 + 1,545,000
Weight/Resistance 100 + 1,513,000
Machines
Stationary Cycling 100 + 1,298,000
Running/Jogging 100 + 870,000
Source: Superstudy of Sports Partici >ation, American Sports Data, Inc., January 2002
2. General Leisure Trends
go
Miscellaneous Leisure Trends
The following list of trends was produced by data collected by the Sporting Goods
Manufacturers Association, GreenPlay LLC, Roper Research, Leisure Vision, EDAW, Inc.,
NRPA, Leon Younger and Pros, NSGA, John Crompton Publications, and Athletic Business.
· More women than men participate in fitness programs outside the home.
· Americans have less leisure time than 5 years ago, but recognize the intrinsic and
extrinsic value of recreation and leisure more than ever.
· The greater the household income, the more likely that members started a new
recreational activity in the last year, and patronized public parks and recreation services.
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business Plan
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· Par.ticipation in structured programmed activities has decreased.
· Americans are participating in less of a variety of activities.
· Currently, opportunities for park and recreation participation are greater in mid-sized
cities, as opposed to smaller or larger cities.
· Americans spend more than $300 billion on recreation annually.
· The average recreation fee that people are willing to pay is slightly over $12. However,
the more satisfied they are with the experience, the more they are willing to pay.
· Choices for recreational activities continue to grow with malls, school activities,
entertainment centers (Dave and Buster's, Adventure Golf, etc.), movie complexes,
IMAX, skate parks, etc.
· Parks and Recreation Departments compete directly for recreation dollars with private
offerings (health clubs, country clubs, etc.), amusement parks, hobby clubs, and travel
and tourism.
'· Many homes today are designed as central entertainment centers with televisions,
computers, home fitness equipment, workshop and hobby areas, etc.
· On average, Americans watch more than four hours of television a day.
B. Programming Trends
· People have less unstructured time, so length of programs and sessions should be
reduced.
· Activities are moving towards unstructured, individual, and drop-in programs.
· Information technologies allow for the design and customizing of recreation and fitness
activities (reducing the need for a "standard package").
· People are moving away from teams to more individual activities.
· Increasing demand for self-directed activities, with less reliance on instructors and more
flexible timing.
· Increased demand for family programs and more programs for girls and women.
· Increased pressure to open traditional male sports to females.
· More activities are being adapted for disabled participants. Programs should strive to
be "universally" accessible.
· Fitness and wellness are viewed as a lifestyle that stresses the integration of mental,
physical, and spiritual well-being.
· Recreation agencies are forming strategic alliances with health, social services, and
educational agencies to offer more comprehensive health and wellness assistance.
· Programs need to encompass a whole "experience," as people look to add quality to the
basic recreation activity with depth, self-fulfillment, and self-expression.
· People desire quality over quantity -a first class experience in the form of excellent
customer service, programs, and facilities.
City of Federal Way Parks, Recreation and Cultural Services Department
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Page xxvi
Ce
Facilities Trends
1. Transition of Amenities from "Alternative" to "Typical"
· Multi-purpose, large regional centers (65,000 to 125,000+ sq. ft.) for all ages/abilities
with all amenities in one place. This design saves on staff costs, encourages retention
and participation, and saves on operating expenses due to economies of scale.
· Leisure and therapeutic pools
· Interactive game rooms
· Nature centers/outdoor recreation and education centers
· Regional playground for all ages of youth
· In-line hockey and skate parks
· Partnerships with private or other agencies
· Teen centers
· Indoor walking tracks
· Themed d~cor
2. "Alternative" Amenities Increasing in Popularity
· Leisure ice rink
· Climbing wails
· BMX tracks and Indoor Soccer
· Cultural art facilities
3. Management Trends
· Agencies across the U.S. are increasing revenue production and cost recovery.
· Level of subsidy for programs is lessening and more "enterprise" activities are being
developed, thereby allowing subsidy to be used more appropriately.
· Agencies are hiring consultants for master planning, feasibility, and strategic/policy
plans.
· Recreation programmers and administrators are being involved at the beginning of
the planning process.
· Information technology allows for tracking and reporting.
· Pricing is often done by peak, off-peak, and off-season rates.
· More agencies are partnering with private, public, and non-profit groups.
· The current national trend is toward a "one-stop" facility to serve all ages. Large,
multi-purpose regional centers help increase cost recovery, promote retention, and
encourage cross-use.
· Organization is structured away from specific geographic units into agency-wide
sections for athletics, youth/teen sports, seniors, facilities, parks, planning, etc.
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business Plan
Page xxvii
· Appendix G: Alternative Providers
City of Federal Way Parks, Recrea~on and Cultural Services Department
Community Center Business Plan
Page xxviii
ALTERNATIVE PROVIDERS
Health, Wellness, Fitness and Aquatics
A. King County Weyerhaeuser Aquatic Center
650 SW Campus Drive, Federal Way, 206-296-4444
The King County Weyerhaeuser Aquatic Center is a world class facility which hosts national
( .
water sport events including the U.S. Olympic Team Trials and Synchronized Sw~mn~ng Duet
in 2003. The 50-meter competition pool and recreation pool are programmed with swim
instruction, exercise programs, pool parties, various competitions and events, drop-in
swimming and lap swimming. The facility also has an annex containing a banquet room which
accommodates up to approximately 400 people theater style, 320 banquet style without a dance
floor, and 280 banquet style with a dance floor. The rental fee for the larger banquet facility is
$1,292.50 plus a damage deposit with the fee including staff supervision, cleaning, set-up and
break-down, and insurance. The banquet facility hosts a number of events each year
considering the pool schedule due to parking constraints. This facility is also available for
weekday and evening rentals, and is frequently used by businesses, nonprofit organizations,
and other entities.
A recent economic study (http://www.metrokc.gov/parks/events/aquactr.htm) reported the
impact of Aquatic Center events in excess of $4 million annually. The operating goal is for the
entire facility to recover 50% of its expenditures through fees and charges, and in 2003 fees were
raised in an attempt to reach this goal.
Hours of Operation:
Monday - Friday 5:30 am - 10:00 pm
Saturday 11:30 am - 1:30 pm
Sunday 11:30 am - 1:30 pm
Note: Special events and activities are schedule Saturday and Sunday mornings, and rentals
are available beginning at 1:30 pm on Saturday and Sunday
· Containing a 50 meter pool, the Weyerhaeuser Aquatic Center is a unique competition
venue, and differs dramatically from the program components planned for the Federal
Way community center.
· The Weyerhaeuser Aquatic Center does not contain the type of leisure component
planned for the Federal Way facility.
· The banquet facility accommodates xx people with rentals at xx.
· Traditional swim programs such as lessons, lap swimming, drop-in swimming, and
birthday party rentals are also available.
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business
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Page xxix
Tukwila Community Center
12424 42~a Avenue S, Tukwila, 206-768-2822
The Tukwila Community Center includes 10,750 square feet of gymnasium, fitness area,
aerobics area, banquet room, classrooms, two racquetball courts, swimming pool, and locker
rooms totaling 48,000 square foot with approximately 4,000 of that space encompassed in the
senior wing.
The fitness area features an 18-piece weight training circuit, various cardiovascular pieces, and
free weights which can be accessed by individuals 13 years and older. The gymnasium is also
available for drop-in use, and is also utilized for various leagues and organized activities. There
is a separate fee for utilizing the racquetball courts which can be reserved up to 3 days in
advance.
The center also features a number of rental spaces including a 3,000 square foot banquet room,
2,050 square foot social hall, various smaller meeting rooms, as well as the gymnasium and
pool. The resident rental fees for the larger banquet facilities and gymnasium range from $60 to
$88 per hour.
Hours of Operation:
Monday - Friday
Saturday
Sunday
6:15 am - 9:00 pm
8:00 am - 4:00 pm
8:00 am - 12:00 pm (pass holders only)
The annual budget for the facility included expenditures of $1,8!0,000 (including all recreation
programs and services), and revenues of $745,000 equaling approximately 41% cost recovery
(self support), excluding debt service on the facility.
Bally's
32828 1st Avenue South, Federal Way, 253-838-3424
This is a full service health club with fitness equipment for drop-in use, and fitness class
offerings in aerobics, power cycling, yoga, Pilates mat, kwando, spinning, kickboxing, as well as
other popular amenities including a swimming pool, whirlpool and running track. The facility
features over 48 pieces of cardiovascular and 55 pieces of resistance training equipment
including machines from Life Fitness, Precor, Icarion, Magnum, and Hammer Strength.
Certified personal trainers are on staff to assist members with massage therapy also available.
Babysitting services are also available to members Monday through saturday 8:30 am to 1:30
pm, and Monday through Friday 4:00 to 8:00 pm.
Memberships can be purchased for the health club as outlined in Table 5: Fees - Comparable
Fitness and Aquatic Facilities. However, special promotions including an "Off-Season Sale"
($18 down, and $18 a month), free one-month membership certificate, and various others are
offered throughout the year.
City of Federal Way Parks, Recreation and Cultural Services Department
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De
Eo
Fo
Hours of Operation:
Monday - Friday
Saturday & Sunday
5:00 am - 10:00 pm
8:00 am - 8:00 pm
Curves for Women
28839 Military Road South, Federal Way, 253-946-4401
1500 South 336th Street, Suite 11, Federal Way, 253-952-3301
Two Curves for Women, north and south, located in Federal Way, are part of one of the largest
franchise fitness centers n the United States. Curves for Women caters strictly to women, and
offers a 30 minute "total body" workout (circuit training) using hydraulic resistance strength
training machines. The cost for joining is $29 per month for one year using a check draft
system, and $39 per month if fees are paid monthly. This facility is approximately 1,800 s.f.
Additional Curves for Women clubs are located nearby in Fife, Auburn, Puyallup, Edgewood,
Kent, south Seattle, Tacoma, Lakeland Hills, Vashon Island, Sumner, and Bonney Lake.
24 Hour Fitness
2130 South 314th Street, Federal Way, 253-839-5588
Located in Federal Way, 24 Hour Fitness touts "everything you need to achieve a balanced life!"
Full aerobics and cycling schedule, personal training, Kid's Club, pro shop, sauna, and tanning
along with a free weight room are available 24 hours a day. This facility is approximately
25,000 s.f. in size.
The fee structure is included in Table 5: Fees ~ Comparable Fitness and Aquatic Facilities;
however, it is important to note that various special rates were available including a special 90
day limited term trial membership for $127, two for one or 50% off, free 10 day pass, etc.
A second 24 Hour Fitness, containing similar amenities, is located in nearby Kent, at 12966 Se
Kent-Kangley Road.
Federal Way Norman Center YMCA
33250 21st Ave SW, Federal Way, 253-838-4708
The Norman Center is part of the YMCA of Greater Seattle which has the mission of "building a
community where all people, especially the young, are encouraged to develop their fullest
potential in spirit, mood, and body."
The YMCA is located on a partially wooded 5-acre parcel featuring an outdoor sports arena,
playground, grass play area, natural pond, and walking trails. The indoor facility houses child
care, summer day camp, sports programs, and fitness classes. The child care program is open
Monday through Friday, 6:30 am to 6:30 pm, and is closed on Saturday and Sunday.
The YMCA fee structure is included in Table 5: Fees - Comparable Fitness and Aquatic
Facilities. However, in fulfilling its mission, special accommodation through financial
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page xxxi
Go
Ho
assistance is available based on family income, number of household members, and the
availability of YMCA funds.
Auburn Valley YMCA
1005 12th Street SE, Auburn, 253-833-2770
This Center is also part of the YMCA of Greater Seattle, and is a fairly small facility with a
multi-purpose room, fitness area, 25-yard pool, and outdoor basketball court. Current activities
include fitness programs and consultation, strength training, senior fitness, martial arts,
summer day camp, swim lessons, swim team, teen programs, pool parties, and various other
programs.
In the summer of 2003 the YMCA, in partnership with the City of Aubum and The Boeing
Company, broke ground on a $10 million facility that is expected to be completed in the fall of
2004. The City will provide $2.6 million for contracted services to address low-income, at risk
youth and family needs, and the new, full-featured facility will have a variety of program
components including a gymnasium, two swimming pools, child care, and fitness area.
Hours of Operation:
Monday - Friday
Saturday
Sunday
5:30 am - 9:00 pm
8:00 am - 6:00 pm
1:00 pm - 5:00 pm
Korum Family Branch YMCA
302 43ra Avenue SE, Puyallup, 253-841-9622
Established in 2000, this Branch is part of the Tacoma-Pierce County YMCA serving over 13,500
youth, teen, and adult members each year. This 106,000 square foot facility' features two
meeting rooms, nursery, two gymnasiums, four racquetball courts, rec room, a state of the art
gymnastics gym, two aerobics studios, free weight room, cardio equipment, free-motion weight
equipment, Cybex weight room, group cycling room, indoor track and chapel as well as lap,
instructional, toddler and therapy pools, steam rooms and a dry sauna
Programs include exercise classes, fitness classes for older adults, fitness orientations and
consultations, 12-week personal fitness program, and 8-weeks to wellness. Indoor and outdoor
adult sports offered include competition at three levels in basketball, volleyball, roller hockey,
softball, ultimate Frisbee, golf, and soccer. Fees for daily and annual passes are detailed in
Table 5: Fees - Comparable Fitness and Aquatic Facilities.
As a YMCA, strong kids, families and communities are built by integrating the core values of
caring, honesty, respect, responsibility, service and forgiveness into each of our programs. The
membership offers a 30-day money back guarantee refund if the YMCA does not meet
purchasers' expectations.
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business
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Page xxxii
Hours of Operation:
Monday - Thursday
Friday
Saturday
Sunday
5:00am- 10:30pm
5:00am-9:30pm
7:00 am- 10:00pm
l:00pm- 8:00pm
Federal Way Boys and Girls Club
308 8th Avenue S, Federal Way, 253-941-2722
The Club was founded in 1959, and housed in school district facilities until 1978 when the
current 14,000 square foot facility consisting of a gymnasium, snack bar, locker rooms, as well as
offices and storage was opened. Club staff includes four full-time and three permanent part-
time employees, which is supplemented by over 600 volunteers. The majority of Club funding
is self-raised through dues and fees, contributions, grants and special events, with a minor
amount of funding provided by the United Way of King County. The Federal Way Boys &
Girls Club serves over 2,600 children grades 1 through 12 providing scheduled and drop-in
programs more than 300 days per year.
The club promotes appropriate activities in a positive environment for after school and summer
programs. Programs are focused in six core areas:
· Character and Leadership Development
· Education and Career Development
· Health and Life Skills
· The Arts
· Sports, Fitness and Recreation
Annual membership is $15 per year. The PM Pals, an after school program, is $75 per month.
The Boys and Girls Club also offers a day camp program at Mirror Lake Elementary for grades
1 through 6, which includes all day activities such as sports, crafts, games, computer education,
special events and field trips. The summer Teen Camp, for boys and girls going into grades 7
through 9, is a "travel camp" involving numerous field trips for a cost of $85 per week. A
variety of summer sports camps are also offered through the Boys and Girls Club.
Hours of Operation:
Monday - Friday
Saturday
2:30pm- 9:00pm
10:00 am-4:00pm
The Boys and Girls Club has partnered with the Federal Way School District (providing
$289,000 grant for site development costs) to build a Youth Development Center on the Truman
Alternative High School Campus. The total project cost for the 16,000 square foot space is
$3,875,247 which the Club is in the process of raising.
City of Federal Way Parks, Recreation and Cultural Services Department Commurtity Center Business
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Page xxxiii
J. st. Francis Hospital
34503 9th Avenue, Federal Way, 253-838-9700
Physical therapy services are available at St. Francis Hospital with a focus on innovative and
diversified programs to help patients achieve the fullest rehabilitation, overall fitness and
independence possible following an injury, surgery or illness. Services include orthopedic
rehabilitation, manual therapy, aquacise, and back stabilization.
K. Virginia Mason Federal Way
33501 First Way S, Federal Way, 253-838-2400
Information not available at this time.
L. Wild Waves Enchanted Village (Six Flags)
36201 Enchanted Parkway South, Federal Way, 253-661-8000
This Six Flags park includes a variety of amusement and water rides including roller coasters,
roulette wheel, carousel, train, super slide, Ferris wheel drop slides, river ride, cable runs, and
activity splash area for younger children.
Daily Admission
Discount 1-day tickets
General Admission over 48 inches
Children 2 years and under
$23.99
$29.99
Youth under 48inches $24.99
Sr. 50 + $24.00
Free
2003 Season Pass
Parking
$79.99 (+tax) per person
$7.00
Senior Centers
A. Federal Way Senior Center
4016 South 352ha, Auburn, 253-838-3604
Located in Auburn, the Federal Way Senior Center provides adult day care and respite by
hosting a variety of activities including arts and crafts, bingo, old time music, seated exercise,
and lunch. Day care is available Monday through Friday frOm 9:00 am to 2:00 pm., with
transportation available.
A number of computer classes, from beginner to more advanced, are offered at the Center.
Additional services include advice on purchasing a new or used computer, upgrading an
existing system, and selection of appropriate software programs.
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page xxxiv
Another key program is Walk for Your Life which is held every week regardless of weather.
The cost is very low, and the difficulty of hikes ranges from easy level paths to hills and .
irregular surfaces.
B. Auburn Senior Center
808 9th Street SE, Auburn, 253-931-3016
The mission of the Auburn Senior Center is "to enhance the quality of life of senior adults I our
community through social, recreational, health and wellness, educational, and nutritional
services and programs. This 14,000 square foot center also provides a respite program made up
of social, physical and creative activities with both a morning snack and lunch provided. A
number of drop-in activities are available such as pool, computer use, reading, and socializing,
as well as programmed activities ranging from health and wellness to education.
The Auburn Senior Center, recently remodeled, includes a banquet space (break-out rooms),
caf6, basic and commercial kitchens, classrooms, lounge, and office space. The facility is often
used for rentals of v. arious types.
Meeting and Banquet Facilities
There is currently a limited amount of meeting space in Federal Way. Listed below is an overview
of nearby options, with fees specified for those facilities with space comparable to the multi-
purpose room(s) in the new center.
Table 19: Meeting Spaces Matrix
C~moanv,.'....:-~' ." ~ ..... ~: :. ........ ~:~.~,.,.~...~ tee ~ ~ ....... ~? ..~
Akasaka Restaurant 30
Auburn Senior Center 189 · Entire Buildin9 - $100 per hour
minimum 5 hours for 189 peopl~
· Meetin9 Rooms - $12.50 per hour for
40 people
· Additional fees for commercial
kitchen, tableware, etc.
Best Western Fife Hotel & Up to 1,100 · $1,500 for 300 people (discount upon
Conference Center F&B order)
Best Western Federal Way 6 - 300 $125 - $600/day
Billie McHales 70
Cliff House ~estaurant 56 - 102
Coudyard by Marriott 4 - 150 · Larger ballroom - $1,200 for all 3
sections, $300 for smaller sections for 2
to 4 hours, seats 400 theater, 180
banquet (rounds)
Smaller banquet - $600 for all 4 sections,
$150 for smaller sections for 2 to 4
hours, seats 96 banquet style
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page xxxv
~?,..... ::. ;.. ,,, .:,~,:~ ..... : ..... :...~.~ ~:' 'B~i6'~_'.t.~St~l~:?' ., :..~.~.:~'~,..:~,. ?~.~,~ .... ~,.,.~:~.~ ..... ;.~.,~ , ..,,,~ ,,
Dumas Bay, City of 98 · $360 for 9 hours, $60 per hour (does
Federal Way not include set-up/tear-down, and rental
time must include these plus time to
decorate)
Federal Way Comfort Inn 60
LaQuinta Inn and Suites 5 - 250 $1,200 (discount upon F&B order)
Lobster Shop 35
Marie Callender 60
Norpoint 250 · Cascade Hall - $150 per hour
minimum 4 hours (plus $150 cleaning
fee), seats 250 banquet style
· Meeting Rooms - $30 per hour (plus
$45 cleaning fee) seats 25
· Gym - $70 per hour plus $150
cleaning fee
· Entire Building - $445 per hour plus
$525 cleaning fee
Old Country Buffet 90
Outback Steakhouse 1 - 20
Red Lobster 1 - 80
__Royal Coachman Inn 4 - 75
· Super 8 Motels NW, Inc. 10 - 40
Torreno's Mexican 30 - 35
Restaurant
Travel Lodge 25
Tukwila Community Center 199 · Full Banquet - $650 for 10 hours,
seats 199 banquet style
· Gymnasium - $1,600 for 10 hours
(non-athletic)
· Gymnasium- $400 (athletic)
· Meeting Room - $275 for 5 hours,
seats 36 classroom style
· Rates for peak periods, residents
receive a discount
Twin Lakes Golf & Country 200 - 250 $7 per person plus tax. Catering
Club additional.
Vince's Italian Restaurant 50
Weyerhaeuser King 99 - 396 Banquet - $1,292 all day, seats 320
County Aquatic Center banquet style
Source: Federal Way Chamber of Commerce, Direct Contact with Organizations, Various Web Sites, Rental Brochures
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page xxxvi
Appendix H: General Overview of Community Center Position Responsibilities
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business
Plan
Page xxxvii
GENERAL OVERVIEW OF COMMUNITY CENTER POSITION RESPONSIBILITIES
Community Center Supervisor - Responsible for all operations, marketing, maintenance, and
management of the facility. The entire salary for this position is considered a facility expense.
Aquatics Coordinator - Supervises pool operations and maintenance including swim lesson
programs. Staff supervision responsibilities include the Assistant Aquatics Coordinator, numerous
part-time Lifeguards and swim instructors, and a 1.0 FTE Head Lifeguard. Responsibility for
seasonal beach operations continues. It is expected that the Aquatics Coordinator work weekly as a
Lifeguard and Instructor.
Assistant Aquatics Coordinator II - Assists with supervision of pool operations, maintenance, and
instructional programs. While responsible for indirect management, this position has no direct staff
supervision/evaluation responsibilities. Responsibility for seasonal beach operations continues. It
is expected that the Assistant Aquatics Coordinator may play a key role as Lifeguard and
'Instructor. The scheduled hours will vary, but may include the periods when it is difficult to find a
consistent, quality staff person (e.g., opening shift, weekdays).
Head Lifeguard - Is responsible for substantial front-line hours as Lifeguard and Instructor. The
scheduled hours will vary, but may include the periods when it is difficult to find a consistent,
quality staff person (e.g., opening shift, weekdays).
Community and Fitness Coordinator - Manages all fitness programs including those housed in the
center as well as auxiliary facilities, and supervises the Assistant Fitness Coordinator. One-half Of
salary is considered a facility expense.
Assistant Fitness Coordinator - Responsibilities also include hiring, training and supervising part-
time Fitness Instructors, and overseeing contracted Fitness Trainers. One hundred percent of this
salary is considered a facility expense.
Guest Services Coordinator - Supervises front-line facility operations and guest services including
an Administrative Assistant, three Office Tech II, several part-time clerks, two part-time benefited
Building Supervisors, and several part-time Child Care Attendants. As a new position, 100% of this
salary is assigned to the facility.
Administrative Assistant I - As an existing position, it is recommended that 0% of the expenditure
for this existing position at Klahanee be transferred to the Center budget. This position is
responsible for accounts receivable and payable, financial tracking, reporting, management
analysis, desktop publishing, back-up support to the front desk, and support for the Facility
Manager. The consistent tracking and flow of information will be essential to decision making with
an entrepreneurial management approach that enhances operational efficiency.
Office Tech II - Performs front-line operations tasks including registering participants for classes,
pass sales, point of sale transactions including facility access, scheduling birthday parties, general
customer service tasks, answering guest inquiries, as well as a variety of other responsibilities. One
person will have primary responsibility coordinating all program and rental scheduling within the
facility.
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page xxxviii
Building Supervisors - Assist as front-line guest services representative directing staff and
addressing guest concerns. Generally scheduled during evenings and weekends, and plays a
primary role in supervising off-hour rentals.
Custodial/Maintenance Specialist - Responsible for custodial and maintenance tasks within the
facility ranging from routine cleaning, set-ups and break-downs of rooms, ordering supplies,
scheduling staff, scheduled equipment maintenance, urgent repairs, and various other tasks.
Possesses CPO, and assists with pool maintenance and equipment. Directly responsible for
supervising the Custodial/Maintenance Specialist, two full-time custodians, and numerous part-
time custodians.
Custodian - Responsible for custodial and set-up/tear down tasks within the facility ranging from
routine cleaning, set-ups and break-downs of rooms,
City of Federal Way Parks, Recreation and Cultural Services Department Community Center Business
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Page xxxix
Appendix I: Projected Operating Budget
City of Federal Way parks, Recreation and Cultural Services Department
Community Center Business Plan
Page xl
FEDERAL WAY
Projected Operating Budget
Assumptions:
Opening date: all costs are in 2003 dollars
Adult Daily Fee
Adult Annual Pass
Cost recovery goal:
Facility Hours of Operations: Monday - Friday 6 am to 10 pm
Saturday 7 am to 9 pm
Sunday 10 am to 6 pm
Pool Hours: Monday - Friday 6 am to 9 pm
Saturday 7 am to 8:30 pm
Sunday 10 am to 5:30 pm
Child Care Hours of Operation: Monday - Friday 9 am to 1 pm, 4 to 8 pm Saturdays 9 am to 1 pm
Total Wages $831,953
Total Be nefits $165,908
Benefits 10%
Personnel (excluding benefits) 51%
Supplies 8%
Services 30%
Other 1%
Total 100%
r: . Siz~'(s.! ~:,.-~,
EXPEND{TURES: '*~'~t'''''~=' '"'" '"' ~:' :' ~' ~:
~ ~'~ ......=~:,~,.~;..,~ '~¥:,~ ..:~,~.,.~ ..... ~ ........... ~.~.~ ,~, ,~ ....... . ~ ,~ ................
?. ::~'~,~.,~..~.:.? ..~ ::....:, .., ,.. ' ........ .......: ~..' ~ ~. ~:.. 80000 ~
Full-time salaries
Part-time salaries
Full-time overtime pay
(2003 Dollars)
$461,291
$367,462
$3,200
$129,161
$36,746
Full-time benefits @ 28% of wages
Pad-time benefits @ 10% of wages
Includes: employment taxes, retirement, worker's comp, disability, health for FT staff, &
,. re u/red benefits PT staff
Program supplies $37,000
Operating supplies $28,000
Office supplies $5,000
Computer supplies ~3,000
Concessions/vending $0
Pro shop supplies $3,500
Postage $5,000
Pool chemicals $17,000
Uniforms $5,000
Janitorial supplies $15,000
Tools and equipment parts $6,000
Books and periodicals $500
Miscellaneous $3,000
Community Center Business Plan
City of Federal Way Parks, Recreation and Cultural Services Department Page xxxviii - I
Expenditures (continued):
Personalized fitness trainers - contracted
Fitness instructors - staff
Water aerobics instructors - staff
Bldg/eqmt maintenance - contracted
Equipment maintenance - rentals
Custodial services - contracted
Other services - contracted
Marketing and advertising
Printing/publishing
Employee recognition, training and travel
Dues, subscriptions, memberships
Internal Services City of Federal Way charge
Miscellaneous
Utilities - gas, water, electrical, sewer
Insurances
Building maintenance and repair
$6,000
$0
$0
$15,000
$13,000
$39,092
$16,000
$6,000
$6,000
$4,500
$1,500
$119,118
$8,OOO
$237,576
$o
$18,000
Buildincj and grounds $6,000
FFE - new, replacement
Building improvements, refurbishment, renovation
$10,000
$12,000
REVENUES:
Daily admissions $510,000
Annual passes $690,000
Revenue reduction (existing Klahanee revenue) ($26,500)
Childcare fees $20,885
Fitness training fees $11,250
Concessions/vending $8,400
Pro shop merchandise $4,550
Facility charge-back fee $0
Facility rentals $148,447
Aquatics programs
Fitness programs
General Interest
Incremental increase in league revenue w/3rd gym
Incremental increase in senior programs
Miscellaneous
included in Admissions
Included in Rec Programs
$127,780
$0
$0
$5,405
$5,000
$6,000
Community Center Business Plan
City of Federal Way Parks, Recreation and Cultural Services Department Page xxxviii - 2
Appendix J: Staffing Plan
City of Federal Way Parks, Recreation and Cultural Services Department
Community Center Business Plan
Page xxxix
80.5 $10.00 $10.00
2.080 $10.50 $12.50
21,000 $9.50 $g.50 $199,500 $199,500
2.388 $10.(;O $10.O0 $23.880 $23,880
S7.00 ~3.0e $28.439 $32,502 PT Child Care Attendants (new positions)
1395 $12.00 $18.00 $t6,740 $25,110 PT Fit ne.~ Instructors (existing, im='ease in hours)
1140 $12.00 $18.00 $13,S80 $20.520 PT Aqua Fit rt~ss Irlst~ctors (existing, increase in hour)
1339 $8.00 $10,00 $10,712 $13,390 PT Climbing Wall Atte nd ants/rr,.st r'~ctors (new position.s)
$355,211 $379,712 $456,784 $465,798
Average PT and FT Wages $367,462 $461,291
Community Center
Business Plan
City of Federal Way Parks, Recreation and Cultural Services Department Page xxxix - 3
Project Financing Update -- 8~25~2003
(000 omitted)
Resources:
Current KLCC Subsidy from GF
1% Utility Tax
New CC Combined
KLCC 78k si= +/- Total
$500 $500
$!,250 $~,25o
8/'12/2003
New CC
83k sf +1-
$500
$1,250
Annual Resource Available
$500 $~;2~ $1,750
$1,750
Less: Operation Subsidy and Reserves:
Development Scenario:
Operating Revenue
Operating Expenses
$588 $1,511 $2,099 $2,013
(1,062) (1,643) (2,705) (2,729)
Projected Operating Subsidy
Estimated Replacement Reserve
Total Requirement for Operation
(474) (132) (606) (716)
(1.2G) H2o) (12o)
($4 74) ¢$25.2_) ($ 726) ($836)
Balance for Capital
$26 $998
$1,024 $914
Bond Proceeds based on the Balance:
' 20 Years @ 5.25%
30 Years @ 5.50%
40 Years @ 5.75%
Plus: projected cash available -
03/04 ut tax; KLCC sales proceeds
Construct road with Art. Street fund.
Unallocated GF from 2002 year end
Additional REET collection in 2003
$12~1.78 $12,495 $11,153
.$14~5 $14,883 $13,284
$15;502 $15,906 $14,197
$3~000
1
1,40o
$3,0o0 $3,000
Total Available for Capital (wi30 yr bond):
Capital Budget $20,600
$17,883 $16,284
$20,600 $22,200
Fundin(1 Gap
($2,717) ($5,916)
... or annual debt service of:
$187 $407
Options:
Reduce the scope of the facility to fit the budget - This may negatively impact operating revenue.
Reduce operating subsidy-- This will require increase fees which could impact participation
Construct road (offsite improvement) with Art. Street or other capital funds.
Unallocated GF from 2002 year end ($1.4 million)
Additional REET collection in 2003 (currently $600k, projected at $1 million by year end).
Proceeds from selling current city hall. The proceed will not be used for MF thus is available for other
capital purposes, but it will not available until sold/leased.
Dedicate the 0.5% utility tax designated for PS facility which will be available after 2012.
K:\FIN\CIP\COMM CTR\cc fin option 1 .xls Sheet1 8/26/2003
Preliminary Community Center Budget
(2003 Dollars)
Direct COs Approach As
shown on August 12 Incremental Cost Apprach
Community community
Center at Recreation Center at Recreation
ProgramEx~nses` 183;000~q fl Programs ~ 80k+!,~,qff Prog~ms
Aquatics 20,621 20,621
Arts Commission 85,745 : 85,745
Arts & Special Events, 105,950 105,950
youth Athletics 86,801 ~ - 86,801
Adult Athletics i: 112,981 ?: - 112,981
Community Recreation 15,303 121,324 - 136,627
Community/Senior Center : = 43,231 1,900 - 87,555
Recreation Inc. - 52,076 - 52,076
Youth Commission 1,800 - 1,800
Red, White & Blue 4!,200 , 41,200
Senior Services 79,851 2,450 - 82,301
Kenneth Jones Pool 222,453 4.547 ~./ 202,793
Community Center 1,369,130 1,330,702
Administration ;~L" 176,485 296,177. 110,152 367,967
Total Recreation Expenses ~i 1,906,454 933,573 :~,~:' 1,643,647 1,18'1,625
Less 1 Time funds & Arts Comm. ? (25,000) (85,745) '. (119,552)
Current Pro.qram Revenues :
Aquatics 2,000 2,000
'Aris & Special Events ;;; 87,600 87,600
Youth Athletics 58,450 , 58,450
Adult Athletics 198,000 !:: 198,000
Community Recreation 165,500 165,500
Community/Senior Center 'i~ (26,500) 26,500
Recreation Inc. 17,700 17,700
Youth Commission ~, 500 500
Red, White & Blue ~, 24,700 24,700
Senior Services ;. 12,500 5,000 7,500
Kenneth Jones Pool
~aw e.,er Reve. ue
Daily Admissions 475,000 ' 510,000
Annual Passes ,~' 625,000 690,000
Childcare Fees 20,855
i;' ~ :;. 20,885
Fitness Training Fees · 11,250 11,250
Conc(;ssionsNendin(.] 0,400 8,400
Pro shop merchandise 4.550 4,550
Facility Usage lee
Facility Rents 162,217 148,44 !
Prcxjrams: Aquatics 127.780 121, !80
Programs: Fitness & Can Interest
~ ,:
Programs: General Interest
Programs: Add'l fac fee: leagues 5,405 : 5,405
Programs: Miscellaneous :~ 6,000 6,000
Tdt~lRevbi~u~, '" : ' . ."~: 'i.' ~ .." 1,458,957 554,450 : '1,51.t;216 ! 588,450
Expenses Over Revenues 422,497 293,378 132,431 473,623
Estimated CC Replacement Reserve 120,000 120,000
Projected Subsidy of Community Center 542,497 252,431
K:\FIN\CIP\COMM CTR\CC Budget Summary 0902 packet.xls 8/26/2003 1:51 PM
8~26~2003
Community Center Study: Facility Program and Budget Chioces
Note: Modifications to program elements are
intended '
AugustS, 2003 rev 8,25II ' 2
3 4 Sised/J -- __~____] to reduce construction cost without
iPROGRAM SPACE CHOICES $t3 Million Project July 1 Advisory Group July I Advisory
Group Aug 1 Rev. Advisory Aug t Rev. Other Alternative Rev impacting program activities or potential revenues
$13M Program Priority Program
Group Priority Program Spaces Not Included Program ~
Program Space Area Ext / $1~1~ I (Jest , Area Cost Area
Cost Area Cost Area Cost Area Cost Area Cost Notes
BUILDING SUPPORT~ ~ ~..: ....
Facility AdminSpaces --- 1,400 I:!.'~?.~ !..-::$~1~ 1,400 $152,880 1,400
$152,880 1,400 $152,880 1,400 $175,371 1,400 $175,371 1.400 $175,371 Base Program
'::': :{: '~}::"";~1 1,500 $187,200 1,500
$187,200 1,500 $187,20C 1,500 $214,740 1,500 $214,740 1,500 $214,740 Base Program
.re-ControlLobby 250
Post-Control Lobby 250 ~ !~;~:~ '
Control Desk 400 400~ 143.1 1~':':$~-~'2641
-
Lockers 3,520~.. I.:::'~'.~iI 3,520 -$559,312 3,520
$559,312 3,520 $559,312 3,520 $641,595 ......... Base Program
Family Lockers, 4 cabanas/20 lockers 600 '600E~:'i84'.~ [:"-'$~.~.91
--
Larger Men's Locker, 150lockers 1,700 ~¢_"'i:i~:~ [~'~.~,1 ~--
4,520 $826,510 4,120 $752,544 Increase Locker Room size
to correspond with building
Larger Women's Locker, 150 lockers 1,700 1,600~[~:~ ~:~1 ......
larger leisure pool--sizes
have been adjusted to total
Larger Family Lockers. 6 cabanas, 30 lockers 1,000 ~O01~ff.."]~
-- facility size
S eam oom, Sa.na ._ 4O0 __ 4OO $100,000 4OO $100,000 Add Sauna/Steam oom
Public Toilets 800 1~, !i~ ~0 $124,800 80-~
$124,800 800 $1~4,800 80~ $143,16C 800 $143,160 800 $143,160 ToiletsBaSe Program:
included in both locker room summarieSin Community Wing and throughout facility
~...:~..;:-:::.~: [~:[~4~11 1,500 $124,800 1,500
$124,800 1,500 $124,800 1,500 $143,160 1,500 $143,160 1~500 $143,160 Base Program
Custodial Closets 200 __
Mechanical Rooms 5.~. 500 " z
Electrical R°°ms ....... -300
-
vending Niche ~ .... 200 $24,960 200
$24,960 200 $24,960 20~ $28,632 -- Base Program
Caf~l Juice Bar .- -~0
550 $78,738 400 $57,264 Caf& Juice Bar as at Loogmont
SENIORS, CHILDREN AND GAMES -~ ' -- '.-~ .~ :~ '
Seniors Lounge ' ' ~-{,~ $156,000 1,250
$156,000 1,250 $156,000 1,250 $178,950 -- Base Program includes
Small Lounge
Large Seniors Lounge -' '1,850
1,850 ~$264,846 1,850 $264,846 Large Lounge as al Golden
Facility
Childcare I Babysitting ·: "'~ il..000 1.000
$121,680 1,000 $121,680 1,000 $139,581 1,000 $139,581 800 $110,949 'Childcare per Advisory
Group similar to facilities at
900 ' ~
Golden, North Boulder and
Longmont (758-865 sf)
Pre-School ' ~-.900 --
1,900 $234,00C 1,900 $268,425 1,900 $268,425 1,000 $139,581 &dd Pre-School to Program
Classrooms
Small Game/Activity Alcove '--":" "'~
600 $74,88C 600 $85,896 :All ages space adjacent
Lobby
Large Games/Activity Alcove .. -_'.~ ~. ~;0g0 1,000 __
1,000 --- $143,160 900 $128,844 Games/Activity Alcove
similar to Longmont Lobby
CLASSROOMS ~ ""
1'~~
Classrooms included
as AG Pdority Adds
Small Classroom !";'-{-i~' 6~'
650 $79,5~30 650 $91,265 650 $91,265
Classroom, seats 25
1,325 $200,213 *An alternate is a 1,200
SF room with movable
Storage - -
--
3artition wall to create
(2) 600 SF rooms for $200,21;~"
Medium Classroom "'". ~.~,~25
1,025 $124,020 1,025 -$142,265 1,025 $142,265 (includes 125 sf storage)
--
Classroom, seats 45 900 -~-
Art~ & Craff~ Room · ' ~-i,~
1~400 $1~8,480 1,400 $193,266 1,400 $103,266 900 $125,2~ ~An alternate is an 800
sf A+C room with 100 sf Storage
Classroom, 35 students . '~,: 1,200~
Storage ' 200~tl L
Wet Cla~sroom/ Party Room : 81J0 I~ II -
800 $97,3~4 800 - $111,6651 -- 800 $111,665 800 $111,665 adjacenlpoolpre[erred
Classroom
P~R6om Storage ' i ._' ' 80~_ ~ ~'~'~ ........
wall to create {2~
400 SF room~ 1or $12~,~$5
Page I of 4
20309 - 030826 rev program and budget
in association with Arai/Jackson and GreenPlay LL C
8/26/2003
Community Center Study: Facility Program and Budget Chioces
Note: Modifications to program elements are
August 8, 2003 rev 8/25 '1 2
3 4 5 intended to reduce construction cost without
PROGRAM SPACE CHOICES $13 Million Project JulY$13Ml AdvisOrYProgramGrOup JUlYPriorityt AdvisOrYProgramGrOU
p GroupAUg 1PriorityRev. AdvisOrYProgram SpacesAUg 1 NotReV'lncludedOther AIternatiVeprogramRevised~_____._l impacting program activities or potential revenues
Program Space Area Ext I $1.'5P I Cost Area Cost Area Cost Area Cost
Area Cost Area Cost Area Cost Notes
COMMUNITY ROOMS
Small Community Room / Events Hall 3,400 ~~~ 3~400 $426,40C --- ~,40~ $426,400
Base Program
Community Room, seats 160/200
Catering Kitchen
Medium Community Room / Events Hall 4.500 ~~~ 4,500 $564,200
4,500 -- $647,203 ~ Increase to Medium Community Room
Community Room, seats 220/280 ~ I~ .~.$L~0~
__
Cate,ng Kitchen
Large Community Room / Events Hall 5,200 ----~i~;!~,~-~... '..,.-- t~. ~. ,~,~- ......
5,2~0 $747,415 5,200 $747,415 Increase [o Large Community Room
Commu.ity .oom, seats 280/360
Catedng Kitchen ~~~~
- Catedng Kitchen and Equipment costs $172,458
Storage~~" '_
Premium for Preparation Kitchen ~~
Cost for Preparation Kitchen is $120,000 plus
~'-~i~~-~. -
__ $250,000 in equ,pment = $370,000 --
Small Gym ( 2-38x68 courts ) 8,450 ~.1~1 8,450 $q;~79,78C 8,450 $1,079,78~
Base Program
Gymnasium (50x84 or twin 38x68) ~~~' --' __
S,ora e
Medium Gym ( 2 - 42x74 courts) 0.500 - 0,500 $:1,211,600
0,500 $1,380,64§ --- 0,500 $1,380,845 ~,500 $1,389,845 Increase to Medium Gym
Gymnasium (50x84 or twin 42x74) 9,~~
3rd Gym 8ay ( adds 3rd 42×74 court ) ~ '~15~0 .......
4,500 $671,063 4,500 $~71,063 Add 3rd Gym Bay fro a total ~3,500 sf like Longmont
Gymnasium (42x74 ct) i:_.i ~. : .... _
Medium Gym Elevated Walk/Jog Track · ' "4,.500
Walk/Jog Track around Medium Gym only Js $457,650
Walk/Jog Track, 16 LPM ;... ~;..: .._
Stretching Area '-._.~_..:_ ' :~ . __ ......
Med+3rd Bay Gym Elevated Walk/Jog Track '..'..:.-,;'~ ;. 5:100
4,600 $493,902 4,600 $493,902 Add Walk Jog Track around 3rd Gym Bay and Medium Gym
Walk/Jog Track, 12 LPM ...... ' ..... 4,600~~I
like Longmont but without 500 sf stretching area
Stretching Area '-c ;~:~" :'"' '~:'~~1 -- --
--
:~ -.-. :..-. :. -:. --
_
FITNESS .':.,: :::.. ::-- ~~BIB~I ....
Small Weight/Fitness (32005f equip area) ;¥.: 3,650 '~[~! 3,650 $433,160 3,650 $433,160
3,650 $496,885 Base Program is 3,200 sf of equipment
Cardiovascular Training Equipment ., ff.~1
area--800 cfi 20% smaller than Wheat Ridge
Circuit Resistance Equipment - 1,000~r~.,~..~...[ .......
Wheat Ridge Fitness is 4,015 sf for equipment only
Free Weights -~
*Option: make space equal to Wheat Ridge for $606,661
Fitness Supervisor Station "'-':-'"'" :':'--
· ~'.; · ::..; ~.:..~
Stretching Area ;~'.-_.';.'. 3.. -.. 300
Storage ".~.; r ,~:..' ·
Medium WeightJ Fitness (46005f equip area ) '~-..,~-~:,~ ~ -- 5,350 $632,840
5,350 $725,941 5,350 $725,94~ Increase to Medium Weight/Fitness with 4,600 sf
Cardiovascular Training Equipment i¢~{~!~:~.,--'.~..,".'''''; 2,400 I~1~1~1
_ of equipment area-600/15% sf bigger than Wheat Ridge
Circuit Resistance Equipment :.i.~.?.."':..~-?.:..
Free Weights i~!?'-:. ;i~'L ~~[[l
--
Fitness Supervisor Station "- '-..
Stretching Area ' ;'.?-'i" .... 500~ --
- --
Storage , ':' --':. ~__--
--
MULTI-PURPOSE ACTIVITY ...... ""!
___ Wheat Ridge Aerobics is 1,897 sf
Small Aerobics/Dance (30 person) ":~-, ~,~50 1,750 $220,480.00
300 sf/15% smaller than Wheat Ridge
Aerobics/Dance Studio for 30 -' -:
Storage .
Large Aerobics/Dance (45 person) --- ",':." 2,~0~ -- -- 2,300
$64,480 2,300 $326,88~2 2,300 $326,88~ 2,300 $326,882 Add Large Aerobics/Dance-100 sf/5% bigger
Aerobics/Dance Studio for 45 .'.. 2,000000~~!' . ......
than Wheat Ridge
Storage~
-
Page 2 of 4
20309 - 030826 rev program and budget
in association with Arai/Jackson and GreenPlay LL C
8/26/2003
Community Center Study: Facility Program and Budget Chioces
Note: Modifications to program elements are
August8,2003 rev 8/25
~ROGRAM SPACE CHOICES $13 Million Project July 1 Advisory Group July 1 Advisory Group
Aug 1 Rev. Advisory Aug 1 Rev. Other Alternative Revised~J---''~ impacting program activities or potential revenues
$13M Program Priority Program
Group Priority Program Spaces Not Included Program ~ -------I
Program Space Area Ext / :$181-, cost Area Cost Area Cost Area Cost
Area Cost Area Cost Area Cost Notes
Climbing
Wall
for
6
climbers
350 ~.'.~i~i~:~i!]:~'~]~l .....
Cost includes cost of wall quality similar to APEX
Textured Olimbin~ Wall/Strudure
· ' '-' ..... 501~:~;.",-~i~:~1 .........
~ast rock wall rather than stucco on plywood)
Storage
~e--x,u~d O,lm~in~ ~a,~ St~ctu~ ~?~J~ _ - cost ,nc,udes cost o, wa,, qua,ty s,m,,ar to APEX
Storage ~.2.~
cast rock wall rather than stucco on plywood)
A..at,~.Sup.o. ,:.:..-'~00 ~.~,=,..-~_~.~:~., 800 $65,520 600 $65.520 600 $65,520 600 $75,15~ 600 $75,159 600 $~5.~59.aseProgram
6 Lane Lap Pool .~ :~:;~7,681 ~ J.~.$.~,~...~91 7,681 $1,491,454 7,681 $1,491,454 7,681 $1,491,454
7,681 $1,725,869 7,68~- $1,725,869 7,681 $1,725,869 Swim meetsfor2 HSteams, practice, smallmeets
POOl (6 lane x 25 yard) '. ...... ~'. 3,375~ii~l
~ool water surface included in Natatorium SF
Spectator Seating for 150 (included)
Pool Equipment Room :.....~..
Storage · ............ ".... _.
, La.e..p Poo, ,::.....~:..,,~ ~[~=.~ Oons, costo, 8-,anepoo,,s$2.28M,orcom,ar,so
n
Spectator Seating for 200 (included) ~/~?;,~-
Pool Storage
Add,,,o.a,~o,,e,,LockerSpace ~ ~~~1
!LEISURE SWIMMING ~. ~[~~'~ Wheat Ridge pool surface is 3,620
sf
Small Leisure Pool (3,200 sf water) ~!~ ~~! 7,400 $1,81--~,920 7,400 $1,810,920 .... Base Program
Pool (3,200 sf water surface) ,~:-'.'~.<~¥~......,; ,~,...;~= 3,200 ~ ~:~
Pool water surface included in Natatorium SF
Natatorium .;..i~'~:~-~!~- 6,400~ ~~ -
Water surface 420 sf smaller than Wheat Ridge
Slides, Spray features, spa ~.{~;,:::~,~:?~'~ ~~!
leisure pool
Pool Storage
Medium Leisure Pool ( 4,000 sf water ) ~-'3.~.,-~e-~
.......
~-~.~.~.~...,m~.. 9,300 $2,269,68(~
9,300 $2,547,681 Increase to Medium Leisure Pool
Pool (4,000 sf water surface) ~.~:~,~'-:.
Natatorium ~".";'i: 8,000~
A/ater surface 120 sf smaller than Longmont leisure pool
Slides, Spray features, spa
~,~:.;:~,"-L ~
[Longmont pool surface is 4.120 sf)
Ozone Treatment
Large Leisure Pool ( 4,800 sf water ) :_"i~..~'~.:i~,'~
11,300 $2,975,475 11,300 $2,975,475 Increase to Large Leisure Pool
Pool (4,800 sf water surface) ~-i-"!t'~i~t:::i':: 4,800 ~~
~ool water surface included in Natatorium SF
Natatorium ....... :'~:': ~ :' 9,600~~
A/ater surface 680 sf bigger than Longmont leisure pool
Net Assignable Area
Building Grossing Factor I$ 90-00 ! ! 6,6161 $595,454~ 7,056 $635,054~ 8,324 $74.9,129~ 8,324 $749,160~
10,759 $968,301~ 10,114 $910,251 --
Total Building Size and Cost! 47,9671 $7,232,6401 5~,~571 $7,6~4,40eI 65,1001 S~0,~S,Z3SI 65,1001 $~0,745,7~01 62,4851 $~3,267,9691 77,5401
$12,612,313
Page 3 of 4
20309 - 030826 rev program and budget
in association with Arai/Jackson and GreenPlay LLC
8/26/2003
Community Center Study: Facility Program and Budget Chioces
Note: Modifications to program elements are
August 8, 2003 rev 8/25 '1 2 3
4 5
PROGRAM SPACE CHOICES $13 Million Project July 1 Advisory Group July I Advisory GrOup Aug t Rev.
Advisory Aug I Rev. Other Alternative Revised~J--'~_._____~impacting program activities or potential revenues
$13M Program Priority Program Group Priority
Program Spaces Not Included Program '~--'--!
Area I ~xt I ~'~ I cost Area I cost Area I cost Area I cost Area I Cost
Area I Cost Area I cost INotes
Program Space
BUDGET SUMMARY
1 TOTAL BUILDING SIZE AND COST 47,967 $7,232,640 51,157 $7,614,400 65,100 $10,2t9,239
65,100 $10,745,710 82,485 $13,267,969 77,540 $12,612,313
2 OFF-SITE CONSTRUCTION COSTS $687,650 $687,650 $750,00(3
$844,100 $844,100 $844,100 From site cost spreadsheet
3 SITE CONSTRUCTION COSTS $1,997,750 $1,997,750 $2,100,00{3
$2,304,500 $2,304,500 $2,304,500 From site cost spreadsheet
14 OTHER PROJECT DEVELOPMENT COS-TS $1,827,32~ $1,872,755 -- $2,389,59{3
$2,774,403 $3,215,272 - $2,946,770 Total of numbers below
a 2% for Art Allocation 2% $184,608 $192,243 $246,385
$261,004 $284,042: $272,083
b Professional Fees $957,717 $995,512 $1,268,205
$1,451,9~ $1,564,565- $1,502,078 Now 9.5% of items 1-3 and their contingecy
c Owner's Representative
$150,000 At discretion of Federal Way
d Furniture, Fixtures and Equipment (FFE) $7.30 $350,000 $6.84 $350,000 $6.91 $450,000
$8.79 $572,500 $ 7.85 $647,500~ $610,000 Sum of items i-v below
i Comrflunity Wing and Lobby Furniture
$75,000 $100,0001 $100,000 Multi-Purpose, Classroom and Lobby only
ii Kitchen Equipment--warming kitchen
$80,000 $80,000 580,000 Similar to Wheat Ridge kitchen equipment
iii Kitchen Equipment--preparation kitchen
$250,000 ILO $80,000 above
iv Exercise Equipment $50 /SF
5267,500 $267,500 $230,000 For WeightJ Fitness only
v Other Furniture, Fixtures and Building Equipment
$150,000 $200,000i $200,000 Office Furniture, misc, and all facility equipment
e Plant Investment / Tap Fees $250,000 $200,000 $200,000 $250,00(;
$250,000 $300,00(; $300,000
f Construction testing & Survey 1% of Construction Cost I ........ $60,000 -- $60,000 $75,00C
$138,943 $104,166 $157,609
g Reimbursable Expenses $75,000 $60,000 $60,000 $75,00C
$75,000 $80,00(~ $80,000
h Plan Review Fees $25,000 $15,000 $15,000 $25,00(;
$25,000 $25,000 $25,000
i
SUB-TOTAL PROJECT COSTS $11,745,365 $12,172,555 $15,458,829
$t6,668,713 $19,63t,64t $18,707,683 Sum of items 1-4 above
10% CONTINGENCY $1,174,537 $t,217,256 $1,545,883
$1,666,871 $1,963,184 $1,870,768 10% of Sub-Total above
TOTAL PROJECT COSTS 1512'919'9021 1513'369'8111 I $17'004'7121 I $18'335'5641 I $21'595'0251 I $20'578'4511
Building CostJSF with contingency included $166 ISF $164/SF $173 ISF
$182/SF $177 ISF $179 ISF Comp analysis suggests $180/SF target
Page 4 of 4
20309 - 030826 rev program and budget
in association with Ara~/Jackson and GreenPlay LLC